The SECRET the Beauty Industry Doesn't Want You to Know

[@Seoulsearch616]

The older I get, the less I care about trends and lean towards basics that I know work for me, even if they cost a little more. 🤓

[@lacialysia6913]

Same!;

[@LisaMarlene.]

@@Seoulsearch616 yes, this right here. My problem is I get caught up in the hype, the pretty colours. My mom said Lisa it’s the not eyeshadows you want, you want the feeling it gives you when you look at the colours. She nailed it

[@socialliz6805]

I feel like blonzer is the perfect example of same product, different name. There have always been reddish bronzers and brownish blushes on the market. The only innovation was the name.

[@JenPhelps]

YES! That's a great example of what I'm talking about. Coming up with clever names for products that have been around forever and then selling them as something else.

[@laurakenney100]

This is so on point to me . I recently bought an old product I used in my 20s and wondered why I ever stopped. It's rubiglo or what used to be called Indian Earth ( I think), and I love it! I was advertised as blush, bronzer, lip, and even eye makeup all in one powder. It's the perfect color for my olive undertone.

[@gingerchipper]

@@laurakenney100omg I used that also! If I remember correctly, it came in a clay pot with a cork lid.

[@laurakenney100]

@gingerchipper yes! It's still in that cute clay pot! It's adorable and has a little puff that comes with it.

[@akb5531]

​@laurakenney100 I remember that! I used to love it! Wore it in my late teens' early 20s. I think you can get it at the Vermont Country Store.

[@judyfugate7136]

I have makeup and skincare fatigue. Not buying anything until I use up what I have.❤

[@marnidillon8659]

I’m trying to do a no buy November and use up some stuff too.

[@LisaMarlene.]

@@judyfugate7136 oh you are good! 👍🏻 I wish I had that will power.

[@melissaluvsplease1664]

Another thing that bugs me to death is that L'Oreal Lumi Lotion was out for many years before the crazy expensive Charlette Tilbery Hollywood flawless lotion came out like it was this super new product and it simply was not!! Another great series Jen!!

[@JenPhelps]

Exactly!! The CT was a dupe for the L'oreal, haha!

[@3cashew]

I loved Revlon skinlights also

[@onewhisper22005]

Yes!!! This drives me nuts too!! And just people doing it with any products. Like just yesterday I saw a video from Lipstick Lesbians where she was talking about the Haus Labs white foundation being great to help mix the correct shade so you have the right shade all year round when losing your tan. And someone in the comments said how LA Girl had a great dupe for it. I was like, ummm, what?! LA Girl has had their mixers for YEARS, waaaaaay before Haus Labs even existed I think, but definitely way before they came out with their foundation. Similar product that’s more affordable? Yes. Dupe? No because it existed FIRST. If anything, the Haus Labs is technically a dupe for the LA Girl. People just automatically think dupe means cheaper, but it doesn’t. Being cheaper isn’t a requirement. Of course, it’s nice when the similar options are cheaper, but it’s not necessary. They can be the same price, cheaper, or more expensive - it’s about having options. Someone might not want to buy option A because of a certain ingredient it uses, maybe they are cruelty free and the product isn’t, etc. So, they want other options, not necessarily cheaper options. Of course, finding a very similar product for LESS is better. Who wouldn’t want that?! But, just because something is the more affordable option doesn’t mean it’s the dupe. There’s so many products people call dupes that existed well before the more expensive one! 😂😂

[@lindasadler6338]

I didn’t know that! Crazy how the industry works.

[@janreding9384]

100 correct I went to Walmart today and due to a video that Emily Noel did I got two elf blushes for $6 now I am very happy

[@972Mockingbird]

Jen is one of the very few content creators who I trust to tell the truth.

[@kathleenp3135]

💯💯💯

[@SugarBooger10]

Yes 💯

[@jilljohnson251]

@972Mockingbird 100% agree

[@mariad.6618]

Trends come and go ....that's why I'm doing makeup that makes me happy...companies can call it what they like but the pricing is clearly getting outrageous

[@susanmims]

I remember the days when if someone was wearing a shade of lip color you could name it, "oh that Black Honey looks great!" Think Orgasm blush or Urbandecay eyeshadow! Back in those days I splurged on my foundation but I only had one at a time, one mascara, 2 small eyeshadow palettes, one blush and a handful of lipgloss and balms. I don't know when I became such an obsessive consumer I do not create beauty content but I own 52 eyeshadow palettes, 11 foundations etc. I am trying a no buy on makeup this year and focus my attention to improving my skin at the dermatologist starting with a laser package and going from there. Thanks Jen for these grounding videos, I know I need a dose of this type of content.

