The Sad Death Of FUBU: Hip-Hop's Biggest Entrepreneur

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[@camxdidxthat]

His mother also deserves praise for believing in her son.

[@That_one_introvert.]

She did what a mother should do by supporting her child.

[@camxdidxthat]

@@That_one_introvert. of course but a lot wouldn’t.

[@BEEZE825]

Yeah 60% of everything!

[@chrisbullock6477]

My god, its not that deep. You obviously have some issues.

[@logansneed2882]

She just taught him to sew, never said she believed in him?

[@statefarmjake8027]

Wow his mom is real one! Believed in her son from day one! Gotta love it!!! ❤

[@trixonic6934]

I still wear fubu and South Pole everyday and people love it. This is one brand that needs a comeback

[@varga4488]

Give it 20 years

[@rgw1380rw]

Many got clowned for wearing South pole where I'm from. If you were known to have a First Down bubble coat, Bear or North Face bubble, you may have been able to go about your business.

[@romanrevenge58]

@@rgw1380rw North face will always be lit it’s not going anywhere

[@neinei697]

Its there.Its been bought by white ppl and they've been marketing it in my country.Theyre tryna bring it back.Itll probably come back.Most people want it back as well as phat farm

[@kaw1240]

@@rgw1380rw north face back in the day you got joked on it was a walmart brand before it blew up big around here. South pole was the thing tons wore it.

[@PJC0007]

Can we all just take a second to recognize this mans grind on producing us with these fire 🔥 informative culture related videos for a min now. Keep up the hard work yassin frfr💪🏾💯

[@helloyassine]

Thank you my dude!!

[@hueycotton]

@@mrwillard95 You have no idea what goes into it all, man. The editing, the researching, finding topics no one else is talking about, having the drive to drop multiple high quality videos a week, etc. If it’s so easy, why not do it yourself? Unless you’re making a lot of money already, there’s no reason to not do it. I’ll sub right now, I await your content lol

[@jesse76thgames80]

​@@hueycotton it's not "easy" but hiring people to edit and write these vids take a lot of the work off him

[@larrydennison]

These videos are great no doubt

[@user-zk4in9lw6q]

(Different Commenter than RRoberts above) Go DEEP? (Props helloassine) (Props also Mrs John, Damon) In the day I attended FUBU sponsored employment event (attended Liver Same) Point: Local jurisdiction govt Already Exploiting... Excellent account entrepreneurial exploitation: Hoping Damon's vision allows continuing income... truth is: HipHop breakout Totally Unique... once in over generation event! Also hoping participating friends still in... But... Presence THIS PLATFORM implies differently On the bottom we cits can only "Enjoy the Risk Ride" long as we can... (Just sayin'...

[@willn8664]

lol I remember I brands like this: Karl Kani, Cross Colours, BOSS, Lugz, PNB Nation, etc. Used to shop a lot at the stores on Jamaica Ave in Queens NY.

[@icecreambeats101]

Fubu is still sold here in the Philippines at all the malls.

[@seajae3622]

Yeah I seen that when I went to manila in 2017.. seen it at the big mall in Makati and it tripped me out... Then I started noticing people wearing FUBU everywhere on the street

[@MrSplash33]

Glad you covered this I always wondered what happened to Fubu

[@jonathan.legend]

Besides oversaturation of inventory in the US, I think another reason for its downfall was the inability to change with the designs. What was once popular in the 90s with the huge logos with that age demographic, as they grew older that became tacky

[@programSense]

Reading this reminded me of BOSS jeans and ECKO or however it’s spelled. What a time.

[@kidkloud420]

Edd hardy got tacky over night.

