The Store That Only Stocks 'Jerry Maguire' VHS Tapes | American Obsessions

[@VICE]

Their final goal is to construct a giant pyramid in the Nevada desert (with indoor plumbing) built entirely out of Jerry Maguire VHS tapes. Seriously. Watch more _American Obsessions_: bit.ly/2kXkStP

[@ForkInTheRoad33]

Why do you insist to push hate on white people?

[@Mr3344555]

It's white dudes playing with a joke. How's that hate towards whites? I'm not even white, and this isn't making hate them. This is actually hilarious and now I want to visit the Jerry McGuire a Shop, I heard they have a deal on VHS's. And visit the dune pyramid

[@ceannscriteach81]

+ForkInTheRoad What ????

[@GoreGrl666]

Then please set it on fire. This shit has gone too far.

[@thesupport4963]

please burn that shit down.

[@MadPropzBaller]

At first i was like wtf, but then i realized why not? It has the right amount of cheese and absurdity to it, and i think it's Godlike. This is the kind of stuff i want to see from Vice.

[@samgeorge4798]

MadPropzBaller agree

[@BloodyGrundel]

I wanted to hate this, but like you said... fuck it... why not

[@murraysargeant4740]

MadPropzBaller I agree. Loved it! The best humour

[@Monkeyabroad]

This humor is ridiculous and stupid. I want more please.

[@FabianJacquin]

I agree with you, Sir. And you know what alse? This also serves as a physical place to reflect upon the wastefulness of our society. I mean, that is tons of paper, celulloid and plastic devoted to a film. I like Jerry Mcguire, but makes you think about all the other VHS's ever produced, movies that no one saw. I don't know, I think this can stretch way beyond this particular movie. I've seen many art installations with more funding and less sense.

[@wrarmatei]

It should be called "The Jerramid"

[@alexanderdavidsonbryan7264]

This is the best fucking thing ever

[@BigKarl519]

A real man does not shoplift the pootie.

[@dollyllama69420]

@Paul Corona I don't see how this resembles anything regarding sexuality. Watch your mouth, tool.

[@kikib8434]

Agreed.

[@vincenttb4530]

it really is man , it really is

[@2gname]

That looks like some vapor wave shit, but in real life

[@gregorygolando]

Vapor wave performance-art piece

[@HyperRealityChannel]

maggot

[@badradish2116]

or vapor /ware/ lol

[@CophinRuinz0rKestra]

A vapor wave video literally brought me here. I wish I were making that up!

[@twelvelookslike]

Finally Vice posts a video that is relevant

[@DiogoMarquesAwesome]

it would be exciting if the floor was jerried. Without jerried floor is just ok

[@tricatfilms6136]

They did that in later installations, I think when the exhibit traveled to Denver.

[@Susie_Floozie]

They speak the TRUTH. I used to see so many JERRY MAGUIRE tapes at the thrift that I took to putting copies of the video in the front of every row so it looked like the store had nothing but JERRY MAGUIRE videotapes. Then, years later, I heard that somebody else felt the same way I did about it! This is a senselessly beautiful thing.

[@MrNavajoRug]

this is so perfect. So often I'm at a garage sale or thrift store, and I see Jerry Mcguire on vhs. Literally 80 percent of the time. I've noticed it for years. Long before I ever saw this or heard about it I always laughed every time I saw Tom Cruise and his cheesy smile because it happens so darn often. please keep this up.

[@EduardoM]

everything is terrible is such a gem

[@KokoRicky]

I've seen the guys behind this (Everything is Terrible) live three times now. It's some of the finest entertainment around.

[@psychobeefsticker]

brought to u by THE CHURCH OF SCIENTOLOGY and THE LETTER "T"

[@FlezzDurjis]

I sort of get this isn't a joke, but this whole video is filmed like a joke.

[@jonnynice8366]

It's a serious video about a joke.

[@DawnHub666]

Its a joke video about a serious art project. Not the other way around.

