The Story of Joey Drew. What REALLY Happened? - Part 1/2 (Bendy & the Ink Machine Theories)

Joey Drew was the owner of Joey Drew Studios as well as a director on many of the animated shorts produced there including the Bendy cartoons. In this Bendy and the Ink Machine theory and analysis video we take a look at the story behind the studio and the man himself Mr. Joey Drew. What happened between Joey Drew and Henry Stein all those years ago? Why did he invite Henry back to the studio and what happened in the years after Henry left. Did Joey take things one step too far? Watch this new BATIM theory to find out. This is the first part of a two part video on the real story of Joey Drew.
You've been watching SuperHorrorBro Mike and this was a Bendy and the Ink Machine theory looking at the story of Joey Drew. If you enjoyed this video remember to like, comment and subscribe for more horror related content.
Music by Kevin MacLeod
incompetech.com/

[@d.r.2907]

If Henry did served in the armed forces, then that would explain why Henry isn't really disgusted or horrified of the horrors of the workshop. And why he has basic knowledge of the Tommy gun.

[@Radikai968]

Makes sense

[@user-qs9ps3hw6u]

He’s also stuck in a loop and has already done it time and time again

[@tomcrayton]

Well than wouldn’t Alice say it belonged to him and not to someone very special??????????????

[@jonttuz6386]

@@tomcrayton i think they lost their memory when loop starts again

[@tomcrayton]

Noice

[@MadelineTheUndertaleVideogame]

The studio was stablished in 1929 The archives say that henry left the studio in 1930...that means henry worked there for only 1 year...

[@MadelineTheUndertaleVideogame]

@Angelica’s World ?!?

[@zapacunotres59]

Maybe he left for WW2

[@average7557]

And came Back in 1960.

[@DefinitelyNotJay3705]

Great work ethic henry

[@adepojuaa]

@Kittensblue Aj r/ihadastroke

[@loganentertainment1814]

I should point out that every time you get to Joeys House, he has a calendar on the wall that changes numbers every time you beat the game.

[@flurpy789]

What the fu-

[@jijidacatto4246]

Huh, I never noticed that

[@loganentertainment1814]

Crazy, I know. It's amazing no one has pointed that out.

[@yourelocalweebuwu5947]

Really? I never noticed that! I'll have to look at it again when I finish the last part of chapter 5. (I'm still on chapter 3)

[@jouku8586]

I noticed it when I played it while watching Jacksepticeye playing... we got different numbers but I thought maybe it was just date...

[@thatfooltheycallweaver1124]

"I'm not a psychopath. I'm just a highly functioning sociopath. Do your research."

[@Kishi_Kaisei]

I love this series, lol

[@ODiYAKLOVE]

Sherlock Holmes.

[@ashleyjones9756]

As John Cena would say Are you sure about that?!

[@MadelineTheUndertaleVideogame]

For someone who doesn't know, The ilusion of living book is based on disney's book: ilusion of life(if i remember the name correctly)

[@jps6869]

Henry and Joey are the same person. They represent two points in a mans life. Henry the innocent cartoonist and Joey the greedy business tycoon. Henry assumed the Joey personality as greed took over his life and eventually he forgot the man he was. Having lost everything...Joey now realizes he took the wrong path in life. He wrote the ink machine story for himself...to find peace by reconnecting with his former self as the hero of a story where he is given the chance to correct the mistakes he made. He is now reliving that story over and over in his mind. Perhaps the story loops and cannot end because Joey does not want to confront the reality of his sad life. All of the characters including the ink machine are metaphors for loss and the destructive aspects of joeys life. Joey uses real themes from his own life as plot devices to tell his story as many writers do. The creators of this game are clearing and cleverly drawing parallels to Walt Disney and what has become the Disney empire.

[@mohamadalsawafi4520]

AMAZING THEORY,man!!!!!!

[@supernovab.8443]

Are you referencing left brain being Joey and right brain being Henry?