[@ScottyByrd]

@@programSense jnco too lmfao south pole a couple examples of huge logos which became quickily outdated lol

[@adrianpate4694]

School of hard knocks 😂

[@RockandrollNegro]

Fashion in general is volatile, and black fashion in particular has extremely limited shelf life. People say hip hop is faddish, but really it's black culture that's faddish. Black people are conditioned to represent our block and our hood, and once the mainstream catches on, we quickly create a new fad to represent our home. For example, if we're rocking Fubu on Third Ave, eventually Fifth Ave is gonna be rocking Fubu. Then all of Queens is rocking Fubu. Then all NYC, then the Midwest and eventually South and West Coast. At each stage, the original progenitors of Fubu are dropping off because it's no longer their style, unique to their hood. By the time LA is rocking Fubu, the Bronx is on Champion gear and Lugz. The only way to make money in black fashion is to realize you have a small window of appeal. Once you start making big money when your brand goes nationwide, you have about 90 days to sell that brand while it's profitable and start a new company. When you start expanding and doing formal and womens wear, you're never going to recoup that cost. Get out before your brand ends up in Wal-Mart.

[@robreeto]

By the title inthought the owner Daymond John died hah, i got sad for a second because he was one of my favorite people on shark tank

[@greentooth3097]

Yeah that's immediately where I went.

[@bigdaddyromeo9631]

Clickbait

[@sirleeproductions]

reading is fundamental

[@bigdaddyromeo9631]

@Sir Lee Prod. since reading is so fundamental, maybe you should go back and read the title hip-hop's biggest entrepreneur singular he didn't say entrepreneurs. One person didn't start Fubu

[@angelinaoliver5587]

Bro I damn near got a heart attack 😩

[@jsa8368]

That 05 jerseys are so iconic. I remember seeing other brands trying their own jersey style

[@maxtorque5329]

I only knew Daymond John as a shark (from shark tank not a loan shark lol ) but now knowing he was the one who started Fubu makes me respect the man even more

[@MADNEWYORKER914]

But he does messed up SCHITT on that show too!!! You would think that he would want to give a deal to blacks more often, especially when they have a good product with sales.

[@phoenix5054]

LOL. He talks about FUBU all the time in Shark Tank. How did you even miss that?

[@theonethatmakesyouthink3515]

I think fubu can make a comeback. He’s too respected. I grew up watching this man move and do his business wisely. Mom is the best❤ For us By us-FuBu❤ Then there’s them dada supremes. Y’all remember those?

[@antwanmoman8188]

Dada supreme was the stuff as well

[@danielj9779]

I miss fubu 😔

[@SayWhat336]

Fubu still around

[@scarvello]

Man I will never forget this era.

[@deedwayne2752]

Don't forget about JayZ's Roc-A-Wear and Sean "Diddy" Combs Sean-John 🙌

[@josemedina1983]

I was into FUBU and Karl Kani growing up. I went nuts when Ecko and Marvel did a collab. I still browse ebay looking for vintage item that I can wear but sometimes is such a hit and miss even a L shirt looked like xxl.

[@MansaX]

When I was in school all I wanted was some platinum fubu

[@willn8664]

Also BOSS, Cross Colours, Lugz, PNB Nation. A lot of urban brands back in the 90's when I was a teenager.

[@SnoDubMusicandEntertainment]

I saw fubu in Walmart. That was the end. They went mainstream

[@user-di4yf4oq1m]

I was looking for this comment!!!! 🙌🙌🙌🙌🙌🙌

[@djrahbraydio2876]

Their quality went downhill soon they hit walmart say examples the sneakers even ross dress for less and tj maxx took them off the shelf

[@itsrelativ3967]

Burlington Coat Factory ring any bells???? LOL @@djrahbraydio2876

[@phoenix5054]

So black brands sell so long as they're exclusive and inaccessible?

[@shaylah2725]

Daymonds mom is amazing 👏🏾 she helped to start an incredible thing ❤

[@daniellenixon8710]

Very inspiring! I had Fubu jeans, jackets, sneakers back in my high school days. A nostalgic brand that I will never forget!

[@4thwardsfinest82]

Naw dawg i wasn’t doing the shoes you pushing it

[@daniellenixon8710]

@@4thwardsfinest82 I'm a woman and they were cute red n black!