[@doonagoding6146]

I think KZbin has something to do with running out and getting more!!!😉

[@act4934]

Precisely. I used to be normal before KZbin. I'm now addicted.

[@act4934]

I own 289 palettes and 17 foundations. DOn't feel bad, but it's good that you are critical about it. We are victims of consumerism for many different factors.

[@CatherinePeterson-pw5dl]

It’s an addiction! I have to stop. I can’t possibly use all the foundations I have. I supply all my family and friends with makeup I don’t use. I’ve purchased and tried it once and never use it again. I very seldom return anything. I will be better going forward.

[@Dp77374]

this is me too! @@CatherinePeterson-pw5dl

[@dhayden1981]

In your FB group I have brought up that we need to slow down and shop our own stashes. One, it allows those products to be used, not stored away in a box that has been shoved into a corner or in our closet. It also saves us money, as well as, time. The Makeup industry has been around for decades, its not going anywhere, anytime soon. Personally, if something is limited edition, well it sux for the company that chose to do that because if its any good, they lost money. All of these discontinued products that were good, could have made their business explode, but not now. Personally, I have slowed down on purchases. In fact, I've kind of steered away from makeup at the stores all together because I'm bored with it. I still wear makeup, but I am more interested in using what I have versus buying more. I put the brakes on. We are putting ourselves in debt because it seems everyday a new products comes out from various brands and what happens is we cant use what we just bought last week or yesterday. I just want to enjoy what I have. As far as watching influencers on youtube, there's plenty of content they can create with products they already own and may not have ever used since they bought it or got it in PR.

[@jeanetteh.9240]

Yes! I have always loved makeup tutorials, and wish influencers would do more of those with products they already own.

[@sonjafountain9878]

Think of all of the plastic...plastic saves lives in the medical industry, it also keeps our food safe in the stores,however I feel that if possible use alternatives...the packaging on makeup components could be streamlined and made better..to get more sustainable packaging means you have to purchase a prestige brand....the drugstore could do better...I haven't had a chance to try out some of the smart pretty brand, I hear it's at Walmart and apparently it's in more sustainable packaging...that could be an idea for a future video...makeup with sustainable packaging

[@lstone3633]

I just went through my massive collection and realized that I had more makeup that I could ever use up before it expires or before I die. I was so depressed I immediately went out and bought a blush palette to cheer me up.

[@CandidLy1]

What I HATE the most is when they try to shake things up by coming out with a reformulated version as if it’s going to be better somehow, and instead it’s actually a downgrade and something we love is now gone. Or just arbitrarily discontinue a popular product for No Good Reason like Too Faced Peach Perfect foundation. Grrrr! 😅

[@JenPhelps]

That's the worst!!

[@zizzie4081]

The dreaded words: 'New and Improved"!

[@bobbies1562]

Or, when a giant company buys a beloved smaller company and then shuts them down - like EL did with Becca and Prescriptives, although they already owned Px.

[@carlaparks6517]

I agree 1000 %. I've been on a buy buy buy for 3 years. I need nothing now. Super sad I've done this so much waisted money. We this is the last year on that train. Makeup is not my business I can't write anything off. Thank you Jen for this talk we all need. 😊

[@mariad.6618]

Yes, I'm going back on a no buy. Just don't need anymore!

[@jeanetteh.9240]

One of the downsides of having more makeup than I need is that it makes no sense to buy more . . . checking out new products was so fun!

[@maryarellano2435]

I totally agree. It’s been insanity these last three years for me too. I feel like I have a makeup store in my house!!! No more, we need to go back to the basics! Women looked gorgeous in the previous decades and they didn’t have all these new “products”

[@jilljohnson251]

When I was a kid in the 80's we called those flat makeup sponges "wedgies"😂

[@JenPhelps]

Haha yes!! I remember that!

[@gstang8241]

I still use them for blending shadow!

[@evydarling]

I still use them!

[@nataliequiroga2222]

I remember I used to used those wedgies when I was 18 n young 20s n than I got into the orange 🍊 sponge when I was 23 n it was a game changer lol 😂 ❤

[@littleflick]

My Mum was using a sponge to blend and apply her foundation in the 80’s and 90’s. And probably before but I wasn’t around then haha

[@enchantedpathstarot1013]

I am 57 and I quit trying to be trendy years ago. I do check on whats trendy but only try trendy things if it's something that appeals to me and works with my own personal style.

[@annmartin8932]

Thank you for not having lots of ads that interrupt your videos. Much appreciated.

