The Two-Step Flow Theory | Media in Minutes | Episode 2

[@aliceworthy4856]

learnt more from this 4 minute video than i did in my 3 hour lecture. thanks heaps.

[@girlmm020304]

I find it so much easier to learn through videos. On Monday I"m going do write a final on Reception and Influence studies and your videos are so helpful! Thanks

[@BrettLamb]

Thanks so much! I try to get to the point. Quickly. The studies that I link to in the transcript are also worth reading to get a sense for how the theory works with modern media!

[@Payo-fn7dt]

normally I do not make the comment. I really appreciate the nice video and introduction to understand the theory. Thank you.

[@BrettLamb]

I'm the co-author of Heinemann Media and have been teaching VCE Media since 2001. Although I have worked as an examiner, I don't speak for the VCAA. The very best source of advice for the VCE Media exam is your teacher.

[@NWstudios100]

Thank you very much Brett this will more than likely come in handy for my media exam tomorrow.

[@woogifam]

Thanks man, these videos are really helping me shape up my coursework. Particularly the two-step and hypodermic arguments. I'll spread the word! Alex

[@BrettLamb]

Lasswell argued that opinion leaders were ordinary people that we interact with everyday who are separate from the mass media. Opinion leaders are distributed throughout society and exist at all socioeconomic levels. They're more connected than other people and act as a filter that media messages pass through. That's what I'd write on the VCE Media SAC and exam. Of course, it's very interesting to think about how the theory applies to modern technology…

[@CommTechnology]

Excellent video Brett. Will be using it in my Comm Theory course today.

[@BrettLamb]

Cheers, glad you're finding the videos useful!

[@yasharnajaflou4408]

Could you please recommend an academic book which clearly summarizes all the varius theories(effect theory, liberalists etc) regarding the media?

[@alasttry4967]

The media of mass communication by John Vivian

[@ananyavij3912]

thank you for the video, its so helpful for media students like myself :)

[@jeanlucash]

Obrigado pela força! Ajuda universitários brasileiros e também os que são formados em comunicação assim como eu, a respeito das teorias da comunicação no curso de Relações Públicas! Mesmo em inglês, deu pra entender a ideia central do vídeo! Parabéns!

[@BrettLamb]

Really appreciate the feedback, thank you!

[@silvr3623]

PLEASE MAKE A VIDEO ABOUT THE NORMATIVE THEORY

[@offwithyourhead13]

This has helped me sooo much! Thank you!!

[@yawlastreet]

Hey Brett... Does this theory imply that opinion leaders are separate from the media? Surely, the only way their opinion can be communicated is via the media on some level. Or does the theory imply that opinion leaders are filters through which media influence is passed?

[@drapeblind]

Great piece.

[@TheENGLISHGINGE]

Hahaha so true, I have media lessons 3 times a week both lasting one hour and I learn more in 5 minutes than I do in a weeks worth of lessons hahaha!

[@debury]

...but as opinion leaders become more powerful it isn't a strange leap to think that the role can be reversed, especially as the great power of social media in communication/agenda-setting seems to be its ability to amass a lot of people behind an issue quicker than ever before. Thanks again for the vid!

[@ÆNONxSRLOSCO]

Com Sci class right now 😎😎😎😎

[@mandeepsingh5698]

Very well explained. Thank you!

[@brunodacruzdores5913]

Test tomorrow about this. The video was very usefull

[@mahnoorjay536]

Thank you sir

[@BrettLamb]

Thanks. Mrs Roberts!

[@yawlastreet]

You're the main man.

[@BrettLamb]

Respect!

[@sharmthatwanders]

can i know the difference between the two step flow and limited effect theory?

[@aylkakbil1819]

Yes you can

[@Thatmauiwowie]

awesome video thank you

[@debury]

Good video, thanks I think the theory definitely still has weight today, though you can start to see instances where this role is sometimes being reversed i.e. the opinion leaders are influencing mass media agendas, political agendas and so on. Obviously this kind of thing is in its infancy at the moment, and mass media informing opinion leaders seems far more common (check out the Trafigura/Guardian banned from reporting parliament scandal' for a good example), (to be continued)...

[@BrettLamb]

Thank you very much!

[@intensewageningen4105]

nice video!

[@MrJakeWaterworth]

Very Nice

[@nigelandjack]

Are you an examiner?

[@jackrobinson5201]

hes definitely called ob Crabit

[@BrettLamb]

Funny. I'm normally mistaken for a Canadian, eh? I'm Australian. Clearly I have to work on my accent!

[@daydreamer9544]

Good

[@AmToff]

Le cours de Chaker rpz !

[@rayhosejam]

this stinks