[@FlezzDurjis]

The paradox is mindboggling

[@BEEEELEEEE]

The joke is that they're so committed to the joke, they're seriously going through with it.

[@carlkamuti]

Just think of it as an ironic postmodern performance art project.

[@brianm2881]

A pyramid in the desert that's made out of Jerry McGuire videos is, like, the fruiting body stage of the hipster life cycle.

[@APlateOfBeans]

Guys it's like Tim and Eric esque comedy. Don't take it so seriously. Watch EIT videos, they're pretty well-edited and funny.

[@nikadavise-br9lx]

oh so its shit...got it

[@user-vi4xy1jw7e]

@@nikadavise-br9lx oh so you're an idiot.... Got it

[@NeedForMadnessSVK]

I love how comments are 50% people just laughing and having fun because they get its a joke, and other 50% are people that for some reason got ABSOLUTELY OFFENDED AND PISSED OF. Guys, its a joke not a dick, dont take it so hard. If funny art installation and guy with glasses and mustache are enough to offend you, you should reevaluate priorities in your life. Because that is not healthy.

[@iaincowell9747]

For me the funniest thing about this is the people who don't get it.

[@lowermainlandlearningchann7664]

That store looks really cool, almost as well kept and organised as the scene in Edward Scissorhands where the people are driving to work.

[@InvidiousIgnoramus]

Reminder that this is the ONLY video vice has ever made that is important.

[@dawey8897]

General buttnaked is upset

[@InvidiousIgnoramus]

@@dawey8897 Aw, you're right. I can't forget about General Buttnaked.

[@banjogyro]

4 years later and this and General buttnaked still are the only good videos they made

[@starwarsvssuperheroesinrea9473]

tom cruise himself probably paid for this as some kind of ego self promotion!

[@pokcow01]

Tom Cruise and every crew member from Jerry Maguire will be buried in the "Jerramid" when it is complete. They will each either be exhumed or willingly buried alive.

[@tricatfilms6136]

The man is a genius lol :)

[@bushmanwest5109]

How fucking loaded can these guys be, opening a store on sunset bv that doesn't make any fucking profit

[@labotamysausagedog]

They didn't open actually open a store, the place is a gallery, so this is basically functioning as an art installation (what this video doesn't show you is that they also had a whole event organized around the installation, with live bands, prize giveaways, etc).

[@jared_sosa3804]

This is sad

[@wericks3]

It's a joke man, how many pyramids have you built?

[@jared_sosa3804]

I built the Giza pyramid

[@wericks3]

Oh man nice dude, that's a sick pyramid

[@joey1ste]

Nah man, this is beautifull!

[@jared_sosa3804]

bloed augurk just like your girl

[@Megalulbuckets]

I bet Vice doesnt know this was done as a joke and not an obsession

[@justinmix143]

Except they’ve been working on it for 8 years, and have obviously put (and continue to) endless work into bringing the projects to fruition.

[@TheModernInvestor]

This might be the weirdest thing I've ever seen online

[@tazdpwns]

Imagine stumbling on this, abandoned, and having no clue.

[@ferociousgumby]

Check out their channel, EVERYTHING IS TERRIBLE. You will never get away.

[@CancunMimosa]

Such an incredible achievement so far. I want the pyramid to be built!!

[@peraxelhagne1400]

I don't know what to feel anymore

[@Angstadillio]

Hipster power levels over nine thousand.

[@ThreadBomb]

You can't handle irony at this level!

[@walterwilliams1791]

omg, I cant believe yall are on Vice. I been watching yall forever.

[@mrchoochoohead9033]

one of my favourite youtube channels

[@aidanmungai2290]

The only thing that would make this better is if neither of them had ever actually watched the movie

[@TetrisKing]

So these guys made the Dwayne meme?

[@privatepizza3790]

shane ツ yeah

[@readordiefanatic]

If the Pyramid gets built, Duane will descend down from the cosmos to rule the world from it's throne.

[@gothicbbmelvin]

This comment section is more cancerous than the spring water in Chernobyl.