[@zapacunotres59]

Would work if Henry hadn’t signed that picture at the end and the girl at the end says “Uncle Joey”

[@2189fallenangel]

Finally.. been looking for this comment

[@2189fallenangel]

It's kinda like fight club.. The personality splits and becomes an alter ego to accommodate what's going in externally when things in life become too overwhelming to deal with.. Joey was the man Henry had to become to achieve his empire, but as stated above, realizes he choose the wrong path and is trying to right his wrongs by going back to when he was the hero and not the villian in the story.. The only thing that throws me off is henrys audiotape on level P.. but then again Joey could have already been a pseudonym or nickname for Henry , and becoming a character he creates.. just like his animations.. Anyways great theory! Got me thinking :D

[@thomasstaples2106]

you're wrong on one point. WWI predated the invention of the Tommy gun. The Tommy gun wasn't invented until 1921, and WWI started shortly after the Edwardian period in the early 1900s.

[@theultimitedoomenternal2353]

Your way to much better than me in history ee

[@s665677]

I think bendy might be closer to oswald the lucky rabbit then mickey mouse if Joey Drew studio is Walt Disney because there no known character before bendy

[@s665677]

@Odd haven my be older but different creator

[@KennyLastname]

I was surprised on how almost all of your theories ended up to be true XD

[@SixtyFourJr]

Why do I see you EVERYWHERE???

[@Ana11411]

Lol yeah

[@capncake8837]

The creators based every of the lore on fan theories.

[@stampergoeroe1384]

if Henry workt with Joey Drew 30 years ago, than he is more than 50 years old

[@Ana11411]

And still he can survive falling from the elevator

[@franzpanz]

Yeah, Henry probably is in his 50s.

[@franzpanz]

@@Ana11411 because, the ink machine process has already happened to Henry before he sent into the studio, and Henry is reborn from the ink at the beginning of chapter 4.

[@Ana11411]

@@franzpanz how did the ink process happened before he returned? I mean didn’t he left in 1930?

[@franzpanz]

@@Ana11411 Joey did it to him after he lured Henry back, not before he left.

[@jangofett913]

3:23 ...A GAME THEORY

[@KennyLastname]

YES XD

[@winxgirl2072]

xD

[@hazarseyleri8017]

Nuuu i was gonna say that

[@christopherjr3297]

But that’s just a theory a game theory

[@PS-of8zo]

Nice theory. But with that world war 1 thing, what if Henry was a soldier for the germans, because of his last name Stein and Joey for the Americans and perhaps they met and don't wanted or refused to shoot each other. Perhaps even Henry shot Joey and felt sorry afterwards, because Joey had to sit in a wheelchair.

[@ok_ok748]

*salutes Henry and Joey*

[@hazarseyleri8017]

Its not just a theory P S its a GAME THEORY

[@lollllllllllllllllllllllllllk]

lol I know this comment is 5 years old, but I think henry is a wwII soldier, since he knows how to handle a tommy gun. Also, I think that he served for the Americans. I also think that, if he fought in ww1, he'd be American, due to his accent.

[@perfectlyunnormal1063]

#SuperHorrorBro in the last moments of chapter 5, the papers filled with photos from different loops. On one of them Sammy has a gun and in a line "Alice" says "still...Sammy was a very hansome man" meaning she may of had a thing for him, so maybe the gun the Sammys shooting is from a time loop that Alice may remember

[@FFD3425]

Or the Tommy gun belonged to Sammy who alice refers to a special

[@perfectlyunnormal1063]

@@FFD3425 thats what I'm saying, glad you understand

[@FFD3425]

@@perfectlyunnormal1063 I didn't know that asshole

[@ok_ok748]

So if Sammy had a gun and SuperHorrorBro said that bendy was made during the events of world war 2 he might of been in the war and if he was in the war *salutes Sammy*

[@perfectlyunnormal1063]

@@ok_ok748 *Salutes as well*

[@sarahmahab]

Who else just scrolled through the comments to see all the other theories?

