The Unintended Consequences Of the Facebook Like Button - The Lightbulb Moment

[@jacksonmacd]

Ah, the irony of asking viewers to hit the like button.

[@williambarlow2722]

I thought irony was dead...

[@sot8343]

It's self awareness.

[@KimJongUnSubscribe]

I’m gay

[@cheddar]

Shhhh

[@charliemilroy6497]

Especially when using no ts to pronounce button

[@GuGus963]

The like bu'un.

[@MartinJordan]

The lost Ts of Cheddar

[@gidd]

@@traffic_cone_3000 it's americans that dont say their T's

[@spideywhiplash]

My boyfriend is British and doesn't say his T's. Bu'er for Butter is another example.🇬🇧

[@bruhz_089]

@@MartinJordan chedda

[@theMoporter]

The famous glo'al stop.

[@MrLuc420]

The irony in her saying "like, subscribe..." at the end did not go unnoticed.

[@mehdihassan8316]

He didn't see this one coming. Who would've known that a like button would damage so many people's esteem.

[@Ok-fj4mv]

Bro, there are so many things you can't plan for.

[@Ok-fj4mv]

When I get zero likes on my comment I would be sad toooo

[@Ok-fj4mv]

So remeber to go to channel mine to smash my subsricbe button and like all the vids btw, it helps me do better and it takes jsut ten seconfs

[@Ok-fj4mv]

So, no excuses all the videos you do like

[@arne4926-x8o]

You should have

[@gradientO]

Nowadays, I just use a RSS reader. No.more news feed, no more recommendation algorithm, just the content

[@Riyoshi000]

What’s RSS?

[@yelectric1893]

@@Riyoshi000 I would also like to know

[@sakairiru]

Aren't most RSS readers dead by now?

[@kutter_ttl6786]

RSS readers, now that's old school.

[@KTibow]

So you have an RSS feed with only stuff you're interested in?

[@nguyen3545]

Reddit's karma system: **sweats nervously*

[@Robert235]

Good thing it doesn't affect people as bad.

[@bwoeYT]

@F.B.I - Federal Bureau of Investigation Downvotes are good. They easily express criticism in an effective way without causing drama. EmpLemon has an extensive video on this, websites would be better if they all had a dislike button.

[@SociallyDistantnow]

@@bwoeYT agreed. KZbin sucks because the downvote button doesn’t do anything, when it absolutely *should*

[@Garbimba1900]

After the whole conversation on the Like button and engaging with social media, at 12:42 we start asking for likes and subscribes hahaha. We have trapped ourselves in this! :D

[@opietwoep1247]

Exactly what I was thinking!

[@Akash.Chopra]

We're special

[@geotechms]

I would like your comment, but I don’t want to contribute to the problem. 👍

[@j3ddable]

It's only good when cheddar ask for likes.

[@SodaDjinn]

Reddit did it earlier (2005) and PerlMonks before them (going back to the year 2000). Upvote (or upmod) is basically the equivalent of likes regarding how it functions. Facebook didn't invent the concept, they just made it mainstream.

[@lnplum]

You're right that the video does overstate the innovation aspect but Facebook was different in that businesses would embed their like button on their websites. It took them from a dominant position to the absolute market leader and allowed for a massive invasion of privacy at scale that lies at the heart of the company today. It was pivotal for Facebook as a business.

[@1nsaniel]

No it isn't, because the content you get doesn't change because you upvote.

[@ADerpyReality]

One of my best reddit comments which has lots of replies is my most disliked post. Ironically so many people disliked it, it ended up in the separated unpopular comments (anything negative) so is seen more.

[@Negasuki]

At the end they say "Hit that like button and subscribe!!" Irony at it's finest.

[@cheddar]

Smash it!

[@Lilgavin2007]

@@cheddar no.

[@alolanjojo8153]

Cheddar: the like button is bad Also cheddar: hit that like button

[@Galactipod]

"Like buh-en"

[@dcroberto2010]

Why is the girl saying the word ‘button’ like that? So annoying.

[@Sol-Invictus]

Americans are famous for skipping T sounds. Learned that, by meeting Europeans, being complemented for properly saying a sound from a non-native speaker was a nice complement. Though I also invite people to correct me and use resources to verify basically everything. Sadly during the video it went from reminding me of children making a mistake to me feeling the need to teach her like one of my kids if they refused to grasp a simple tongue movement and exhale technique.

