The Story Behind Jeff Kendall’s 'End Of The World' Graphic | Santa Cruz Skateboards

Today we are stoked to link with Jeff Kendall to talk about his 'End of The World' Graphic! This reissue board is coming soon, so we wanted to dig in and hear how this graphic came to be. Jeff's skating helped propel this graphic to new heights, but none higher than his frontside airs! You definitely WON'T want to miss this one! Tap in with your local shop or hit up NHS Fun Factory to grab this board today!
Filmed by Joey Digital
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Edited by Joe Perrin
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Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years, but contributed to the innovation and modernization of skateboards and skateboarding. From the beginning, 'TIL THE END.
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[@JasonDavinroy]

I had the Black top series Graphiti loved that board Indy trucks and Big Balls wheels wish I still had it . Gave it to a younger Cousin so no idea what happened to it. love hearing the stories behind it all at 48 years old brings back great memories of things you forget.

[@pauliewalnuts5241]

You could recreate that same board today with a reissue and maybe slimeball wheels

[@TheNikolaus777]

Jeff is the most under rated skater of all time.

[@davewebb415]

Kendall is and always will be gnarly! Acid drops to JFA..legendary...

[@MonkeyMagick]

Ah the Crumbsuckers! I've got one of their albums somewhere. Kendall is a legend. My mates and I went to see him do a demo in England once but missed it after getting arrested for skating downtown and getting the blame for knocking down a 25 foot streetlamp. Happy days. 😆

[@SantaCruzSkateboards]

At least you have an epic story!! 🤣

[@hicksvilleindustries428]

Had that board back when it came out and just re ordered it again yesterday. Had the great privladge to ride on Santacruz snowboard team in the mid 90s. Such a great company

[@SantaCruzSkateboards]

Epic! Glad you are still shredding! 🙌

[@AngryAsianOG]

Man I love to see content like this! Now tell Jeff to come out and do a product review of one of these reissues!

[@FIRSTGOENTERTAINMENT]

Seems fitting with the situation in the world right now 🙂

[@daz0705]

love it, i remember my first decent board was a jeff kendall graffiti board with independent trucks and slime ball wheels back in 89-90

[@cameronlinderman]

Wow! How amazing! This graphics story and the timing of it with what's happening right now. Powerful stuff.

[@kendallfella]

Still got my Original Kendall Graffiti. Slimeballs, Indys and hot pink rails. It scares the youngsters when it gets taken to the park. Always loved Kendall's style.

[@ryansmith-gk5uw]

Really wish they would reissue it, my original was stolen in the late 80's. Was my favorite deck.

[@jackcarreno907]

Killer graphics. Loved the 80s styles. We need more like that. Great to see the newer pros like Wink riding ols school shapes.

[@carsonrgtf1202]

Love ya Kendall!!

[@SantaCruzSkateboards]

Feeling the love for Kenj! ❤️

[@Strawman333]

Loved the old school Santa Cruz graphics!

[@lboogie3058]

He look like Steve Kerr 😆 🤣

[@tangoarmy]

In the Midwest it was definitely the bike shops we hit up for skate stuff.

[@roaez4265]

Wish Jeff Kendall would get around to making a "jfk shaking hands with an alien" deck .that and a wider kiss everslick ..still greatful for these pros I looked up to in the 80s/90s that kinda took the place of absent parentism...thanks guys..fun times that kept me out of trouble(most of the time lol) when skating was an outlaw sport

[@mikebythesun]

Mad respect for Kendall. Always liked his style and his personality. Its loud, its cool…

[@mcleod7704]

Thanks for this! Can't get to the museum since it was closed so this was awesome. Kendall graffiti was my first deck and will always be my favorite design. Thanks Jeff🔥

[@wadejamison6275]

The graffiti board was my first pro board. Being from the westside of Indy I saw a story in the Indianapolis Star about Jeff. I think he was off a launch ramp. Thats what got me into it. If this flat top can do it....

[@goofyfoot390]

Wow.. I’m a 52 year old skater and I’m now just finding the Santa Cruz KZbin channel?! The first Santa Cruz skateboard I ever bought was the Jammer that came pre-built with Independent trucks Cellblock risers and OJ wheels. First pro board by Santa Cruz wast Jeff Kendall’s graffiti model. Loved that shape!!🤘

[@aaskateshop1982]

legend!! Favorite graphic....

[@rca3rd]

I just got the End Of The World deck in the mail last week!Was hoping Indy 169's would fit it.Looks like it will be 159's though.Love this shape!Great concave too.I hope they release all the old Kendall graphics on this fish shape.I was a Powell-Peralta and Vision guy back in the 80's.Have skated big Alva pool decks since then.Now it looks like i am a Santa Cruz guy.I have been skating the Bod Boyle Sick Cat too.Great deck!I had a tape back in the day with the Toy Dolls on one side and the Surf Punks on the otherside.Always like Kendall.Great style.He was rocking the CULT/LOVE shirt on the video,My all time fave band then and still now.