[@thepalettewhispererasmr1227]

I’ll never forget a white friend of mine bought her son a FUBU shirt. Her brother went CRAZY! He was livid like: ‘why is he wearing that?!!’ 😳🤯

[@ajatathemu]

FUBU and majority of the other urban fashion companies actually took a lot of inspiration from Karl Kani.

[@rgw1380rw]

Even a less desired brand named Vasco took inspiration from Kani 😄👍🏾!

[@cmillo2010]

True!! I remember Karl Kani jeans and hats!!!

[@baconeggcheesepodcast9390]

You know what you’re right

[@maggiemojica1057]

I was just thinking this. And Karl Kani is still going strong

[@whathadhappenedwas4201]

This is how the black community needs to operate like a non-stoppable support system for one another's businesses. I'm about to start my own business soon. Wish me luck. However it's not exactly for only black people. This video was very well done and influential for me.

[@missmelanin7066]

That's our problem, always wanting to include everyone. Why can't your business ONLY cater to people that LOOK LIKE YOU? 🙄

[@pjbpiano]

@@missmelanin7066 because that is a bad business plan. Capitalism looks for profit. Do you see any other ethnicities making things for ONLY their own people when their own people are a small part of a market? You might have to start looking beyond your identity if you want to start a successful business.

[@josephmaina-vm1lc]

Bring karkani back

[@gloriousjohnson1807]

: GOD'S blessing to, and for you!

[@kurtwalters4754]

It oesn't matter what the person look like( It's business)every need people to support it.

[@SamuelleMcFadden]

Fubu is still in walmart and around the world. It also owns Coogi... who knew?

[@FreshPlacide]

Brand Nubian, Grand Puba specifically put on FUBU and Tommy Hilfiger. That's major

[@jessicajackson2438]

Man I love FUBU my father would always buy their cloths for me... I thought I was the shit lol I had moved to Mississippi so kids wasn't rocking FUBU especially the small town I was living in when I would come to school they were amazed I'll still rock FUBU just seeing this gave me a reason to start back wearing their brand

[@rgw1380rw]

My childhood homeboy's older brother used to work at Red Lobster with him.

[@jamesbell739]

Sadly, bootleggers had more to do with them falling off than anything. All the street boosters were selling bad knock offs back then. That's why I stopped wearing it.

[@Batman-qx4os]

We support the oppressor with their fashion thinking that’s the trend knowing they don’t want us wearing their clothes but still neglect our own

[@forposterity4031]

"the oppressor" bro you oppress yourselves with that victim, boo hoo, woe is me BS mentality. Man up you sound like a bitch. A strong individual will raise above any oppression, yall just weak bitches.

[@Xaixiu]

Niggas for u

[@MrGreen-nl3yv]

I consider the early 2000s to be the marketing era. Yeah, it was overdone with most rappers having the same styles as today. It is still important to respect the fact that everyone was starting clothing lines and promoting brands instead of telling the youth to kill each other.

[@Prockski]

“Thinkin' about takin' my own life, I might as well Except they might not sell weed in hell And that's where I'm goin', 'cause the Devil's inside of me He make me rob from my own nationality That's kind of ignorant, but yo, I gotta pay the rent So, yeah, I'll stick a n***a most definite” Onyx “Last Days” 1995 Not sure who you were listening to but dudes have been talking about killing for some time.

[@j-ski308]

🧢

[@statefarmjake8027]

@@j-ski308 how is that cap? Lol 🤦🏽‍♂️

[@Prockski]

@@statefarmjake8027 Because people were and still do make music about killing their own. The youth now also make their own clothes but on a more hypebeast exclusive tip.

[@zabdierrivera8830]

Real knowledge and love in your coment Mr Green. Respect full

[@donwilli]

Funny thing. I used to work in the FUBU corporate office during a couple of their peek sales years, so it was interesting to see them rise and then to see things go off the rails the way it did.

