The Story of Mike Ashley

Meet the owner of Newcastle United: The story of Mike Ashley.
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As you may have already gleaned from the “Meet the Owners” series, the people who buy and run football clubs are far from a popular crowd, their ranks filed with oligarchs, dictators, criminals and rapacious billionaires. But there is perhaps one person amongst this ethically compromised cabal who provokes the ire of fans, the press, politicians and other businesspeople like no other.
And that is Newcastle United's English owner Mike Ashley.
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Informative, illustrated football analysis. Home of WhiteboardFootball®.
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#mikeashley #newcastle #sportdirect

[@Tifo]

There is a mistake in the voice-over of this video. It should state "Ashley *owned* a significant stake of Rangers". It currently says "owns". Ashley sold his stake in 2017. Apologies for any confusion.

[@sho-m-er5194]

Too sincere you lot are

[@mohammedpatel5550]

Tifo Football I like your videos on football owners and it’s investments into the game now that football is big business I think you should do more videos on the finances of football as I like watching them videos but keep up the good work as I am a big fan since September 2016 guys.

[@Ese96Agoaye]

Thank you for admitting that.

[@lukakrstovic_]

Tifo Football make a video about red star belgrade qualifying for UCL for the first time since they won it in 1991 and about their team

[@Perkelenaattori]

There was also a mistake in the beginning when you said Mike Ashley is a devout Newcastle fan. He's only a fan of money.

[@djdrpepsidew4164]

Mike Ashley’s the kind of guy who would unplug your life support machine to charge his phone

[@hf3923]

and then charge you to have it back

[@jackblake808]

Haaa I worked for the dog.. him and his ass licking prick Ian Baldwin

[@jackblake808]

photom2 we were Dunstable drivers that were lie to and kept in the dark and often asked about the knew Shirebrook DC we were told our jobs were safe! Even by his side kick Ian Baldwin who I once considered my best mate we were shafted. We were called in to work on the Monday morning and walked out with no job that day.. no offer of a transfer to Shirebrook which I would of gladly taken.

[@azapro911]

I dare Alan Shearer to say that on Match of the Day. xD

[@MrJared121]

Haha and then Rio Ferdinand would tell you you're lucky for him doing so!

[@Zombie1Boy]

*True Geordie rage intensifies*

[@junntan1846]

You lot

[@augustineg1497]

Check out my highlights

[@davidpollard1769]

When he's not backing up ImAlexx

[@brosephyolonarovichstalin2915]

Haha that guy is such a meathead. Tifo > Malcolm Meatballhead

[@kassi420]

EVERY GEORDIE RAGE INTENSIFIES!

[@VodkaHellstorm]

There can be no joy in the world until Tifo have a video entitled "The Death of Mike Ashley."

[@williamhaines7876]

Unprofessional Gamers grow up

[@VodkaHellstorm]

@@williamhaines7876 Never.

[@lewishopper6943]

Never

[@abdullahabdilaahi3872]

@William Haines Never

[@leighnassau1158]

..Said Kevin Keegan !

[@JP-bg8ui]

Ashley doesn't regret buying Newcastle one bit. The free advertising Sports Direct enjoy at St James Park has no doubt raised the company's revenue significantly. He'll see buying the club as a genius move. He wants to maintain that free advertising by the cheapest means possible.

[@vader745]

LOL Bullshit!

[@mkodyChallengesYOu]

He is selling it

[@Idonthaveachannel0]

‘Buying Newcastle is free advertising’ 🤦🏽‍♂️

[@Caroleonus]

Free?

[@Davemcfc]

I recently stayed near Newcastle before the Manchester City - Newcastle game and the owner of the b&b we stayed in noticed my City shirt and jokingly pretended to spit at me. I got in conversation about Ashley and he got very frustrated. It's really clear to see that Ashley's ownership of Newcastle isn't just about football. The people who support that club have it in their blood. A damn shame to see it being run so badly.

[@blizzardpancakes7982]

Rafa, the players, Newcastle, and the fans deserve better than Mike Ashley

[@mcbain23]

Goodbye Rafa :(

[@afstutz]

The premier league...

[@siu281]

Why should he put his own money into Newcastle when returns are not guaranteed at all?

