The UFC has a MAJOR Gambling Problem | James Krause is only the beginning…

Patreon:
/ mmaifa
0:00 Intro
14:34 Thesis Statement
15:57 Pre-Endeavor UFC
19:35 The NBA's System
26:33 The NBA's Hierarchy
29:46 The UFC's Hierarchy
33:29 Feudalism and Guilds
37:00 What the Reporters are missing about Fighter pay
38:01 Endeavor
39:09 Endeavor's strategy
42:56 Mergers and Acquisitions
44:44 Endeavor Strategy continued
47:14 Gambling
52:37 COVID and Gambling
54:50 The UFC expands its Brand Deals
56:40 The ESPN deal and Incentives
58:44 Endeavor continued
1:08:20 UFC post-Endeavor
1:10:59 The 10 and 10 industrial Pathway
1:17:00 Healthcare part 1
1:18:37 The Glue Factory
1:23:52 Health Care part 2
1:27:23 Conclusion and Why Krause Matters
Robert’s full video: • 5 Year Review: The UFC...
The Split Decision: • Jack Della Maddalena t...

[@MMAIBA]

I released an hour long Q&A video over on our patreon (patreon.com/MMADS) for $1 and up patrons, answering commonly asked questions/misconceptions from the video. YES, I meant Reebok not Adidas. 50% of comments are that so wanted to address that hahhahha

[@squareofft.v6002]

Is Krouse retarted why would he do that to himself on the MMA HOUR OF ALL THE PLATFORMS UNLESS THERE WERE NO RULES THEN.

[@frogger-5meo152]

Hey thank you very much for your video, I appreciate your intellectual perspectives on these issues. Also I hate to critique, so I'm definitely not trying to do that as again I would like to reiterate I really appreciate your video, but on some things I think you're intelligence is doing you a small disservice in the way that you're explaining some points. Just a couple, one is that you're calling the show money a bonus and that gets a lil confusing because it's not a bonus more like a guaranteed wage for showing up, so it's a little confusing because you get the win bonus and there's also the knockout of the night and those type of bonuses. Just another small one I guess is you explain the incentive for wanting to win the fight as wanting to starve the other person of the bonus and I understand that does not literally mean making another person starve that you're wanting them to not get the bonus when I think in actuality I think if it was up to the winning fighter I think they would want them to have double their amount of money also so I would think they're incentive is to gain more money and not to prevent the other person from Gaining a bonus. If there's only a set amount of money in the world I'm not trying to gain some to starve the rest of the world from that money I just want to gain some money for me would be my or my incentive of having more money. Like I said I didn't want to go into too much but sometimes I do think you're intelligence disservices the overall Clarity and understandability of the video.. i e I smoke weed man can't you dumb it down for me bro

[@topcatmatt]

Hurry up and become Marxists already

[@topcatmatt]

Also plugging Fighting in the Age of Loneliness by SB Jon Boos and Felix Biederman of Chapo fame. Go to Secret Base and watch it.

[@primitive7634]

I have never and will never pay for a UFC event they’re free right here on KZbin. I also don’t support the way the UFC is run and how the fighters are treated! If ppl were real fans of fighters they would stop buying the ppv’s until fighters get a fair % of the total income of the UFC including things like the UFC video game etc which they get nothing for as of now. You’ve pointed out many good things ppl need to know about and just how much of a piece of sht Dana White truly is as well as the UFC itself.

[@turnwaiter]

i love how long form, essay style commentary is making a comeback on youtube. I prefer well thought out, researched, and structured content as opposed to reaction based, opinion pieces. Its a more analytical and research-based approach that I feel has more integrity. Nothing wrong with the Chael/DC style of content, just get a little bored of it after a while.

[@MMAIBA]

This is absolutely my favorite form of KZbin content, I am going to try my best to continue pumping out worthwhile essays

[@TaycroTC]

I agree. This is my favorite style of video. Although I can see how much work goes into these.

[@BronzeBullBalls]

Not to mention that DC and Chael are hardly unbiased as they suck on the UFC teet to this day for sustenance.

[@MMAIBA]

@@BronzeBullBalls luckily I have independent income aside from UFC so they can’t really hold anything over me hahahhahha

[@usernotfound904]

Facts 👏🏼 💯

[@NathanxLaMontagne]

In 20+ years of being involved in MMA (fighting/watching etc) This is by far one of the best pieces of journalism I've seen on the sport. Thank you!

