DEALER REVEALS - TUDOR’s Problem is getting serious

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Do drop your comments below if you have any questions!
Chapters:
00:00 - Introduction
00:37 - Tudor's History - Value Driven Watches
03:34 - The inevitable Tudor price crash
07:39 - Grey Market Dealers, Fake Waitlists
11:50 - The current state of Tudor Collection
13:06 - Conclusion - Should you buy a Tudor Now?
14:38 - Extra - Watches & Wonders 2024 Comments
Links & Reference Videos
@WatchCharts Video - • The Tudor Black Bay 58...
@FedericoTalksWatches Video - • Would I Wear This Tudo...
Watch our Review Videos Featured in this Video:
Worth the Hype? Rolex Submariner No Date Review: • Worth the Hype? The Ro...
Rolex Submariner vs Rolex Yachtmaster Review: • Is the Rolex Submarine...
The ROLEX Watch Consignment SCAM - Don’t fall for it!: • DEALER REVEALS - Watch...
Tudor's Black Bay 41 Review: • Tudor's Black Bay 41 i...
Why Rolex Prices Are Plummeting: • DEALER REVEALS - Rolex...
About TwoSecondsWatch
Founded by two friends casually talking about watches and enjoying them, TWOSECONDSWATCH is a hobby turned business. We are watch lovers and enthusiasts first and always, and we want to make sure that every person's watch journey is one that is of enjoyment and also discovery.
Collecting and owning watches is a journey for most of our clients, and we hope to add value by not only procuring and curating the watches but we only sell watches we ourselves would love to wear and personally own. We also give honest write-ups and sometimes review and critique the watches we sell and talk about how it feels on the wrist - because we know what it's like to want a watch, to finally buy it, and then realize you don't feel the way you thought you did! We are uniquely online-based only to keep the costs low, so we can pass the savings to our customers. As such, our watches and straps are competitively priced and reflect that as well.
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[@twosecondswatch]

Hi All, I have noticed a lot of hate and also alot of unfounded attacks on me and my channel for my opinion of this video. It is clear that many who do so have not actually watch the ENTIRETY of the video. I stand by this video and my analysis and opinions are made based on sound information which I provide the links to them as well. The massive price correction figures of the Tudor watches are from Watchcharts and Chrono24. I am not creating a video out of spite and spreading misinformation on purpose to get views - the truth is that the brand has become one dimensional due to the success of the Black Bay line. To the haters, do watch the entire video and try to understand objectively that this video is meant to address the issue on Tudor prices massive crash on the secondary market. If you disagree, it's fine... just enjoy the video! Let's keep ourselves civil here. :)

[@DeanoTXR53]

I think the problem with your viewpoint is that it's founded on a very anomalous period where watch values spiked in a crazy manner for a very, very, very short period of time. Many watches and brands felt this bump and therefore they're most susceptible to a return to reality. And in reality, for decades and decades, you would always lose at least 50% of your value on any watch you purchased. There were only merely a handful of models from a couple of brands where you might not lose value in the medium/long term. So I think there is not a lot of value in super close analysis of the current market as it recovers from the most anomalous market dynamic since the quartz crisis and eventually settles into normal. Nor does it really mean Tudor has a problem per se. The whole industry is facing some issues now

[@Kalmar917]

You don’t buy Tudor for resale. You buy a Tudor to get what Rolex used to be.

[@DC-wz9gp]

You buy resale Tudor to save money

[@lonewolfemcquade8133]

There's the 5 digit Rolex if you want what Rolex used to be. That were made into the mid 2000s

[@saksakorn1]

movements of those models were not metas.

[@Kalmar917]

@@lonewolfemcquade8133 I have a five digit that I bought in 05. Serviced twice since then and working perfectly. I also have a 6538 but that is one ai don’t wear. It was handed down to me. I wanted something in that style and the closest thing to it is the BB58 which I own. I even tried a 54 but that wears nothing like the 6538 and is much smaller in thickness and length. Tudor is an amazing brand!

[@Kalmar917]

@@saksakorn1 They don’t have to be metas as those movements are the same as the 4 liners. They are just as accurate and don’t let anyone fool you either. The 3130 is a work horse and the real deal whether in a 2 liner or 4 liner.

[@canadianwatchmonkey3992]

Thats is the most stupid thing I have heard, people buy Tudor but really want Rolex. 😆. I own 3 Tudor watches not even thinking about a Rolex.

[@MrPINKFL0YD]

It's just some guy with a few subs and no idea what he's talking about..

[@ScoobieDoobie197474]

Not time first time I’ve heard this said about Tudor

[@twosecondswatch]

There are many people who are moved to buy Tudors because they actually wanted Rolex because they aren’t able to get one at retail. This is common practice by Authorised Dealers to push potential customers to Tudors. This has always been the Rolex/Tudor strategy in the market. There are many, many out there who have buyers regret after getting a tudor black bay. Of course there are people like yourself who buy Tudor for what you like about your watches. Since you’re in that camp, congratulations 🥳.

[@rickjason215]

I have a few Rolexes and I have a Tudor. The Tudor has a terrific in house movement. The cases are solid. People sell all sorts of watches. The grey market has millions of watches.

[@octaviusgaines5051]

⁠​⁠@@twosecondswatchMy authorized dealer never pushed to buy anything. I own a ‘41 Wimbledon and 5 Tudors… I think influencers or ppl in general gotta have a reason or comment on others ppl choices. It’s ridiculous and pretentious, you gotta buy the best of the best or your poor. This video is crazy; so, let me state a fact: if it’s not the crown(Rolex) you going lose money or value period. The reason the black bay line is pushed because it’s a tool/sport watch that covers all parameters without the price. Most ppl aren’t walking around with a $3-5000 watch on, period facts.

[@musclemania332]

I sold my black bay 58 to….buy another black bay 54 😂. Tudor is awesome! I wear it more than my rolexes

[@UnfinishedSymphony]

I have the bb54 with rubber strap also. I am very happy with it and like it as a more sporty yet classy addition to my datejusts. Have a good time with your 54. 👍

[@tanray1748]

I owned few tudor such as bronze, chrono, gmt and they are bought from preown dealers which gives great value for the built and quality. Watches are for collecting and hobby... Not really for investment or appreciating assets. Buy it because you like it and not for investing.

