The Sad Death Of Enyce: The Brand Diddy Bought On Sale

[@Joe_King7717]

"Italy to NY"...graphics show flight path from argentina to siberia😂

[@VerySimplyMS]

I thought I was bugging for a sec 😭

[@YodaBrokeToRiches]

I was looking at the same thing

[@fuckYTshorts]

good that Im not the only one who saw that

[@adamlefleur]

Yasmine fell off

[@lil-soda-boi]

@@adamlefleur he aint fall off he just not a geography expert 😂

[@Koletrain]

Dude, I was born in 1998 and still have a bunch of Enyce Gear from my mom & dad. Still rock it to this day!

[@robertdesmarat8677]

Enyce button downs were favorite

[@Koletrain]

@@robertdesmarat8677 I got a shit load of enyce shirts and jackets

[@cartoonsthatcurse6283]

That’s dope that your parents held on to the original now vintages pieces and apparently you come by your sense of style by nature and nurture!

[@criticalpointentertainment]

Enyce was huge!! I haven't thought about that brand in a minute.

[@andrews.4780]

Right this whole brand slipped my brain completely until watching this

[@criticalpointentertainment]

@@andrews.4780 yea I had a encye football type jersey.

[@nicholasdalby5178]

Very good. I was in HS in NYC when this blew up and what you said was quite on point. Part of the appeal of an ENYCE or 555Soul was that they were not directly connected to a particular rapper, yet rappers rocked them because they put out fly clothes. I suspect Diddy will use the ENYCE brand down the line in about 7 years or so and its absence will have already begun to create demand for the original ENYCE pieces.

[@vanman757]

Yeah, shit always comes back around on the retro train, doesn't it ?.. It's like i've recently started buying loads of Fila & Sergio Tacchini tracksuit tops, recently... I live in the UK not, the US though, by the way....

[@andrewjames7438]

I’m so proud of you Yassine. You’re really putting in work.

[@andrews.4780]

My boy Ya really be digging up the most forgotten but relevant stories in the culture 🗣️🫡

[@OGStoneVegas]

Enyce and dada was my favorite shit from the 90s

[@joelashadali]

Sold 1000s of those dada caps back in the day

[@madderthanever]

Enyce was THE GEARS. Bought and wore them all the time. Man, I genuinely got upset when I couldn't find it anywhere! 😂 But that's the thing with hip-hop gears: those clothing labels weren't meant to last long...

[@rapgamepapi]

Definitely one of my favorite clothing lines. They had really dope graphic tee's

[@internetfrnd6496]

Bro got that map animation off of Fiverr 💀

[@TTo-pr2vc]

Them velour tracksuit days need to return the hoodie ones 🔥 🔥

[@cbrownterry]

about to have all the Uncles out there hype

[@vanman757]

​@@cbrownterry I love velour tracksuits & have been buying Sergio Tacchini & Fila velour ones, just recently... Though, i've always loved velour from the early to, mid nineties....

[@polluxcastor8429]

The reality is that Diddy bought the brand at a bargain simply in order to not have to compete with it directly. Nothing else.

[@cabobadboy]

Same Apple did with beats by dre

[@vanman757]

Don't know about that one mate... It'd well gone out of fashion by the time he purchased it for a poxy $20 million...

[@polluxcastor8429]

@@vanman757 better to take advantage of that in the moment than let it fall in to the hands of someone else who could revamp it

[@polluxcastor8429]

@@cabobadboy Disney saw that coming with a lot of other companies too. American Airlines probably wish it had bought out delta. At one point anyone could have probably afforded a buy out on Levi’s or Lego and they also both came back and are huge now, again.

[@holagovito]

Yooo. My nigga put me on Enyce in 2000 but I didn't buy no pieces til the summer of 05. I remember pulling it up on Dr Jays I think. Shit was lit.

[@Maximus5775]

God damn I was born in 05

[@vanman757]

​@@Maximus5775 😂

[@twistypclips7928]

Yassine been on the grind tho 🔥

[@YCBanksMusic]

This is the year MY MUSIC BLOWS UP.. I’m a make mama proud of me!! 🙏🏽🖤✨

[@trevtv5250]

She’s already proud homie

[@mrovey84]

I’m 37, and I remember in 2003, me and my older cousin went to the mall to get fresh. Being a rising senior in high school, I didn’t know much about style then, I went into a “buddy buddy” store (boutique) had the girl behind the counter pick out my threads and she said, “I just love the way ENYCE fits on a man”. A year later m, the brand was basically done and I been rocking polo ever since lol

[@keejay12]

It's pronounced N-Y-C lol. I thought it was E-nee-che at first too

[@larrydennison]

Nobody called it that !