[@johnscustomsaws]

I agree... this needs to be shared!!!

[@MMAIBA]

Thank you so much!

[@zainulabidinkhan1793]

@Brett do you mind explaining how it ruins their reputation? Honestly just want to know

[@MMAIBA]

@Brett can you explain that? I thing I understand why and agree but want to make sure

[@xwhite2020]

Wow you guys are easily pleased. What is great, it's a running commentary of what happened over the last 3 months? Anyone that follows the sport closely knows these things. Great journalism is being a step ahead of the game. Where was this story 6 months ago when UFCs betting policy was so far out of line with every other major sports organisation.

[@ryanrector3222]

This is EXACTLY right. If you don’t pay enough the fighters have more incentive to look out for themselves instead of just making sure they get their fighter pay.

[@MMAIBA]

Bingo, you understand my thesis to its core! Its genuinely so gratifying to read comments like yours, thank you!

[@ronnymcdonald2543]

@@MMAIBA It's also an Americanisum issue, fighters from the South Pacific come from a region with social Democracies not Republics and as such are generally perplexed by the generally negative American attitude towards unionization ... While still Capitalists most 1st world social (small c ) Democracies believe in limited socialist principals such as safety nets for citizens and fair wages. From where we stand the American people are somewhat brainwashed by corporations to believe any form of social contract like unionization is almost tantamount to evil Socialists taking over the entire nation.

[@mathewpercy3292]

@@MMAIBA so what your saying is, Francis was scared to fight jones.

[@bdtravels5620]

@@mathewpercy3292 😂😂😂

[@soloq8603]

This is an absolute masterpiece. I’ve had so much interest in this, and also just a big fan of the sport. And this video thoroughly went above and beyond in explaining everything. I had a feeling there was gonna be significance to the Krause story but I never imagined how in depth all of this went. Unbelievably well done, you deserve a lot of recognition for this work. Brilliance.

[@joshuatelem8796]

This man is a better investigator than the UFCs actually hired whistleblowers.

[@MMAIBA]

What I would say is that in my talks with fighters, camps and managers: i understand why no one has talked much about this. I will be doing future videos to explain why. Its a lot more complicated than I had previously thought

[@fuhkshet9703]

@@MMAIBA cuz they all do it 🤣

[@hoagiemacintosh781]

@@MMAIBA They never talk about this, weight cutting, Ali the skeeze, Ramzan….

[@MMAIBA]

@@hoagiemacintosh781 next video will be diving deep into management conflicts. I found so much it had to be a full video in and of itself

[@MMAIBA]

@@fuhkshet9703 do what? Gamble I assume right?

[@TheFrostDawg]

There's so many of these small channels popping up that are producing such high quality content. I'm loving it.

[@GmarineIraqVet]

Me too

[@timeisnotaline]

Excellent content here! Hope you continue to put out this sort of quality work, I'll always be here for it!

[@hgoatss4124]

You’ve put in work the past year glad you getting recognition and good informative video !

[@MMAIBA]

I appreciate that!

[@getaforeheadreduction6017]

Well done dude, mma media is a joke and would never do something like this, independent minds like yours are very much needed

[@turnwaiter]

Mma media is so bad. Everyone agrees Ariel is the best and he's not even allowed at press gatherings and has had the premier league (UFC) try to get rid of him countless times over the years. All the media are so terrified of Dana they've essentially been turned into a vehicle for the UFC to promote, which is NOT what journalists are there to do. Dana white could murder somebody and John Morgan would ask him what his favorite food is lol

[@MMAIBA]

I would say that in my research, I understand why they don’t. My next video will be substantially better than this one and it’ll all make sense

[@_zaldivar2590]

A lot of MMA media is reliant on having access. Most likely, they don't want to be ostracized from events/personnel by asking too many questions.

[@davidnymann5423]

The problem with mma media, specifically the ufc, is that anyone who would report on something like this would never be allowed access to an event again.

[@MyDadIsBillGates]

@@MMAIBA your content is so much more interesting and insightful than shit like MMA on point "top 10 poopy butts in UFC history"

[@jayscuffington]

Great video and excellent insight! Your analogy about the ‘glue factory’ is spot on. The UFC doesn’t care about superstars anymore, they’re focused on building the UFC brand which will be more sustainable long term. Eventually the entire roster will be filled with action fighters like Drew Dober. They want you to turn the channel on for the ‘UFC’ regardless of who is fighting.