[@alexbeck8568]

@@siu281 he shouldn’t buy a football club then

[@siu281]

@Voke Btw He doesn't need to. He owns the football club. He can do anything he wants with it. If the club is not fan owned, fans don't have a say in how it is run. Simple as that.

[@footballntha8437]

Mike Ashley is the epitome of what is wrong in Britian and in English football.

[@andrew7taylor]

in the world

[@nobad6134]

Really? He is a great entrepeneur who saw an opportunity and expanded. Nothing he has done is really illegal. He employs thousands.

[@andrew7taylor]

@@nobad6134 Sure he employs thousands. But expoliting people by paying them less than minimal wage, no insurance and no vacation isn't legal. Even if he found loopholes, why should thousands of people slave for pennies just so one guy could become a billionaire?

[@nobad6134]

@@andrew7taylor Less than minimum wage? We know for sure that is illegal if he truly did that. I need to see the evidence of where and how he paid less than min wage. And people go to those jobs voluntarily. No one forces them to take the job. If there was no entrepreneur putting up the capital, then there would be no need for labour. It's a transaction both sides agree to terms about.

[@vikasshukla4553]

He is the best of Britain a self made entrepreneur. Noone is forced to work for him. As for nufc fans they just want someone to splash Arab money

[@nicolasazoidis9064]

Guys you should do a video on Red Bull company acquiring football teams and trying to rename them...RB Leipzig & Salzburg being the most interesting.

[@GregScottRfc]

Ashley sold his shares in Rangers. You are also sorely mistaken if you think he has only made £4m from Newcastle. No mention of retail deals etc...

[@MrBostonceltics99]

Thank God, I just took and interest in Scottish football and my jaw dropped when I clicked on this vid and heard that Ashley owns a decent share of Rangers. Sent me in an hour long frenzy reading on the history of Rangers' ownership.

[@craigseddon4884]

Technically true but the video is about Ashley and his ownership/dealings with Newcastle, the retail deals etc. although obviously orchestrated by Ashley are conducted through Sports Direct so technically he doesn't directly profit.

[@MichaelH3948]

@@MrBostonceltics99 The Newcastle fanzine "True Faith" did an excellent podcast with a Rangers fan group where they delve into the shocking exploitative business practices of Ashley whilst he was a shareholder in Rangers including using Ibrox as collateral for loans the club didn't need and signing over club image rights to himself. You should definitely check it out

[@neilmcilwrath5951]

@@MrBostonceltics99 He's finished at Rangers.The Rangers support forced him out!It wasn't easy but!We can only now buy official club merchandise after 3 or 4 long years because of him!Even now Rangers retail arm will take months to recover because of this man.Rangers were getting 4p in the pound for kits etc and Sports Direct were getting the other 96p!!!

[@anthonyrashford249]

How can he be a newcastle fan???

[@00millern]

he's not, he supports Spurs

[@hf3923]

@@00millern that's even worse

[@neilmcilwrath5951]

He knew how loyal the Newcastle fans are that's why he got involved with the club.Same with Rangers supporters.Thankfully we are rid of him now.Many a sleepless night we had over him but!

[@fionnchadwick554]

@@1882Stu He doesn't support Newcastle

[@eisenadler4942]

He probably is a legit Newcastle fan, but he is a bigger fan of making more money.

[@Gianluca_GF]

The way these videos aree layed out are so visually pleasing. I love the format, especially at the end how it speeds through all the drawings you've gone through in the video. It's just really well done

[@NUFCSuraj]

Also, slight technicality, Keegan resigned because Ignacio Gonzalez and Xisco were signed without his approval as a favour to agents. He wasn’t sacked, it was proven to be constructive dismissal.

[@ImmuneGEORGE]

There was actually a £350million bid on the table last November. £150million up front, then £200million in instalments over the next few years. It even included a bonus of £50million up front if we were to qualify for the Champions League. Seems a pretty reasonable offer in my opinion. Rafa will probably leave at the end of the season when his contract expires, gutted Ashley is still in charge.

[@samcoates8944]

Yes, the nightmare continues indefinitely. At least last season there was a glimmer of hope for the first half of the season. I doubt anybody will pay £400million for this club. Too much damage has been done to the clubs brand by Ashley. He expects that there will be no cost or consequences for his decade of mismanagement. Shocking.

