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In this episode, Zach Leighton interviews Geoff Peters, the Global Marketing Director of the Jesus Film Project. Geoff provides insights into the origin story of the Jesus Film Project and discusses the new animated film they are producing. He highlights the impact of the original film, the challenges of translating it into multiple languages, and the opportunities afforded by animation. Geoff also explains the unique stylistic choices made in the film and how it aims to engage modern audiences while staying true to the biblical narrative. The episode concludes with a discussion on the mission of Jesus Film Project and the importance of mobilizing believers to participate in the Great Commission. Enjoy!
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Zach Leighton is the Principal Creative at Reliant Creative, a digital marketing agency for Christian nonprofits and churches. He’s worked in the Christian nonprofit and church space for over a decade and his passion for storytelling is surpassed only by his love for Jesus Christ and his desire to see His Kingdom come. Revelation 12:11 tells us that the blood of the Lamb, and the word of their testimony is what will conquer “him.” And yet, very little of the content the Church is currently creating is story and testimony.
“He who controls the narrative controls the culture.” If we want to have a say in culture, we must lead with story and narrative first.
Church, it’s time to start using story and narrative to our advantage. Our stories are the greatest tool we have, the greatest tool for inspiring people to action, for emotionally engaging a lost world. We have the greatest stories ever told! Death to live transformation. Let’s start testifying of his redemptive work in our lives and the lives of His people.
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