The Ultimate Social Media Marketing Strategy

Brazil 2023 Keynote l Today's video is a keynote I have during my last visit to Brazil, I share my thoughts on how marketing is changing, why entrepreneurs and businesses need to focus more on content creation, the importance of consumer attention, and what social media platforms have underpriced attention now. Hope you enjoy!
0:00 - 2:18 Intro
2:18 - 5:54 The importance of focusing on the consumer's attention
5:54 - 7:02 Building a brand vs. selling
7:02 - 11:10 Social media is free attention
11:10 - 12:47 Attention is the asset
12:47 - 14:10 The science and art of social media marketing
14:10 - 18:17 Why making content will matter more in the next years
18:17 - 20:21 The supply and demand of attention
20:21 - 22:14 Marketing is changing
22:14 - 27:30 How to build a great company culture
27:30 - 30:20 Overpriced vs. underpriced attention
30:20 - 45:19 Tactical advice on content creation
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Thanks for watching!
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How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits - which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

[@MutesiHarriet-zt3py]

Couldn't agree more with you, Gary. Building a brand is crucial! What worked for me is posting high-quality content and using a bit of quicky social to grow my Instagram organically and engage with users

[@yaricetmorgado5639]

Branding is the point, I took a leap of faith 2 years ago I have been nurse for 20 years and English is not my native language and I started my own digital marketing business from scratch 😢 I wanted my promised land and I went for it, now I’m a nurse entrepreneur and the sky is the limit for me. Keep going a never ever quit on your dreams and make them your priority every day .

[@boombastic1236]

I'm a graphic designer and your story is impressive

[@ianjunitedk]

That's cool. But I think everybody is trying to start their own digital marketing agency nowadays and there are now too many of them. Another problem is that the sector is largely unregulated so anyone can try to pass themselves off as a digital marketing agency because there are very few checks. Feel free to subscribe to my vlogs about AI, digital and marketing, I've been working in this sector for 15 years so am not a fly by night digital wannapreneur.

[@NiloSeffo]

The fact that this is free content information makes me feel bad consuming this for free. Epic speach

[@danishmullaji9924]

You're paying with your time

[@virtualworldsbyloff]

It's called hook and you are the fish who bites and wants to start paying this scamer

[@RaifDerrazi]

Don’t feel bad if you watch/have Ads or you pay for KZbin subscription. Gary gets Adsense payments. And the bigger value for him is that this platform is FREE for him as a creator and the brand value he gets from it

[@user-jv5do6wc8c]

Atleast you investing your time wisely

[@malikomwansa7953]

That makes the both of us💀been here for less than 5 minutes and boy oh boy🔥

[@DARIVEY]

Just wow. When you said Chat GPT could be the disruption to Google like google was to the yellow pages. I worked in PPC when this shift was happening. I love how you can see the direction of the industry. Thank you for always sharing. I apply what you share to my artwork and Its starting to catch like wildfire

[@yeskeyofficial]

Gary. I've been following you from the first day i became an entrepreneur. You supported me 7 years ago to get up and dm strangers and since then i've been able to get my wife home to be with our kids. 7 years later today, i watched this video as i had so much fear around being seen sharing my fullest truth. This video helped me overcome a major fear simple because you continued to show up and speak YOUR TRUTH. Thank you so much brother. I'm so grateful you've continued to be the leader you are. You are the real deal. Love you man. - Yeskey

[@ronnibraswell9839]

Gary, I don't know why I am crying. Maybe I am too sensitive as so many have told me. I really don't care. All I know is, this talk was absolutely phenomenal! Fucking awesome!!!! I do not have a business yet. As a matter of fact, I don't even have a job or income. To most people that know me, I am probably a loser. But what I do have is this weird calling to be the one in my family to break what feels like a curse. I refuse to quit. I will either bring success and legacy to my family or i will die trying. Thank you so much for doing what you do. I hope that I too can one day have purpose and help make a such a huge impact. Much love!

