The Saturday Evening Post - Life in America

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#recollectionroad #nostalgia

[@miriambucholtz9315]

We used to get the Saturday Evening Post during the 50s and 60s. I remember the Norman Rockwell pictures and also the fact that I tried reading the stories long before I was old enough to understand them.

[@biancagerade4229]

I love the artwork of Norman Rockwell I could stare at his work for hours it's just so wholesome

[@mikecagle984]

My absolute favorite artist of all time! Rockwell told the American story through that art and I will always have fond memories of seeing them.

[@jenniferhansen3622]

I used to be fascinated by my grandma's old magazines. I love Norman Rockwell's paintings.

[@jons.6216]

Not to mention the wonderful Shirley Booth TV show "Hazel" that came out of the comic strip of the same name from the Post!

[@nickhill8612]

Oh really I didn't know that Hazel was a comic strip.

[@samanthab1923]

I never knew that. Love that theme music to Hazel.

[@josephgaviota]

I watched "Hazel" a lot as a kid. Thanks for telling us it started out as a comic!

[@nicolen.9642]

Norman Rockwell is a gem.

[@R32R38]

His works have withstood the test of time.

[@loveandfaith6517]

Wonderful magazine!... remember it well. That was one the magazines always in the house.

[@jamesslick4790]

The old stacks of Saturday Evening Posts, Reader's Digests and Popular Mechanics in my grandparent's attic would consume WAY more hours of my childhood than ALL of the weekend morning cartoons ever did. I would get "lost" in my own little world "reliving" a time before I was ever thought of. 👍😊👍

[@LL-bl8hd]

@@jamesslick4790 Me too! And National Geographic too! I could flip through the pages for hours. It was like being in my own little world. Good memories.

[@DFSelkirk]

A lot of classic Norman Rockwell paintings on the covers of the Saturday Evening Post. The originals are on display at the Norman Rockwell Museum in Stockbridge, Massachusetts.

[@Tiffany-vj1tv]

One of the greatest artists ever ❤️

[@jamesslick4790]

@@Tiffany-vj1tv 👍😊👍

[@DavidSmith-xs3or]

Rockwell was my favorite illustrator. I used to collect copies and reprints of Post covers with his art, along with other illustrators like J.C. Leyendecker and James Montgomery Flagg ( known for the Uncle Sam army recruiting posters of World War One). Many of those artists made very good livings doing art for advertising clients. Illustrating for the Post was just the icing on the cake. As an illustrator myself, I know those days of illustrators making livings like that are long gone, along with most print publications.

[@lauradaly8020]

This, along with Life, Look,.and TV Guide, was one of several magazines that my parents bought every week.

[@jamesslick4790]

Probably Reader's Digest too! Reader's Digest and TV Guide ALWAYS "decorated" our coffee table when I was a kid!

[@Tiffany-vj1tv]

Norman Rockwell one of the best artists that ever lived❣️He was able to capture the world around him like no other ‼️🙏 wonderful man.

[@samanthab1923]

Always liked his artwork. Had a coffee table book if his years ago.

[@jamesslick4790]

Unlike many,many,many "artists", I understood what Rockwell was doing. Unlike "modern" art I don't need a "highbrow" (read: BS....) explanation of what I what I was looking at.

[@jamesslick4790]

@@samanthab1923 I always dug Norman Rockwell's work. The facial he used expressions are GOLD. You didn't need words to get the message of any of his paintings. Just the faces and a simple title. 👍😊👍

[@MilitaryVideoWorks3742]

Entertaining and truly an American treasure. The magazine respected the people of America.

[@tomcomiskey6350]

Today ,people do not even know the meaning of the word ," respect" !!!

[@edwardparkhurst9804]

You bring back memories so many times of our lives. Thanks for sharing this with us. Well done sir.

[@paulorta8621]

I like Norman Rockwell's work!

[@SMichaelDeHart]

Love all the old Norman Rockwell photo's/paintings.

[@RichardCockerill]

thank you for your videos,look forward to them...just awesome

[@jamesslick4790]

It's was the "Nation's Newspaper" 160 years before USA Today used that slogan!

[@dean828]

Pure 100% Americana

[@tericampbell570]

Love The Saturday Evening Post and receive my 6 issues each year with great anticipation! Thank you for your great videos.