[@abysmalbeat1268]

Me

[@duykhangtran4406]

Me

[@derekb734]

Me

[@rubena1022]

Lolol i know your in 4th grade

[@codyclennon2027]

Me

[@tayo_]

I am going to make the papercraft projectionist for christmas :D

[@eveeeofthelostwoods5471]

I saw that! Jealous though. I dont have a printer :(

[@tayo_]

@@eveeeofthelostwoods5471 :(

[@cookieanimation2867]

@@tayo_ cool :D

[@Uber_237]

The projectionist is the best!

[@cookieanimation2867]

@@Uber_237 I know right

[@justkokichitriggdere3361]

I like your batim Joey story

[@johairagrullon6164]

Just Kokichi Triggdere I luv danganronpa ;-;

[@tarynwinterholler3099]

Omg yes this is so perfect!!! Superhorrorbro has amazed me once again! Also are you exited for the book coming? Yes there is a book coming

[@agentfreshdasquid3568]

There is?!

[@tarynwinterholler3099]

@@agentfreshdasquid3568 yes. Next year in may

[@christsabakalos2594]

What is its name?

[@tarynwinterholler3099]

@@christsabakalos2594 i believe it is going to be called The joey drew studios manual or something like that In swanky boxes video on Why chapter 5 will not be the end he said there is a book coming I'm pretty sure it's already for pre order on the hot topic online website

[@gravydaddy9603]

Woah hey there Sammy

[@adampatroch4516]

I think henry is second version of bendy because thats the think why sammy said in chapter 5 "i belave you" and "i give you everithink" or why tom dont bealive to henry because he think its the bad bendy but thats my theory your theories are better

[@randomanimefan0154]

Those are my thoughts as well.

[@rossjohnstone4689]

I absolutely love these theories you come up with as well as your other videos. Whenever i see a new one, i watch it first chance i get. Keep up the good work :3

[@precious_muse]

I definitely agree that Henry is based on Ubb Iwerks. I watched the Walt Disney documentary from PBS again and saw the parallels. I also think Henry is based on Art Babbit, the creator of Goofy who was not treated fairly by Disney, was eventually fired, and inspired Disney's animators to go on strike.

[@averagegamecritic]

Someone that feels chained down or crippled in some manner may want to be big in other ways to make up for it or focus on legacy. That makes sense with his personality.

[@volt7608]

It weird how at the end of chapter 5 joey says there’s something I need to show But the subtitle says I want

[@Noone-gt9li]

Ikr

[@GoldConnor]

Its amazing how far we’ve gotten, back when it was chapter 1 the only theory is, Joey forgot to give back Bendy’s lawnmower back and now he’s going on a rampage to teach him a lesson

[@fivenightsatrks6170]

What makes his theories great is how he collected every piece of info to make 1 vid and not only the that the way he speaks is amazing

[@olivebot257]

It does make sense for Henry to have been in the armed forces. He knows how to fight in the game, and knows how to push on,

[@cherry_idiot3549]

Alternative title: The full story of the sick bastard joey drew

[@Foxy_Gamer64]

Nice theory :D

[@CeoOfTheBOIS]

Shawn Flynn was voiced by jacksepticeye

[@alexsmallwood8833]

That makes sense to me. I can't wait for part 2! Another good question to ask: Why did Joey invite Henry back to the studio in the first place? Henry came back after Joey's dreams for his studio and Bendy Land flopped, so trying to turn him into a cartoon character like Susie, Allison and Tom wouldn't be too practical at that point. My guess: Joey had actually been keeping tabs on the studio somehow, whether he was just watching events unfold or directly manipulating the place so that nobody could escape and the inky fates of all those poor souls Joey stole would remain a secret, I don't know. But either way, I think Joey was particularly keeping an eye on Ink Bendy, dreading the possibility of him escaping the studio and all the hot water he'd be in if the outside world ever caught sight of the Ink Demon, especially everyone else he used. So after sending a letter to his old friend, the one that left, Henry returns to Joey Drew Studios unknowingly acting as Joey's pawn to kill the Ink Demon and tie up the one loose knot he had left from years of running everyone around him into the ground, because Joey was always sure the others would never escape the studio. So what I'm hoping for now is a sequel where all questions are finally answered, we escape the studio and give Joey a taste of his own medicine! What do you think?