[@dariocheese9240]

Aylez... defo buddy rafa is offski... it's a shame under a proper chairman rafa could of made the toon great again... Mike Ashley is a grade A wanker... don't know if he was born 1 or came 1 with practise but by fuck he has excelled as 1

[@TheGroundHopper]

This is fantastic As you mentioned there is a lot of emotion towards Mike Ashley and this was told in a balanced manner We can all see the atrocities that he has done with his own companies and Newcastle but from a business scene he is a success which is sad to see with our current government allowing him to get away with Zero hours etc.

[@stalker7028]

The fans shuold take over newcastle, just like swansea

[@srelma]

What would be different if the fans ran the club instead of Ashley? Ashley is neither pumping money into the club (like the owners of PSG and Man City) nor is he bleeding it for profit (like the Glazzers). As they don't have millions to invest, the fans would have to run the club with a sustainable model, ie. the club's revenue should cover its costs. So, basically the same way as Ashley runs it. Yes, the workers might be treated better than the Ashley's Sports Direct employees, but the fans don't give s**t about this. All that matters to them is that the club doesn't get relegated and with a sustainable business model it's harder when other clubs don't follow the UEFA FFP rules.

[@5H4K490]

This should happen with every club.

[@vader745]

LOL

[@jasonirwin2947]

My team in Dublin BOHS are a fan run club but to be honest are club us not rich and the irish football league is in bits but were getting are new stadium in 2023 so theirs something good for us

[@redheadbennington6159]

Wow brilliantly put guys.. you inspire me so much to post good content.

[@alexanderhamilton8971]

My Gran taught Mike Ashley maths, so should she be accountable for Newcastle’s problems.

[@karlmcnally1655]

Hahaha brilliant!

[@adonayzulficar4006]

Enjoyed the video, quality video keep it up. I hope that Mike Ashley leaves Newcastle as soon as possible, I want to see Newcastle back fighting for at least a Europa League place.

[@MichaelH3948]

Not sure where you got the idea that he's a Newcastle fan? According to multiple sources including Derek Llambias, former Newcastle United Managing Director, he's a lifelong Chelsea fan

[@pierreemerick-aubameyang1096]

Friends of ashley from his childhood

[@theinkysquid7661]

Yeah he’s not a Newcastle fan, always heard he was either a Chelsea or Tottenham fan

[@alexchorltonwilson2642]

MemeMaster420 he’s a spurs fan

[@MichaelH3948]

@@alexchorltonwilson2642 "Mike is a Chelsea supporter. Everyone thinks he is a Tottenham supporter, by the way, and that upsets him. But if Stamford Bridge was changing names, he'd have a view. It will always be Stamford Bridge." - Derek Llambias

[@NathanSweeney]

Tottenham fan I believe

[@IDKwhoIam25]

Do a Leeds under Bielsa tactical profile

[@nomdeplume9917]

RB Leipzig and RB Salzburg are in the same Europa League group. Your earlier Leipzig coverage was excellent. Can you make a video about UEFA rules on owners having more than one team compete? It's my understanding Red Bull is violating these. Even if they aren't, this issue will grow as RB and City expand their enterprises. Your journalism would be incisive.

[@frankbunny5959]

I love these videos (to all at Tifo) and this one especially is great. However, I would just like to point out that Mike Ashley has not made Newcastle United financially stable. He has doubled the debt of the club which has been relegated twice under his stewardship. Just because the debt is owed to him, doesn't mean the club is stable financially. It has a massive impact.

[@AlLuiPigus]

Great video, guys!

[@mattpower4961]

Such a quality channel 👌

[@joshb9632]

I’d be interested in a video on PSG under Tuchel and/or Dortmund under Favre

[@valk5244]

after 1 game?

[@DonVinny]

he was not fired, he left due to the bus bombing and the way the club treated the incident...if my memory serves me right

[@joshb9632]

Val K I don’t mean right now, but sometime in the future

[@XiJakke]

I honestly believe that our club will die in the coming years if we don't stand up to him now, however protesting outside his shops will only inconvenience some poor 0 hour contract teenagers, yet I digress, we are no longer Newcastle United, we are Sports Direct FC. It is proven that Ashley only cares about money and therefore the only way to get him out of our club is to not show up to games and to starve him of that revenue, but I know we can't and that kills me inside...