[@twosecondswatch]

Thanks for sharing! Totally agree. Do you still own those tudor watches or have you sold them and moved on?

[@NeoWahNah]

100% watches are not an investment. For personal reasons, I don't buy used. But I understand why people do. I also never sell, so the watches I pick up are carefully selected and not purchased on a whim. Best time to be in this hobby IMHO!

[@brasso9393]

Had a 41mm BB Nero smiley face short production run for a while. Sold it without regret. Tudor is one of the most boring watch out there..at least to me

[@danielanderson8503]

100% :)

[@mightya]

I’m in the market for a luxury watch to commemorate a milestone birthday. I plan to wear it often. I don’t plan to sell it. This video held my interest for roughly 30 seconds.

[@RichardWelsby]

^^this. I’m completely like you who see the market value as being pointless discussion instead of actually enjoying buying yourself a wonderful watch, and enjoying wearing it for decades thereafter

[@boldaslion281]

Omega or Grand Seiko

[@alvinkwok5233]

You are very wrong. I got 3 Rolex and 3 Tudor. The reason I bought Tudor is because I really love the watch. Not only me, many of my friends bought Tudor because they like it. In fact I am going for BB58 GMT for my next watch instead of adding another Rolex into my collection.

[@twosecondswatch]

I didn’t say everyone. I said many people. It is actually true that Tudor watches are specifically designed to be homages to Rolex designs. They oyster case. The black bay 58. The 54. They all reference ROLEX history of the big crown and subs. Heck even Tudor used to call their watches the Tudor Submariner in the 90s!

[@jackm1310]

​@@twosecondswatchyou did, you said 'people dont buy because they love the black bay, people buy because they love the submariner' which is just wrong and prevents people like me from respecting your view or channel

[@jethrojacinto2798]

Who cares about the resell market, especially with a brand like Tudor? They're supposed to be readily available with not much demand compared to their sister brand Rolex. And it's great that they're even going for below retail in the secondary market but we shouldn't value a brand because of their grey market value.

[@twosecondswatch]

Which is funny cause they are not that readily available

[@nahidulhaq3236]

Who upset this guy?

[@twosecondswatch]

Tudor

[@michaelriera6277]

Why?

[@craciunu]

This must be the most overrated brand. Very good watches in terms of quality, but no originality in the current lineup - just Rolex inspired watches. And priced too high. Not to mention the lack of innovation and remarkable historic milestones in their back-catalogue. It simply does not deserve the level of hype it gets.

[@LouisMorales-zx3jm]

You are so spot on. Tudor Hype is over. The young buyers are making enough to move on to the real thing. The hype had me looking towards Tudor, but couldn’t help to see a HOMAGE. Nothing original nor any real history besides being a copy. Guess that is what it was always meant to be. That is not a secret.

[@QuanNguyen-oq6lm]

this is stupid. Tudor is absolutely 100% original.

[@LAM_AUT_ECU]

"Tudor milks the Black Bay line". Completely true, just look at their offer, they should rebrand Pelagos and just call the company Black Bay. After they dumped the Heritage Advisor I lost interest in Tudor, in spite of their cool Black Bay GMT..

[@demmolitionman9244]

I have a classic 1926 Tudor which I love and wear it constantly. Everything you're saying is your opinion and everyone is entitled to it. But I totally disagree with your reasoning.

[@vibr0314]

This guy talks nonsence and claims that prices are dropping, yet nobody asks him to buy anything for them even if prices are down. so what if someone like Tudor watches and they enjoy it u mean they dont have to buy it? At the very least, people were aware that they were spending their hard-earned money on a genuine watch rather than a counterfeit one What about the many homage and imitation timepieces that resemble Rolex or other similar watches? u think their prices are dropping too?🤣🤣 You act as though you are a watch swiss manufacturer making a lot of PERFECT watch with ur own brand with fabulous price point......LOL

[@twosecondswatch]

Hey mate, you really need to chill and watch the entire video, I’m just explaining why Tudor watch prices are falling, and giving substantial reasons from an analytical point of view. We are in a watch hobby and this video is my opinion and take on it. All the data I’ve quoted are indicative and are subject to your interpretation as well. In fact, the watch market is in a serious correction at the moment, it is a good time to pick out pre-owned Tudors at great prices. I am not a Swiss manufacturer, and I am not acting as anything. In any case, thanks for watching the video and supporting the channel. 😀

[@Sirkelsag666]

The price and marked you talk about is pretty accurate for Omega as well. Yes you can get almost every watch at any time, but the prices just keeps getting higher. A Seamaster is a «bad» deal today compared 2 years ago. I bought my Seamaster 300 for 6600 USD in 2022, now its 8500 (if my conversion rates are correct).

[@twosecondswatch]

Thanks for sharing. Yes it’s an industry issue of watch companies raising their prices. I’ll do an omega video soon in the future. 😀

[@michaelriera6277]

I think Tudors by design are a more accessible brand with a lower price point to compete with the likes of Longines, but below Omega or Breitling. I own a Rolex Sub, an Explorer 36mm, and BB58. I think they can all happily coexist. I really do love my BB58.

[@NeoWahNah]

The entire market will continue to tank. To include Rolex. It's crazy that people think that the last 4 years was the norm. 🤣

[@twosecondswatch]

Great time to pick up Tudor watches in the pre-owned market!

[@ginuellemula334]

This is just an opinion. People who buy TUDOR appreciate wearing these watches. People who buy ROLEX wear these watches to be appreciated

[@hendriksuryawan6924]

also, i buy watch to collect and to wear it...not to sell it...

[@DarthPlaya]

A little too much generalization here. Not EVERYBODY who purchased a Tudor did so as an alternative to a Rolex. Many collectors actually prefer the Tudor.

[@twosecondswatch]

Well the reality is both are the same company, Tudor is wholly owned by Rolex, so I guess whether someone purchase a Rolex or Tudor it’s the same for them.

[@chuckgladfelter]

I have a 41mm Black Bay diver with the blue bezel and love it. It's my favorite watch and I have two Omegas (300m and P.O. 43.5mm). I wear my Black Bay on a 22mm Long Island Watch brand FKM rubber strap in black. The accuracy is almost perfect.