[@seekah1]

Now that was a great video, thankyou so much for this SC and JK! My first pro was a purple pumpkin way waaaaay back. Peace.

[@KeithCanisius]

That first Jeff Kendal in black and purple is awesome. I would like one of those for the wall.

[@Heathcliff_hensel]

love these types of videos

[@stacks9173]

I hope you guys reissue the Psychotic Eyes board!

[@MegaAppl3]

This was so cool.

[@manbaerpigg]

Santa Cruz is top 5 of my skate tree

[@cows1990]

Very good job on this guys

[@McSlobo]

Last time on skateboard over 30 years ago. Seen skateboarding becoming more popular again lately. Read also news about huge resurgence. There's multiple skateboard shops in town while back in the 80s the nearest was hundreds of km/miles away. Would definitely buy a Kendall deck, again ... if I ignore the likelihood of crushing my ankles. Would have to ask the insurance company first.

[@Mikeg90247]

Love this shit man one of favorite graphics and shape ❤️❤️❤️

[@HarryKenyon]

Day after messed me up too.

[@lboogie3058]

I just picked up the "Atomic Man" reissue yesterday...keep it kumin SC🤙🏾

[@oopla20]

Jeff is the best

[@TOMG12XU]

Best handplants ever.

[@matthewjames206]

👍👍🍻

[@skgbrds]

Total Ripper ATV

[@panictryouts]

When will see new footy from Jeff Kendall?

[@SantaCruzSkateboards]

Would love to see him just push around! Hope he reads this! 😊

[@seekah1]

@@SantaCruzSkateboards That would be great, please just a little for the old school brigade.

[@scotthughes7440]

I would 'LOVE' to see Kendall dust the board off and video something for us today. HINT HINT HINT HINT

[@finnmcginn9931]

That's not the first person who mentioned Groholski and Metallica. He must have had a trunk full of bootlegs, surprised Lars didn't sue him

[@snowairland]

When you starve yourself by saving your lunch money in the 80’s, whadda do with that money, buy a Jeff Kendall graffiti board.

[@超虎生活]

Jeff Kendall ate my first born and said it was for the "greater good." Please help me, I'm very sick.

[@timmckenney9012]

The real jeff. No machine.. I like it...shoutout to the horns

[@buckodonnghaile4309]

Jeff Kendall is a vampire and Santa Cruz died his hair grey to throw us off the scent. Aged better than most of us.

[@P1Brand]

Everyone knows that skateboarding is the fountain of youth.

[@truthhurts7637]

And he owes it all to 30 years of not skating since 1992🤔🤷🧐🕵️

[@liamkong7566]

@@truthhurts7637 yea, couldn't find any footage of him ripping expect from the late 80s and early 90s, he probably retired from skating professionally.

[@cohcam2113]

I got this deck last weekend! I was doing heelflips over the pyramid. Never skated a shaped deck before and I love this one.

[@TboneTenEighties]

I had the pumpkin city deck. I want another one. I'm back at it after like 25 years. Stay RAD

[@DMoney505]

Right on! Keep pushin!!!

[@codyclark2780]

Kendall’s inspiring. Like watching his Wheels on Fire part over & over. Damn good story behind the graphic

[@SantaCruzSkateboards]

Can always turn to the OGs for inspiration! 🙌

[@noahpate3367]

i have the re issue 🤘🤘

[@buckodonnghaile4309]

Little known Santa Cruz factoid: Steve Alba and Jeff Kendall share custody of the same toupee and that is why they are never seen out in public together.

[@ryanrowe1975]

Jeff Kendall inspiring and a great productivity of a commercial and graphic designer artwork designs textures and colors logo from the old style of skateboarding and movies.

[@SantaCruzSkateboards]

Thats right, Ryan! Jeff is the 🐐

[@ryanrowe1975]

@@SantaCruzSkateboards 👍

[@marcontreras]

My first board was a Kendall snake and rodent ❤️❤️❤️

[@SantaCruzSkateboards]

Epic memories! 🙌

[@marissac870]

This rocks. Love it. Thank you. More Please!!🤘

[@SantaCruzSkateboards]

Duly noted! ✅

[@TheOneHundredPercent]

_I had a Kendall graffiti deck in'89. Didn't seem that long ago untill I saw it written down. Someone seems to have put life onto F-FWD._ ✊🏻✊🏻

[@russsmith9235]

Thank you Jeff you brought back memories of skating Bruce's ramp!

[@MarcS4R]

loved it, Kendall is a legend

[@SantaCruzSkateboards]

Sure is! 🐐

[@slayer666ere]

🤘❤️🤘

[@AndreMaca]

I love so much this graphics and this shape design! Fuckin Amazing Badass board! 🔥🔥🔥

[@mikeskinner7595]

I had the deer 🦌 very hard to find at the time