[@tricatfilms6136]

The real question is how did they think of this before South Park?

[@danjwalker]

1:36 The 90's called and it said it's sorry for style-puking all over you guys.

[@lonestar98]

thank you for uploading this video vice. rly

[@AmpluexCompressa]

Has absurdist humor gone too far? ... The answer is no.

[@Hypsone1]

That fact it is in Echo Park dosent surprise me...

[@malnora2245]

This is actually pretty inspiring making something out of negative nothing.

[@carlloggins1012]

Atleast they're not doing some stupid shit like promising to stop world hunger. This is as American as it gets. Praise freedom. Build that pyramid!

[@jessicataylor2330]

Into how many hipsters would you have to have reincarnated into, to achieve this level of hipster.......

[@manelew7482]

Everything is terrible is a helluva channel.

[@TheWarhammerfreak]

This is fucking adorable, I wish them the best of luck

[@str4yk1dsw0rldd0minati0n]

I just wanna say there’s a chance this’ll be in history books in a couple years

[@adamfrisk956]

SHOW ME THE MONEEEEEYYYY!!!

[@chiefkirby9982]

air dry

[@busydaboss423]

if people would put a 1/4 of the effort into helping the homeless and poor the world would change in a week

[@jacobhawkinsmusic]

Fuckin legends

[@NarffetWerlz]

The best jokes are the ones that take $400,000 to pull off.

[@misseli922]

This is a joke right

[@TheWarhammerfreak]

Did you watch the video? Yes it is.

[@BEEEELEEEE]

The joke is that they're actually doing it.

[@banjogyro]

"How many times have you seen Jerry Maguire?" "Never seen it all the way through" from A FACE MELTING INTERVIEW WITH "EVERYTHING IS TERRIBLE!"

[@franciscofeest6691]

A part of me thinks this is funny and great. Another part think this is some hipster rich guy shit.

[@teethgrinder83]

Francisco Feest conflicting isn't it lol

[@NeedForMadnessSVK]

Francisco Feest why rich? people donated those tapes. the whole store costs just a rent, and it will be there for like a month, as an art exhibition. This isnt some shit they decided to do just because they had too much money and did not know what to do with them

[@franciscofeest6691]

well that's a lot of donations

[@ChadBoughton]

This is fantastic! Thank you VICE for bringing another awesome thing to my attention.

[@azkrouzreimertz9784]

this is great

[@ggadguy]

These guys need to work with Meow Wolf.

[@erichl6895]

I hope this is a joke.

[@roguecactus7]

Erich P it's more absurd, which is the point. I hope they build that Jerry pyramid, and one day, far off into the future, an alien race arrives and sees a shining light glistening off in the radioactive distance, signaling them to come into the pyramid and be enlightened by the tapes. Maybe even transcend their mortal coils to become one with Jerry. Who knows? 👍

[@infintittie]

It's the grandest shit post ever createst

[@wackyruss]

My mom once bought a Jerry Maguire VHS in 1997 in California. That was twenty freaking years ago!

[@ppha7665]

Wasted 9 mins of my life that i can nvr get back...

[@pensilification]

Where are we on this?

[@Mootalisk]

Is this a shitpost?

[@screwthenet]

Loved that! This reminds me of an idea I had years and years back to make a video, where explorers find a crypt, and in it, I am sitting on a cobwebbed throne of unopened Magic the gathering fallen empire boxes. But structures made of VHS works much better lol!

[@davidb5205]

This is quite possibly the most elaborate troll I've ever seen in my life.

[@gilbertocasalettipage2560]

Vice is dead guys 😂

[@AnimalHouseforReal]

To build the pyramid I was expecting them to say "SHOW ME THE MONEY".

[@JiggaMan513]

I cant believe I watched this entire thing..... And of all movies??? lol...How bout us normal folk pay for and build this "Pyramid" and lock all the hipsters world wide inside FOREVER :)

[@jogbon]

Spoken like a true normie

[@chillbitz]

I decided to buy Jerry Maguire on VHS just for the heck of it. One day they might be gone, sitting as an eternal brick in this awesome project. I want to own a copy for myself.