[@erickruse4679]

I sold my black bay s&g chrono a year ago, because I just felt like gold wasn't for me after wearing it off and on. I just traded a speedmaster for a reverse panda and I'm back to Tudor again.

[@twosecondswatch]

Thanks for sharing. Enjoy the watch journey! Do check out our website for all your watch needs. 😀

[@QatarMoto]

You are on point. I have the Pelagos 500m, and the 43 gray Bronze currently in the collection, the Pelagos because it's really light and has a beautiful design, and the bronze is a beautiful casual watch to wear. Tudor is a beautiful brand but definitely not for investment, you just buy and enjoy it for what it is.

[@ginuellemula334]

Like they say, there are two kinds of people, investors OR collectors

[@raphaelramin9015]

Tudor is doing everything right at the moment. I rarely wear my Datejust and the BlackBay 54 almost every day. Omega in particular is cranking out thousands of Speedmasters ad nauseam. They are far too expensive for the fact that they flood the market. On the other hand, Tudor has moderate prices and also offers METAS works.

[@twosecondswatch]

Thanks for sharing. Agree they are doing well, just want them to be more creative with their designs. Come up with something new that’s NOT a Black Bay

[@danielanderson8503]

As an owner of Tudor, Rolex, Omega, and IWC watches, I can only recommend that you buy what YOU like. No, Tudor "is not Rolex", just as Rolex is not Patek. Tudor IS a solid, well-built, tool-oriented swiss watch. As for resale- if your love of wrist watches is outweighed by your desire to recoup your money upon resale, I would not get into watches.

[@twosecondswatch]

Thanks for sharing. Great advice indeed. 😀

[@johncoyle8191]

Dont know if you've noticed but the watch market as a whole has tanked.

[@hendriksuryawan6924]

the reason i bought a tudor is because i want a tudor and it costs about 50% less than a rolex which i think has better value and you dont confuse a tudor with a rolex...if you want a rolex simply buy a rolex....very simple...by the way, rolex is also a mass produced brand...

[@shahanulhaque7086]

Ok just my opinion I would like to get discount on tudor but not lists. This is because omega you can a small discount than it's too cose between tudor or omega and I would buy omega

[@watcheswithabdullah]

I do agree about how Tudor did accidentally attract the wrong buyers (meaning those that actually wanted, but couldn't get a Rolex), but if you walk into any grey market dealer's store, the sheer amount of Rolexes sitting there is off-putting. Yes, many have moved on from Tudor, but many have also moved on from Rolex. That's just the nature of things. I recently picked up my BB58 in blue, not because I can't afford others, but because I genuinely love the BB58 design. And in a way, I do understand that Tudor is kind of stuck with this hero product that they've created. Very much like AP and Patek. Even if Tudor markets those other watches, they just don't have the same demand or brand cache to get picked up by the masses like an Omega Constellation or a Longines Heritage would. As a watch, the Black Bay design template just works. However, as a brand, Tudor has a long way to go to make it as aspirational as Omega. Perhaps that's why they're coming out with gold Black Bays now 😆 Great video and analysis by the way! 👌

[@twosecondswatch]

Hey @watcheswithabdullah thanks for your awesome input. As a fellow enthusiast I’m hoping they can also focus on some of their other lines - something unique and not just call everything a black bay. I have nothing against the black bay 58 and original 41s as well, they were great watches and still are. It’s just that the new variations are kinda tiring. Maybe a new prince date chronograph would be great, perhaps 2025? 🤔

[@watcheswithabdullah]

@@twosecondswatch Totally agree! I'm tired of everything being called Black Bay. But from a marketing perspective, I feel like they know that both the watch media and enthusiasts will eat up anything that has 'BB' in its name.

[@twosecondswatch]

And there is the problem exactly… 😇

[@lonewolfemcquade8133]

It's official Tudor fans have gotten just as bad as Omega fan boys. I never thought that would happen but here we are

[@nvc.]

Tudor have also been updating greatly their models with on the fly micro adjustment bracelets and now with master chronometre certificate movements a lot of people are trying to sell older models to get the new ones.

[@bigmacdaddy1234]

Everybody has that now. Nothing special about it.

[@nvc.]

@@bigmacdaddy1234 Everybody has what now? Metas certification??

[@clivemcquire7686]

They are a one trick pony, but they are not alone. How many AP models other than the Royal Oak can you name?

[@mrlume9475]

Tudor taking a note out of APs market approach.

[@bermar891]

You buy a Tudor because you love Tudor. Tudor is allowed to create new models, Rolex can't. Tudor's quality now is as good as Rolex. You buy a Rolex for social status. You buy a Tudor because you don't need to reassure yourself about your social status. Take a look at the Pelagos LHD. It is what a Submariner should have evolved if Rolex was not stuck with its reputation.

[@simonkramer9463]

You’re so right. Even when people say that they’ve bought Tudor without thinking of Rolex; that’s BS. Tudor designs ARE Rolex ripoffs. And that’s fine, it’s baked into the brand. They’re informed by being the cheaper alternative to Rolex. No shame! It’s what Hans Wilsdorf intended. But don’t tell me that Tudor has nothing to do with Rolex for you. If you want a BB you really want a Submariner.

[@twosecondswatch]

Exactly what I was trying to convey - Tudor is supposed to be Rolex for the masses and at a more affordable pricing. It’s in their DNA. Heck even the founder said so himself…

[@michaelriera6277]

I disagree. The BB58 for example is its own thing and is different enough from a modern Submariner to offer something unique in a collection. Seriously look and wear a BB58 black is a completely different experience from a Rolex Submariner. If you really want to equate the two than either you’ve never owned both to compare or you have an axe to grind and are being insincere.

[@simonkramer9463]

@@michaelriera6277 Please don’t straw man my opinion and put insincere words in my mouth. I’ve owned the BB58 hoping to scratch a vintage sub itch, and experience what modern Tudor is about. I sold it within a year. Just didn’t do it for me. Bought a 5513 instead. I Tudor’s very mission statement, from the founder himself, was to be a cheaper alternative to Rolex. In the early days they were identical save for the dial and movement! Tudor literally ARE a cheap Rolex. You can’t tell me that “they’re their own thing” when it’s what they were made to be! It shouldn’t stop you, or anyone else, from enjoying them though. They’re great watches.