[@jps6869]

Joey drew and Henry are the same person....multiple dimensions of personalities of a single man. Perhaps Joey drew is a pen name. The ink machine story is taking place over and over in Joeys mind. Henry eventually assumed the Joey drew personality after coming up with his bendy characters and starting to achieve fame. The transformation to the Joey drew personality was necessary to build his empire. The Joey drew persona represents greed. Over time joey lost his friends and eventually his business. Now that he has lost everything he is recalling his suppressed memory of himself and recognizing the values of the man he was before greed took over. The ink machine story is a story he wrote and is now living over and over in his mind. In this story henry is the hero saving his lost friends and putting a stop to everything he looks back upon with regret. The ink machine and bendy are metaphors. The ink machine is the incessant drive to keep building his business that ultimately consumed him. Both Henry and the original Bendy represent the innocent endearing qualities of the young cartoonist. Eventually Joey drew and evil bendy came to represent evil qualities of the businessman. These now haunts Henry. There is a theme of rebirth / multiple personas with most of the key characters. I believe this symbolizes the tragedy of the destructive relationships that resulted from Joey Drew’s loss of humanity as he focused more on business than people and friendship. Joey now regrets being alone. In the ink machine, Henry reconnections with characters that symbolize his friends. In real life he knows these people are gone forever. Henry sounds young in the ink machine because this is how Joey remembers himself as a young man. Joey now wishes he would have listened to his Henry persona and focused on family and friendship and the beauty and imagination of art and storytelling which he lost when greed took over.

[@aboulfouff7815]

Nice essay

[@2189fallenangel]

Nice one

[@fraudluminati5432]

Your videos are so amazing!

[@TheBrightSword]

This is the most accurate BATIM theory I've ever watched. Good job, SHB! 😃

[@_end3rguy_]

6:48 "regerts joey?"

[@aurel8872]

I do know that a lot of other theories point to the whole thing being just story but frankly I dislike those as they are just step above "dream theory". I adore this theory much more.

[@staceytetzlaff2822]

Okay, Mike, if you're looking for a topic for your next Bendy video, how about you try explaining the whole relationship between Audrey and Sammy in Dark Revival? Kay, we're going to have to wait for it to come out, but it'll still be interesting.

[@alltimegamer7556]

Thanks for the video, I had nothing else to watch

[@riley3384]

Awesome video! 👍

[@LIONHEART-mn3gq]

Who would dislike a AWESOME video like this?

[@LIONHEART-mn3gq]

ilw18 ilw18,but people out there put there best to make videos so he made a lot of effort,but this was just a comment that my opinion that I like his videos so it’s not really nice to dislike a video unless it’s a video that just hurts you or just is really rude or any other things that people might want to put a dislike.

[@LIONHEART-mn3gq]

ilw18 ilw18 oh ya forgot cute cat and nice drawing

[@mohamadalsawafi4520]

IKR?

[@LIONHEART-mn3gq]

Mohamad Alsawafi sorry if you got a mean message wasn’t for you sorry dude....

[@hazarseyleri8017]

Joey drew and friends and bendy

[@Knavis927]

This is amazing great work

[@staceytetzlaff2822]

So when the next novel The Lost Ones comes out, can you please do a review for it ?

[@alittlebitbubbly3325]

Very insightful and creative loved this

[@juenesseedona9950]

there's an ink machine in joey's department

[@S8CEO]

Earned like and another subscriber

[@dragonkfg]

Nice theory Mike!

[@asrieldreemurr4522]

Your videos are the best I watch them a lot

[@asrieldreemurr4522]

Wally Franks is an untold character little bendy

[@troller8685]

Ok I have these Theories I think Henry was either serving in the military or the Armed Forces or special forces. Because he isn’t really disgusted or horrified about the horrors of the workshop even when you play the first time Henry doesn’t seem to care in someways or he has just been in the loop for too long that he knows his way around and knows how to use the Tommy gun.But I think he served in the military but I also think he’s just been in the loop too long that he knows his way around. To know for sure we have to ask the developers or the “creators”

[@Fantasygirl2001]