[@LetsGoBabyCommunity]

We love Gary V

[@VeeTheBeeZ]

💜 🙌

[@thescenicscenes]

An young entrepreneur here from India, I left my corporate job in 2019 at the age of 30 and started as freelancing work. Recently I started my own firm and I have started getting orders as well. Point is this video is working as a tonic for me. I am sure I will be the one e-mailing you down the line 1-2 years for sure. Thank you so much for giving your life learning strategies in a single video here. Thank you again ❤

[@andrewmarmont]

My takeways: stay humble enough to adapt, and be the attention is. Thank you Gary!

[@user-jz6ic5mm5k]

Gary I don't know if you're gonna see this but your content is remarkable for getting all kinds of business and content ideas, thank you lol 🎉🎉🎉

[@bernardinenkechiejiogu9214]

Wow! Thank you a million times @Garyvee 'I will pay CLOSE ATTENTION more than ever from now'👍 I learnt a lot....

[@glensmale]

I've consumed a lot of GVee content over the years! This talk is possibly one of his best.

[@RuralGal]

Money follows attention.... as s new creator I need to focus on creating content that attracts more and more attention then money will follow. Thank you for this motivation 🙏

[@LetsGoBabyCommunity]

I felt this ❤❤ cheat code , listen to him 3-4 days a week and you will post more

[@RuralGal]

@@LetsGoBabyCommunity Will do...Thank you

[@crazycooley50]

Gary always brings so much value. As a new KZbinr I’m Doing everything you are saying about posting. You are always in my head. You don’t know me Gary, but you are my mentor. Thank you sir!💪🥰

[@anthonycalixto]

It's so refreshing and inspiring to watch/listen to this after not watching your videos for a few years

[@BabaSamShelley]

I agree. Through compassion, we can create a better world. 🙏

[@one_nation_fanwear]

Building a brand takes patience but has a much larger payoff than immediate gratification of sales in the short term. I’m glad I got career experience working for the NYC ad agencies before I started my own brands. It really makes you see the forest through the trees.

[@akshaydhone7447]

00:05 Building a brand is the ultimate form of selling. 02:22 Following the attention is crucial 07:15 Talking big game but producing little content 09:46 Attention is the key asset that everyone must chase to produce what they want 14:42 More people are using AI and chat CBT for search than Google. 16:57 Attention on the internet is constantly changing and it's important to adapt. 20:49 Accountability is crucial in business and it starts with understanding the relationship between employers and employees. 22:58 Being a leader and finding balance will bring more value from employees 27:05 Influencer marketing can be unpredictable 29:19 Social media platforms offer huge opportunities for business growth. 36:03 Show compassion and sympathy towards those who try to hurt you online. 40:13 We have more opportunities than ever before, but we're not taking advantage of them. 42:39 Business conference emphasizing the importance of daily social media posting

[@oweeloungerestaurantbar]

Thanks so much for breaking it down

[@remasteryoutubechannel]

Ty 🌷

[@aviratshete]

Tysm Akshay

[@pekapekabu]

Does anyone notice that lady in the back?? She is doing sign language for those who are deaf. Amazing!! 💫

[@dedogrukov]

Great speech! Thank you Gary. World doesn’t see me yet in social media but I’m still trying to do more content in different platforms. Thank you for everything you dо 🙌🏻👍🏻

[@LawleyArt1]

Social media is free attention and attention is a huge asset!!

[@PapoRetoShowOficial]

The most valuable content up here! I lost the conference, but glad to hear on KZbin. I'm Brazilian and your content are changing my mind and help up my business! Tks mate 🇧🇷

[@Raksha12457]

I had thought social media is all about getting with the trend , dancing , doing something fun but i never really anticipated that we could do so much more using social media platforms. I am really glad that i came across your video. I really loved it when you emphasized more on not giving a fuck. Love your content

[@Hugyourself]

Yes! It’s about building a brand not just selling! Thank you!!

[@vikasdigital]

Yup🎉

[@juliamendes6670]

I was there 😍😍 It was AMAZING! Gary is really good in what he does and we learned a lot from him i just one hour! Thanks Gary

[@numberoneappgames]

This was a great talk. Branding and content communication are important. Not only now. But forever!