[@neilmcilwrath5951]

Very sad indeed mate

[@sparticuzj19]

That poor pregnant woman 😔😢

[@ainsmas361]

It’s their choice to have a child. It’s her choice to work there.

[@sparticuzj19]

Ains Mas it’s people like you why those with power mistreat people and when people refuse to do these jobs you call them lazy.

[@alexjames2944]

Do one on villas owners: Nassef Sawiris, Wes Edens and Tony Xia

[@moreira6500]

Do one about Pinto da Costa, the president of FCPorto, he is the president who has the most titles in the world. He is the president since 1982 and still is to this day.

[@joelioes]

Would love to see a video about the brief owner of Inter Milan from Indonesia...!! Please?? 🙏

[@edkal2712]

The worst owner ever, seriously. You may say "oh, yeah, he got rid of all the debt" but what about taking a champions league competing club and relegating it 2 times? No ambition whatsoever, ended this transfer window once again in profit, hates the fans, refuses to speak out publically...

[@leafsinseven]

“Worst owner ever” lol yeah no mate

[@neilmoores9386]

But Newcastle were no longer a champions league team when he took over Newcastle in 2007. Newcastle haven’t been in the champions league since 2003. Newcastle we’re already on a massive decline before he took over yoyoing between bottom half and top half finishes.

[@edkal2712]

Adam Hallsworth from my point of view obviously he would be. he is the worst owner in the premier league tho, without a doubt

[@edkal2712]

Create Mistakes Irrelevant. I'm absolutely sure it would not have had such a big decline like 2 relegations without Ashley.

[@neilmoores9386]

ed kal maybe not. I just couldn't help myself pointing out that Newcastle were no longer challenging for the champions league like you suggested in your comment.

[@Arrowmaker235]

If possible, and the slim chance you're reading this, could you possibly do an Oyston meet the owners, being a blackpool fan myself, it would be fascinating for me. Many thanks.

[@notdaveschannel9843]

Mike Ashley: "there's no way I can compete with the new breed of owners like Sheik Mansour". Tottenham: 4 consecutive top 4 finishes and CL finalists.

[@eoinmelby9948]

Can you do a FFK, (Fredrikstad) decline video, from winning the Tippelagen in 2006, playing in Europa League to playing in the Norwegian 3rd division. Notable players such as Celso Borges (Costa Rica captain) and the two Elyounussis (Tarik, for Heerenveen/Hoffenheim) and Mohamed who just signed for Southampton

[@colinmcdonald1326]

As a liverpool supporter and watching football since early 70's. I've always had a soft spot for Newcastle. When huge money started coming in, I always wondered why the likes of Newcastle and Forrest where passed by with people with huge bank accounts. If this happens for Newcastle, I hope they don't go the way like cheaty. More know as man city. Good luck Newcastle, I hope Ashley gets kicked well and truly out of your club.

[@ta8258]

Guess you haven’t been reading the news Newcastle has just been sold to the Saudi royal family being worth more than 1 trillion becoming the richest football club in the world

[@Tom_murray89]

I feel we were just a advising space for sports direct I’m glad we now have owners who want to invest in our club for the long term

[@isaacbutterworth7103]

Love how there was a sports direct advert on this 😂

[@Taslacitelj]

Great as always. Could you please do: Tactics, Steven Gerrard's Glasgow Rangers.

[@neilmcilwrath5951]

They did do 👍

[@sourishsaha8067]

His theory that he doesn't have a billion dollar in bank is absolutely true. Most normal simpleton people don't understand that

[@JewelAhmed3]

“Behind every great fortune lies a great crime”. - Honore de Balzac.

[@MystiCalBEING89]

of course

[@petrov2g]

What app do you use to make your videos?

[@buruzn09]

Oh, so he’s not just a terrible team owner, he’s a terrible employer in general. Splendid.

[@JoeLisle]

Ashley is killing the club! Ashley out

[@grunk3643]

As a man u fan i really feel for newcastle its a great club with a rich history and ashleys put a stain in that history

[@edcko10]

Do a meet the owners for real madrid, barcelona, etc

[@bujaroski0513]

Who’s here after the Arab takeover didn’t go through?