[@MMAIBA]

Bingo! Exactly right

[@jamaicanbobsledteam753]

& thus, the real-life meme was born in: "I train UFC bro"

[@Chayliss]

Gonna hurt it like WWE It ain't the brand son It's the man involved

[@natel7382]

Anyone else think the UFC name sounds like American gladiators? Idk I watched like UFC 1 or 2 the other day and I'm like man this is so cringe. It started out as a carnie side act. Also judging based off damage is something you should do next. It's a very subjectable thing. Your pain threshold and mine are far different. Without a Dr giving full exams you can't judge off damage. Esp when you have fighters like Nate Diaz who cut by doing pushups. So idk, scoring for damage has to go. Hearing damage trumps all cracks me up. Mexican Martial Arts did a funny video about it. "That punch would kill my 6-year-old nephew but I can take them all day" (he was punching himself).

[@juliobonilla2222]

Very true

[@SKITSOfranic]

I can’t imagine how much time and effort this must take to put together. Please never stop this is absolutely incredible ❤

[@yourfather7333]

Less than any ufc fighter 's training They work harder than uss fans

[@kyle7233]

Hey MMAI, love your academic style of delivery in these videos. I've been watching your previous content and found it all very enjoyable. Good luck with your KZbin venture!

[@TheDXJC56]

Someone call Ariel and tell him to pass his mma journalist of the year award along to this guy, this right here has got to be one of the most informative pieces of media I've seen within the MMA community, I hope this hits everyone's algorithm as well over the break so they can also enjoy this masterpiece and become better informed fans with regard to the underlying realities of what's dictating the sport

[@MMAIBA]

Thank you so much, this comment really made my day. I hope to continue to make enjoyable videos!

[@jackdaniels2905]

No need to bash another outstanding journalist to give a compliment to another.

[@pprotectas8423]

@@jackdaniels2905 I don't think he bashed Ariel. If we are talking about investigative journalism he is absolutely right. MMAI did the best work so far for sure. I watch the MMAhour too but there is no journalism involved. Ariel talked more about his beef with Brendan, Paddy and Dana in the last 3 shows than he did serious journalism in the last 10 years 😁in my opinion. He can be funny and entertaining but this "content - creator" here is on another level!

[@josebillyb.a.8128]

This is still sketchy you know how much you would have to bet to win what you would get for show and win money in the octagon , then huge bets they see who it is , kinda makes no sense cus you can gamble all day just not on your fight or your fighters fight if your a coach , he talks about things but never tells anything that is of substance to the gambling problem he has in title , cus somethings aren't talked about alot don't make em wrong

[@joshuatelem8796]

The More Plates More Dates of MMA.

[@thekevinfoster]

This is arguably the best and most holistic analysis of the UFC and it’s incentive structures. Crucial information that I wish was more well known in the sport.

[@JeremyTheOtter]

This was amazing and gives me hope for content to come from you and others. I hope that content like this becomes a leading theme in content so that people can observe ideas and issues from a educational stand point not motivated by ideology or agendas. I hope someone in Endeavor or the UFC sees this.

[@MMAIBA]

Ill keep putting em out if you all keep watchin!

[@JeremyTheOtter]

@@MMAIBA you my friend, you definitely get the notification Bell lol.

[@billbally4419]

Karen

[@eze333]

This investigative look into the whole situation of why the UFC would have a problem like this is so well researched and concise that I had to download it as a reference for my own personal research. Thank you so much for expanding on this topic.

[@MMAIBA]

Thank you! That’s wonderful to hear!

[@timforti]

because it’s actual journalism. 97% of mma “journalism” is pathetic. this required real research, as well as true effort to put together. especially as well put together as this is

[@jnick1909]

@@timforti97% of JOURNALISM is pathetic.

[@timforti]

@@jnick1909 facts can not argue with that. Journalism is dead and “journalists” are dancing on its corpse

[@carlosivanpimentel]

Amazing piece of journalism had me glued to my screen. I feel as if the MMA community will come back to this video once the dust has settled and see that you warned everyone long beforehand

[@MMAIBA]

Hopefully I am wrong honestly, I don’t want my cynicism to come true. I hope they fix these things now

[@Mobb_-gm9tr]

I've gotta say i wasn't expecting such a well put together piece. However, i think you're def onto something and it's something ive spent a bit of time looking into myself. I'm gna go on a limb but i think in the next month or two (when more supporting evidence inevitably comes out) this video will see an incredible viewing. Again, very nice work MMAI hope to see much more of this type of piece in the future.