[@debedwards1717]

You can pry my lipglosses out of my dried, dead hands. 😂😂 I’ve loved lipgloss for nearly 50 years, I’m never giving them up or get bored with them.

[@JenPhelps]

Same here...I don't care what the trends say.

[@charitysheppard4549]

I'm the same way. I have one freezer bag full of different lip glosses and lip oils. I think I'm one of the few left who still love Lancome Juicy Tubes. 😂😂

[@llchapman1234]

Me, too! Lip gloss lovers unite! 😂

[@littleflick]

Yes! Lip glosses and glossy lipsticks forever! I was so sad during the matte lip years. It was so hard to find lip product that didn’t dry out and look awful on the lips.

[@anacristinamoura881]

Lipglosses forever!❤

[@kjc4779]

This is why u and Andrea Matillano are my faves. You guys call it out like it is ❤ oh and Robert Welsh

[@kathleenp3135]

Love Andrea! Great channel.

[@jeanetteh.9240]

Three of my favorites, too!

[@christinalaska]

Gonna kick it back to the 80s/90s. We didn’t need highlighter… bronzers… eyebrow GEL… contour… lip scrubs? Lip oils? it’s so crazy to me!! I never used makeup brushes… used the little sponge applicators to apply eyeshadow. I like and am willing to try new things but give me Estée Lauder Maybelline and L’Oréal all day long. (Ok I love Natasha too) OMGosh and hair!!! Heat protectant? No. Straightens? We loved volume and curls (simple curling iron I’ve had for oh… 15 years?) ❤❤❤Aquanet forever ❤❤❤

[@TaraParkinson]

I’m so old, I actually used the tiny applicators that came with the eyeshadow. 🫢

[@blendofdays]

You gotta check out Casey Dressler, you're gonna love her shorts!! Long live the 80's/90's!

[@christinalaska]

@ truth? I just bought a box of like 100 from Amazon. IMHO still the best way to go!!! 🤪🤪

[@rebelgirl9436]

I'm still using my Clairol hot rollers

[@lewistracy3061]

Agree on everything except hair products. Stick straight hair that will not curl . The volume sprays and heat protection has been such a game changer ❤❤

[@viannam5483]

Great topic. This is the video that should break the internet. We have been bamboozled by influencers and make-up companies for too long into buying TOO MUCH that languishes in back of drawers. This year I only replace the few 'empties' (products I actualllu used up & want to continue using). I donated countless hardly used pallettes, blushes, bronzes, hiliters and brushes of all types and kept only what I use. Some 'experimentation' becomes necessary when a loved product is discontinued (and again, they do this as a marketing ploy so trying to find a replacement product requires multiple purchases from various companies) ... but otherwise, I have a freeze on buying. At this point I know what colors/formulas work for me and I make minimal adjustments for summer vs winter looks.

[@dorisprice5774]

You couldn’t have been more honest and upfront with this video and you are correct it is all about money and getting the consumer to purchase more.

[@hanaeyoshida5163]

Thank you, Jen for YOUR innovation. You are always dedicated to keeping it real and having the important conversations about the makeup industry that not many other KZbinrs are ready for. You always say the quiet part out loud!

[@Amy-qe7ti]

I completely agree. Jen has always been and will remain my number one source for all things makeup and skin related! She is impeccably honest and forthright.❤

[@ironicallyfit518]

I just love all the comments on this video. It's so nice to know that a lot of us are feeling this way, and it's not just me 😅. I'm getting exhausted by all the BS hype and "viral " stuff that encourages us to part with money that is becoming increasingly hard to budget and manage with inflation. Companies are getting frenetic to get in our pockets and I've become increasingly alarmed by it. I'm making a conscious effort to count and recognize daily how many times I'm getting bombarded with advertisements, wherever it comes from and cutting back on those sources of pressure. Ill always watch certain beauty influencers, but I'm very conscious of the ones who push products too hard. Thank you so much for your videos and the community here. ❤️ ❤

[@Starnad]

That's why I don't have TT. It's full of "influencers" trying to creating you needs to sell you something! And that's also why I skip stories from influencers when they post sponsored content

[@20thcenturyrelic]

Pro tip: Install an adblocker on your web browser on your laptop, desktop, notebook, and/or phone. Also use Firefox as your browser and Duck Duck Go, or another non Google search engine, on your devices. Cuts way down on ads.

[@lindasadler6338]

I’ve really cut down on my buying because I only buy colors that will truly look good on me. Once I figured out I look best in cool toned shades, that eliminated half of the makeup out there.