[@johningham1880]

This seems to be more of a glottal stop she is doing, more common in he UK. I think the usual North American pronunciation is an “alveolar tap”.

[@anniekallen4472]

I didn't even notice until I saw the comments. People rarely pronounce the "t"s in words like button, mitten, and kitten. She's just maybe pausing slightly longer than in a typical American accent.

[@bluebox2000]

@@johningham1880 It's a pronunciation I've noticed living in NYC but no where else in the US. It very well could be a British holdover, but not all natives pronounce it that way. Just as all New Yorkers don't have a New Yohkah accent. It's quite curious.

[@CZsWorld]

I gotta agree with Zuck here. The laziness of being able to like something prevents people from leaving more detailed comments sometimes.

[@bwoeYT]

For real, the like button ruined the internet.

[@SociallyDistantnow]

I can’t deal with how the host says button. Buh-ehn. There are two “t”s there 😩

[@timu.6452]

YES!!!!! buh-un. And the upspeak. Talking to us like we're five years old. Uhg. Grating.

[@bluebox2000]

LOL! It's a very NYC way to pronounce it.

[@topiasr628]

@@timu.6452 The tone grinds my gears well. I promise we can follow the content and make decisions without everything being overly inflected like we're 6

[@FirefulXD]

she talks so slowly too; i had to change my playback speed to 1.25

[@kutter_ttl6786]

Seems that 40% of the comments are focused on the correct pronunciation of "button."

[@pete8276]

The "like" button is the only option you're given as a response. There is no "dislike," you're not allowed to disapprove of anything anyone else does, you are only allowed to approve or be silent.

[@TheLexiconDevils]

No it isn’t.

[@pete8276]

​@@TheLexiconDevils Where's the dislike button on Facebook? Twitter?

[@rouju]

Even after I saw this, I still smash that like button ha ha

[@soledieairvideos5974]

Yeah at this point I just click the like button without even thinking about it

[@soledieairvideos5974]

Many times I go back to make sure I liked it because I forget that I liked it lol

[@minsub417]

I wonder if this host realizes she has a really pronounced glottal stop when she pronounces "button"

[@ericbosken3114]

Exactly! I kept wondering, "Why is she calling it a 'buh-un'???"

[@minsub417]

@drosera oh I’m aware-I’m just not sure she does. Glottal stops are increasingly more common in a few American dialects, but are perceived as especially grating to those who don’t use glottal stops. I just wonder if the host is aware that she uses glottal stops where middle-position /t/ is typically pronounced, because it is easily alterable and avoids people talking a ton about it.

[@minsub417]

@drosera I’m not degrading her speech-but it is something that is very noticeable and it does distract a lot of viewers. Being snarky isn’t really the answer either. I’m originally from the south, but have lived in Michigan for the past four years, where glottal stops in middle-position /t/ is semi-common and it threw me off a lot. What I found though was a lot of people were just not aware they were doing it, just like I wasn’t aware that pen and pin were pronounced differently in other places. So there’s no need to change obviously, but when you extend to a broader market, it is a choice-whether to just stay you, even if it is something others aren’t aware of, or just adapting a “standard” pronunciation to avoid it being distracting. As I’m sure you’re aware, there are some speech traits that are far more scrutinized than others. Adapting speech to cater to your audience is common-it’s why newscasters is Alabama can sound like newscasters in Washington. I think glottal stops are distracting for some viewers because the rest of the host’s speech is more in line with what a lot of people consider “standard American”-which we both know doesn’t exist, but whatever. It’s kind of the same as if she was talking about recycling in her accent but kept saying “aluminium” throughout. It’s correct, but it’s unexpected. John Oliver actually did the opposite in his most recent video and plenty of people were like “why did he do that?”

[@knittingknut]

@@minsub417 saying bu’un sounds childish, so she loses credibility.

[@benjamincline1663]

@drosera it’s not an accent, she’s speaking with bad diction. There is no American accent that sounds like that, and she doesn’t have any other discernible accent

[@anessenator]

I don't think the message here should be "it's the responsibility of the users to overcome this", it really is the responsibility of the businesses who make money using this technology.

[@rinima858]

"meaningful interaction". Oh how times have changed.

[@onon128]

0:20 you are telling me that it took them months to create a simple feature

[@Robloxchat123]

it didn't exist, what you see as simple, a like button wasn't a common thing in 2007, just like a smart phone wasn't common place in 2005

[@johnceena9799]

I am from software background and I know a little about such features. Its not about little or big feature its about how big the impact the feature could create. Tbh, its not about the feature, its about how you could play with the consumer's psychology.