[@robertjaent6087]

I didnt know they still published it! Have to check into that.

[@jamesslick4790]

@@robertjaent6087 Yep! Still published! It's run as a non profit now. You can get print or web delivery (or BOTH) And it's only $15 a year! This also gives online access to their whole archive. It would take 200 years to read it all. LOL. (No, this is NOT an ad! LOL)

[@Tiffany-vj1tv]

@James Slick Wow thank you for the info will definitely check into!

[@aileenrivera8992]

Norman Rockwell was a great artist.

[@JustMe-vo9bq]

My husband and I had the pleasure of visiting the Norman Rockwell Museum this summer. I used to love going to my Aunt’s house when I was very young because she had a basket filled with The Saturday Evening Post Magazines!. I loved to sketch people and studied each one of his covers. My husband was an Art Director in NYC, and loved his district style and the Scenarios he created for each cover. He was truly a unique artist who captured the heart of the country thru different eras.

[@orangehoof]

Thank you. Very well done.

[@medusagorgon8432]

Born in the late 70’s, so I don’t remember when I discovered him…but my first favorite artist as a child was Rockwell. His work soothed me whenever I felt low.

[@sonyafox3271]

The Saturday Evening Post was a favorite of a Eye doctor and the Eye doctor he worked under. They had lots of pictures and you could read the Saturday Evening Post or HighLights waiting in the Lobby. Hope to see the story of HighLights in the future.

[@jenniferhansen3622]

Thank you! I've been hoping for a video about the Saturday Evening Post.

[@toddmo1]

I never read the magazine but love the old covers. Rockwell was so talented.

[@1mespud]

The Saturday Evening Post! Wonderful! Sad, but today's magazines are pushed aside and ignored due to social media. Norman Rockwell's artistry and documentation of Americana was whimsically on point and relatable. I often wonder what would be his summary in these modern, questionable times. How about The Reader's Digest as an honorable mention?

[@Doug_M]

That was staple reading in my grandmothers house. Saturday Evening Post, Readers Digest, and Our Daily Bread.

[@noble604]

Agreed, Norman Rockwell had an amazing eye for what was going on in the country and, because of this, he ended his contract with Saturday Evening Post and moved to Look magazine because he felt he could more accurately express himself socially there. It was in Look magazine as the centerfold what Rockeell painted as the iconic 1964 image of a 6yr old little Ruby Bridges going to school flanked by marshal protectors with the words KKK and N*GGER painted on the wall behind her and a tomato thrown above her head. [The painting is iconic to this day. It is titled “The Problem We All Live With” and, as an aside, a search of that title gives its history and more stories about iit as its social impact was huge.] Yes, Norman Rockwell indeed captured what was going on in the country in the mid 1960s in many ways and he publicized his expressions through his art so poignantly. He was a rare artist and his visual art was one of a kind.

[@noble604]

Norman Rockwell also went on to paint “New Kids in the Neighborhood” in the late 1960s about the search for racial housing equality in America. The entire span of his artistic career after leaving Saturday Evening Post is definitely worth a look.

[@1mespud]

@@noble604 So True. Rockwell wasn't stuck in an era. He was very aware of the progressive times and help welcome social changes.

[@MrAeronca100]

Another wonderful piece of my past, you felt warm and attached to the country when you picked up and paged through it

[@pauloakwood9208]

Rockwell's covers are now classics. Memories of an America seemingly long past.

[@reneel9238]

I love this story, thank you! And about the animal mascots please don't forget woodsy owl and Mcgruff the crime dog. 🦉 🐶

[@hearttoheart4me]

I subscribe to the Saturday Evening Post print as well as email. What a great magazine and great articles, cartoons and information. Thank you for doing a video on this. I wonder if we can see a video about Look magazine.

[@dwightpowell6673]

Look magazines pictorial out put was fantastic..My black parents subscribed to the magazine.

[@SevenHunnid]

Stop sleeping on my KZbin channel 😅👌I’m just a mexican stoner doing reactions videos for a living💀👌

[@hungrysoles]

My paternal grandparents got the SATURDAY EVENING POST and I read a lot of them. I'm glad to see it's still in business like LIFE MAGAZINE.