[@michaelriera6277]

So what is the argument? By design the Hans Wildforf foundation has Rolex as the aspirational brand and Tudor as the more accessible. When we say more accessible we are saying less expensive and hopefully better product access. My point is if you look at w watch like my BB58, it is unquestionably unique as there is nothing in the current Rolex catalog that either looks or wears like the 58 and so it is possible to have within a collection of Rolex and Tudor as well. I own an Explorer 36mm, a Sub date and I can tell you my BB58 is unique enough to complement a collection. Also the comments about Tudor being a “poor man’s” Rolex. Well I’m sure most poor people would not spend $4k on a luxury item. Yes Tudor by design serves a different market more in line with Longines, under Omega/Breitling and I still don’t see the issue with this.

[@simonkramer9463]

@@michaelriera6277 Yeah but hang on; you've kinda gone all over the place with your arguments there champ. The BB58 is not "unquestionably unique" for one thing. You should never frame an argument in those terms, because you're demonstrating bad faith immediately. If I can't question it, then you're declaring yourself the arbiter of right and wrong. I reject that. It's not unique because it's homaging an older Tudor Submariner reference, based on a Rolex. Not one of Tudor's current line up (of sports watches at least) are their own thing. Each one is based on a historic Tudor

[@greenerick]

Marketing is indeed a genuine field. However, it is important to note that Rolex and Omega may not be considered true tool watches in 2024. On the other hand, G-Shock stands out as a genuine tool watch in 2024

[@twosecondswatch]

G-shock cannot be challenged as the true tool watch in 2024. Stay tuned and subscribed for my upcoming Gshock video review

[@bozyeuds6862]

I'm ok with the prices going down. It's better for us that want to have watches at best prices.

[@MarkDanger777]

Buy what you like is always gonna be my go to answer. I buy tudor, oris, omega, gs, and if one day, any rolex catches my eye, I'll buy one too, probably ever rose day date brown dial.

[@luvwatchesusa8333]

I am a tool watch guy and like Tudor. All your video did, for me, was to convince me to buy a Tudor on the secondary market.

[@twosecondswatch]

@luvwatchesusa8333 Great! You can get them at great discounts right now, and due to the drop in demand you can get almost all the models at a significant discount. We also have one for sale on our website, link in the description!

[@carloslargaespada6051]

I'm saving for the white dial GMT!!

[@twosecondswatch]

They are available in the used market now for a discounted price!

[@user-sw5ty2iw2s]

I have a Rolex and now I'm waiting for the black and burgundy Black Bay 58 GMT to arrive to buy it, I don't know why so much controversy? Excellent model, excellent brand! 😎✌️

[@londoncallingwithsimon6817]

Thought provoking video. People seem to forget that Tudor is Rolex. I’d be interested to know how many people eventually move from Tudor to Rolex, I’m sure it’s a lot. Trust me Rolex knows that. In my opinion Rolex doesn’t want Tudor to be as high end a brand, on the same level as Rolex. I think it’s Raison D’etre is twofold. 1. For those who can’t afford a Rolex and will actually stay with their Tudor and 2. To be a stepping stone to Rolex. For the collector I think both reasons are valid. Personally I really like a couple of the Tudor lines, blue pelagos with date, is a favorite for sure and if I ever got one I could see myself keeping it even if I managed to get a Rolex at some point.

[@twosecondswatch]

Thanks for sharing your experience, thoughts and analysis. Also a big thanks for watching the video and supporting the channel. You’re right and I agree that the Tudor brand is strategically positioned to always be the step down brand from Rolex, which is why a lot of their designs do mirror and are also many times homages of Rolex designs. You can’t separate both companies as they are so similar and Tudor is and always will be a stepping brand to lead people to eventually want Rolexes. I don’t think that will change anytime soon. I do wish that Tudor will explore a lot of their other heritage designs, and not just focus on the ‘Black Bay’. Here’s to hoping! 😀

[@londoncallingwithsimon6817]

@@twosecondswatch yes I’d like to see the brand expand its models for sure, but I feel any new models will still be vaguely related to existing Rolex models. It would need a direction change from the Rolex owners to decide if they want Tudor to have its own identity. Rolex owners move very slowly. Bottom line if they feel their income will increase they may consider it. At the moment i guess they feel Tudor feeds Rolex

[@RichardWelsby]

Completely disagree about people buying Black Bay to scratch a Submariner itch. I bought my Black Bay 54 after a long research into what I would spend a lot of money on. On the day of purchase I tried on numerous Rolexes (and a couple of others I may be interested in) but this Black Bay 54 was perfect for me. I’m very much into buying one watch and not collecting and very much enjoying my watch, and this 54 does absolutely everything I could ask for for a watch 🙂

[@twosecondswatch]

Thanks for sharing!

[@michaelriera6277]

Absolutely. They are two very different watches.

[@8bitbrento]

The prices are falling because you can literally walk into any AD and walk out with virtually any Tudor model the exact same day.

[@twosecondswatch]

That is quite true now, the hype and demand on the black Bay series is now gone… time to get a discount!

[@jackm1310]

Theres not a rolex I would wear, I have a tudor and there are several I'm interested in buying

[@eduardovillalon7496]

Omg! You just kicked a lot of soared arses with this video 🤣🤣 Thanks for telling the truth no matter what. It is what it is, kids. And if you can’t stand the truth: Deal with it! 😅

[@matteodefrancesco1213]

except for the stupid rol/ap/pp bubble...why the hell a watch should be sold avove its retail price? in the past decades it was quite common to obtain a discount of 5/15% on every brand for a brend new watch, except fpr ltd releases or special editions...

[@twosecondswatch]

The state of the watch hobby being infiltrated by social media celebrities and who’s who and the cool group 😎

[@kelvin.008]

Rolex at almost 30% discount from AD.

[@kelvin.008]

Bought a dozen Tudors new or near new for up to 55% off RRP from profile builders.😊

[@azadr9231]

Is it possible to get a discount on BB58 Black today from an AD?

