The Sneaker Market is DYING & What Can Be Done to FIX IT...

[@heskicks]

Have a good day everyone!

[@Ornelas11B]

People are broke! Time to start paying on lose student loans! Lmao!!!

[@Sean-yq1wm]

it's only dying for the vulture resellers, finally it's returning to where it should be. Wear what you like not what Instagram and Tiktok like

[@eleazarhepburn6618]

100% agree And who cares what some kids wearing on Instagram you wear, what And what makes you happier

[@Danuk1996]

@@eleazarhepburn6618exactly bro I say that all the time fuck hype buy what u like I’m glad the reselling is dying so everyone can get a paid not have to pay stupid prices

[@oliverphommavanh2770]

Facts! I wanna see these vultures starve 😊

[@DexterHeisenbergBruh]

Aint that the damn truth

[@TC-rc1zf]

It's also dying because I gotta take a day off work or pay a kid or no life resale

[@TheRealKevinLau]

If this is "dying" let it die. Let the people that actually want the shoes get them. It's nice walking into a store and actually being able to get something I wanted.

[@freeproduct666]

what about trading shoes?

[@nassiglutt6587]

If it dies it dies. We can get what we want on retail. F resell

[@KEAD3400]

Let the market die again , no need to revive it. We’re finally in a healthy space again.

[@joelcarrasquillo7525]

Yes!

[@sdclams117]

Exactly. It's only bad for resellers, great for collectors

[@otakusamsay1953]

Not yet if you're a sz 11.5+

[@freeproduct666]

would you trade shoes? instead of buying resell

[@rmcpeek1]

Thats what happens when people charge stupid ridiculous prices. So sick of sneakerheads now. They ruined it.

[@kevincollins8620]

It still happens on shoes. Depends on the shoe.

[@wade_county]

You mean hypebeasts. Sneakerheads are people who genuinely like sneakers and purchase them for themselves. Not for clout.

[@toualee1430]

I think you’re sick of resellers.

[@samaantree]

“Real” Sneaker heads and resellers are 2 different things trust me. Sneaker heads hate resellers also.

[@gianfrancoferrer9320]

Why do sneakerheads(by heart), fix something thats “broken” for resellers? Let the people have access to the products they want w/o having to pay resell.

[@alfreddervishi7175]

That's a good thing. Prices will continue to come down 👍 why is it discussed as a bad thing

[@duncanmacphee200]

Resellers are getting upset because the game is up for them.

[@TC-rc1zf]

Cuz this guy makes money reselling

[@wade_county]

Because resellers and hypebeast want to feel special.

[@tray3483]

because resellers and youtubers can clickbait for views

[@airtec87]

Prices wont go down on retail. Thats wishful thinking. If Nike/JB want people to keep buying then they need to go back to using full grain leather for their shoes. We are paying a lot more for a lesser product.

[@2fast4u818]

Let it die please, sneakers should be affordable and worn. Its justshoes

[@jethrojacinto2798]

Exactly. The fact that people are buying $200+ for $20 worth of cheap leather is still fucking insane to me.

[@2fast4u818]

@@jethrojacinto2798 i left the sneaker game 9 years ago. Ive worn outlet shoes and regular runners on sale since. “Fashion” becoming mainstream and resellers ruined it for me

[@ChaseVercetti]

let.. it.. die. and let the hypebeast go along with it..

[@TheMiracleOfTheValley]

Everything is returning to normal. It makes me nostalgic to go to my favorite Foot Locker near my house, see that they have the Jordan Retro 5 "Burgundy" available in piles, retail price that I can buy them without any kind of problem and keep on walking without any kind of problem like in the old days.

[@joshuahperez3117]

I think UAs, too many releases, sneakers becoming more of a business rather than the actual culture is what’s happening.

[@Danuk1996]

It’s fucked right now I miss the old days

[@airtec87]

UA definitely, bootleggers perfected 11s, its JB fault for using cheap materials so its easy for them to get faked.