[@larrydennison]

That's kind of brilliant ! EN-Y-CEE ! Wow...

[@larrydennison]

I put a hole through the E of your ENYCE sweater ! Sheek Louch

[@vanman757]

I used to think that it was either NYC spelled out phonetically or, "Hennessey" works too...

[@bigregg]

Why this video almost just randomly knocked my speakers out 😂

[@reachthesingularity]

Yo that map at the beginning is wild lmaoo

[@tcole-j2122]

Wait that’s not Italy and that’s not New York 😂 hilarious Yassine my man

[@bigdaddylocdiesel5688]

Swagger Like Us dropped in 2008

[@livefromvn6169]

Look at Champion Brand from the 80’s and early 90’s. The brand faded away and now it’s back. They now are starting to open Champion stores in Asia and people are buying

[@scentnation6223]

that map you have in the beginning it was wrong lik

[@justanotherdaytv876]

I was so confused. I watched it 3 times 😂😂😂 but 🔥 still🤷🏿‍♂️

[@joelashadali]

Evan,Lando,Tony,Adam were all great dudes. We did a ton of business with them starting back in the international news and mecca days. The showroom always had a great vibe. I was in business from the late 80s until 2012. Can tell you plenty of amazing industry stories. Great times. Especially the trade shows

[@PeepGamePopoff]

Tony shell man on the bmx bike 😂

[@High2GetBy]

I thought Evan Davis was just the host of Dragon's Den & thank you now I finally know how to pronounce Enyce lol never heard anyone say it correctly in my life & I used to pronounce it N Ice 😂 miss them days late 90s to mid 2000s ❤

[@sammymartinez95]

Let’s get a Sean John and Makaveli Branded next

[@AirKangLocker]

i thought it was gonna be SHADY

[@vanman757]

Now, that was one clothing brand that was seriously just jumping on the band wagon & a cash cow whilst Eminem was hot... It was shite, anyway !! 😂

[@LBxType1]

What’s the single most important piece of clothing in hip hop? The Shell Toe, Timberland, Air Force 1. Avirex leather, Starter Jacket, the throwback jersey? What?

[@vanman757]

Yeah & most things Adidas, not just the shell toe Superstars...

[@sphakamisozondi]

0:04, my geography is a little rusty. Since when is Italy located in South America and New York is in Eurasia?

[@freetherealkeeptherest]

All I rock is E-N-Y-C-E, in the NYC with the white T All I really do is R-U Double F, R-Y-D-E, D-R-A-G, to the dash O-N

[@vanman757]

What ?! 😂

[@High2GetBy]

​@@vanman757I got lost after all I do is RU

[@vanman757]

@@High2GetBy Same here mate, same here... 🤣

[@ldillon9207]

@@vanman757 drag-on from ruff ryders

[@vanman757]

@@ldillon9207 🙂👍🏻

[@shayanansari6372]

0:04 Italy to NY? More like Brazil to Beijing

[@vanman757]

I always used to think that it was either NYC spelled out phonetically or, "Hennessey" spelled out phonetically...

[@darrenmcgregor4943]

90s wil alway be the best era of anything Period

[@ahmedabdi5980]

Italy to NY 😂what kind of crack do you use bruh. I need some of that. Good content nonetheless. Smart move if you wanted to bait people though

[@do3807]

Ah yes, Italy down in South America

[@Diddypartyat6pm]

0:05 Nice

[@sunshan1863]

Geography Bro... I was super interested in the subject but I can't get past the flight path 😂 sorry

[@Rafrob77]

I use to wear this cloth hands down it was different they had the best 🌧️ weather clothes

[@TPVProductions.Inc.]

Swagga like us came out in 2008 not 2011.

[@MCR-M8]

That's the wrong Evan isn't it? That's the guy from Dragon's Den (UK version of shark tank)

[@vanman757]

That's what I was thinking but, that is his name Evan Davies & it most likely was him involved in it when it was established... I'm gonna Google it now....😁

[@DRACOFURY]

Does Anybody Remembers *ECKO* 🦏

[@diarrawilliams8347]

I. Brought. A. Enyce. Jacket. From. Goodwill. And. I. Wear. It. With. Pride. I miss the old school urban wear.

[@bernardTk]

Oh man and then there is FUBU

[@blongshanks77]

Envyce clothes used to be so nice. Fashionable and they felt comfortable at the same time!

[@lalaboo1652]

Good afternoon

[@helloyassine]

Afternoon Kay Flock

[@jakitomavinga]

@@helloyassinewhat💀?

[@vanman757]

​@@jakitomavinga Huh ?! 😂

[@ByCrail]

what about xlarge from beastie boys

[@Kendrickthegreat]

Lol! I always pronounced it N.Y.C. especially since a lot of new york rappers was wearing it.