[@jdaily2293]

Hell of a video, great work. Your channel will explode if you continue to put out quality work like this.

[@raw_rusty4941]

Most underrated mma channel! You put in so much thought and effort into your videos.

[@jackbush8223]

Still a relatively new channel, so much potential for growth though, I bet in a year or two this will be a much more viewed channel! I've been sharing vids from this channel with friends who like MMA/UFC for some time now and a lot of them are very surprised how good this content is compared to how few people subscribe to it. I see the potential of this channel to reach 20k-50k subs at least!

[@MMAIBA]

I try my best! Thank you!

[@RealJesseONFIRE]

This is top notch work. I’m going to promote this.

[@MMAIBA]

Thank you my friend 🙏

[@justinhills2463]

I rarely comment on videos but this is outstanding work. I was aware of bits and pieces although had no idea how deep this ties into the UFCs dna. Keep up the good work. Subbed.

[@MMAIBA]

Glad it was helpful! More, better videos to come!

[@Bibbittz]

Actual journalism in MMA? Unheard of. Honestly though, amazing piece. I thought I'd watch this over two or three sessions and ended up listening all the way through in one shot. Just incredible stuff.

[@TheMMAMovement]

Rob here. You were closer than most! Pal-Lin would be how I'd write it phonetically. Anyway, great work on this, man. I really enjoyed it. Excellent insight and storytelling -- you weaved through the various topics very effectively. You're spot on re: the importance US companies will put on gambling companies for sponsorship. The US is going to be a massive market for gambling; there really hasn't been an emerging market like it. Also, The MMA Glue Factory is pretty disturbing but also perfectly descriptive. I'll be using that going forward 😂

[@MMAIBA]

SHOOT! Sorry about that Rob hahha but thank you and of course incredible work. Your video is WAY more concise than mine, everyone needs to check it out!

[@TheMMAMovement]

@@MMAIBA I'm partial to a marathon haha! I took some time off, but this inspired me to write some more. Very well done.

[@chadtheufcdad1200]

He kept saying the Adidas deal SMH ! It was Reebok,goes to show a degree isn't everything huh. Leave our sport alone please.

[@MMAIBA]

@@chadtheufcdad1200 i apologize for the mistake 🙏

[@MMAIBA]

@@TheMMAMovement we need your great content back! Would love to see more videos

[@Bbknuckles]

“Having a degree in psychology is like getting a free toy in your happy meal” - Chael Sonnen

[@ESM77]

Your channel is about to blow up man. Crazy In depth work I didn’t even know I wanted to know.

[@jazsminearmstrong3521]

This was an outstanding piece of work! I have a special interest in sports ethics and compliance oversight and was thrilled at the degree of quality, unbiased research that went into the production of this video. I especially appreciate the comparative analyses used throughout to further support your arguments. Any thesis committee would be thrilled to receive this caliber of work. Looking forward to more of your work!

[@j.s3591]

I think you meant to say that the UFC did a sponsorship deal with Reebok not Adidas.

[@peterguirguess853]

Who owns Reebok? Follow the money. Look into it.

[@lordpoochalot]

​@@peterguirguess853 no Adidas sold Reebok

[@aldinbates2243]

Wow, this is incredibly the amount of effort and research gone into this. As the last fighter, who fought Jack maddalena before his UFC contract, I have been around the sport for over a decade fighting to one day be on the UFC, but never hearing and understanding this side of the business. It is astonishing the way in detail the business is operating. I have listened to the whole podcast style report and will be looking out for other content you have created. Thank you , please keep up the hard work.

[@MMAIBA]

I am working on a video out a week from Friday that talks about Eternal! Do you still fight there?

[@Jeremy-th5pt]

I hope this channel grows and doesn't fade out or go away. There's not many good MMA channels out there. Best of luck

[@MMAIBA]

Ill keep makin em if you guys keep watchin!

[@Romulo_V]

Great video, definitely subscribing now. Appreciate all the research, time, energy, and work you put into this.

[@sallgoodman2323]

The TJ-Aljo fiasco was a huge red flag for me as well. I made a last minute bet for Aljo to win by TKO, $10 won me $100. But I was sure a lot more people bet on TJ to win, going for the underdog but were getting a lame duck. Referee was told before the fight, and should've notified the commission.