[@tichdaddy1]

I have great memories of my this magazine sitting on the coffee table in my grandparents and parents home. Thanks for sharing this video with us. 👍

[@lanacampbell-moore4549]

Thanks for sharing😊

[@matrox]

You're welcome!😁

[@LL-bl8hd]

It's impossible to overstate the importance of the Saturday Evening Post in American life from the early 1900s through the 50s. It truly was the Internet before the Internet. Everything from current events to literary fiction. It strove to embody the ideal of democracy, that everyone from factory workers to housewives to college professors could have a place to be informed and entertained together. The artwork gave 20th Century America a vision of itself, and even the advertisements helped shape American consumer culture. Even if you didn't subscribe yourself, almost every waiting room would have a few copies lying around, and the covers would be prominently displayed at newsstands and corner stores. If you're interested in the history of American cultural, reading through old issues (preferably in hard copy at your library) is absolutely fascinating and almost like traveling back in time!

[@user-vm5ud4xw6n]

Oh my gosh, you couldn’t have picked a better Recollection than this. How I remember watching my dad sitting in his old red recliner, nose in the Post. He was surrounded by women having a wife and 3 daughters so he was either reading the Post, the National Geographic or his Yachting magazine. The appeal of all 3 was a mystery to me, the Post not having any pictures in it (at 8 years old you couldn’t expect much), the Yachting magazine was ok because it showed pictures of boats taking people on fun trips and I guess was the wanderlust bug that put the desire to travel in my heart. And of course the National Geographic which showed those places you could travel to. Except the ones of the natives not wearing any clothes with stuff sticking out of their nose definitely shocked the heart of this young girl. But nevertheless they all turned out to be great publications and the Post isone of the fonder memories I have of my dad. He died the winter after I got married but those sweet memories of him will rest snugly in my heart forever. It was from him that I got my love of reading! I miss you dad. All these years later you’re last but not least daughter misses you!

[@donnabanks7656]

Rockwell was one of my mom's favorite artists.

[@josephgaviota]

Another great episode. Thank you for your efforts.

[@theweakestlink2278]

Love this channel! Your videos always make me feel nostalgic for the old days. 😁

[@annarodriguez9868]

My mom could have been the model for the little girl beating the boys at marbles. My dad was one of those boys! Lol! She was a dainty little thing and she knew how to spin a wood top, too. She's been gone 7 years now and my dad and I miss her so much.

[@robmcgowan4034]

Great to see a video on The Saturday Evening Post on its 200th anniversary this month. It also clears up some long held misconceptions/folklore that Norman Rockwell "painted every cover". 52 issues per year x 47 years = 2,444 covers; impossible. 322 over that same time averaged out to the reasonable 6-7 per year. There were MANY wonderful artists that were not household names like Rockwell. These other artists with their own styles retained the commonalities and themes that identified the covers AS Post covers; whether by Rockwell or not. Another widely held misconception is the magazine was/is defunct or no longer published. This video gives credit to Beurt SerVaas for bringing it back 2 years after 1969 reformulated in a format and frequency to get around the perils of TV, high postal rates and other obstacles for future longevity to this day. In fact, the Post was back before Look magazine went under in 1971, then LIFE in late '72. Both for similar reasons of economic unsustainability. They were pre-television mediums completely dependent for profit on the ads TV took away, so they went away. Couldn't survive on just liquor and cigarette ads banned on TV or the 12 cent per copy subscribers were paying, which was nearly everyone. Pictured here at 6:06-6:16 is Joan SerVaas, the current publisher and CEO of the Post. She's holding the Jan./Feb. 2013 issue, the first of a wonderful re-design that have seen some of THE best issues the Post has ever done. She has made the Post comparable today to what it was in its Golden Age: the wonderful general interest magazine updated for the 21st century. $15 for 6 issues is only $2.50 a copy for top notch quality, rarely seen now. In addition there's the Post's amazing website, taking the experience online as a wonderful daily companion! I just renewed my subscription and a couple for some friends earlier this month at [phone]. Now it's your turn to be thrilled to find the Post in your mailbox every other month. Even better when you get it inside for some calm, quality time for yourself.

[@HRConsultant_Jeff]

This is the best recollection you have done, by far. I remember reading this every week. In fact, I really remember the issue about John Kennedy. It taught me to appreciate good writing and didn't treat me like I was stupid.

[@wesbittick5468]

Rockwell was the best . His illustrations were the personification of Americana .

