The Strategic CMO with Karna Crawford

At Columbia Business School's BRITE '24 conference, Karna Crawford discusses the consumer, management, leadership, and technical shifts affecting brands and the marketing discipline and how leaders need to continue to adapt to the changes in business and society. She shares insights on the need to connect marketing metrics with overall business goals, the need to create a tech stack which can accomplish that, and the challenges of team management and upskilling efforts.
Featuring:
- KARNA CRAWFORD, Chief Marketing Officer, Marqeta
- DREW IANNI, Co-Founder, The Athena Project (moderator)
For more information on the BRITE conference and Columbia Business School’s Center on Global Brand Leadership visit:
briteconference.com
business.columbia.edu/globalbr...