[@AmandajConley]

Jen, i really wish brands would watch your channel. I truly believe that your point of view is the same as so many real women. If they watched they definitely would be tapping into the public, who loves makeup and "self care" and who is willing to spend their hard erned money as long as the products are worth it!! Brands would really be dojng themselves a huge favor of they watched creators like yourself- an actual real person, who is honest, smart, kind and LOVES makeup!!

[@bevyoung2009]

That is why I newer buy Pat McGrath products. I see it all at TJMAX and it is always PINK.

[@maiden411]

Wow! I’ll have to check TJMax. 😂

[@andreanikcole6449]

I've got all my pat McGrath products from there. Super cheap and seems exactly what I swatch at the stores lol

[@barbthegreat586]

I agree, thy're rather boring, the same as CT whose products are super boring.

[@blendofdays]

It always makes me chuckle when younger folks discover something "new" & in my head I'm like, yeah, cosmetics are as old as civilization, that (whatever it is) has absolutely been done before!

[@lynettefinnigan9540]

It's funny, humans have been 'decorating' their face to be attractive since caveman days, mud, tribal tatoos, Egyptian paints and kjole, toxic poisons in the European era of lead paint on faces, green poisons... crazy stuff that's been used as 'beauty' products!!!

[@martdesj]

Jen, I work for Clarins and they launched their lip oils in 2015. I beleive they were the first when all brands focussed on lipsticks, they innovated with the lip oils - they were in square packaging at that time. They did changed the packaging for the lip oils and lipsticks in recent years but I want to say that all the other brands, including Dior, copied Clarins.

[@JenPhelps]

You're right, I believe they were the first!

[@PuntodeVista3176-xc9gd]

@ martdes I love Clarins lipstick. My go to are Joli Rouge 740 Bright Coral and 26 Hibiscus. In my country, I can't find. Are they discontinued? Are they substituds?

[@carlasaunders3983]

Yip I bought clarins lip oil years ago and I like it more than Dior.

[@darriahlazard]

Lip oils have been around for ages. I remember buying them in the late 90s/early 2000s as a kid.

[@athenamay30]

This was my first thought when Jen mentioned lip oils and Dior ... Clarins is known for their excellent lip products (have been meaning to try but never get around to buying one!

[@marthaj67]

Fellow fair/cool girl here. _What has happened to foundation shades???_ I never USED to have this much trouble finding a match for my skin undertone, but now it's like pulling teeth trying to find a good match. So many foundations designed for cool/pink undertones seem to pull orange for some reason. And I always prepare my face before applying, so....Anyway, the tried and true brand(s) I've used for decades seem to have gotten rid of so many staple products, I kind of dread looking for new foundations. I'm all for expanding shade ranges, but they REALLY need to work on the _whole spectrum_ of skin tones and undertones, imho.

[@kate7621]

Very well said! Fortunately I have a very similar skin tone to Jen so I have used her recommendations with good success

[@cinachandler6097]

I really appreciate this common sense approach to impulse buying. I have been sucked in to marketing in the past and spent way too much for years. Now, I have to be very thoughtful in my purchases because money is very tight. I am rather glad though because I had too much at times. Thanks for this, Jenn! ❤

[@MusicLover-sb7mo]

So true! Fashion and cosmetic marketing shifts are examples of cyclical change. It works because people crave “new” or “refreshed” looks or love a nostalgic vibe. Multi-use products have been around since forever. In the 30s and 40s, women would dab lipstick on their cheeks. In fact, berries were used to color lips and cheeks centuries ago and perhaps the first cosmetic. I wonder if anything new is even possible anymore.

[@JenPhelps]

My great-grandma used to use her lipstick on her cheeks. I used to roll my eyes when she did that but now I find myself doing the same thing, haha!

[@rmmmmt2796]

I always think of the quote from the movie Mean Girls when people or things copy each. "I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops" eventually something and people will copy whatever comes out.

[@elacampusano7341]

I totally agree with you. An example that comes to mind is that before there were no stick blushes and everyone put on their own lipstick as blush and I still do, then with the boom of cream products almost all brands started selling basically a lipstick in a blush package and if you think about it it is almost the same, because you get almost the same result and I prefer to buy lipsticks to use as blush, because there is a huge variety of colors, many people may not agree with me but that's okay I don't intend to convince anyone. I love your videos Jen 🥰

[@bobbiewilliams5101]

Jen, 72 years young here and I love you, your channel, your content and most of all your integrity to your community. I decided after watching one of your “stash” videos, that I will only use products I have until at least Jan., probably longer. I’m quite sure I own enough skin care and makeup to get through all of 2025 (especially including the bins of extra products I just couldn’t be without🤪). I find myself re-discovering products I truly loved, but had cast aside, and enjoying the creativity of using what I have. I will still watch my fav people here, as I continue to learn new ways to put what I have to much better use. Thank you for all you do and staying true to yourself. Much appreciated ❤💄

[@SugarBooger10]

I think the blush placement recently ( high on the cheeks and across the nose) is the most innovative trend in the last few years that really makes a difference in how people look. And the good part is that you don't need to buy anything for it.