[@Artbot598]

This is what I keep telling people and some don't understand 🤷‍♀️🤷‍♀️amazing speech! Literally people told me what I was doing (ai and social )was a fad and buzz worthy.

[@WhaTthePiii]

Endlessly respect and love for this man. Made me tear up a bit when you’re talking about Compassion 🔑 You always bring mindblowing words from deep within your heart and inspire everyone so much 💙

[@tamnguyenvothanh9150]

Thank you Gary for your valuable lessons. You are my inspiration.

[@richardhead6792]

I watch Mr vee every morning to remind myself I can do better because I can crush it just like each and everyone of us. Keep going people

[@HeartlandFamilyDesigns]

I am in the 'I don't know how' category. I just found you today searching for this answer. Thank you!

[@michaelmastrangelo3226]

As a follow up question would’ve loved to hear how many people in the audience actually consume content versus post… This would even more staggering of a comparison. Love the video! 😊

[@sterlingbronson]

I love your perspective on giving your employees what they want. I have alway been an advocate of this mind set. Thinkers, and tinkers will create jobs for themselves, within your business, if you let them.

[@happyglass8698]

Thank you for continuing to share your wisdom and help people believe in what is possible at this incredible time

[@shekharsingh6221]

I learned about the Power of Social Media. The free way to get attention for my business, how stupid i was before to ignored this 😅

[@Rabsaade]

Great insights, thank you Gary!

[@naivrindia]

I have been following Gary Vaynerchuk for the past 3-4 years, and I recently began creating content. I firmly believe that the future of brand building lies in content creation, and this approach represents a form of free marketing.

[@dhanaji_pawar]

It's awesome and very realistic because brand is brand we need to follow those things to achieve tremendous revolution in our business

[@OHANA-Beach-Suites-CDO]

YES! Build the Brand! Love u Gary!!!🎉🎉🎉

[@unusualnoise]

No matter how many times we watch Gary, he always calls us out while we realize he can give away this amazing information for free... Because not everyone will be capable. I love it and applaud it. We need more Garys in our world to remind us to keep going. KEEP GOING! But also: go where attention is, that is the key. 🔑

[@ianjunitedk]

I'll check it out

[@vikasdigital]

I starting right now posting content which I want to post but not done before by other society people opinions . Thank you garyvee , Loves a lot .

[@achillekemayo]

Thank you so much Gary vee. I'm inspired to drive what I started. This help build conviction into why build my brand using SM and be accountable.❤

[@steve_moreland]

🔥Gary Vee inspires at the soul level because he's genuinely compassionate. 💜

[@HellboyMob]

It finally clicked, after 8 years of following you ( saw you on the breakfast club first ) I finally was like damn, I can do this. Brand not sales thanks Gary Vee you changes my life #5

[@micleong1]

Epic bro🎉, yes the fear of others people opinions is deadly just start posting and taste the win

[@blessingiroha]

Thank you for this. I will definitely rewatch this until every single word sinks

[@user-vv5mu1yr5v]

BOOM!!! This is a freaking amazing content video Full of Golden NUGGETS!!! And like you Said it's "FREE" THANK YOU GARY

[@jehanaamerol909]

the best lecture I have heard so far. Thank u so much!

[@edison-hon]

Gary is enormously great at what he doing. Which is super cool you self aware than wealthy life. Because you reach higher state of humanity! Envy

[@VeeTheBeeZ]

Thanks G! Hope you’re having a nice Saturday. 🤓

[@Sohum009]

Speechless.Thank you Gary

[@TheHajilen]

Thank you for the powerful speech, so much inspiration i got after watching the video. Im excited to be fully part of Digital Marketing world.

[@officialmindhacker]

I’m so glad I watched this. I love you Gary.

[@SassySilverSisters]

We learn a lot every time we watch you! Thank you!

[@cristinadima4256]

I loved your take on accountability. This is so correct, from all perspectives.

[@zalinaswissorganic]

Thank you Gary!! A true inspiration to all.🎉❤

[@foodbytheword6262]

Extremely valuable info again Gary!!!! Awesome insights!!

