The Science of Marketing

In this video, Anshuman, Devaiah, and I learn from Siddharth about the neuroscience behind marketing.
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FOLLOW THE PANELLISTS
Anshuman Sharma: / @anshumanfinance
Devaiah Bopanna: / devaiahpb
Siddharth Warrier: / siddharthwarrier
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CHAPTERS
0:00 - Intro
0:35 - What is Marketing?
02:25 - Role of Trust in Marketing
03:50 - Premium Bargain
05:43 - Selling v/s Marketing
07:24 - Cognitive Fatigue
11:46 - Price Experiment 1
15:59 - The Power of Expectation
16:41 - Price Experiment 2
18:49 - Bottom-Up Attention
22:34 - Coca-Cola Pepsi Research
25:05 - Parting Notes
25:43 - Outro
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• Instagram: / tanmaybhat
• Twitter: / thetanmay
• LinkedIn: / thetanmay
• Honestly Podcast: open.spotify.com/show/1vy1GMq...
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CHECK OUT MY OTHER CHANNELS
• Tanmay Bhat: / tanmaybhatyoutube
• Bot Army Clips: / @botarmyclips
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Video edited by Varun Sharma: / varun_not_dhwn
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DISCLAIMER:
The information contained herein is for informational and entertainment purposes only. Nothing herein shall be construed to be financial, legal or tax advice. Trading cryptocurrencies poses a considerable risk of loss and viewers are advised to do their own research before making any decisions.
#neuroscience #marketing