[@abdullahabdilaahi3872]

Yh, me mate.

[@zakpufc1233]

and whose here after the arab takeover has gone through? 🥳🥳

[@bradreal6657]

What is Tifo Football's view on the upcoming Red Bull derby.

[@MohammedAadhil10]

Please could you explain Marcelo Bielsa's tactics at Leeds please

[@WWE2KUNIVERSEELITE]

This man took newcastle to the ground.

[@manjunathprasadcv3332]

video related barca board and how they run pls...

[@thepolticalone961]

I hope he sells the club

[@MattJay.]

0:50 He’s not and has never been a Newcastle fan of any kind 2:55 erm 😂😂

[@JohnDoe-yg2eu]

is that background meant to be there?

[@michealflaithbheartaigh4139]

Mike Ashley .... The human embodiment of the Conservative Party

[@someonenamedmike582]

No he is just the human embodiment of ruthless business he's not even in parliament

[@yusufcagowayne1990]

Keep crying libtard

[@vader745]

typical comment from a wanker leftist lol

[@joelww2501]

@@yusufcagowayne1990 "Libtard" shows the limits of your intelligence and maturity. Get a grip, bootlicker.

[@joelww2501]

@@vader745 So he's a wanker for having moral issues with a political party and the people it represents? Grow up and educate yourself, dipshit.

[@samuelidakwo6524]

Pls do leeds under Bielsa

[@panchovilla7744]

samuel idakwo trust me, bielsa ends up destroying your squad mentally

[@Coolstarytbra]

Do an episode on Tony Bloom & Brighton & Hove Albion

[@JV-ry4tq]

@tifo football is there a video about liverpools owners?

[@Tifo]

Yes we have a few on the channel about FSG and the training complex development

[@utmp5508]

You must do the oystons at Blackpool, the clubs been run into the ground by the worst owners in English football

[@AJCrowley0153]

Any chance for a Sunning video?

[@frostythesnowman3533]

You should do one of the new Aston Villa owners

[@walkermorgan1710]

I liked this one. Hahha “I simply don’t have it”

[@CARLIN4737]

The End......

[@kelvinlewis4065]

Hope it works out with crazy Geordies ,,Definitely deserve better than what you have had ..Be careful there are worse owners out there .We know from experience (Liverpool fan)

[@jayord4116]

I'm a proud Newcastle fan and honestly what he is doing with our club is wrong and unacceptable and I'm a child who was raised to hate mike Ashley by my family

[@rory4605]

4:50 Tom Watson looking like Chairman Mao in disguise.

[@FingersKungfu]

What a sad and depressing story.

[@nathantellez4830]

Can you do Daniel Levy & Spurs?

[@olliephillips7132]

can you do huesca's tactics in la liga

[@danieloliver4558]

Ashley came across as likeable in front of the select committee. MP's were spun .

[@will9788]

Please do something about hull city

[@benprior9251]

Hes gone now!!!⚫️⚪️⚫️⚪️

[@blueskyalchemist623]

Oh and congrats for the UCL spot You guys absolutely deserve that

[@Dazrfc93]

He sold his stake in rangers

[@UKStudiosNE]

I’m watching this under the forth takeover attempt since this was uploaded 😂😂😂😂

[@jakedickson8022]

Can you do Dave King owner of Rangers next

[@5H4K490]

I wish the FA, UEFA or hell even FIFA come down hard on these vermin owners and stop them from exploiting clubs not just here but across the sport.

[@stevenbewley18]

Shut your shops and create a trade catalogue. Do something with postage.

[@jamesalandixon]

You listed treading water and avoiding relegation as his priorities but he consistently refuses to invest enough to allow for any kind of confidence that we can avoid relegation. He's taken us down twice and at the time of writing we are heading for a third demotion under his ownership. So as well as being one of the worst people in the country he's also incompetent.

[@evonneokafor]

Ironic that Wonga has gone out of business...

[@evonneokafor]

Great mention of the Swiss Ramble. They are always great for the finance details...

[@nealebertram8644]

Mike Ashley will probably try to get Newcastle United players on zero hour contracts aswell!!! The horrible little specimen what he is!