[@LisaMarlene.]

I love this series so much! Thank you for educating us Jen ❤

[@khill6510]

Of course I'd love more videos like this but honestly, I enjoy all of your videos, no matter the topic. They are always well researched and communicated clearly. 👍

[@annelouise-qz9vx]

I ❤ CeraVe skin care products. They get the job well done. Why pay more?

[@luvzdogz]

I do love many of their products, especially cleansers. Sadly, their prices keep creeping up too.

[@noemimatias3729]

Great video 👍🏼 I agree with the things you mentioned. 💯

[@gisellespringer]

Exactlyyyyyy

[@jordang7479]

A few weeks ago I was looking for old ads for Black Honey to see if i could find the version my mom used. In my searching I found this ad for an "all over stick" from the 60s. I thought it was a new thing but as they say there's nothing new under the sun

[@jackiemyers1196]

Jen, before i started watching videos of makeup on KZbin (which i did't even know existed ) i had 1 foundation,1blush a mascara and a lipstick. Now i have probably 20 foundations, lots of blush and well you get the idea. So i have to stop because so much is just the same.

[@beckyjohnsen3128]

Yes! Thank you for this timely reminder as we inch toward Christmas! They're throwing everything at us right now and it's tempting because it all looks so pretty, but I keep you in the back of my head when visiting Sephora or Ulta! You've saved me a LOT of money!!❤️❤️❤️

[@zizzie4081]

I agree with you that they are throwing everything at us, but I haven't found anything that appeals to me or that I want to spend the money on. I am voting with my feet this Christmas!

[@nguinn1989]

You are absolutely correct, I unfortunately jump on a band wagon for some product and regret the purchase as soon as I make it

[@GianaChen]

love this video!! it really feels like brands are trend-chasing for quick money instead of focusing on innovation that could define their brand long-term. i hope some company sees and takes your suggestions!

[@nickilubra3981]

Everything you said is so true. I came to this sad realization and have barely bought new makeup because it really is all the same thing. Sad because I miss being excited about makeup but my wallet is happy. I just enjoy what I have now and focus more on different looks with what I have than different or “new” products. 😊

[@Amy-qe7ti]

JEN!!!! This is ALL SO TRUE!!! Perfectly said!!! Thank you!!!!❤

[@larissaseals5340]

One thing about me is I really try not to follow trends. I wear what makes me feel beautiful.

[@LaurieSudduth]

I agree 100%!! I went through a phase where I bought so many high end expensive eyeshadow pallettes. Now they are just stacked up collecting dust while I use my Stone Cold Fox pallette every day. Sticking with what I know works for me from now on!

[@ambergerhelper7852]

That’s how I am with my 11:11 palette.

[@R.L.Maverick]

Excellent video!!! I’m just not very excited anymore. The prices have soared, the sales are minimal and I have plenty of makeup. I think some brands have raised their prices to the point ppl are just saying no. I’m one of them. Also, some folks are really struggling with rent and $6 eggs, $8 loaves of sliced bread. The economy has *tanked and *brands continue to charge more. Brands are pricing themselves out of the market. Thanks Jen!!! Such a fresh topic!!

[@kate7621]

Amen!

[@R.L.Maverick]

@@kate7621😀

[@kaylynnhuddleston5533]

Your bottom shelf video was THE big eye opener!! This is so true!!

[@jlkitz1775]

And remember: a handful of parent companies & conglomerates own all the same brands - high-end AND drugstore.

[@gstang8241]

Same with fashion trends- its just that make-up manufacturers realized through the power of social media, that they can continuously make money marketing trends.

[@ElenaVictoriaNezh]

Because - money. People need to get used to that the corporate America doesn’t care about us. They care about money.

[@veggierunner79]

Thank you for being honest and genuine Jen! I think once I realized that there is so much of the same, it really changed my spending habits.

[@AP12360]

I have dry, sensitive skin, and I can't use CeraVe products because they sting my skin. Also, you can use Vaseline as a barrier cream. I apply it on top of my night creams.