[@Aqwtiny]

I love the buyers market rn. I go beyond and lowball and some get accepted. And if they deny, they gon come back when rent is due 😭😭

[@geert574]

and u have shoes that wont sell 🤣

[@Aqwtiny]

@@geert574 Good thing I only get what I love and wear all my shoes 😭

[@ZxAMobile]

@@geert574😂😂😂😂

[@zeroman237]

I'm so glad the hype is dying down. Tired of every half decent shoe being sold out all the time in minutes. Maybe now people can actually wear their shoes.

[@falcongunner33]

I got completely out of the sneaker game when I saw what happened with Kobe shoes. The line was at a place where they were widely available to all the real fans, then he tragically passed away and quickly people capitalized on his death. This was sickening to me. Then Nike comes out and says future releases will go to people with Kobe purchase history. I estimated I have around $7,000 of Kobe rated product purchases, dating back as far as 2005, yet I struck out on every release since his death. So I’m done. I will no longer support this company that doesn’t reward me for my commitment to their product and athlete.

[@ubanman]

Everytime I see a Complex video for sneaker "shopping" I'm reminded how its dying. You see the faces of these celebrities turn sour when they see the bill. Imagine the common folk trying to get into sneakers and being stonewalled with these crazy prices.

[@xLastHopeForWorld]

I like it! because everyone can get things for relative "good" prices and people are not afraid anymore to wear the stuff:)

[@reevasum76]

There is nothing to fix this is how it should be. Easy access and affordable

[@iheartcorolla]

The problem is there’s collectors and there’s resellers. The language calls it The Market when it used to be a Culture (or subculture rather - derived from hip hop and skateboarding). I’m all for the crash. It just means the releases that real “Sneakerheads” Want to obtain are going to be easier. I love the days when I would actually be upset about taking an L at a lineup, rather than be frustrated that I might have to pick up my shoes for 2 to 3 times retail. When NikeTalk was not a market place, but rather a place to share and help others get their grails without the intent of profiting, just to be a good person and help a brother out

[@williama.ortiz-floresgil168]

As on og sneaker head who started the journey in the mid 90s im hella happy that the market is hella over saturated to the point that everyone is a copy paste nike dunk/jordan1 / collab limited buyer, they flooded the market and its no longer "special" to be a sneaker head in their circle. As an og we are hella spoiled to the point that we can almost get every basketball sneaker that was lusted for as a child. From shaqnosis to the gp gloves Nike air bakins ndestruckts uptempo zoom95 foams fila hill, and1 tai chi you name it. And all these can easily be copped. So to the ones who hypebeast the hell outta the copy paste kicks in the game i never thought i woudo say this but thank you 🫡 from an og sneakerhead born in 86.

[@Izzytheaesthetic]

I feel like hype beast culture has really made it hard for late game entry. I’m fairly new to collecting so I was buying a lot of older models and it was pretty smooth sailing 9/10 most older models were fairly priced, but God forbid I miss a current release and toy with the notion of looking on Goat or StockX it’s practically double retail an hour after the release and it takes some weeks sitting, if they do, before the prices level themselves out. Social media can really exasperate this feeling of having missed out so waiting for price stabilization tends to have a lot of people just pull the trigger so they’re not feeling left out making it harder for a reasonable aftermarket price to be achieved

[@wade_county]

If you're getting in now, it's the best time, tbh. Everything is coming down in price. Patience is key.

[@Emanuel_carey]

I got into sneaker collecting when the Nike Tom sach GPS dropped(the yellow ones… I was late) then got a pair of the yellow, and brown ones. And now I’m an adidas guy, as far as shoes. But those new New Balance shoes you had on your channel, are NICE!

[@RetrogradeBeats]

buying a shoe for resale potential is corny, no getting past it

[@TeabagDeluxe]

Let the resell market and hype die. I'm enjoying buying sneakers I like at retail and discounted prices.

[@fuzzybaffy]

It's a cycle that I've seen repeat itself: Nike limits releases in order to create hype for their products -> people complain that releases are too limited and hard to get -> Nike then floods the market -> Resellers get mad that they can't resell, Nike gets grumpy that they can't drum enough hype -> Back to Nike limiting releases again. Question is, is there a way to make both parties (consumers who just want the product vs. resellers) happy?