[@mkodyChallengesYOu]

Respect Good 1

[@lukesmith326]

Can you do a video on rangers under Gerrard?

[@callummoloney8649]

And why am I not surprised about any of this

[@cupertinoish]

Being a former Arsenal fan I don’t feel bad for Newcastle fans, because they choose to support the club while it’s owned by someone who won’t commit back to them. You want radical changes to things you love you need radical actions, even if it means boycotting.

[@cupertinoish]

@RobC I stopped supporting them because I realized how important of a role ownership is to a club. Everything starts from their commitment and decision making. I can get behind questionable decisions but I have no tolerance of taking advantage of fans' undying love for their own profits. As long as this ownership remains the club will not act on behalf of the fans' interest, and it will always be owners first and fans last. If they don't care about fans I don't have many reasons to support them like a sheep. Now I just enjoy watching football without a team, and it's healthier for me this way.

[@RHDUK]

Gino Pozzo please x

[@josearagundi1737]

I think I felt my blood pressure rise as soon as I saw this video suggested to me.

[@charliesummers9001]

scouted via youtube...

[@rickymurray]

Pretty interesting

[@SirBoberus]

It doesn't matter who you support, you bloody hate Mike Ashley

[@selasiattah9711]

Who's here after the Saudis came?

[@atticman4275]

Me

[@davidpollard1769]

Hopefully this will be the start of the end for mike ashley

[@kartotelefwno271]

😂😂😂😂😂😂😂🤣🤣🤣🤣😂😂🤣😂😂🤣🤣🤣🤣😂😂🤣🤣🤣😂😂🤣🤣🤣😂😂🤣🤣😂😂😂🤣🤣🤣🤣😂😂😂🤣🤣🤣😂😂😂🤣🤣🤣😂😂🤣😂🤣😂🤣😂🤣😂🤣😂😂😂😂😂😂😂😂😂😂😂😂Where was I? Oh......🤣😅🤣😅🤣😅🤣😅🤣😅🤣🤣🤣🤣🤣🤣😅😅😅😅😅😅😅😅😅😅😅😅🤣🤣🤣🤣😅😅😅

[@selasiattah9711]

@@kartotelefwno271 this did not age well😂😂

[@guguy00]

Nope but here after they left!

[@nicleo2339]

A video about Fulham owner Shahid Khan would be interesting as how he could fork out more than a 100 million in the window when most owner in the premier league couldn't

[@shaunmaitland4352]

Tifo Football could you make a video on third lanark

[@AKUNJIG]

After learning about Newcastle in the last couple months I've learned how much hate is there for Mike Ashley. And I thought Mark Davis of the NFL Team Oakland Raiders (Soon to be Las Vegas) was bad.

[@NUFCSuraj]

Not sure where you got your info from but Ashley isn’t a Newcastle fan, not by a long shot. He’s a Spurs fan (although some sources say Chelsea.) Whatever he is, I think it’s clear he’s 100% not a Newcastle fan.

[@Strawbs86.]

Suraj182 I worked for him for 16 years he’s not even a particularly big football fan when he bought the club we were told he only bought it for a bit of fun and publicity.

[@ashleyburns6752]

Fair play Mike Ashley is kind of self made, however a 10,000 pound interest free loan isnt something everyone can start with. I think Richard Branson also had a lot of help from his parents.

[@briansergeant]

Wonga just went bust!!! 🎉

[@Dannypuck]

Don't forget that WWE Chairman Vince McMahon also showed interest in purchasing the club.

[@dantoh2077]

As an Arsenal fan, I can feel Newcastle`s fans pain... Mike Ashley is just a businessman, he has no passion whatsoever for football. At least Newcastle may get rid of him soon. Kroenke looks like he`s gonna own Arsenal for his whole life :(

[@galty1987]

Not sure if it was the intention, but this piece made think of Mike Ashley in a more positive light as Newcastle owner... That's mental x

[@pauloliver1842]

ashley was never a devout newcastle fan ..he wanted to buy spurs way before newcastle

[@rapleonard7767]

What a lad

[@chazzzztastic]

He’s still there.. September 2019 😒

[@jeanrose1627]

He 's still there 28th of January 2021