Joey Drew's main biggest problem was he chose to work on cartoons during the time of the great depression at which time it would be unethical to try something like a theme park because so many people were unable to afford daily needs that cartoons and things of entertainment would have been the first to go under because people who can't afford basic essentials would not put money toward entertainment when survival was their first priority

[@vukmilovanovic2370]

Your theory is always correct! ; )

[@Lewishelps512]

Once again awesome theory superhorrorbro also I do agree with you on this theory definitely

[@teletubbiecentral9785]

When this was uploaded i was playing batim on the nintendo switch since i burley got my hands on a copy today! EDIT: I was on chapter 2 when this was uploaded

[@wwbskwgsidb688]

Nice

[@russ_bus]

I’m very disappointed that Joey wasn’t Bendy

[@ultravegito1785]

Love your videos

[@altyt4546]

Hey thats my story

[@randomboy906]

Please do a theory of what Sammy in chapter 5 think Henry was

[@jessechalif2428]

so guys we did it. we reached a quarter of a million subscribers

[@jonathanflores831]

The wheelchair answer is joey went to the ink machine and left his wheelchair and somebody poured ink at him and became monster bendy

[@TheRealSuperRabbid]

Sorry, that has been disproved in Chapter 5.

[@BLAZE_EDITZ]

You are the best , no seriously, you are really the best

[@mombijombo]

actually they Henry and Joey Drew represent the Fleischer bros

[@plushmationstudio468]

Whoa I didn't know UB IWEEKS made Mickey Mouse and that Walt Disney just took someone else's work and calming it as his own that's beyond terrible and Joey to do that with Henry with Bendy that's not cool at all

[@venezuelaballloquendero2124]

thats why walter wasnt considered a saint

[@plushmationstudio468]

can I ask what is a saint?

[@venezuelaballloquendero2124]

@@plushmationstudio468 sorry im spanish but its a thing after dead where you get classification of saint/holy it is through a process sometimes they will tell you third stair to holyness or saint its hard to explain cause im spanish lol

[@plushmationstudio468]

@@venezuelaballloquendero2124 oh thanks for explaining it to me that's whoa and it's ok your Spanish because of you ^_^ I learned something new thank you

[@WestCoastGamer64]

Actually, both Walt and Ub created Mickey together after losing the rights of Oswald the Lucky Rabbit to Universal when they left.

[@joshproctor8111]

How do you get so good vids :D

[@minhat1253]

Cool therieos bro thankyou!!!

[@jamesbrionestv2537]

That’s why there should be a Bendy and the Ink Machine: The Prequel

[@brandenrodriguez8913]

"Awww, but I don't wanna wait a few more days!" Jk, this is fine. 😂

[@blackfeller9148]

Great theory mate

[@djblixer4496]

Now that explained how Henry is a fighter

[@christsabakalos2594]

YEEEEEE! ANOTHER THEORY VIDEO FOR BATIM!

[@smiththeinspiringanimator7042]

Awesome and cool!

[@legend-sk9vl]

Amazing video

[@thomascox2249]

I love you 😍 the vid was amazing

[@AngryTurtles]

1:02 where do u find that door which makes everything gray

[@Dragongirl44xD]

You have to complete a row of tasks throughout the entire game (such as a no death run in every chapter). If you succeeded all the necessary tasks correctly, You can find a trapdoor to go through in chapter 1, near the ink machine. The room which you find the illusion of living in, where there was a path blocked by piles of wood.

[@ShadowLuigi318]

That Joey Drew is a menace.

[@mannyheffley676]

The only thing I have against that they fought in WW1 theory is because the tommy gun was created in the 1920s, so they were not used in WWI. So I think they got the machine gun just Incase the cartoons escaped I guess.

[@Evilgidgit4Ever]

Ub Iwerks did eventually return to Disney after his own animation studio went bust, working in the Imagineering and movie VFX departments.