[@wade_county]

No, because it's all artificial. Sneaker companies work with sneaker media (including shoetubers) to tell you what's cool and what you should be hyped about. Instead as someone who will like the shoe for themselves, the majority fall in the trap of "this must be cool, I'm not sure I like it because I don't know what I like." Then sneaker companies will limited the supply to make it seem special, that drives up interest and engagement. Then the resellers come and deplete the stock and jack up the prices. The faster people get over the hype sh!t and buy what they like, this cycle will never be broken. In the end, all this is garbage material being fed to us for huge profit.

[@ControlDenied307]

I'm in my early 40s, and I just can't bring myself to care about "hyped" shoes anymore. Give me a pair of 990 V6s and some sort of Nike to match all my MLB gear, and I'm good to go.

[@abd12081]

I agree.

[@PellySideCustoms]

The downfall started when GOAT started sponsoring big youtubers with crazy sneakers in 2017 and then sneakers went mainstream. Same thing for streetwear like Supreme and Bape.

[@joelcarrasquillo7525]

I'm happy I woke up from this stupid addiction. It's one thing to actually be a collector by passion. But, a lot of people end up calling themselves "collectors" but they're actually hoarders who've became addicted to the hype. Myself use to be into this whole sneaker shit but when I went through my financial low it really opened my eyes. Ppl making bank on these shoes 8 times out of 10 is scamming in one way or another anyways. I hope others wake up.

[@kevincollins8620]

I collect shoes. I have over 6 pairs of Kswiss

[@miki49]

So is this opinion regarding the entire market? Including resale of shoes that have been out for years now? Or mainly newer releases?

[@Triniman1973]

I purchase top quality reps ($150-$180) for PERSONAL USE. I see it as dumb loyalty to pay $500-$1500 when a top rep (which often looks and has as good as or even better quality than retail. I would condemn scammers trying to sell reps as retails with inflated prices... but also, don't compare a rep shoe which has practical utility to a rep baseball card which is solely a collectors item.

[@KingRambo88]

I honestly believe that the air Jordan ones ruined the sneaker market they saturated the market with so many colours ways and styles I used to love Jordan’s but now there just a generic band boring and overdone and overpriced

[@darkseid2021]

Something i didn't see mentioned was how the IRS will begin taxing online resellers starting this year. It'll be interesting to see how the market reacts when those statements have to be filed.

[@sirwaltoakcliffbusiness8155]

Nike revolution 5 or 6 is the BEST TO YOU ????

[@DR.DisInfect]

Never been better i can get any shoe i want

[@aaronburrell3729]

I went to 4-5 different sneaker stores yesterday and they were all packed. Long lines to checkout and tons of people asking for Jordans.

[@jdubb45]

This was so dope. Appreciate these kinds of videos

[@_face773]

The sneaker market is fine, retail price is up "thank grandpa Joe" it's the resale market that people are crying about.

[@Antwan.Frazier]

The market doesn’t need fixing, the culture does.

[@Robbiemx]

don't need to fix it... it's a great time to buy sneakers, just like the old times, we can go in store to get sneakers. Thanks to the resale market Nike understood that people have no problem paying 250-300 or even more for a pair of Js, so they can raise their prices and we continue to pay. do not think about it too much,it is not broken.

[@Ricardo__Sanchez]

I never want to wear fakes but I definitely don’t want to 3 or 4x the retail price so… that’s why I’m slowly stopping to buy shoes in general

[@freeproduct666]

what about trading shoes?

[@carlitos21ca]

I always enjoy watching your Channel Brotha.

[@ogkage]

I know I’m a little late, but Hes can you elaborate on the StockX “deauthentic” situation? Was there a change in their process of authenticating sneakers? Not that I ever had faith in the process to begin with

[@andrewmarks4640]

Remember when people were bringing down AJ1 mids in favour of higher priced highs….resulting in resellers pricing highs at a juicy profit margin way above its retail price…..even though the shoe costs Nike $40 to make.

[@dennstein]

no reason to sell something in limited numbers just to create hype. are they handmade ? no. are the materials used rare? no. it's just hype. i'm so glad it's come to an end.