[@brianrobinson1412]

I used to call on FuBu when I sold media in the 90s. Daymond, J Martin, Carl, and Keith deserved every bit of success they received. They out-hustled, outworked, and out-maneuvered every sportswear company in that space. They were EVERYWHERE: MAGIC, The Source Awards, industry parties, fashion shows, etc. Flying to LA to drop off product for music video shoots. They were the first urban/sportswear company to do 7th on 6th fashion shows. They met Mandela in South Africa. They developed relationships with everyone: fashion editors, stylists, the dept. store CEOs, the garmentos. etc. Black, white, Asian, Jewish, etc. If you went to their Empire State Building showroom, it was a mini-United Nations buzzing with activity. One person worth mentioning is Leslie Short. She worked at FuBu for years and played a pivotal role in marketing, relationship building, enhancing FuBu's image, coaching Daymond (to an extent) to be TV ready, etc. LOVE this video. Thank you!

[@Amdidry]

this channel deserve more subscribers and respect

[@_smittyallen13]

I don’t know one black oerson that didn’t have fubu man. This was great, I also had no idea Damon is the one on shark tank.

[@godd3387]

Fubu, pelle pele and ecko plus phatfarm will always be legend swag, do not forget Avirex

[@boxertest]

I remember when fubu came out , teenage years

[@ikhanic48]

I'm very proud of those brothers! Peace!

[@vividchrxmez]

The goat of hip hop related content

[@Bsfnelz20]

Now that's a great mother she believed in her son and now they rich

[@djrahbraydio2876]

I remember back in 98 me my friends went to a nightclub we had on button up fubu shirt they didnt want to let us the club cause it had a fubu brand then people before thatcwas in line had on Tommy's Hilfiger they let them in .oh man we was mad so i made a complaint against the nightclub

[@toddmaek5436]

I just bought some FUBU shoes out of Walmart last week. They pretty slick too. My son even grabbed him a pair.

[@mitchyyy18]

Awesome video. This is the kinda content I'm looking for. Thanks HY

[@johnpetty3574]

Depending on what it is .... I'D STILL ROCK FUBU, i was never into "The Style" so very very much, when i was younger if i could get my hands on it ... COOL, but if i couldn't, WHATEVER .An example: A few years back a shoe shop had some FUBU Boots, i cop'd them, they weren't the style, but they were still FLY.

[@charlesbuckley5615]

Good work my brother I am really feeling this series

[@afflulifestyle1784]

FUBU was the flex back then, I was in a crew from Europe that were sponsored by them. The clothes were all high quality material. I still have a pair of brand new super rare red & white FUBU trainers. I miss those days.

[@sweetiebaiden]

Thank you for this wonderful video

[@MaybachGLS]

Anotha str8 banger yassine, idk if you have a team now or have just that much better at editing but its been nothing but bangersss love it 🙏🏽🙏🏽

[@helloyassine]

Thank you man!!

[@numa2k147]

I'm on the same come up he's a big inspiration for me. Thank you for your video it's really nice work

[@rampaulontherampage8976]

The brand was big and reached all tge way to London 🇬🇧, I still got some tops, never thoughtof throwingthem away, I call it nostalgia, the kids always ask about FUBU. It was a shame they didn't keep the brand going strong.

[@rgw1380rw]

I remember purchasing my first FUBU and 40 Acres garments from Spike Lee's store that was located Downtown Brooklyn. The staff in August Martin HS told me I couldn't wear FUBU it because it was gang attire. It seemed like they were more on me for my clothing than Lost Boys members that were regularly rocking fitted "LB" hats.

[@whoozyyy]

Marc Ecko was fire as fuck back then

[@Ty-wy9he]

Wow, this company literally started from the ground up. Nowadays, everything is just given to these celebrities and their fledgling brands. I remember fubu was everywhere back in the 90s…so sorry to see the decline of the brand.

[@MADNEWYORKER914]

FUBU was ubiquitous in the 90's. KARL KANI AND CROSS COLORS were popping before FUBU.

[@Ty-wy9he]

@@MADNEWYORKER914 yep I forgot that Karl Kani and cross colours came before fubu

[@baconeggcheesepodcast9390]

Wow FuBu was really big in the 90’s I always wondered what happened to them

[@vuyol1853]

God BLESS his MOM!!!