[@redman944]

Absolutely fake odds u did not get. 10 to 1 odds

[@Dom-bn1ru]

@@redman944 yeah 100% fake odds, even 1rst round TKO for Aljo might not even pay that much

[@sallgoodman2323]

@@Dom-bn1ru The Betting line was 11.00 for a TKO/KO/Dr Stoppage/Technical decision. $10 bet nets $110...the only reason I'm messaging now is because I was cleaning my phone and found the picture of the best slip I won, and the options available for the fight. Enjoy the fights this weekend!!

[@_zaldivar2590]

Incredibly well done, brother! Thorough and concise investigation and connecting of the proverbial dots. MMA media would benefit immeasurably if they had more people like you. You just earned yourself a subscriber!

[@MMAIBA]

Thank you so much! I will do my best to keep putting out good stuff!

[@DarranKern]

This video is absolutely fantastic. Everyone should be able to grasp the full extent of this issue with the UFC as a whole if they watch this

[@LabibYasir]

Bro you are AMAZING at breaking down every single detail. Bravo.

[@silent1826]

Excellent video. Magnifies how right Kanye is about Ari Emanuel and his tribe.

[@GeeKayHere]

Wow, an hour and a half. I'm definitely watching this when I get the time.

[@MMAIBA]

Hope you enjoy!

[@bullettomy7thheart]

This is one the best videos I've ever watched. Gotta watch it twice to truly absorb what you just presented.

[@franktothemax]

Great stuff my man! Very educated and super informative. I’m digging all of this content you’ve been putting out 🤘🏻

[@sercio6428]

Fantastic video, the set up was a little long but the last half hour was extremely good as you tied all the dots together

[@MMAIBA]

Waaaay too long. My future videos will be substantially more concise. I needed to work through some of my writing/editinf issues in this one. Future vids like this will be tighter

[@thirtythree504]

Holy shi+. The way Dana describes the ufc business model is genius

[@MMAIBA]

It honestly is very very smart but they got too greedy and now it’s back firing

[@JackCarsonite]

@@MMAIBA I disagree, gambling hasn't even went nationwide (sans Utah). The business is still in the growth side. The content creation side is just spinning up worldwide. Hell, they could end up with talent and operations above board all over due to ufc Mexico 🇲🇽 Tuf/contendors/ect

[@daniellesublime]

Wow.. I appreciate the time, effort, and knowledge that went into this. Extremely informative and presented in a way that even the most uninitiated can understand completely. Many thanks and well done!

[@odysseusoodysseuso2784]

The quality of your research is a rare thing. Astounded by the level of depth on show. Bravo sir

[@tylerlynch2849]

A seriously excellent video man! Hope to see more of this well researched content

[@MMAIBA]

More to come!

[@strictlywrestlingreviews6758]

considering what happened this past week ur opening thesis statement is GOLD

[@MMAIBA]

They are not really framing this right. Things are getting real now

[@strictlywrestlingreviews6758]

@@MMAIBA I have a question that I've been thinking about how much of a role does the classification of fighters as independent contractors play into the pay structure UFC currently enforces and if it will ever change?

[@MMAIBA]

@@strictlywrestlingreviews6758 it’s important but also not important. Here’s the thing, you’re asking an INCREDIBLY important question. It matters because US law would force a multitude of fixes if they became employees but I honestly think it tanks the sport. What the bigger issue is institutional issues which I will save for my next video breakdown. I am genuinely so excited for you all to see that one. This was small potatoes compared to that in my opinion. Hope you subscribed, you wont be disappointed

[@aaronfence2915]

Phenomenal content here brother, thank you for the time you put into it.

[@moorelifeandtravel]

Enjoyed your video in full and liked, thanks for sharing. Caught it from Travelling Welshman and his playlist

[@RemyMac]

I dont get why nobody mentions that Krause ignored David Onama saying he can't see and basically asking him to stop the fight against Landwehr and Krause ignoring it.

[@collectiontime7341]

Yo that's whack, never realised the connection until you said! I remember Landwehr getting pasted the 1st round and having a comeback of all comebacks in the 2nd then taking the 3rd for a crazy win

[@EmanAugust]

Legitimately great video!

[@AEisenberg911]

This video is on an ENTIRELY different level. Keep up the killer work!

[@danmoxon4802]

This video was really fascinating. Great work

[@redbeam9212]

Wow. This video is so we'll put together and thought through. You've got one more subscriber, hope to see more quality content 😄

[@MMAIBA]

Welcome aboard! I have more ready to produce! Hope you enjoy!