[@goOFie-g]

No my friend, The sneaker market Is DEAD

[@samlee458]

oversaturation imo. we DONT need every colorway of the Jordan 1 or Jordan 3/4/5 😅. i’m just burnt out on so many sneakers releasing. not only Jordan’s but we got New Balance, Asics, Adidas, etc.

[@jaygray825]

Air max 1, 90, 95, and 97 too

[@samlee458]

@@jaygray825 that too 😆

[@duncanmacphee200]

For me, I've noticed a distinct drop-off in hype since the passing of Virgil. Aside from a couple of Travis Scott collabs, there's really been nothing to get excited about. Add to the fact that people are getting sick and tired of losing out to the bot users and, rather than pay those bot users a king's ransom, they're going down the rep route (where the quality is quite often higher than retail) where they can pay a reasonable price for sneakers that no-one in day-to-day scenarios will ever tell the difference.

[@alexanderr3098]

Resellers, both persons and platforms suck, but what really is killing the market is the ever increasing prices while simultaneously decreasing quality (looking at you Nike).

[@jethrojacinto2798]

I can't believe I actually agree with the points that ChatGPT laid out.

[@u-groundkickz7431]

Thank the resellers

[@blackgoblin1004]

Its good that the resale market is slowing down. It needs to. The lackluster collabs nees to alow down a lot too, especially with new balance this year. Lazy collab after collab makes them not feel special anymore.

[@goOFie-g]

Oversaturated market Counterfeits High prices And Hype

[@bfyre1]

Good. Glad it’s happening.

[@robertarmero6320]

I think it’s not really having to do with the reasons mentioned. Let’s focus on Nike for a second but this applies across the board, they saw that resellers were taking all the shoes and making lots of money off of them at the expense of everyone else. Well aside from that not being right, it also left money on the table. If Nike just produced more products then the resellers are left holding the bag and Nike can sell more shoes at retail price and that makes Nike happy because they sold EVEN MORE shoes than before and that makes the average consumer happy, meanwhile the resellers have to hold their supply because they can’t move it. If you hate scummy resellers then this makes you happy. The price of this is lack of exclusivity but in the grand scheme of things that doesn’t matter much

[@bardongalang32]

All I want are sneakers I could really wear and use. Like running shoes. They serve their purpose very well. Not hyped ones sitting only on my shelves.

[@flymin765]

See Most Big Companies including Nike are manufacturing overseas so a lot of money is already going overseas for FS but I can’t believe how many people just overlook this critical “ problem “ in the supply chain lmfaoooo

[@Phamousillday]

Great video with the engagement of the community and also chat gpt! Maybe do a video on top General release shoes of the year? or top 5 and/or 10 slept on shoes of the year! Thanks for the content.

[@flexchef1725]

Love the vid...we need more of this

[@mauricesimpson8177]

A lot of the sneaker company’s are publicly traded and have to pay dividends to the share holders if they aren’t growing people wont buy the stock and the company loses money. If a company can’t sale more sneakers they raise prices to hit those targets.

[@johnadams313]

For me personally, i stopped buying Jordans because i felt stupid having to jump through a ring of fire, while juggling chainsaws with an apple in my mouth, just to give Nike my $200. You shouldnt have to go through all of that nonsense to purchase a product! As a business, your product should be easily accessible and your customers shouldnt have to beg to buy your product

[@dann5554]

What a great time to be a sneakerhead

[@techbasics6142]

Collabs like AF1 utopia are killing it 😂

[@whateverdot]

Most markets are dying in general. Most companies just keep increasing prices and people can only afford so much 😢

[@gilbertoflores7397]

I think once the main people hyping up a sneaker, look like they couldn't tell you anything about jordan, but love his shoes that the love of sneakers game is gone. You've sort of moved on yourself, but focusing more of the practicality of footwear, exploring what else ia out there, and only picking up the things you like that might be hyped if you really like it. I know I've moved to that point, i don't need every release, nor do I want everything.

[@NPG4EVER]

The sneaker market isn’t dying. Nike and other major brands selling a lot of shoes and making a lot of money. They aren’t hurting at all!