[@ThaRealBummyDavis]

Great vid those jerseys were so fresh

[@_NT91]

Grew up here in Northern territory Australia wearing fubu dada k swiss and1 everlast fila. now there all dead but wish they was still popular..i still wear fila sometimes tho

[@selax9091]

Fubu was hot in the early 90's. A fubu cap was $50 bucks back then but they definitely lost it's street cred when they starting selling their clothes as JCPenny. Nothing sold at JCPenny is fashionable. They killed their brand when they sold out.

[@marvellis6762]

Timing is everything. In the 90s Fubu went hand in glove with hip hop and basketball

[@rgw1380rw]

Since LL is from the suburbs of Jamaica, it was heavily worn in the various suburbs of Jamaica when it jumped off for that brand. Everybody remembered him being the face of FUBU. It wasn't exactly urban/ghetto attire.

[@toddmaek5436]

LL was the face of Kangol bucket hats before

[@officialtruvotru-druvevoch7049]

He's a Bahamian American!

[@dawnfmEnthusiast]

bro really liked your interview with zherka. gonna watch this vid too

[@jayrmelvin]

While FUBU is no _ longer relevant_ - Daymon is a powerhouse nonetheless in business and highly respected.

[@melloff8144]

Nothing stays the same my G

[@MegaBlackadam]

FUBU not dead. It's a global brand over season now

[@StreetzCultureTV]

Great insight

[@george_kimani]

I'm in my mid 30's from Kenya in Africa and in the 1990's FUBU was big here...my mom used to buy us those baggy jazzies.

[@blongshanks77]

Great video! I was about to say how can you mention FUBU’s competitors and not mention Cross Colors and Karl Kani. But then I remembered they were popular in the 90s, which was before FUBU’s rise. I guess I’m showing my age. 😀😀

[@Moneythedon]

This make me think of the movie “How High” w/ Method Man & Redman… when the Asian boy had on BUFU shirt and told the dean it meant “By Us Fuck U” 🤣🤣

[@DanceArchives24]

If it werent for his mother, he may have never seen his dream come true. Black single moms get trashed so much by black men but they never give credit to the plethora of single moms who were behind their child's success, and there were MANY. Most single moms are good mothers but in the black community, the parent who stayed and didnt run away from their responsibilities like a coward get disrespected daily. Shout out to the single mothers who do that thankless job, every damn day, bc they dont have a choice. There most black children grow up fatherless, therefore, most successful black men and women were raised by a single mother. I know that's not an easy job, bc it's not even easy when the father IS around, so I cant even imagine how heavy the load is, for a woman to hv to carry the man's burden. I have eternal love and respect for single mothers, of all races.

[@pocketlinttreasures33]

9:18 - so basically he made a ton if money pretending to be down w the culture, but then distances himself acting like he doesnt want to be associated to the "urban" lifestyle...

[@mikeyg6631]

I still rock FuBu classic shirts that I grabbed back in the day. Whenever I think about The clothing line 🤔 I think of Uncle LL rocking them

[@HTXrios]

Back when everybody was cool and nowdays dudes wearing skinny jeans n dresses thinking that shi fly

[@TruthSeeker434]

Fubu was lit in the 90s.

[@Ramellosugahill]

This video was dope and very informative. Yeah overall fubu changed the game.

[@baconeggcheesepodcast9390]

They definitely did

[@imsmitton]

“I got on my FUBUs, Future Underrated Bosses Unite” Iykyk 😂

[@JStoTheArtist]

I hope you continue to cover these clothing brands. Would love a follow up on Sean Jean, Roc-A-Wear, Ecko, Karl Kani, etc. 100 bonus points if you do a video on No Limit Wear and Master P’s converse show deal 😂😂😂

[@ejakaegypt]

Gosh I remember wearing this brand. Good times 😊

[@devonnaCarlisle]

I got a chance to meet these men at the Magic Show in Vegas, and they were truly amazing!!!