[@kmh7086]

Great work. Just subbed and went through your channel

[@MMAIBA]

Welcome aboard! Thank you!

[@KimarKurosaski]

Great video bro longform video essay/documentary content is my favorite form of KZbin content and I’m glad it’s getting some recognition and your channel is growing because it’s deserved. Got a new subscriber and hoping for more.

[@davefetch6064]

This is actual journalism leveraging qualitative analysis and research. God, I miss it.

[@Boxingdiehard]

Proud to say I was your 1000th like on this video. Absolutely amazing level of journalism here. Hope to see more about all this and more like this. We’ll done man I’ll be sharing this with friends. Generally I avoid this topic when my casual friends ask me about the corruption in combat sports especially UFC. This will help a lot! I’ll be sharing this a lot thanks again for the real journalism.

[@MMAIBA]

Absolutely! Thank you for sharing and glad you enjoyed!

[@newbluerugby]

This was incredible. Very concise. You’re very intelligent. Well done.

[@MMAIBA]

Thank you!

[@Worst07nh]

this deserve all the exposure in the world, this was so well researched and put together. kudos

[@lovejesus7775]

You have gained a new subscriber with the quality content.

[@gregt0m]

You are a quality content creator. Thanks for your unbiased reporting.

[@MixedMartialAcademic]

This must have taken a very long time to research and put together, well done and congrats on a great video!

[@MMAIBA]

Love your work! Thank you so much!

[@idntjerkoffinbars]

Really great breakdown of events and obvious motives...way bigger than it appears on the surface.

[@taylorchristian2051]

I have to applaud your explanation of high level business & finance concepts in a way that anyone with basic understandings to comprehend.

[@benjamies4136]

This has been one of the most in depth analysis of my problems with gambling becoming legal. If you thought the NBA scandal was bad, this isn't going to stop. It's not just the UFC

[@MMAIBA]

That is EXACTLY why I chose NBA. great comment, theyre going to make the NBA look like geniuses at this rate

[@tatooine_dream]

@@MMAIBA Hi there mate. Are you aware your channel is blacklisted by reddit? I wanted to share this video there and was told this by mods. I don't know why this is the case because it seems like a pretty standard mma channel insofar as theres nothing untoward about your content. just figured i'd ask

[@MMAIBA]

@@tatooine_dream i assume you mean r/mma. Yeah they got mad at me for something and I asked for clarification and they banned me

[@leftsidedrive_]

The NBA scandal? I must've missed it during my listen

[@MMAIBA]

@@leftsidedrive_ i didn’t detail it but they had a similar issue to Krause although I would argue it was worse. Google “Tim Donaghy” he is the individual that caused it

[@jabibgalt5551]

First video of yours that I encounter. I subscribed pretty much immediately. Keep up the good work!

[@MMAIBA]

Thank you!

[@tijaniarbi5599]

This is dope and by far the best long form analysis of ufc/mma I’ve ever seen. Well done 👍🏼

[@rustytennakoon8661]

Can't believe that Krause was naive enough to admit this. He really didn't seem to realise that what he was doing was a problem

[@laptv2144]

yeah Ariel’s also a rat for not asking him before hand if he should cut that part out or not since the guy was nice enough to come on and talk openly. He definitely knew that what he was saying was potentially illegal.

[@rustytennakoon8661]

@@laptv2144 Ariel set this up

[@PhonyTerguson.]

@@laptv2144 its a live show lol

[@darryldavies8302]

He just dug his own grave and hopped in.

[@valdewar8093]

I was watching it live and as a gambler I couldn't believe my ears. Most of us knew what he was doing but it was somewhat hidden, an open secret kinda. Now it's just..open. At one point he seems reluctant to admit he bets on his own guys, he squeaks out a "yes" with a different tone and a hesitation, but he still admitted it even tho he had to know its illegal.

[@richardhauser4032]

steady growth my brotha glad to see more people finding these

[@MMAIBA]

Thank you! I will keep pumping em out!

[@Jeff876533]

Very well put together, thorough and thought out, well done. I’m only 10 minutes in but i had to sub, love this presentation style of videos. Keep up the good work!

[@1stGenRex]

This video got suggested to me, and I watched it in a whim. Was less than 19 minutes in and I had to subscribe. Amazing content, man. Also, I’m sure someone else has already mentioned it, but if not- the uniform deal was with Reebok, not Adidas :P Looking forward to going backwards and watching your past videos.