[@twosecondswatch]

Actually in many ADs the Black Bay 58 is available for sale. Some of them will tell you there is a list, but just leave your details and they will probably call you right after. 😉 I don’t see why they would give you a discount if there’s stock

[@ginuellemula334]

I buy Tudor because I think they are great. Period. I don’t buy them for ROLEX reasons. And if you want a comparison, I think they are better than ROLEX

[@twosecondswatch]

Thanks for sharing

[@Tippeconnie]

Someone woke up on the wrong side of the bed

[@twosecondswatch]

🛌

[@RabbitWatchShop]

Horrible video. I agree that the Black Bay line has run its course, even though I love my Black Bay 54. I will give you that. However, while it is true some buy into Tudor because they can't afford or do not want to buy a Rolex for the asking prices, the Submariner of today looks drastically different than any Black Bay currently offered. Hence some buy a Black Bay because they like the design over the Submariner, and they can afford both. Personally, I like the design of my BB54 over the bulky, shiny, ceramic Submariner with a gloss black dial and white gold hands and markers. I owned a submariner. I respect the submariner. The latest ceramic submariner is just not for me. I am a fan of Submariners from the 50s, and 5-digit subs. Many who can actually afford Rolex have similar sentiments as me. Good luck with your channel.

[@twosecondswatch]

The black bay is an amalgamation of the Rolex submariner, Tudor submariners and Snowflake versions. It is clearly influenced in many ways whether you like it or not. The latest Tudor Black Bay Black just released in Watches and Wonders further re-emphasise their connection to a Rolex submariner with their pairing of their new jubilee style bracelet. The new design of making the case back protrude out a little makes it very much like a current submariner which sits a little higher on the wrist. The brand deliberately wants to bring the connection to Rolex Submariner, and even many watch publications are calling the new 2024 Black Tudor Black Bay - a Submariner alternative. 😀 In any case, thanks for supporting the channel do stay subscribed. 👍

[@sobeit712]

Not true. Brands don't need to have tons of models to be successful or even desirable. Rolex have very simple catalogue for all these years and it's still the biggest watch brand in the world. In non watch world, you can see examples like Apple and Tesla, which keeps very simple product line up but focus more on quality and timeless design theme. Many other examples I don't want to list all but you get the point.

[@twosecondswatch]

Thanks for sharing your point of view! Rolex still does have different lines, though most of them are based on the Oyster case design. They are trying though, with their launch of the 1908 line. Apple Watch on the other hand doesn’t need to have any lines - they just pull you into the ecosystem. In this case you’ll want to buy iPhones, iPads, MacBooks… etc. Tesla car models do have different lines withe Model X, S, 3, Y and they are expanding to their solar powerwall technologies. I do think for watch brands it’s a little different than tech companies.

[@michaelriera6277]

Historically Tudor strong points have always been dive watches for the Military and Professional diver. I thanks divers will always be a strong genre for the brand.

[@seidshot]

I just used the price weakness to buy a Black Bay 58. No interest in a Rolex.

[@seanpham67]

I have two Omega watches (Aqua Terra, Speedy Sapphire) and one Rolex Oyster Perpetual 36 and wearing right now my BlackBay 54. Honestly, after acquiring my Oyster and 54 I’m saturated with watches from both of these brands. Love them both don’t get me wrong, but I don’t really feel the need to get anymore from them. Love my Aqua Terra and Speedy and Omega as a brand way more. I was thinking about putting my name down on the list for a GMT2, but it is just too much money and the waiting list turns me off. Even if you are happy to get one at retail you can’t really enjoy the watch, because you always have to think about where you travel with it and your safety so in the end you gonna wear something more discrete like the Oyster. For me it’s the quintessential Rolex anyway. It took me 2.5 years to get a simple Oyster. Insane!

[@twosecondswatch]

Enjoy your watch collection, that’s a pretty awesome one indeed. Perhaps a dress watch next? 😉

[@seanl6885]

Quick, dump your BB ASAP ;)

[@Watch_your_Money]

Calling the new BB58 GMT rubbish denotes complete ignorance.

[@twosecondswatch]

Hi, I’d like to clear up some misunderstanding here, when I said it’s rubbish I was referring to how many watch KZbinr and person is calling the new Tudor BB58 GMT the best watch release of 2024 and how it’s a groundbreaking release of 2024. I was NOT referring to the Black Bay 58 GMT as rubbish. Sorry for the misunderstanding and I hope this clears it up!

[@user-fe5uh2bi2t]

Tudor isn’t pushing anything. They are selling models that are in demand and what the market wants. This sounds like omega fanboy drivel. Wow the comments section got flooded with comments from people that bought Tudors when really what they wanted was a Rolex. Here’s my take on this. Omega is not Rolex and it will never catch up, forced to endlessly compete with Tudor.

[@larsn.3625]

I own 4 times the amount of Rolex than Tudor. Rolex are for collection Tudor to wear and enjoy. I love the brand, though criticise the inflatetd use of the name Black Bay as well. Why not calling the BB 58 just 58, the BB Professional just Professional, the BB GMT, just heritage GMT, or classic GMT or mid-century GMT or.... just not BB 58 GMT.... I also believe this naming greatly damaged the brand.

[@twosecondswatch]

That’s a pretty good point. And maybe not have the hands and case style too similar to the black bay line. I mean they are oyster cases design anyway, and perhaps it’s ok for tudor to use that as it makes sense.

[@luna_sea0]

I share your views about Tudor. Thanks for getting it out from my system! 😄I am a fan of The Urban Gentry too. Imo, the following formula pretty captues Rolex's cunning Tudor strategy to prey on innocent lollipop suckers: Tudor watches infused by Rolex's design DNA + loads of social media hype + perceived scarcity at the AD.

[@jackm1310]

Rolex is also a mass market brand lmao. There's no point arguing between Tudor and Rolex as this guy tries and fails. They are part of the same company just different market segments. Similar to volkwagen and skoda, a lot of ppl prefer skoda.

