The Technical, Business and UX Skills Every Product Manager Needs

What skills does a Product Manager need at Google, Microsoft, Apple, Amazon, Meta, etc? Here's my perspective on what skills are needed to succeed that these companies with examples and explanations of each category. Hope this helps!
Table of Contents:
0:00 - Intro
0:11 - What is a Product Manager
1:11 - What technical skills does a PM need?
6:58 - What business skills does a PM need?
9:56 - What UX/Design skills does a PM need?
12:18 - Summary & Outro
A few skills I missed in the video (Thanks Cesar and Cyrus!):
- Accessibility - Remember the importance of making your products for a wide group of people which might use your product using different inputs and outputs.
- Importance on EQ - When working in a large company, politics come into play and having EQ can be beneficial so thrive in that environment.
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[@laibashahid5442]

The video I just watched is hands down the best for understanding the essential skills a PM needs. It's truly incredible.

[@jyotsnap5713]

Thank you, Liam! Your videos are super useful and informative.

[@misterhanwee1030]

This is so much nuggets. I love how you break it down clearly!

[@trangthuy6559]

I love your video! straight to the point, easy to understand without buzz words and very practical!

[@sositttaa]

Liam I can't stress enough how informative and thorough your 12:51 minute video was! I got more insight on specifics of the PM role then an 11 hour course I took on becoming a PM! Looking forward to watching your other videos. Thanks again, and you rock!

[@testshow9381]

This is awesome Liam! Cursing myself for not finding this channel in these many years.

[@dedearyeh]

Really great video, Liam. This was incredibly helpful. Thanks.

[@SashaEvans-ce2ww]

Short but very informative! Super helpful, a huge thanks

[@Atman81]

Thank you for your channel, truly useful and love it that you aren't trying to sell yourself or anything else here! Could you please do a video on how to approach product teardown? There are a lot of content however I think your thought process is quite structured and succinct.

[@Thelarryyy1]

Hi Liam. Thank you so much for all the information. I’m currently in tech sales looking forward to become a pm later and your videos are very helpful.

[@dimosthenisavgeris]

I rarely post comments on KZbin, but this is one of the most simple yet comprehesive videos about new product managers out there. Definitely worth the sub!

[@akinolaakintayo2787]

Thank you so much, Liam! This was super helpful!

[@sergeyeremenko2330]

Oh, man! Thank you so much for this video! I was so confused about my future career path and you help me so much!))

[@ashleyschuurman4211]

I found this shockingly helpful as someone with no specific education in the realm of product ownership, but who has managed to land there in our growing startup. I’ve got a good to-do list to make sure I’m growing into the role!

[@grvsha]

Thank you Liam. Gotta watch this video everyday for a month :)

[@carlosmeneses4495]

Hi Liam, I am a product manager and found your videos very helpful. Looking forward to more content!

[@brieflygorgeous_]

Honestly, awesome content! Straighforward, concise, clear.

[@okaforifunanyau2231]

I just stumbled on this channel. Such an amazing insight. Thank you so much. I have so much direction

[@tigerrx7]

1. Yes! Please don’t use AI buzzwords if you don’t understand them. Senior PMs will suss you out and question your motives. 2. ALWAYS ask your engineering lead for an architectural design diagram, a functional flow diagram, and a data flow diagram. Could be all-in-one. And understand it fully!

[@AlexNiedt]

#2 has been an absolute lifesaver for me

[@alexanderevergreen]

One of the best compressed presentation of what great product needs! Great work!

[@nachopenalver9471]

Thank you. Exactly what I needed. Perfect timing! Keep it up bro, you rock 💥

[@liambolling]

thank you so much for the support!

[@raahemalavi]

This video provided great value, appreciate it.

[@MM-th4vu]

Hey Liam, I'm a new subscriber and new to the PM role. I'm just going through your PM related videos and I'm quickly burning through them lol - do you have any plans to make more? I would love to see them!

[@RokyBalboa7]

Thank you for this! Please make more :)

[@jhonfernandezbeltran3056]

Thank you this is such an amazing video, it gives me some guidance about where to start. I’m about to start a certificate I hope I can use what you just shared and become a PM.

[@nicovmz2893]

Amazingly amazing video thank you Liam!

[@Andrew8524]

Very helpful overview. I have a non-IT background, so i have some additional homework. I appreciate the roadmap. Thanks.

[@roy2487]

Thank you Liam, really helped me a lot

[@yagneshwaraman1047]

Thank you for the content. Can you also suggest some side projects that can be appropriated by big companies during interviews

[@mrvedejo]

Great Job Liam! Thank you very much for this amazing video

[@liambolling]

thank you so much for supporting me :)

[@Liruijia0904]

I am so glad I have watched your video yesterday! Almost waste my time studying the wrong stuff. :) Appreciated.

[@liambolling]

i hope it was useful!

[@erengunduz]

Thanks for the great content 🙌

[@iva1993ful]

you should have hundred thousands of views ! super informative.

[@allied125]

Hi Liam, I'm 19y/o studying finance and cognitive science at university. I discovered your channel recently. THANK YOU for providing incredible value in every video. I will be a product management intern at a tech startup this summer and already feel more prepared for the role after watching all your videos. Keep up the great work and can't wait for your next video! :)

[@kshitijpatil9015]

are u online friend?