[@larrydennison]

Everybody called it ENYCE ! But NYC is a brilliant spelling...

[@vanman757]

​@@larrydennison Hennessey ?..

[@GSicko]

damn i'm really old asf

[@SomPrince]

You used the wrong photo for Evan Davis 😂 That Evan Davis on your video is of a famous British tv presenter. A Channel of this size should not be making these errors.

[@vanman757]

Why, is it a different Evan is it ?! 😂

[@uth1585]

Fresh ahh comments

[@78grafikal]

MECCA was harder tho.

[@LYME-Y2K]

I always see mecca clothes in the stores. and malls!

[@belleabate5218]

Will be back soon or later

[@cameo1013]

It's Eh-Neeh-Chi

[@SethTraplifeGLO999]

Bruh is allergic to outros

[@MajinTar]

Knots dont fit lmao like money smh

[@vanman757]

He said nods, didn't he ?.. 😂

[@CJHalliday]

Wait Soo They Started Showing Movies In The Store? ...Whut? Im Confused Yassine?

[@Riann438]

Damn.....

[@djblag1]

wrong evan davis looool

[@BritishReign]

😂🤣🤣 who knew Italy was in South America and New York was in Russia 🤷🏾‍♂️, u learn something new on KZbin everyday 🤔🤣

[@rashadthompson435]

That isn't italy and that isn't new New York. It just take a simple Google search bruv.

[@Maximus5775]

On god 😂

[@stevenaarontyler9552]

I got a bunch of Enyce polls and sweats. Still wear them in 23

[@EmerC258]

whoever did that animation of "going to italy to new york did you dirty"

[@taffygore6285]

Bruh

[@worldwidevibe8964]

No Buena

[@helloyassine]

engagement bait.

[@IsaiahRowland-jg7sg]

​@@helloyassine works every time

[@larrydennison]

How long would it take to fly to NY from Italy traveling in that direction ? You would have to fly around the entire earth ! 😂

[@ThaShowStopper]

I wear Skinny Jean's so my Nods dont fit!??! 😆😂🤣 He says So My Knots, As in Knots/Roll of Bills. 😏 Good shit My G! Love the topics you've been doing lately! Showing love to the foundation of what we got now! Keep it up my brother!

[@rapgamepapi]

Facts

[@ThaShowStopper]

@@rapgamepapi Even though it was literally only a half a second in the video, That shit had me crying 😂 You know exactly what I'm talking about

[@rapgamepapi]

@@ThaShowStopper Still trying to figure out what nods are? Pause

[@ThaShowStopper]

@@rapgamepapi A'YO!!!😏😏😂🤣😂🤣

[@vanman757]

I wondered what t f he was talking about when he said nods ?! Idiot...

[@TheRastafarianStuff]

i live in germany and streetwear in particurar baggy clothes are trending now for quite sometimes. and stores like snipes provide people with straight hip hop clothing like sean john, karl kani and fubu wich are my favorites. my whole warderobe is made of those 3 plus nikes and tommy.

[@mbnhiphopmusik6429]

Same here. Cannot lie though, those brands are not relevant for German rapper's (at least the big successful ones) fashion either. It's all a pretentious "look what I can afford to buy" shitshow. Last time I seen Kani was on I think Marvin Game. Everyone bigger is all about Louis V, Prada etc. Boring as hell, if you ask me, that is.

[@TheRastafarianStuff]

@@mbnhiphopmusik6429 People who wear only luxury brands have zero taste or style anyway..

[@vanman757]

​@@TheRastafarianStuff You're not wrong there mine freund... 🙂👍🏻

[@A92CB7]

I don't believe that's where Italy or New York is. Edit: But hey I'm not Christopher Columbus 😂😂😂😂

[@jdmozee12]

So y’all forgot about South Pole

[@High2GetBy]

Yes I did & now I hope he does a video on it.

[@LYME-Y2K]

South pole vs. Jnco

[@itskingjaycampos]

Just a suggestion but you should make a outro so that the video doesn’t end abruptly

[@LYME-Y2K]

This is my favorite clothing brand of all Time. I have a ton of gear by them specifically 90s enyce.

[@danieldevito6380]

When I was working at UPS in 2005, I would buy something Enyce with EVERY paycheck. I thought they had the dopest clothes.

[@sammymartinez95]

G-Unit next please

[@gerardoespinosa1288]

My boy would pronounce it ions

[@DonTako47]

Bruh that was not Italy or New York 😂

[@ashnicole9354]

It’s not enn eeee cheeee it’s NYC!

[@helloyassine]

No it’s not

[@vanman757]

​@@helloyassine What happened to engagement bait Yassine ?! Lol... 😁