[@normajeann]

I bought m 17:40 y BB58 about 4 months ago and i already want to get the new BB58 Coke GMT. I think Tudor is awesome. Great " tough guys " tool watches for the outdoors... It's what Rolex used to be. I wear them for my outdoor adventures daily. Also i don't buy watches to sell them. When i get bored with watches i gave it to my other family members lol. Tudor is a brand that listens to their fan base. Ppl wanting rolex coke GMT and rolex released it on Tudor. They are fairly priced. You can get METAS for half of the price of Omega. Give it 10 years Tudor will surpass Omega. Because Tudor generally a young brand ( since the rebranding) I understand it's hard to get Rolex at the AD. But that's what the grey market for. Buy a piece of Rolex and done. No Rolex AD mind games .

[@twosecondswatch]

Thanks for sharing and glad you’re enjoying your tudor black bay 58. It’s great that tudor is listening to its fan base and of course metas certification is something great they are embarking on. Thank you for watching the video and your support! 🙏

[@savrah]

Poor man’s Rolex.

[@seanl6885]

Why do so many people sell their Rolex? For money.

[@psth3932]

Not everybody is a Rolex fanboy like you mate.....and a TUDOR antagonist for that matter...😁

[@twosecondswatch]

I’m not actually a Tudor antagonist. I’m a true enthusiast actually…

[@keithwong2462]

when your wife/girlfriend dumped you and you decided to make a youtube video.

[@twosecondswatch]

Says the person watching the video. 😀 Thanks for supporting the channel! 🙏

[@michaelriera6277]

😂 be nice. Free and open exchange of ideas. That’s what makes the hobby great.

[@AliMJ-vm5yb]

In my opinion tudor is doing well they give us what we need more black bay more and more i can't stop loving black bay i think in the next few years Rolex will be patek tudor will be Rolex....

[@twosecondswatch]

Rolex will never be Patek I believe… they are a high horology complications watch maker, whereas Rolex is a not…

[@jmbaug1229]

Would you go to climb a mountain wearing a 10k Rolex? 😅 Probably not ... Tudor is a tool watch ... Rolex is not a tool watch anymore.

[@twosecondswatch]

Actually I think people still do… the fact that Rolexes are extremely well made tool watches is still a fact, but of course due to the luxury nature of their watches now and prices, people probably don’t. But you can no doubt

[@Drozzix]

If it sells well, why wouldn't you keep pushing it? Business 101. BMW for example has been making the same looking cars for decades with little to no changes in looks and performance, but they keep selling like crazy. No one cares that their BMW is just like all the millions of other BMWs they see on the road every day. They love what BMW is about and they will keep buying or leasing them. That is just good business. They found their niche. Tudor Retail has always been far more expensive than the Market price. Serious Tudor buyers and collectors never pay retail. They buy Grey market. Right now Rolex has finally burned its bridge with its buyers because of its business practices over the years. Rolex buyers are fed up and dont want to buy Rolex brand due to Rolex's AD arrogance. Tudor is not meant to be Rolex despite containing Rolex internals. It was originally marketed to people who cannot or will never afford a Rolex brand. It is a Rolex with different movement and less precious metals on the exterior, to make it more affordable with the Tudor name slapped on its face. It is still techically a Rolex. It was just made to be sold at a lower, more reasonable price point. Also there is no need to buy multiple watches before being allowed to buy a Tudor at any AD.

[@twosecondswatch]

Thanks for sharing your point of view and thoughts

[@UnfinishedSymphony]

Interesting, thanks.

[@twosecondswatch]

You're welcome

[@lovesautodetail]

Tudor fake waitlist is hilarious. They call 1 week later.

[@twosecondswatch]

Yup exactly. Most of the sales advisors and ADs pretend there is one, will ask you to leave your details and will call you back later. It’s kinda the sales strategy, they actually do have stock, but it makes someone feel good when they call you 1 week later, doesn’t it? Especially when they said there wasn’t any available and suddenly they had one come in next week and you’re lucky 😀

[@user-oh1lp7wf3f]

I disagree. Tudor is aiming for Omega quality, and is the only brand other than Omega offering METAS. METAS is of huge value to me, because in a world where microbrands offer so much value, anything special that is difficult or impossible to achieve by microbrands is of great value. Features of Tudor such as silicon hairsprings, METAS, high power reserve, screw pin tool-less microadjust bracelets, inhouse movements - these are features that no other more inexpensive brand offers. Longines is the next closest competitor but they don't have inhouse, don't have screw pins (in fact use the lousiest and worst bracelet pin system: the cotter pin system), don't have METAS. As for why the resale is plummeting, how about you compare with Longines, Tag Heuer and other mid-tier brands?

[@seanl6885]

Finally a comment on watch technology instead of depreciation

[@twosecondswatch]

Thanks for sharing your thoughts on this. Great idea, I’ll definitely look into making my next video on the swatch group watch brands and compare them.

[@user-oh1lp7wf3f]

@@twosecondswatch thanks! I look forward to that - do have a look at the watch pins. I've been into watches for 30 years and seen the industry evolve into better and better bracelets, so seeing that most Swatch brands did not evolve and still offer cotter pins is very disappointing. Cotter pins are the worst because after a few years of constant wear, grime goes between the split and weakens it causing the pin to literally split in half. Furthermore because they are friction fit against the link hole, they gradually wear out the hole making the link useless after a while. Especially when microbrands almost all offer screw pins, I find this mediocrity from Swatch group unacceptable.

[@twosecondswatch]

@@user-oh1lp7wf3f Now that you mention it, I do agree the pin system should not be found in a luxury timepiece, and its quite a shame Omega and Longines still uses them in many of their watches. However my personal experience with them is not too bad, but I did have the pins sort of slip out partially once while wearing my Speedmaster. This has never happened on watches with screws. They really should be moving their bracelets to higher quality - i think they are trying as the new omega Aqua Terra just released has a small micro adjust setting. Though not as well implemented, probably a step in the right direction. The Rolex/Tudor company however is leagues ahead in the bracelet department.