[@MMAIBA]

Such a dumb mistake by me, it was indeed Reebok hahahaha

[@tofubutcher7456]

@mmai_analytics they were owned by Adidas at the time anyway so you have a technical get out lol

[@JustCraigsOpinion]

Subscribed! Amazing video.

[@markjolliff3668]

Just found your channel and I'm loving it so far! Thanks

[@drunkenmmamaster419]

Just found this channel and holly shit this video is so well done !!! Such a great in depth breakdown of the situation and researched really well !! Can't imagine how much time went into making this video Instantly subbed

[@kxkxkxkx]

First time I ever subbed off one video but this channel is obviously run by a very honest and insightful person 🕊

[@MMAIBA]

Thank you!

[@Saygoodnightfight]

This is one of the greatest analysis videos for MMA of all time - as a political history major - I loved it. Hope to see more from you soon!

[@israelmorales3708]

Much appreciated thanx for posting!!!!!

[@matthiasthulman4058]

I didn't know I even cared about gambling in MMA, but your presentation was enough to have me heavily invested. Keep up the good work brother

[@MMAIBA]

Much appreciated!

[@groverwashingtonjr.]

Thanks for presenting the facts in such an orderly, concise and professional documentary and leaving them in our capable, logical hands :) You've done such excellent work I'm confident that even left in my incapable, illogical hands, I can work out what's going on here :)

[@bpc4341]

Really well done / great video. You mention the Adidas deal in the video but it was the Reebok deal.

[@MMAIBA]

Yeah I have been hearinf a lot about that ahhahah accidentally missed it after multiple editing passes

[@gokumui3325]

I’ve been binge watching your channel when I first saw this video and I’ve been pretty surprised from the content of your other videos.

[@thomasfields5198]

Great job, really wish more people had the attention span to watch entire thing. Endeavor bit was long winded, but I really felt like it had to be for me to get an understanding of all levers at play. Thanks

[@MMAIBA]

The gambling portion was too bloated in my opinion. Killed pacing. I just couldn’t figure out a solution to informing without slowing pace down. Frustrating but we live and learn!

[@saltysax81]

Great video, I appreciate someone finally covering this issue! If I may be allowed to say though , it was a Reebok deal , not Adidas. That said I look forward to seeing more , thank you !

[@timdoeswell]

Phew, just watched that section and was worried I'd lost my mind and totally misremembered the Reebok debacle 😂

[@benjaminrichard7741]

I was thinking this too lol everyone says it wrong like this it seems😂

[@rustytennakoon8661]

I agree 💯 with almost everything you are saying and I've been saying it for ages. There is a reason UFC does everything they do. Economics. And they are too caught up to ever think they could damage their brand or fail. And they don't realise that the MMA fan base who have supported them through everything is getting sicker and sicker of their low quality content and filler, especially in women's MMA and DWCS fill ins. The time of the big PPV star is over (E.g. Ngannou contract) and they don't realise that despite the guaranteed income from ESPN they are seriously damaging their brand. They also do nor want big name fighters going to other upcoming promotions like the PFL. It's all business. And dirty business at that

[@albertawheat6832]

It's been rigged for along time.

[@generalwasteman]

I’m about an hour into this and just noticed you have less than 5k subs which is mind blowing. Amazing video thank you.

[@kyletrout3828]

Yo this was dope. Excellent quality video man. My Algorithm autoplayed this so I have just been listening to it assuming this is some giant channel. Criminally underrated channel. Keep going man, this is Excellent content.

[@ronswanson1410]

Nice work. As a combat sports handicapper I'm not surprised at all by the piss poor reactions of the UFC to this mess. The sportsbooks are wide open to be abused by syndicates or anyone that can scrounge a few surrogate accounts. Nothing is stopping a fighter from being a few degrees separated from this sort of thing and getting a cut of an operation. The incentive to do so is especially there, given the lack of pay many top fighters experience.

[@2309119]

This info is incredibly interesting, You are opening our eyes to things we didn't realize we needed opening to, thank you, we need you to open our eyes to the sketchyness of the NFL!

[@theportlyone]

"To explain current ufc gambling situations I have to explain feudalism real quick." Love it

[@somdutroy]

Great video essay, except for the Ben Simmons hypothetical because the Warriors will not take Simmons as their team janitor for free, let alone for any sort of money in a playing capacity. JK. Great video!