[@henry.the.producer]

1 year on, how's uni?

[@IgorShorop]

Thank you for the video!

[@rangabashyamcharikesi1383]

Thanks for the wonderful explanation, can you pls attach the sources to learn tech basics?

[@siruitao]

Thanks so much for the content! It is really helpful!!!

[@liambolling]

so glad you found it useful! thank you for the support :)

[@breakloop3954]

Thanks for such a helpful video Liam - on to that intro to CS course now!

[@liambolling]

need to add that into the description 🫢

[@johnnyodonnell4952]

This is good stuff man. Keep it up!

[@liambolling]

thanks brotha!

[@inkarhappy]

Thank you very much , Liam, very helpful 🙏

[@user-ch4br7gr2q]

Very helpful.. Thank you very much

[@supman9758]

Great stuff! Any suggestions on how to improve the business skills? Any course that you suggest?

[@SeanTechStories]

Love this video! Thanks Liam!

[@AFCAT-dk7po]

This is so awesome and great

[@proudlyindian5925]

Brilliant!

[@NickSchneiderChannel]

@liam you should do a 10 minute video on each of these main little diagrams, because you have a great communication and facilitation style

[@eugenesumpter130]

Wonderful just want to know whats needed to do good job thx truck driver looking

[@austinb3560]

My masters program focused heavily on marketing technology, or the technical side behind it all. I wish we learned SQL tho. I’ve seen that more and more in job requirements. Do you know if courses that contain SQL are supplemental to actual experience? Like is it respected?

[@_ayush_gautam_]

Amazing video!

[@jeycastillo5706]

Great video. I love it

[@Lima3578user]

Dear Liam, great video. Do you have tailor made courses for the topics covered in this video

[@thepodnotes]

Great videO!

[@lobz]

Please can we get a day in the life vid - id love to see what you get up to.

[@andressafioravanti3690]

thank u so muchhhhh

[@jayb4212]

Great video. So much more succinct than the others Ive been looking at

[@nikr1159]

Great video

[@santhosh8290]

Hi Liam, I see every product manager at Microsoft have a engineering background in India. I have gone through atleast 20 linkedin profiles. So its safe to conclude that microsoft hires people with engineering back even if you have mba ?

[@SA-cb2it]

I have all these skills. Experience as ux designer, I looked into creating my own business figuring it out and have an understanding of the domain, and have an understanding of technology domain as I have an engineering degree in IT. I want to get into PM since I enjoy getting to know user needs get into behavior patterns, spot opportunities to add value to users and to the business, I understand analytics. How do i go about getting a job in this field since I have no experience as PM? As a fresher in this field? I have designed degree, I have IT engineering degree and I have self taught business acumen.

[@green___apple]

Hi @Liam, can you also share your insights on how to understand what the interviewer is evaluating on? I feel it is a lot of luck as interviewer might be wearing a special hat and trying to test us on that specific skill. What are the right questions/tricks to find out the interviwers' evaluation criteria?

[@liambolling]

i personally tell the candidate what pillars i’m evaluating on and it’s expected that the candidate does some homework before the interview (or ask the recruiter) more details on what those pillars entail. i feel like it’s fair to ask the interviewer if they don’t tell you up front.

[@green___apple]

@@liambolling thank you, ill apply that more openly now. Much appreciated!

[@alishaokeeffe7574]

So which component takes up most of your time? What do your daily activities look like? If the designers are more informed about user interface design would the product manager role be testing and researching their design choices? How much of a say does the product manager have in the design?

[@bukola_O]

Thanks for this. Can you recommend where to learn these technical skills?

[@liambolling]

will add a few links in the description soon! sorry i totally forgot

[@zebrashid]

Can u add the link to the intro to ca courses please

[@enzotessaro4430]

Liam, do you recommend taking PM courses? Such as the Product School ones...

[@liambolling]

i personally do not recommend anything by a for profit organization that is not an nationally accredited education institution

[@Cheal111]

Ur videos are dope

[@user-gw4jy2jk6i]

cool video)

[@albertnameirakpam6270]

Please make more videos :)

[@rishiraj3339]

Protect him at all cost .

[@Cheal111]

Pls we need more videos

[@obi9893]

Where do I start from..

[@Cheal111]

Pls create more content

[@TheHeathbr]

I’ve got the same 🎙👍🏻

[@liambolling]

decent mic right?

[@TheHeathbr]

@@liambolling So far so good! I had a hard time deciding, a lot of Blue Yeti haters out there!

[@YasinNabi]

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you. --Maya Angelou.,.,.

[@saathvikam]

I wish I found this video very earlier.

[@DrEhrfurchtgebietend]

The best PMs used to be data scientists

[@JoTamimi]

Java not to develop a mobile app! 😑

[@iluvantar]

ithon app

[@hdhdushsvsyshshshs]

I think you should understand a lot deeper the technical side, what you said is very superficial, a chinese 3 year old knows all the technical shit that you mentioned

[@thinkermetrics]

I'm glad I selected this video. Can I join you? I'll get us a table. #sqljokes

[@Cheal111]

Me checking ur page and seeing just 9 videos is sad 🥲