[@angelwings1979]

Matte liquid lipstick has been around since at least the 90s/early 2000s. I wore CoverGirl Outlast Liquid Lip to my first adult job in 2001 because it really did last all day. It’s been reformulated but it’s still around. Now it lasts 12+ hours instead of 24+ but is not nearly as drying. I still wear it because I also have extremely dry skin (I’m diabetic) and I’m uninterested in having to reapply my lipstick color a million times a day. It’s the only one I’ve found that doesn’t make my lips feel like the Sahara and allows me to use a balm (It comes with a specially formulated one) without ruining my color. I would love a formula that would allow me to keep my lip color while using any moisturizing product on top not just their special one. A girl can dream. 😁

[@heirloomacres7445]

I know we had it in the 80's

[@katfayegarrett3872]

I remember a brand called Ultima that came out with matte lippies in the late '80s

[@jeanetteh.9240]

​@@katfayegarrett3872I loved my Ultima concealer!

[@pepperprovasnik]

Makeup sponges were around since the 50s and they were better than beauty blenders at least in the 80s. They were big chunky squares and they lasted longer. No one used them wet and makeup looked better. I've used airspun face powder like my grandmother before me. That's one that is copied by all the brands you mentioned.

[@ambergerhelper7852]

THEY CHANGED THE AIRSPUN FORMULA. I am furious about it. Over my life/ work (I’ve used them on my patients) I’ve emptied a dozen tins. If I’d known they were being reformulated, I’d have stocked up!

[@midlifemom5829]

Excellent video Jen👏! Yes, its makeup fatigue and no FOMO for me! Im 57yo and have never been influenced to rush out and buy the newest trendy products. My mature skin makes me particular about formula and finish . Ive always altered my foundation with diff amts of moisturizer to meet my diff needs (from sheer tint, medium to full). I have never ever bought matte lipstick because i feel it draws attn to my nasolabial folds, so i searched out shine lip formulas and now they are back on trend. I stocked up on Revlon glass shine when it was discontinued and now its making a return (thank u Jen). I feel if one did a "blind" test of makeup, influencers wouldn't know high end from budget dupes. I would love to see that on YT!!

[@Lorraine_Pagan_Parks]

Yes!! Cream blush is another great example 😂 if you have a bullet lipstick, you have a cream blush in most cases lol

[@guitargirl9714]

This is why I’ve scaled way back with makeup and only buy something when I’m out. I managed to get through the VIB sale without buying anything, as well as the early Black Friday Ulta sale. I’m so determined to have minimal products and not get sucked into overconsumption.

[@monicapatton1405]

I really appreciate that you aren’t constantly trying to sell us something. No shade to anyone making their living off of sponsorships but it’s so refreshing to not have it when I come here. ❤

[@soniaalvarado5372]

I completely agree that it’s important to know what works for you and stick with it and perfect it. You’ll feel better and by mastering the skill you’ll get compliments.

[@anabela3064]

It’s videos like this that are the reason why I love your channel so much ❤ I also try to be more mindful about my makeup purchases and want to make sure to not get something so much for it being trendy but for it to actually work for me. I also see “new” products that I’m like “yeah haven’t seen that before!” Lol but don’t see anybody else saying that, so thank you for speaking out about that!

[@reginaroza3154]

I used Black Honey back in the days when it was in a pot!! I'm 63 and it still gets to me, it's just gorgeous!! There's something that's stood the test of time. I say all this because I've created a niche collection of what works for me, not what's trendy!! I've paired down my 100 eyeshadow collection down to 20 high end palettes that i love and actually use! Use what you love and works for YOU! What makes YOU feel beautiful, not what's trendy!!

[@kitschykelly]

I cut back so much on make-up. I do love it all still, and I have such a hard time to buying all the new shiny things lol. However I know myself and I also go back to my favorites, so I’ve been doing better about not impulse buying!

[@Barbaras_Likes]

I also have cool undertones and foundation is not easy to find. Thanks for your truthful video❤❤❤

[@JenPhelps]

It's truly mind-boggling that most brands haven't figured it out yet!

[@k.popper2620]

Me too. Makes me nuts!

[@bevyoung2009]

I don't like heavy foundation anymore. I am 64 and the light weight of skin tint foundation is better for me.

[@JenPhelps]

I feel the same way!

[@amydoodle4659]

Great video Jenn! Marketing and the “cash grab”! Then, many Influencers making us feel a sense of urgency that we NEED these items! That’s why your audience loves your unbiased HONEST reviews. One influencer I used to watch with regularity, went from no sponsorships, to multiple sponsored (aka PAID) videos weekly… it’s very dissapointing! Keep doing what you’re doing Jenn. We love your content!