[@inkyplays1858]

#SuperHorrorBro This makes a lot of sense and honestly I know this is not truly raping up yet but the amount of effort and work is just making this a lot more attractive and interesting and even near the end of the video witch is 10:28 and the full end just made me just as excited as when I was waiting for bendy chapter five to come out. This is why if I need questions I go to you (:

[@AraneaNevada]

I sure hope we find more information in the sequel since Chapter 5 didn't give us much information.

[@loganentertainment1814]

This theory makes so much sense!!!!!!!!! :D :D It explains everything. :D :D

[@_crashingdarkness_9479]

whats the name of the music please

[@DinMamma2200]

WHOs your favorite bendy character?

[@betoelburrito6807]

Henry doesn’t know it but he’s also an ink person like Sammy and is living in a literal live action movie

[@bananaman8783]

THANKS SUPERHORRORBRO

[@rocketraccoonsleftwhisker3898]

Wow KZbin... thanks for giving me the notification like 5 minutes after the upload

[@MarianneYapAFLAMKR]

Hi SuperHorrorBro, I sent you an email earlier this week on a theory regarding Wally/Boris' collage but haven't heard back from you. Did you receive it? What did you think of it? :)

[@empty_musket5611]

That makes so much sense

[@SaltyySythe]

*BUT THAT'S JUST A THEORY! A AMAAZING SUPERHORRERBRO BATIM 1 OUT OF 2 PART GAME THEORY!*

[@gusrubio489]

He could've just sold the ink machine...

[@inkdraw]

Ok when he talked about walt disney I didn't know that actually happened

[@raviseecharan7523]

Is joey is good guy or a bad guy ??? 🤔🤔🤔🤔

[@helpkirbyhasagun_2047]

DarkSonic 5000 I think he has a form of shell shock He has a split personality

[@annenicolson4996]

🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔

[@violajackson6885]

A jerk.

[@oslksodkkd909]

Both

[@raviseecharan7523]

Bad Guy it is

[@itzcat288]

I’m so annoyed because I was playing Batim on the Xbox 1 and then it stopped working

[@mynameismonika4586]

It is said bendy is henry's original character where Joey rejected Henry's style for bendy which has more cuter face than Joey's version was like.

[@aperson9530]

Man this Vids nice

[@kevincalvert2533]

If there would be a next chapter it would be "HENRY'S REVENGE" WHERE HE KILLS JOEY BY SHOVING INK DOWN HIS THROAT SORRY IF THIS IS TOO CRUEL IF IT IS PLEASE DO NOT COMMENT

[@TheWeasel813]

PandaPlayz :P um, I seen worse, like killing somebody’s brother and then kill that guy

[@kevincalvert2533]

Justin Scarborough I've seen worse I've witnessed murder where a guy killed his family then himself

[@goofygantt5759]

Lol

[@noname-jt6kl]

I doubt that joey is bendy since he blatantly tells henry how to defeat him at the end of the game.

[@sugaaria29moriah99]

This is gonna sound stupid but I feel like Joey Drew is like Walt Disney, like, they both make cartoons for kids and have voice actors. But unlike Drew, Disney did not abuse his workers, Joey was a toxic owner of his own studio. Bendy=Mickey Mouse Alice Angel=Minnie Mouse Boris=Goofy

[@marymoody8364]

There's only 24 more days until Christmas

[@freddygodzillabendydinofan193]

I think I know know the "unknown" screaming guy in the room covered with words it say money and taxes so I think it's grant

[@luciengamer9748]

Hi, good vid

[@hello_everyone371]

Pls do the question what happened with Henry?

[@CMND.r_Zed]

Do a Q&A

[@fardplayer69]

Umm... Actually I think that the apartment of Joey is actually the old workshop where they worked and that means the studio we explored was not in reality it was a realm made by ink machine bc the things in the apartment are more and more realistic cuz the wheelchair on the flashing picture was cartoony and the wheelchair in his apartment was realistic and we do see a ink machine that's more realistic than the one in cartoony studio that means everyone is stuck in studio they are reanimated and been out to the cartoony studio but when Henry came maybe they wanted him to be reanimated too andmI think that Joey also was reanimated into Ink demon so according to my calculations we are not in reality

[@bigmandaniell694]

That makes a lot of sence!