[@lynnlynn5583]

Why can't it stay this way? I remember a "Little Debbie" truck across the street...the guy drove it everyday & I never had eaten any of the goodness sweets till later. I wish that time never ended!

[@loveandfaith6517]

I agree lynn Lynn.. why can't it stay this way. What wonderful time to grow up.

[@Tiffany-vj1tv]

Absolutely agree ❤️

[@dwightpowell6673]

@@loveandfaith6517 stay which way? Black Americans didn't enjoy the American Dream

[@loveandfaith6517]

@@dwightpowell6673 Well, that's too bad.

[@jamesslick4790]

Well at least "Little Debbie" snacks AND The "Saturday Evening Post" STILL exist! (And they are actually BARGAINS!)

[@tizfrreecharm]

One of the first subscriptions I made, once I actually had a job and could afford it. Great mag, great post. Thanks 1

[@kcindc5539]

One of the Post’s staff cartoonists was a man named Tom Henderson. He did three panel cartoons, drawn at home in a little “studio”, connected by electrical wire from its location about 50 feet behind and to the side of his house in New Canaan, CT. How do I know this? Because in 1963, my parents purchased that house located at 52 Mariomi Road from Tom Henderson. This was my childhood home - and that studio building was about the coolest thing in all of kid-world. A clubhouse with lighting, a locking door, and even an air conditioning unit mounted right into the back wall. I would sit in there and think about all the cartoons that came to life in that little room. Now, if he’d drawn cartoons for Mad Magazine then THAT would be something lol

[@mikeywestside8509]

YES!!! 👍🏼🥰

[@MitchEveleigh]

We had twice a day mail delivery at least the mid 1970’s.

[@anotherguy2741]

If the Post started in 1821 why did they print on the cover for years that it was started by Benjamin Franklin in 1728?

[@catherinebreitfeller669]

It couldn’t exist today

[@catherinebreitfeller669]

Well guess it does but not like before

[@bobtaylor170]

It does exist today. I'm a subscriber.

[@davidpearson3304]

Apparently you didn’t actually watch the video. 🙄

[@robmcgowan4034]

@@catherinebreitfeller669 By "before" if you mean its pre-1963 heyday, than no. This applies to virtually everything you can think of in America today, otherwise. It's a bi-monthly, coming out at a frequency to work in a completely different world. So no, it'll never be like 'before'in that regard. However, a single issue of today's Post is every bit as great as it used to be! There may be fewer of them, yes, but the issues now ARE wonderful. It's always changed with the times and I think you'll be pleasantly surprised if you give it a chance, realizing it still is the real deal. You can subscribe for $15 per year; that's a mere $2.50 a copy. It's not on newsstands. I just re-renewed mine and for several friends to go into 2023 and '24!

[@glennso47]

Could you do a video of LIFE Magazine? I believe LIFE publishes the same as Saturday Evening Post these days.

[@robmcgowan4034]

I'd like a video on LIFE as well, Glenn. LIFE puts out a lot of single-subject softcover books, usually seen close to the grocery store check out. I just bought one last week on the 50th anniversary of The Eagles. They're expensive at $14.99; over $16.50 with tax, so it's only occasionally. Bought the one on the 50th for The Mary Tyler Moore Show last March. They've increased the output of them the past few years, but have been around since 2001, the year after the regular LIFE monthly magazine folded. The Post is published as a regular general-interest magazine, bimonthly (6 issues a year for $15) but is NOT on newsstands per prohibitive cost. Like LIFE, they also publish single-subject softcover books (though much fewer) you can order online. With the Post the books are only a sideline, not the main publication the way LIFE is now. I'd like to see a video on Look Magazine too. Coincidentally, it'll be 50 years since Look stopped publishing in October, 2021.

[@williamzander4732]

I remember sitting on the toilet And mom had a cupboard full of reader digest that you would read like it was classy to impress people And when salesman that sold encyclopedias he would go out to his car and Bring in a new year so you were always out of date. Avon was another scam To. Grandpa would visit And bring all his old Reader Digest that he already read. People gave people magazine subscriptions for Christmas gifts.🙄🥳🥳🥳🥳🥳😎🤓🤓🤓😬😬Grandpa would use a BIC pen and crossed out the section he didn't like and tear out smoking ads so you didn't see them.If you were reading a story the end was missing .😷😎

[@daviddavenport1485]

And it's still around after all this time

[@orionwarren4244]

The SEP reflected an America that ended Nov 3rd 2008. Heaven help us now!!!