[@jcoleman924]

How to fix: Carbon footprint!??! Oh then the recycled shoes from Adidas should be selling off the shelves. Oh wait.. nope. That would not fix a single thing. Even some of the biggest investors just pulled out of ESG. The Adidas ocean shoes weren't even selling at the peak of sneakerhype.

[@joseandon8509]

But why should we be worried about those who think they can flip it? That’s exactly what went wrong with the sneaker game in the 1st place. I can’t still going to pick up my space jams from 2010 and no one was there.

[@ralphtree03]

its not sneaker market, its resell market, dont mix it up. sneakers are sold at a retail price. the retail price increases due to inflation.

[@TerryBollea1]

How is it "dying"????? People are wearing AJ 1S on the frakin News channels!! I saw Michael Symon wearing them!!! Footlockers cant hold onto Dunk low Pandas!!! How is it dying when LITTERLY EVERYONE is wearing AJs, and NMDs??????!!!???

[@alec4611]

What can be done to fix it? Stop inflation and use good materials again instead of dulling down looks, while raising prices and cutting collabs

[@ftorre8965]

In my opinion it's the prices. Sometimes trying to find your size can also deter someone from buying a particular shoe. I would love to try the New Balance Fuelcell line but they don't produce them in a 4e. Great video

[@WargodFilms]

That’s facts it pisses me off tho I where a size 14 and the double the price with size compared to a size 12 or 13 which I get it that’s more standard but you would think it would be cheaper at the same time because a lot of people don’t look for shoes in that size

[@gilbertoflores7397]

New balance would be your best bet at ever getting wide shoes buddy. They're like the only brand that offers wide and extra wide (4e) versions regularly. Go up a full size in the extra wide or get the More line that run wide to begin with.

[@richardpye749]

Like all, 'markets', there'll be highs and there'll be lows. We're currently entering a low and there's a good chance that it'll last a while. As for why, everything from the last 4 years has played into it. COVID, excess disposable income, travel restrictions, manufacturing shutdowns, supply chain issues, travel restrictions easing, rampant inflation, interest rates, housing market madness, the list goes on and on. We had so many people get interested in sneakers in the same way they did sports cards, collectable games, gaming, streaming, etc. It was always going to come to end once people actually got back out into the world. As for profits. The corporations are under the assumption that the gravy train will be running forever more and if it doesn't, the staff are to blame. Nothing more.

[@airtec87]

high prices for terrible quality. Nike/JB intentionally use crappy materials so your shoes look beat sooner that way you keep buying them once they retro again.

[@DontPanicrs]

No need to revive it. It’s only dead to hype beasts and resellers. I’ve been happy copping drops at retail with almost no issue.

[@younggotti8195]

I don’t even need hype but the retail on many shoes are too expensive, even when Nike runs sales, it’s 20% off, that’s lame…at least with adidas, you can really get steals when they run sales which makes me gravitate to a bigger collection of bargains

[@itsradical5115]

Wear what you like! I have some hyped pairs but that’s because I like them. I also have plenty that aren’t hyped too and I probably prefer them

[@MadSUPANOVA]

Shoe companies lost the point.. that shoe's are burn through items' ... burn through 1 customers will buy another soon. But when 1 item cost $200.00 most don't want to burn through those items.. the expensive priced shoes rarely gets seen on the court- so the advertisement is lost for that expensive shoes- because no one sees anyone playing in it. And when 1 shoe cost $200.00 most people like myself will think about buying 2 decent shoes with that price point instead of purchasing 1 $200.00 shoe

[@doxfire]

LET IT DIE! It is ridiculous that SB's that used to be 150 - 200 bucks are up in the high 100's and into the 1000's. The sneaker market has more sellers in it than buyers because all the resellers are literally selling to other resellers. Add on inflation and just the cost of everyday living going through the roof, people simply do not have the extra funds to buy that $130 - $250 pair of shoes let alone $500 to $1000+. The only people who are mad about this are resellers because their product isn't moving, this whole sneaker was supposed to be just being fresh and wearing dope kicks while appreciating other dope kicks.