[@locman6228]

Due to a heavy afrocentric focus among black youth in the late 80's snd 90's made FUBU and other black owned clothing successful. As that afrocentric movement wained, it led to the decline of these black owned clothing companies.

[@CoochieGrabberTrump]

I remember Fubu jerseys selling for $100 at the peak, now u see homeless ppl wearing them. Crazy

[@petter215jones]

I thought FUBU stood for For U by Us..

[@larrydennison]

It does... It means both...

[@qmaineotcg]

Wasn’t affordable when it came out that shit was pricy Af jerseys were $100 bucks in 99 which is $200 now shit crazy

[@tylongkicks8821]

Yeah it was expensive. I remember my first job in High School in 98 saving up to buy Fubu.

[@qmaineotcg]

@@tylongkicks8821 haha he'll yeah I was right there with you

[@tylongkicks8821]

@@qmaineotcg I think Fubu peak in popularity was 1998 and thru the first half of 99.

[@InstantlyGlam4BreonnaTaylor]

I remember that gap commercial. I was a kid when it came out but Fubu was so big at the time, it was the first thing I noticed. We us to laugh about it whenever we saw the commercial.

[@arfriedman4577]

I remember when FUBU first became popular around NYC. I wasn't aware of many things FUBU became because it wasn't the clothes I was buying or wearing. It was not advertised in the magazines I sometimes looked at. Glad to know FUBU is still around.

[@Anggelos876]

Still one of my fav brands today.

[@keke90001]

I thought they were saying the owner passed away. But I never knew a black man was behind FUBU. That's what's up. This video was very informative

[@user-xd2nx9mh1j]

His mother was the real backbone ❤

[@rhomar13]

FUBU BRAND IN THE PHILIPPINES IS STILL A BIG DEAL

[@OwenAlekos-mh7yw]

The combination of Fubu and Columbia could be like the end of changes. It's like saying that the for you by you design is by Columbia Regarding how the design of gemstones made with the design of genome sequencing projects of identity and autobiography all using the for you by you, making a Columbia contract could be like the end of the quest for an end design of a version of everything from a corporation, regarding how foot boards can be a science of invention rights and ownership used with defining the limitations of science of genetics and branding. Logic of heritage and personal information when people claim being family or claim parents and so forth / adoption. It could release Washingtons DC and make it a product sellable. It being a Fubu could be the same as the Fubu DC (district of Columbia) becoming Oregon DC or another state. Logic of releasing Washington's for you by you/ Fubu/ genome sequencing projects autobiographer documents and resources and so forth, could be like the first real update for Washington state District of Columbia could also have an update. Social services currently could be reformed with the best solution plausible. Regarding the context of how ancient the Washington's DC is and how the for you by you has probably been highly conflicting. Thus, buying the for you by you/ Fubu and using Columbia. Thus Columbia would use the special edition from another state. It's like the perfect way of saying that the project is fully finished and being sold. The context would be like showing that there is a time based reference for contact due to the reasoning of being absolute upon original purchase. Thus, there would be another district of Columbia in the same place/ house and would be a different state following a state (meeting all needs of anything and everything). The context would be viewing them as a corporation, regarding the district of Columbia through Fubu about Independence/ a union/ group/ state of independence. It could fix history reports about life and autobiography regarding rulers succeeding others by them dying from disease. Same with the businesses Fubu and Columbia. The respect would be for you by you having a corporation policy originating with saving documents of genome sequencing projects of identity and genetics and having a policy of relationships ( like a corporation policy from a specific group). It could have a manual for People to fill out like a formal application process and education of the full project. Regarding signing into the internet formally and not as guests...

[@donnavanstorr7885]

I love how his mom teach him her skill and with that became a success that what we have teach our sons and daughters skills

[@fifthlegendfifthlegends6501]

I remembered FUBU as a kid in the late 90’s and early 2000s. I used to rock their baggy jeans and FUBU baggy t-shirts. 😂😂 them times, if u ain’t have rocking them wears then I don’t know what planet you’re on.

