The Taylor Swift effect had NFL viewership soaring on Sunday Night Football 📈 | The Pat McAfee Show

[@dvkins6394]

I just saw an interview with Taylor swift at Graham norton about the power of her fanbase. In Canada, 8 seconds of static accidentally gets released on the 1989 album and that 8 seconds of static became number 1 in Canada. Also roughly 16,000 swifties (80% from outside the country) were watching the game live on Tiktok cause they didn't know where to watch and it was a livestream party where we were chatting and explaining football as it was going on so the support was on a global scale this past Sunday night. Nfl just didn't know

[@pamelatimmins1055]

Taylor Swift said, "She gets tired, but she never gets tired of it." She also said, "She would not just sit there at an award show." Taylor dances and sings in the audience; and she wins big time. Seeing her cheering at the football games is Taylor being her natural self. She has said in interviews, "she has fun with it." To me a Swiftie, Taylor is kittens, butterflies, and rainbows. She makes everyone happy. I love her and Travis together. Forget the brooding, egotistical actors and male singers. Give her a handsome, well-mannered footballer who doesn't ignore her or hide her away.

[@yatiwahab9758]

Agree. This is an opportunity for nfl to have new market which is young women and adult

[@pettycrockerxx]

thank you guys for handling this with class and keeping your comments entertaining and respectful.... Hopefully the pigs at barstool Chicago watch this and take some notes.

[@AIversonI]

What’d they do?

[@josiahk.2048]

Piggy Swift😂

[@b.7784]

It's not that swifties are just tuning in just to see what TS is wearing, it's more about getting to know about things she is into and how she reacts to stuff and all that. That's the power of her influence. Yes, most of the people tuned in for TS but there's going to be a huge crunch that'll stay and actually want to watch football as well.

[@yatiwahab9758]

In business world you need an opportunity to be successful in ur field. Taylor swift already open up new market for nfl to explore. So nfl and football fans need to do their part to make this successful. U cannot depend on taylor to attend the games coz she have other commitment. I do think also she don't want to steal those moment from tarvis. Come on guys...look at the bright side of this.

[@daniboyepaminondas1978]

The reason why female viewers won't tune in when Taylor is not around is not because they want to see what she's wearing. It's because the current male audience aren't welcoming of them.

[@yatiwahab9758]

Agree. Too many haters who make dumb comment. They want to watch but still new and lack of knowledge.

[@bkirstie]

tell the men who have kids to watch RONAN Taylor’s version lyric video

[@Nostalgia9478]

Kelce/Swift=RATINGS!!!!

[@danielchapmansr4796]

Like the old of the days of the Beatles and Rolling Stones

[@jacquelineheimburg9600]

Oct 2 (Reuters) - The Kansas City Chiefs 23-20 win over the New York Jets on Sunday was the most watched Sunday show since the Super Bowl with an average of 27 million TV viewers, including millions of teenage girls who tuned into the game attended by pop star Taylor Swift, NBC Sports said on Monday.

[@Richard.Poveromo]

Who cares! When swift fades away so will football challenged teenage girls. I don’t care how many of them watch. They have minimal spending power.

[@carked5707]

The Swifties such as myself. Want to know more about the game but also see Travis play and understand what he does. I myself am not looking at Taylor except the occasional reaction. Would watch Travis without her. I like football anyway but this makes us more welcome. Not sure why that is

[@anurag123B]

Let's Go Chiefs!

[@richardcoreno]

It has become the ultimate intersection of sports-entertainment.

[@jacquelineheimburg9600]

Pat calling it like it is. Time to quit giving Aaron Rodgers air time. He is clearly behind the times. His time is OVER.

[@andresperez7476]

Im seeing tay movie next friday 😠😎😈

[@nostoneunturned7641]

Make it stop....please

[@bighand1530]

I don’t see it stopping anytime soon

[@freshmint007]

I can't believe what I'm seeing😂

[@Anubis2828]

How do measure teen viewers? Aren't they home with their parents? I guess you got 2 potential years 18-19 but still

[@Richard.Poveromo]

Swift represents vapid clueless teenagers well. Also, she should do some weight training on her legs. No muscle tone to match her no brain activity.

[@johnsonnguyen3114]

Taylor swift should buy the wnba and attend their games. Her attendance will pay for their salaries alone! Lol

[@carked5707]

Ahhh the Swiftie effect

[@rip93ford]

And if they break up the samw swifties will rally against anything and everything chiefs

[@carked5707]

Who cares what someone wears to the footy

[@justinarias88]

Bro the witch has a massive following

[@codyjboudreaux]

Make it stop

[@mattalfini4700]

This whole Taylor Swift thing is getting old.

[@danielchapmansr4796]

Pandemonium

[@KA-eu9sy]

NFL turned into a circus. Can't wait for this to be over.

[@jusbertmeza4424]

Im not watching anymore Chiefs games until they break up im tired of hearing this nonsense

[@yatiwahab9758]

Good. U need to take a break until travis retire. Lol

[@Richard.Poveromo]

Sick to death of swift, kaepernick, hamlin. Stop the drama. Focus on strategies,tactics and replays. Not the narcissistic hey look at me crowd.

[@stephen9220]

people watched for the matchup not TS....this made for hollywood production is all it is. notice the influx of TK commercials all a ploy....arranges by media

[@rcdesigns]

lol winning the super bowl twice and being the best tight end ever didn't help at all. It was all Taylor.

[@CampbellMunn-jq1uv]

@@rcdesignsOnce actually

[@CampbellMunn-jq1uv]

@@rcdesigns*1

[@RDRGUY15]

Rigging