[@watchwarrior8597]

This is obvious , this guy is a Greymarket dealer, he has his own advertisements through out the video . Tudor is way more innovative and to say that all they have is black bay is total BS. There is the Pelagos in 42mm with 500m depth and the FXD in Titanium as well and now the Pelagos in Carbon fiber with fixed lugs like the Pelagos FXD in 39mm . So you have a variety of sizes and types of watches from divers to chronos in the Pelagos line . You also have the Black bay in 37mm 39mm and the heritage in 41mm. Now with the new 41mm that is Metas it’s an even better diver and looks much better with their version of the jubilee bracelet . Tudor is advancing and this guy is not being correct about Tudor prices plummeting because the fact of the matter is that Tudor doesn’t stay at Retail price they drop just like an Omega, Cartier or IWC. Tudor has come out with the new black bay 58 GMT which most people may not have noticed but it’s the homage to the Original Rolex GMT 6542 with the colors almost exact and the dial with guilted hands and dial . The only thing different is the aluminum bezel vs the Bakelght bezel that was on the original . We will see way more from Tudor using Titanium , Carbon Fiber, Bronze, Silver and Gold. Be prepared for a new Tudor chrono in 18& Gold that will have the old dial configuration as the Tudor Tiger Chronograph of the last 99’s and the Tudor Big Block. Rolex is using Tudor to test the market and it’s obvious . We will probably see Rolex METAS in a very short while as well. Bottom line I thought this video was going to be something with substance but it’s just someone’s skewed opinion on Tudor . Go to a Tudor boutique or an AD and see what they have and it’s impressive . To compare them to Rolex isn’t the case anymore they are a sister company but they have their own movement company Kenessi and now with Metas certification they are in an elite group of manufacturers .

[@twosecondswatch]

Hi thanks for your comment, would just like to clarify we are not a grey market dealer. We deal with pre owned and vintage and Neo vintage watches. We collect and sell curated out of production watch models. Do check out our website and you’ll see what we mean. We also carry watch straps and accessories at reasonable prices. 😀

[@ConstanTime]

I had 2 Tudors. Black Bay 41 and 41 heritage blue bezel. The quality was amazing. But to be honest I just realized the design was too plain for my taste and if I was to buy a boring watch there would have to be a reason. So if historically the Explorer is boring well, that’s the nature of the beast but getting a copy of a boring watch was too much. Got an iwc and a breitling since

[@twosecondswatch]

Thanks for sharing! IWC and Breitling make awesome watches, and are now great value in the pre owned market

[@adrianhargreaves2854]

They’re supposed to tank They’re second hand

[@russellseah2347]

Pelagos?? Ranger?? Im ok with the price drop in value so i can buy it much cheaper😂

[@548vikings]

Enough of this Tudor nonsense. Archie recommend’s Squale, so go with Squale.

[@roccochomsky2318]

Tudor black bay was too big for this guys wrist

[@twosecondswatch]

Indeed it was. I have a 6 inch wrist. It’s pretty tiny. Maybe that explains why so many people think I really dislike Tudor for some reason…

[@LeonXOV]

Couldn't be more true. My very first watch that exceeds the 5 figure (I'm in Malaysia) is the Tudor Black Bay and stepped up into JLC and Panerai. Tudor will always be the stepping stone brand not just for Rolex, but for another higher end brands too. It doesn't have its own identity, even Seiko can stand on its own, but not Tudor. Also, the full gold Tudor is the guaranteed ticket for any Rolex SS models 😂😂😂😂😂😂 aka the ultimate rubbish.

[@twosecondswatch]

Thanks for sharing your thoughts! Didn’t think about it, but yes you’re probably on point that the full gold tudor will be a prerequisite for a stainless steel Rolex! 😅

[@LeonXOV]

@@twosecondswatch U want lolek dey tor nah panda? Buy 3 full gold BB58 first then we will talk lah...

[@twosecondswatch]

😂 😝

[@user-ft3qq9ph4e]

if you want to compare it to Rolex, wich in my eyes is wrong. Then Rolex only have Oysters. They are all the same watches in different sizes. Tudor at least has the Black Bay and the Pelagos line and even some others. And the Pelagos has with the FXD even a different case. Look at their dials, all new, no other company makes any of that. And on top they can anytime go back a produce models like the North Flag. Who cares about the secondary market. That is what killed watches in general. To maybe over dramatise it is is like the quarz crisis. Back in the days nobody cared about resell value. We should be happy they drop in prices wich is actually normal for an older watch. Some of the prices for vintage Rolex or vintage Tudor are ridiculous. ON top of that, wich company has made so many ne watches in 10 years? The big players are making the same watches for the last decades. Omegas Speedmaster? The Seamaster has not changes since the 80s! Rolex has not made in new watch since 70 years? Look at Longines they used to be an important brand, now Swatch owned and boring and bad to the bone except maybe the Spirit. I mean they could be something really great bu choose to be. Why do we need new watches every year?

[@twosecondswatch]

Thank you for sharing your thoughtful analysis and viewpoint. My video is not attacking the brand per se but meant to address the reasons on why the watch prices of tudor has been declining significantly recently. 😀

[@user-ft3qq9ph4e]

@@twosecondswatch thank you for your video. But i never said in my comment that you attacked Tudor. I was referring to your video, saying Tudor just makes Black Bays and this being the reason the resell price declines. And Rolex just makes Oysters and so on. The reason prices a dropping is because people are waking up and not acting as if watches must be worth more after you purchase them. No Omega or Zenith or all the other brands is worth more. Look how cheap even an unworn Zenith is. Rolex is just a hype and not worth it in my eyes. I hope their prices drop more and the wait list game is just bogus. At least with a Tudor wait list you get your watch in a couple weeks. That is realistic.

[@twosecondswatch]

Thanks for your kind words and clarification. Yes, I do believe that no watch should be worth more than the retail price. The sad reality is that many dealers and great market dealers have been playing the market and creating a false sense of demand, and the brands such as Tudor and Rolex are slow to react or ignore dealing with such issues. In actual fact the brands do not intervene as when the secondary prices rise due to demand, it makes their brand value and perception much higher. It’s kind of working for JLC since they upped the retail price of the reverso significantly, now secondary prices also have risen in tandem and demand is increasing.