[@MelywoodMedia]

Buert SerVaas was CIA. His son-in-law, Tim Durham, is in prison for running a Ponzi scheme that raided the savings of the Amish depositors of Fair Finance to fund Dirham's over-the-top playboy lifestyle. Their savings were literally used to fly in playboy models for parties. Cory SerVaas was a domineering eccentric who would call in her assistant to her bedroom (my former housemate) as she was laid out naked on the bed. Fun times in Indianapolis. The Post came a long way from Ben Franklin.

[@armandalec9048]

I live in south philadelphia , where at?

[@invisiblepinkunicorn7626]

The Curtis Building is in CC, if memory serves, on 6th and Walnut? Not exactly sure. If you get to go inside the building, there is a beautiful mural in there….the mural is called the dream garden…

[@invisiblepinkunicorn7626]

Ben Franklin’s printing shop, etc is on Market…..think that would be on….3 or 4th and Market. It’s a museum now.

[@saltsumatra481]

however, not sure he is the face of the post, Layendecker I would say, is just as important and numerous.

[@OcotilloTom]

Remember it well. Also Newsweek, Time, and Life.. a couple are still out there but they have change radically to a more less pro American list.

[@ricksmith7631]

i wont even buy a magazine these days. i took one of my favorites one day and cut out the actual articles and what was left behind was nothing but advertising, it was a small pile in comparison. i cant stand commercials so why would i buy a magazine thats nothing but ads.

[@josephgaviota]

One thing to know: the more advertising, the healthier the magazine is. Maybe that's not the most pleasant thing to hear, but a magazine with a good ad base is more likely to be around longer than a magazine with just a few ads, or just a few "house" ads. No money coming in = no money to pay writers/photographers/printers/etc.

[@LindaMerchant-bq2hp]

Christian science monitor Saturday evening post and readers digest all part of classic americana

[@appleforever6664]

1st

[@lynnlynn5583]

So...

[@appleforever6664]

@@lynnlynn5583 - And?

[@rlopez2626]

@@valiantredneck - Go kick rocks!

[@rlopez2626]

@@valiantredneck - Who cares? What is your problem bro? A bad Saturday? 😂

[@anthonychihuahua]

..take it easy, guys, it's just a KZbin, lol! 🇺🇸☝️

[@thihal123]

It’s a mirror of white American society

[@agentorange1359]

As opposed to the black African society? What is your point??

[@thihal123]

@@agentorange1359 , point being that the narrator indicated that The Saturday Evening Post is a "mirror of American society" without recognizing that it is really a mirror of white American society and not the actual larger cultural mix that is America. And so this is to say that what is seen as "American" is really "white American". White isn't named because it is seen as the standard, as the norm. That itself obviously is problematic. But I do get it because for a long time, that has been the accepted public narrative of The Saturday Evening Post.

[@Soul-cry1]

@@thihal123 I'm glad someone said it, all the imagery shown was white white and more white.

[@lynnlynn5583]

@@thihal123 I feel sorry for you. I'm American Indian & I've never felt I was left out growing up. So the picture shows a white family..so what! I never thought because there's no Indian with a feather in his head that this is mean too! Why is there anger? Why ALWAYS focus on damn color? I don't...& guess what? I never blamed the "WHITE" man for all my troubles...past or present!

[@thihal123]

@@lynnlynn5583 you’re not quite hearing this correctly. My commentary is on the spoken narrative that is interpreting what the images are about. I actually didn’t comment on the images themselves. The spoken narrative said this is a mirror of America. In a sense it is because the dominant mirror of America makes non whites invisible. But that’s not the actual mirror.

[@thatguypatmckittrick]

Have you done one on Readers Digest? The TV guide newspaper insert? Boy's Life? #recollectionroad @recollectionroad

[@luisreyes1963]

The only magazine in American history that didn't insult the reader's intelligence, The Saturday Evening Post. 🗞️

[@ronaldbell198]

Readers Digest ?

[@LL-bl8hd]

It was one of the best but there were/are other good ones: National Geographic, Popular Mechanics, Harper's, Life magazine in its heyday...