The UK's tobacco control policies - evidence based?

The 1998 UK Tobacco Control Strategy was an example of evidence-based public health policy. This video describes what happened and what has happened since. Here are some useful links:
The 1998 policy itself: assets.publishing.service.gov...
A paper showing what happened to smoking prevalence in the UK when the policy was introduced:
thorax.bmj.com/content/74/9/875
A paper estimating the impact of England’s stop-smoking services:
www.bmj.com/content/347/bmj.f...
And the recently published independent review of tobacco control in England:
www.gov.uk/government/publica...