[@rechelrealestate7137]

The great speech from our super coach🎉😊🎉😊

[@TulayHasim]

4ra ka verification process bhi bohot smooth hai yaar quickly complete ho gaya 😍💯

[@richardsantos180]

Thank you love the content Thank you for sharing ❤🎉

[@AviSingh]

38:27 "There are a hundred different ways to win this game (Social Media), the only way to not win, is not to play" (priceless 😊)

[@sjillalla]

Best video you told reality of the building brand

[@Lihambal24]

First time I am commenting on your content. Thank you is the word

[@Karmakris]

What an incredibly relevant talk! Always such as inspiration 👏🤓❤️

[@haroldstevensjr.8201]

Finally u explained it perfectly. I totally understand NOW. Thank you for sharing. Love utube

[@gusjacintorealtor8405]

Brand!!!! YUP!! Thank you Gary!!

[@mountainzenyogastudio]

Great talk. Love your perspective always. 🙏🥂

[@TristanBritten]

Powerful talk. Love this!

[@omotolaolayemi2013]

Thank you sooo much for this video Gary vee . It brings so much clarity to me as touching social media

[@thevitalsurvivalvault]

Amazing value thank you!

[@anniewang117]

Is there a course? This guy is the best!!!

[@sortge89]

Spot on!

[@sonyafmoore]

The cost of showing up is FREE

[@radusa1989]

Waw thank you🌞🍀👏especially for the last 15 min.

[@happyreality244]

I post on social media all Day Every day...for my clothing brand

[@fallingwatersnz]

What is your clothing brand?

[@Kiidensuper]

Wow, thanks Mr Gary❤❤

[@AviSingh]

31:38 The highest level of happiness is "I don't give a fuck" 😊

[@maryammnasir9992]

This talk is amazing!!!! Thank you thank you

[@michealdimaria]

Thank you Gary! Your video inspired me a lot!

[@HalalFitLife]

Dude actually inspired me.

[@Orichio]

Thank you!

[@rosekrynzel6424]

So freaking powerful!!!!

[@user-qe4sj9rv2d]

Amazing insights! Thanks a lot Gary!

[@kushalkanaw7578]

No words for this video🔥🔥

[@MrCashflowCastro]

This speech was absolutely amazing !

[@AudioTalks]

Amazing!! Thank you 🙏❤️

[@improv34]

this is one of the best speeches i have heard so far and i have been through a bunch. man. love it. cant count this guy out no matter who else ur listening to.

[@nwankwopreciousamarachi2009]

Thank you sooo much

[@miamissdria]

You’re the Best Gary!

[@flymamainfovideo]

Thank you man! This was incredible!!!!!!

[@WeaselWorks]

This is my first Gary V video, and you definitely delivered. Thanks, man. I'll see you at the top.

[@FinancialInvestment101]

Great we love you 💐📚

[@tonyg983_]

He always deliver 👏🏾

[@vanajanagaraj2973]

Amazing Sir!!! So insightful.. God bless you for putting such valuable content on KZbin and for free.. Thank you so much.. it's going to help so many..

[@soldbyshaun]

Amazing like always!

[@hellomsmckay]

When Gary was a young marketer, he would walk the streets every single day. Uphill. In the snow. Barefoot. I expected that but maybe it's the Boomers favorite :p I listen to Gary's videos while working on my ventures. He's definitely motivational!

[@stantvng]

Wow. The is knowledge impactful. I am so englighted

[@dotpenji]

You've delivered an eye-opening perspective on the importance of attention in marketing. Could you share some practical strategies for businesses to effectively adapt and capitalize on these changes in attention dynamics?

[@DenverOrtiz]

I completely agree, @dotpenji! It's definitely worth watching.

[@jeromelajom4856]

Agree! worth watching! Looking forward to your next upload!

[@Aldotavares21]

Omg ❤ fue asombroso!!

[@VeeTheBeeZ]

It’s been a hot minute since I sat down and actually watch a Gary video. Yes, I watch his short clips everyday but it was nice to watch this particular “Video” today. Thanks G! 🤓

[@theGospelofGrowth]

Love this bro. Powerful insight into building lasting organizations