[@randallsavage13]

Wow great video and good coverage on this topic…bravo 👏🏼

[@anakpantai4508]

Good video!! I've watched/listened several times. Now, I use it to help me sleep because of ur voice and delivery of the narration.

[@jrsmoove4354]

And gambling money literally determines who wins the fight. More money was on strickland, Petr Yan. Jared Gordon at +240 odds. Calvin Kattar when he fought Emmett. And all of them were bad decisions. Giving the loser the win because more money was on the actual winner. Even happens in lower level fights like Zhalgas Zhumagalov and Dustin Jacoby vs Khalil roundtree. Would love to see a short video on all the bad decisions and judges being told who to pick as a winner

[@MMAIBA]

In my opinion, you are incorrect in believing this BUT it makes my point further because now you absolutely have reason to believe that every bs decision has something behind it you know?

[@jrsmoove4354]

@@MMAIBA so what's your opinion on bad decisions?!? Just blind judges, No ??? It's absolutely money. Anyway what's your opinion then if you think I'm incorrect

[@MMAIBA]

@@jrsmoove4354 my opinion is bad judges with no accountability. The commissions have 0 accountability framework and continue to assign judges like Doug Crosby to fights when he obviously has not adapted to the new criteria of judging. Why does he need to be paid off? He made bad decisions for Bellator with a FRACTION of UFC’s $. Its not a conspiracy in my eyes, it’s incompetence. Theres a common proverb: “Don’t assign to malice what can be easily attributed to apathy” that is my opinion in all of this

[@jrsmoove4354]

@@MMAIBA I understand where you're coming from.... But how is it possible 99.99% of the world thinks a certain fighter won and the only people who seen it the other way are the people judging the fights. In my opinion these judges are very competent and are obviously told what to do. Do you watch the UFC every week ? Are you a big fan of the sport? Remember McKenzie dern Vs Yan Shionan round 5 when dern had control for 4 min 30 seconds and was landing huge shots from side and back mount. And they didn't give it a 10-8 round. So they could give Yan the win. Once again bcuz more money was on Dern

[@jrsmoove4354]

@@MMAIBA and then some fighters are given 10-8 rounds for doing way less...... Trust me it's not incompetence, these people are evil and wicked and practice black magic and witchcraft. So they enjoy messing with fighters livelyhood. Check out gematria effect sports and gematria effect news KZbin channel to see what I mean.

[@jondoe1571]

Great breakdown you’ve got a new sub! Now a question, how is Dave from Barstool able to bet still when he has a public relationship with Patty? Shouldn’t anyone with a connection to a fighter be banned from betting?

[@MMAIBA]

THIS! This is a great question, technically no but UFC won’t do anything

[@crazyjake141]

Amazing work! I appreciate the long form and well written content.

[@mrdiegoacarrizales]

Geez that was a lot but SO WELL DONE!!! Thank you!!!

[@wiisportsmatt9775]

Stopped betting MMA long ago because of the increase in the amount of sketchy judging decisions, but with this Krause situation I have no plans on ever betting mma again. I truly believe there is way more fighters/coaches doing this.... Krause is just the only one to get caught which is scary.

[@MMAIBA]

I agree on the second part. I am done gambling as well

[@PhonyTerguson.]

I cant help but gamble on them lol, but i just have to be way more wary now because its getting ridiculous

[@maxgreenmachine6446]

Man did you not see Floyd vs Conjobber???? Or Cowboy flop in 40 some seconds. Or snoozeman in Mazvafake 1?? Justin flopped on Kabob many more. Remember Justin threating to blow the roof off the ufc?? Etc. Dana is a cheat and a thief and a cheat. How in Abu Dabi all the fighters look like THE HULK dipped in grease. Etc. Fake as WWE. I mean 90% of fights if not more are real. Although some have definitely had predetermined outcomes

[@JackCarsonite]

Krause's level of arrogance is telling how open it is. Like steroid use in some circles.

[@wilmo870]

Incredible quality. Your love for depth and quality over quantity is something to be admired. We all appreciate it, incredible work as ALWAYS❤

[@MMAIBA]

Wow, thank you!

[@stephie5269]

Unbias....I love it

[@MMAIBA]

@@stephie5269 i will do my best?

[@cbsniper2561]

The most sparkling, most hidden gem of a KZbin channel right here. The algorithm has blessed me sir, I will subscribe and subsequently watch every single video.

[@RichardCookerly]

Great video. I appreciate how much work went into this.