[@Chestermcfly420]

As an Italian Jewish kid living in the suburbs of Philadelphia, I used to wear fubu jeans not because I wanted to be black or because of any cultural meaning but because they had a Hidden waist line pocket where I can hide my weed and those pants save me a couple times

[@donohirst]

That was really interesting, glad to hear the company is still making money. I know music is more your thing but I'd love a story on Troop. They were on every rapper, (back when all of em cept ice t, whodini and schooly d were from new York, so a long time ago!) I heard stories that Nike spread malicious rumours about them being kkk or something, sounds daft, but at the time there was also talk around Reebok, being as that is a the name of a gazelle, and south Africa. Maybe I'm a dumbass but I don't know the inside world of sneakers from a hole in the wall, sounded oddly plausible! And Troop fell off, those leather tracksuits were dope...and they were the first to do snake print on sneakers, way ahead of Nike...

[@larrydennison]

Good info

[@RockandrollNegro]

There was an entire cottage industry of "company that markets to black people is secretly owned by the KKK or white supremacists" urban legends in the eighties and nineties. Most of those rumors were started by competing businesses (Coke started a rumor about Tropical Fantasy being owned by KKK, Kool Cigarettes started a rumor about Marlboro being owned by KKK, Nike started rumors about Reebok being KKK-owned, Tommy Hilfiger supposedly said he didn't want blacks buying his clothes, etc) It goes to show how easily you can get people to believe pure bullshit. It doesn't help that most companies that market to black/urban youth are usually Jewish owned, like TROOP. As much as black people distrust whites, we _really_ distrust Jews. Two Jews running a clothing line that stands for "To Rule Over Oppressed People" is not hard to believe, especially pre-internet.

[@rgw1380rw]

Me and my brother wore Troop sneakers back in the 80's. I remember that brand well.

[@DukeRico]

Welcome to world of big business.

[@richardellis5288]

I had one of those snake skin uppers brown from Fubu it was dope 👌

[@richardnyarko9711]

I still have my Fubu platinum baggy jeans 👖 with the Fat Albert image from 2002 . I am keeping it as an art piece.

[@kaw1240]

I think its crazy fubu and other high end brands became low end at walmart now and some of the old school walmart brands are now high end and no longer sold there.

[@97Ant]

I remember you used to get flamed up for wearing FUBU

[@thegoodfella2045]

What a story ! All I remember from fubu was ghetto rappers using it lol Remember head of state when Chris rock says I need my suit FUBU💀

[@tylongkicks8821]

Hell I remember some wrestlers in the late 90's in WWF and WCW wearing FUBU Kevin Nash, Lex Luger, Test, Buff Bagwell, and X-Pac. Lol

[@patrickmiller1834]

Interesting. I remember these days

[@PeresD]

It didn't fade away it's still around. It has just cemented their place in the fashion industry. they no longer have a need to shout.

[@josephlosoya9660]

In Texas the only person that mattered with FUBU was DJ screw.

[@margiellapooh6485]

Crazy thing is fubu isn’t out of style it’s vintage clothing now and cost more then it did back in the day

[@statefarmjake8027]

Yep! FILA came back around too! I think it’s pretty cool that these brands came back around and are being respected again.

[@tyreesneed]

@@statefarmjake8027 nobody rocking no fubu in 2023 and nobody respecting fubu in 2023.

[@tyreesneed]

fubu is beyond out of style. no stores in America sell fubu unless its a thrift store lol , nobody in America buys fubu unless ur a Mexican doing lawn work LOL ,,,, fubu vintage clothing LOLOLOL ... u must not be from America

[@stevenkoudanis5238]

Very interesting video

[@dotcom289]

The urban conversation discussion is so tiring because Urban just means that you live in the city. there's no need to take it any more seriously than that

[@MosesMatsepane]

Absolutely, I was surprised that in America “Urban” meant “Black”.

[@ms.mystique4388]

@@MosesMatsepane Crazy right it’s like one of those unspoken truths like when they say someone looks “too ethnic” meaning too black🤦🏽‍♀️ America is crazy Af fr fr