[@phlanx18]

Nearly 20min long video and your whole point to bash Tudor was because they named a majority of their current lineup black bay? So what if Rolex suddenly renamed (highly unlikely) all their models to something like Submariner GMT, Submariner Chrono. Submarine Pro, Etc? Are u going to bash Rolex too? Come on its just a model name but we all know they are different watches with different functions and target audience

[@twosecondswatch]

Thanks for your feedback. I’m not actually bashing, but rather explaining that they don’t have a strong model line besides the black bay line. The success of that line has cause them to no longer innovate as tudor normally does prior to their black bay line. Of course it’s ok to have a strong line like the omega speedmaster, however they have other strong ones as well, and they are innovating more than tudor is.

[@phlanx18]

@@twosecondswatch Dosent help when at the end of the video you call the black bay 58 GMT rubbish but all u have to back that up is only because they named it another black bay. Probably would be much better to dive into technicalities if you want to label a particular watch rubbish in the future

[@JoseMiguelVera]

This is a purely an opinion video. Where is the data? How are you backing up this? He “thinks”.

[@twosecondswatch]

Yes it is purely my opinion. There is basis, you can watch the entire video, I do quote some references from the WatchCharts data.

[@redstarred8327]

I have five Rolexes (Exp1, 2, DJ36, Daytona, OP) and 1 Tudor BB54. Cuz Omega is for douchebags 😂

[@MrSitemaster2]

They need watches with their own design that aren't direct Rolex copies. All they have to do is rerelease and update some of the watches they discontinued.

[@twosecondswatch]

Totally agree and here’s hoping!

[@RabbitWatchShop]

When Tudor attempted that, Tudor failed. You need look no further than 90s and early-2000s Tudor.

[@MrSitemaster2]

@@RabbitWatchShop If they don't have anything unique, I may as well get something like an Omega or a Christopher Ward.

[@RabbitWatchShop]

@@MrSitemaster2 Tudor has several unique models: black bay, Pelagos, ranger, and so on. These watches don’t have anything in common with today’s Rolex models.

[@MrSitemaster2]

@@RabbitWatchShop You don't think the Pelagos and Ranger look like the Submariner and Explorer?

[@bbrebozo6417]

A frustrated grey dealer is a terrible thing to see.

[@twosecondswatch]

Correction, we are not a grey dealer. We do not sell any new watches that is unauthorised on our website. We only deal with pre-owned and vintage watches and mostly watches that are out of production. Grey dealers are normally defined as those selling unauthorised new and current unused production watch models.

[@natesfuncoolworld4891]

This Guy is a joker!!! I own 3 Tudor and own Rolex so as well as Omega,GS etc. . All different time pieces. Never thought of buying Tudor because I can’t buy Rolex. Of course Tudor can’t be Rolex. Because Rolex is Rolex and Tudor is Tudor . Not sure if you trying to buy one and it was out of stock? And get mad!!! Anyway

[@twosecondswatch]

If you watch my video carefully, I speak specifically about Tudor attracting the wrong type of buyer for the Black Bay line. In the history of Tudor, Tudor has always made watches by using Rolex parts and most of their designs also mirror Rolex popular models. This was in Tudor DNA when the company was founded. There were many buyers who jumped onto the Black Bay line who called the watches homage Submariners. There were many Tudor submariners made before the Black Bay was launched, which of course was discontinued and in the 90s were very similar to Rolex Submariners. They even carried the same name. Of course, just because you don’t buy a Tudor Black Bay because you don’t want a Rolex does not mean many other people actually do. In many Asian markets, Tudor is sold side by side with Rolex and you’ll be surprised how many buyers are pushed to buy the Black Bay series when they can’t buy a Rolex Submariner.

[@MrJintensive]

Tudor is not cheap, i dont care if they were $2,500 each not every one spends or can pay that amount.

[@twosecondswatch]

That’s true, I guess it’s how us watch people try to justify our purchases of an unnecessary luxury watch and calling it cheap… 😓

[@seanl6885]

It's a rich man's Rolex :)

[@methik38]

Tudor sucks ass tbf

[@yessanknow302]

A very confused commentary.

[@twosecondswatch]

Not to worry, our watches and straps for sale is more straightforward than my train of thought 💭

[@Dronetothetop]

Sounds like you are a Tudor hater and Omega fanboy.

[@twosecondswatch]

Far from it. I’m a fan of both Tudor AND Omega and other watch brands

[@Dronetothetop]

@@twosecondswatch I don't care

[@twosecondswatch]

@@Dronetothetop thanks for supporting the channel and do stay subscribed. :)

[@Zeus-kj7nn]

Look at all the poor man's Rolex fans crying in the comments! 😅

[@ias3068]

Majority luxury stuff is over priced. There is point of diminishing return on watches as well. It is absolutely foolish to use watch as investment the other investment methods are much more lucrative option to grow money. Rolex grey market is an anomaly very hyped by you tubers as well there are so many better watches than Rolex to pay anything over msrp even worse pay more for used, no financial sense whatsoever. Omega loose also very badly but who cares. Tudor is selling for Tudor not Rolex that is bottom line. Rolex lot better in every way than tudor and no one buys Tudor for Rolex. 5k is not money spend foolishly people know what they’ve buying at this price point. Ridiculous video

[@twosecondswatch]

If you watched the video and my analysis I never said or indicated that a watch is an investment in any way. I am merely stating my the fact that the preowned prices of tudor have fallen much more compared to other competitors brand. I also give my thought analysis to why that is so and the overflow of tudor watches in the secondary market which is why the prices drop. It is demand and supply, when there is an excess supply in the market the prices will drop.

[@ias3068]

So people should look at resale value of watch before buying. Most items loose value once you buy it, there are very few things that appreciate in value. Buying these watches at this price point is loosing proposition from day one but that has not tanked the industry nor people have moved away buying these watches, this is how it is. Majority never think of selling it and be ahead, may be 1-5 percent thinks they will make money or loose less. I get it some are over priced for what they offer in comparison but I don’t look at resale value or used market, too many fakes out there to trust buy used. You have your point.

[@twosecondswatch]

@@ias3068 thanks for sharing your opinion... if the time comes where you do want to sell any of your watches, do drop us an email or check out our website for pre-owned watches for sale. We also have watch storage accessories and watch straps. And thank you for supporting the channel!