[@dyoungerman.]

Definitely agree about cool undertones being underserved! Try finding a light-medium COOL OLIVE?!? (PS - Lisa Eldridge #T5 is my first ever perfect match!)

[@jaej34]

Thank you Jen, I appreciate you❤

[@gingerchipper]

Excellent and on point video. I’m at the age where I wear what looks best on me. Not that “new” products don’t catch my eye, I just do not care what is in or not in anymore.

[@speechtaught]

Great video! I appreciate your honesty in calling out over consumption of cosmetics.

[@athenamay30]

Jen, I've always wondered why Yves Rocher, a French brand with reasonable prices, is not hyped up on social media. Its lipstick is the creamiest I've tried. Now I think it's because they don't market to influencers.

[@silverwitch6863]

They have really a lot of excellent stuff. I like the lipsticks too!

[@ambergerhelper7852]

Neither does Lorac, and I adore their eyeshadows and cheek products.

[@charitysheppard4549]

This was a great video idea. I just love how you and your reviews can't be bought. I really admire your integrity. This videos helps to remind us to not have FOMO. I am bad about wanting to complete collections. That is one I'm working on not being caught up in.

[@ediedodson6902]

Great video, as always. Thank you so much for all you do.

[@mishshell2884]

I would tend to agree. There are a few products that I have seen this happen, and that's primarily why I have an entire drawer full of makeup that I don't go to very often. I go to the same products all the time. Occasionally I do see some different colors in other brands, but for the most part, everyone does the same thing. It seems like skin tint and tinted moisturizer are just about the same. The only thing that I have to watch is the SPF. I can't use SPF formulated by every company.

[@Grannysouth]

It's not just makeup lines that are doing this, it is the same with skin care products. Plus just about every dermatologist on social media has a skin care line. Then again so do local dermatologists in my area. All these products cannot be that different.

[@JenPhelps]

So true! They're really not. Like I said when it comes to "barrier creams", they're just moisturizers with ceramides and other common ingredients. But brands have made everyone feel worried about "protecting their barrier" and now a slew of barrier creams are on the market. It's like they create a problem just so they can "solve" it.

[@bethallen7723]

I love you and your channel! You do a great job of comparing products so we can make good decisions! I enjoy all your videos

[@evonheffken6552]

Interesting video, Jen. I agree with more innovation on foundation shades-not only on for the deeper skin tones that are definitely needed, but like you I am light skin toned but fall in a bucket that is very often overlooked (olive). I think the marketing is a problem with skin care too. As you get older of course you still want to look youthful, but are any of these eye creams really going to reduce wrinkles, dark circles and/or puffiness? I have been giving questions like that some serious thought lately. Every time there is a new one released that thought pops in “maybe this will be the one that works,” but in reality they seem to all be the same-just good moisturizers 🤷🏻‍♀️

[@JenPhelps]

Yes and the brands play on those emotions and tell you that it's going to solve a problem when it's really going to "do" very little other than moisturize.

[@elizabethdale8566]

I hear you. Prescriptives (Sheen Cream) came out with a highlighter in the 80s and everyone thinks these are recently produced. Philosophy in the early 2000 came out with their version (Glow Drops).

[@JenPhelps]

That's right!! I worked at a department store in the late 90's and was friends with the Prescriptives counter manager. He always gave me freebies and I loved that brand. 😍

[@anandeztvseries8498]

For the phenomenon of brands are copying each other and there's no more creativity, I wonder if it's a sign of the economy goes down. But I do believe that the creativity of makeup is saturated.

[@karenwells5756]

Could you please do a video on foundation/skin tints that have a pink undertone? I also have a lot of trouble with base products looking too yellow on me. Thanks! Love your channel!!

[@JenPhelps]

That's a great idea if I can find them! I know that Wet n Wild, CoverGirl and No. 7 at the drugstore have a lot of pink toned foundations.

[@CC22117]

There's a toxicologist here on youtube who doesn't like Cerave products because of some of the ingredients. I have always used Alpha products myself. She might find fault with those too and hasn't gotten to them yet. Trends are just marketing aren't they? The only difference is trends seem to move faster than they used to. Interesting topic Jen.

[@bevyoung2009]

This has been the year of makeup all products are blurring.

[@JenPhelps]

YES! So true...it's the new buzzword.

[@karinascosta1218]

I remember tears years years ago, NYX had a cream blush and it was a flop bc no one cared. Now it is all the hype. Benefit launched liquid highlighters when people did not care about highlighters. Now, liquid highlighters everywhere.