[@DestroyerOfTime93]

What is there to be "fixed"? Sneakers are generally more available (or affordable) for regular customers, the fix is already here.

[@vinnykicks7352]

Got out of sneakers in 2012. Galaxy pack changed the game into what it is now. Checking back in and nothing has changed. The solutions are obvious 😂

[@samuelweekes6257]

The market is only dying if you only see success in a market as making the most money off a product. If you see success as a market actually offering the best selection of goods with the most people possible able to purchase them, then its thriving and was broken before.

[@Whis__]

Let the market regulate so we all can buy what we want whenever we want.

[@dbdb4962]

Fix the sneaker market? Nothing is wrong with it. I picked up the new NMD G1 for $45. Ultraboost web for $57. Some adidas basketball shoes to donate for $22. Some water shoes for my kid for $13 all from adidas. Also picked up 4 Yeezy slides for $70 retail. It's a great market. I get what I want at below retail or retail.

[@JerryJacquesGPS]

There is no reason why Brands don’t have an easy way to verify authenticity.

[@whodidit99]

The trance has been broken. The market is dead for a long time, maybe permanently. People realize these are just shoes - to be worn on your feet, and that's about all.

[@rossmacdonald8945]

Various factors, most covered already but another is society negativity, social media is a cesspool of moaning and spreading misery across everything, movies, music, sports, sneakers are no different, lots of opinions and the negative ones spread like cancer thus creating "that's trash" etc on latest releases

[@ab-15188]

Its not dying but normalized like 10 to 15 years ago where you could actually pick the colorway that you wanted for your Kobes. Hence "sneaker culture" these days should not be save at all.

[@GreenBlueWalkthrough]

6:12 I don't etehier when the latest in sports tech with tons of foam and carbon fiber is cheaper then a 30 year old designed sneaker that just in a fun color way...

[@144Souldier]

Really the every day customer who actually want the shoe to wear it could easily shut reselling down by either you hit on the shoe or don't buy resell. When you buy resell it embolden the resellers to keep scalping. But imagine a reseller buying 10 pair of jordan 3 j balvin an nobody buys period. He would eventually sell them retail or for a lost.

[@Anthonycheesman33]

These sneakers are too damn high lol

[@NeoCavo]

Tbh it's a mix of over saturation and stagnation plus market abuse from the prospecting market.. I've dropped Nike and Adidas for Hoka and Asics because I'll be honest.. Arahis and Kayanos are better quality shoes than Ultra boost or Jordan's..

[@keith.s7139]

I just buy what I like (which is mainly adidas, and mostly ultraboost).

[@Kthron]

Hell yeah thank you! Got the panda s1s and some adi boost slides for freaking $60

[@ChrisRobato]

ASICS is having a record year. So does Decker, who owns Hoka and Ugg, all according to their corporate statements. On Company is also doing record volume.

[@mojsakmojsak]

For me it’s the big drop in quality - I’ve stopped buying any Nikes, cause the materials they use are outrageous. For me it‘s max one pair a month now and I‘m very picky

[@peterresendes8709]

No need to fix it. Let it die. Ridiculous that a GR release dunk would “resell” for 2-300 dollars. People that just want to wear their shoes will benefit from it dying.

[@_face773]

The prices of sneakers should be low and it's one reason why UA is so popular , sneakers shouldn't cost people hundreds and thousands of dollars.

[@ThePhantomasian]

i only pay retail for sneakers. if i miss i miss. screw the resellers

[@k3lv1np97]

It's not "dying" those that want the shoes buy them. Those that buy them to sell take losses. If you ask me... the sneaker market is now ALIVE. The "every shoe selling out" went away bc resellers are tired of taking losses. But the same people are still wanting and buying the shoes but we actually get them now. Resell has died the sneaker market hasn't. It was the resellers driving up the price not the people that wanted them and they didn't look good on their feet so they sold them to not take a loss.

[@jbbonomo_upd]

Its basically supply and demand.

[@dany1024]

I moved in to leather minimalist sneakers best decision I ever made 😊.

[@mz8393]

Reword it to resale market is dying. Not sneaker market. The sneaker market is from the retailer where they will continue to release and sell. Resale is dying.