[@BeeHash]

"The biggest problem is the floors aren't Jerry." Indeed.

[@RaythePuffyHairBall]

Rick has broken the fourth wall and brought the Jerry Daycare into reality

[@HermitMoth]

During the holiday season I saw 8 copies of the Santa Claus featuring Tim Allen on VHS. I now regret not buying them.

[@OffsidesWithTerryBranham]

I just stumbled upon all this and I'm just amazed how they found so many copys

[@jltorres6320]

I love the tackiness. Would definitely do a pilgrimage to this.

[@melaniehunter3655]

this is wonderful. All the luck in the world to you! Show me the pyramid!

[@JPhoenix12]

Someone opened a store that doesn't actually rent/sell one movie that they ultimately want to build a pyramid out of? Yup, thats enough internet for the day....

[@chypyta]

I was at the shop! ;P Good luck with the pyramid!! Can't wait to visit it 8-)

[@OG_Keith]

That postal worker has so much culture

[@dorobo81]

At first i was like what's this bs? But then i thought wow it could be like a monument to all former scientologists!

[@Joomluh12]

Are these the guys from Everything is Terrible? Edit: Oh, it is, lol. I should just shut up and watch. I think it's hilarious that you guys covered them. Been a fan of their work for quite a few years.

[@Cotystevens]

The funniest thing is Tom cruise could easily find this entirely and not be affected lmao

[@Prevarant]

The grain on the shadows and blacks in the video is huge, you should fix your camera or change your editor.

[@elgavilan7731]

"Dada" ? Mr. González is the next meme king.

[@johnathanfern]

@1:37 the guy on the left is like "Why are these guys my friends"

[@daveotuwa5596]

3:01 sacred part of my childhood, as currently seen on Smile

[@philipskaftikus4615]

love it^^ Vice i hope you do a follow up!

[@Soniti1324]

That Postal Carrier dude knows more about art than the guys that created the project.

[@HiFiInsider]

You had me at Dwayne.

[@summerlaverdure]

They're psyched about that architect!? That dude was just telling them what they wanted to hear, they're going to lose so much money x___x. I'm not saying DON'T build the pyramid, but find someone who isn't trying to scam you jeez

[@lunaroyale4555]

"Suki, can you VERY GINGERLY pull that string"...LOL.

[@QAnog]

Why are the closed captions not even close to verbatim?

[@lancelucid7420]

Hey kids that's what happens when you take pellote in the middle of the desert and then take a joke too fucking far...

[@M3LTUP]

Recommend you build it in Downtown LA. That place is already thrashed. Your "Jerramid" will fit right in. Lets keep the Desert clean.

[@notitlegiven]

Why was this footage color graded to make the red used on the VHS case appear pink?

[@sarcasmo57]

I have more Jerry Maguire tapes than that.

[@chavalabobbyful]

You wonder why Jerry Maguire is a cult classic.

[@Gurkhalik0ch0r0]

"You had me at hello"

[@Bflo23]

I can honestly say that I have never seen Jerry McGwire.

[@jiminylummox9352]

What if I name my son 'Jerry Maguire' and then sacrifice him at the base of the pyramid? I think that would be a noble deed. Like the Bible story, but it'll be live-streamed on Twitch.

[@poisoncobra7]

this is freaking awesome, at first glance it might be really wierd, but people are crazy and it's wonderful to see

[@andrewmurphy7682]

The musical equivalent of Jerry Maguire is Abandoned Luncheonette. If you know, you know.

[@GreigStott]

This is a little absurd and off the charts, but brilliant. Love it :)

[@ЯрославКурганский-щ9щ]

I wonder if they've actually watched Jerry Maguire

[@tlyung]

"I never thought I would live long enough to see this..."

[@Mdriver1981]

What is with the red shirts and mustaches? I don't understand their association with J.M..