[@beautywithas]

This is such a great video. I have purchased so much makeup and skincare this year because I 'needed' that product for my MUA kit. 🤦‍♀️ I'm at the point now where I'm assessing my stash, purging, donating and really having a moment with myself to think about why I feel the need to purchase. I fully agree with the FOMO aspect of the conversation. I see these beautiful MUA kits from artists who've been in the business way longer than I have and I need to remember that less is more. ❤

[@larissaseals5340]

I 100% agree, brands have no individuality!

[@monicapatton1405]

You’re so right. I have so many of essentially the same product in different brands/packaging. Very little of it is innovative or different. Some is but definitely a lot of repeats. Speaking of repeats- I ordered the glitter shadows from Moira. 3 of them to try out. Yes I have a lot of glitter shadow, however this purchase saved me from the more expensive Patrick Ta

[@JenPhelps]

Those Moira shadows are so beautiful!!

[@melindacochran5193]

Hi Jen this is an awesome video! Absolute truth all around. Perfect explanation of why I have never followed the trends. Thank you for your incredible content and for all your innovative work!❤👏👏

[@karenhecht2342]

Thank you. I agree. I’m wondering how much of it is influenced by TikTok. I’ve never watched TikTok, but it seems this kind of started when TikTok really took off. Plus, it’s just cheaper for brands to copy. Creativity is costly & takes time. It’s all about making the quick, easy cheap money, I think.

[@JenPhelps]

I think TikTok is a huge driver of this for sure!

[@ElleIsForLiving]

So true, the more things change, the more they stay the same.....except for your content! This was another original great video Jen. Love the work you put in to your videos. ♥ Elle

[@carolcaruso6641]

Preach it, Jen. As a cool toned person I get so frustrated looking at a line of foundation that I heard so much about and would love to try but all colors are too orange or too yellow.

[@janemclean7032]

I love elf make up only four dollars the powder for my face. It is so silky and smooth and makes your skin look quite glass! I always get compliments when I wear it!

[@melindavansandt5168]

Too tru..my dad used to say...people been doing the same stuff people were doing since the dawn of man! Lol...nothing ever changes!!❤

[@reneebertram2365]

Spot on! Guilty of getting sucked into the "new" hyped up viral product . I have SO much makeup, it's ridiculous....alot of it is the same type of thing, just a different brand.

[@valeriesantos8178]

U r a breath of fresh air… HANDS DOWN‼️Unlike makeup, u r truly unique in so many ways. Love ur angles + being true to u! We’re so thankful that there’s a You☺️♥️

[@kathleenstoin671]

I have used Coty Airspun Loose powder for years. I've tried others but this is my favorite. I tend to stick with brands and colors that work for me, because I don't see the point in switching if I'm satisfied with what I am already using. If it's an entirety new type of product for me, then I might try it, but mostly I am cautious about spending money on different foundations, for instance, always hoping for that miracle product that will make me look perfect. It's a wild goose chase, anyway!

[@Alice-fr1ef]

You are so right Jen. I've almost stopped buying makeup and decided to use what I already have. What I am not using, I will send to my many nieces as gifts or include the makeup in a box I am sending to them anyway. I will compare since learning to do that watching your videos. Your information is so very invaluable to me. I love your videos Jen and the truthfulness they bring.🥰❤💗💕🙏🌺💐

[@999marydoll]

Jen thank you for having the guts to talk about this! I went thru this total obsession with JTV for 3 years, then Paula's choice skincare. I could have probably gotten an eyelift or at least Lasix! Thank you for bringing this up. I already have so much makeup! I'm definitely cutting down on spending. Will post how it goes!

[@ginamatthews-pr3kr]

Thank you Jen, you’re so correct. I’ve been over indulging in make up and trying new products this year. I need to be more disciplined about what I need instead of fomo spending. #newyeargoals

[@MariMV7]

I think innovation is no more there because of greed. So many brands are now managed by people who do not care about make up and it's community, and just care about 💰. So the fastest and cheapest they can create cash grabs, the better it will be (in their minds ofc).

[@aubreyengelbrecht8956]

I don't need to buy any makeup any time soon, but certain content creators will hype something up, and especially if it's a good price, I have to try it!😊

[@Cherryblossum101]

This is a great topic to put out anytime, but especially now! The same thing can be said about a lot of art supplies!! ❤ Courtney

[@SightWordMovies]

This is off topic, but your whole look today is lovely! I’ve been noticing how you coordinate your makeup with your clothes and it’s teaching me how to do it better. I did find your topic very interesting too. 🩷