[@user-bl1ve4ej8u]

bruh.. to be in a generation where a button defines u

[@fladification]

2008 is the year that Reddit and Digg were really hitting it hard...that's why the "like" button all of a sudden became a thing.

[@qwertzuiop1230]

We live in a society

[@ninjanerdstudent6937]

I want to ask that woman "why do you feel the need to post a picture of your dog?" That's the answer I want.

[@soledieairvideos5974]

Dogs are cute that’s why

[@gnhonho]

Her dog wants validation

[@charliecrome207]

10:38 people think Google is unbiased? Lol. Duckduckgo 4 life

[@kirk001]

So the healthiest option is to limit social media use. And regulate the shit out of it.

[@madraven07]

Clearly, our dopamine levels are set too low.

[@nevm7469]

That’s true, I’m 27 and don’t even really remember a time without the like button. Barely remember a time without social media.

[@IANinALTONA]

I just pressed the like button under this video.

[@ArifShahz]

I just pressed the like button under this comment

[@charlech]

why bother

[@rupertgarcia]

@@ArifShahz I just pressed the like button under this reply.

[@duccline]

@@rupertgarcia i just

[@idzkk]

@@rupertgarcia and the loop goes on

[@SirPandaEsq]

Anyone else just roll their eyes and laugh when they said "like and subscribe, don't forget to hit the bell" after a 12 minute video on how the like button is evil?

[@Sol-Invictus]

KZbinrs livelihood is based on the like, comment, share, and subscribe. Merch and other streams of income seem to take a fairly large channel.

[@gnhonho]

FB like is specially evil in a way KZbin video likes aren't.

[@BasementBerean]

I suggest everyone watch the episode of The Orville called "Majority Rule" to see where this seems to be going. I'm glad I had the foresight to NEVER have posted anything on Facebook or expressed any opinions on it.

[@user-vn7ce5ig1z]

• That episode was a take on _Black Mirror's_ episode "Nosedive". The documentary _The Social Dilemma_ takes a deeper dive into this stuff. • You haven't used Facebook, but what about Twitter? …

[@BasementBerean]

@@user-vn7ce5ig1z Extremely little, and with a pseudonym, and no political opinions. I'll have to watch that Black Mirror episode too. Thanks.

[@abigailchristenson388]

So you dont have any social media? That makes me sad bro I’d be way too lonely

[@BasementBerean]

@@abigailchristenson388 I have a family and friends I actually see in person in the real world, and then there's the phone, which allows me to communicate live via sound waves transformed into understandable language over great distances, so life isn't too bad. What I didn't do was leave a trail of personal stuff that can be easily traced to me or my descendants for any purpose forever. Call me old fashioned.

[@abigailchristenson388]

@@BasementBerean ok. Ur old fashioned lmao

[@kkkk-wg6je]

They are talking about this like it’s ancient history. This is still happening now on most social media sites/apps

[@pattongilbert]

I’m really loving this new series you have going. The LightBulb Moment is just SUCH a good idea. I hope you guys and gals continue it!

[@bloqk16]

The Cheddar series of video has a level of credibility most others don't; as they'll generally have info sources and credits at the wrap of the video; not many YT posters do that.

[@goblin3810]

Anyone who uses any of these social networks is pretty sad and pathetic honestly.

[@TexasTimelapse]

KZbin comments are a form of social media.

[@bloqk16]

It was several years ago that during the local TV newscasts where I live, one particular station would promote its Facebook page and instructed their viewers to hit the _Like button._ The station didn't realize that by encouraging their viewers to Facebook, it was taking away audience screen time from the TV station. Hence, lower TV viewership numbers equals less advertising revenue.

[@ALE-of4vk]

I NEVER "like" anything. Here's why. People constantly post stuff that is questionable and even insane. It gets thousands of "likes" though, not because it's true, but because it tells people what they want to hear (the Tucker Carlson paradox). The frothy positive comments on the post then all get "likes" by same mindless herd mentality and move to the top of the feed. Any contrarian comments--or anything that might actually be true--mostly just get ignored entirely. So you get instant self-perpetuating consensus on complete--and essentially unchallenged--bullsh*t. So it's an echo chamber. It's basically self-perpetrating propaganda, which is the worst kind of propaganda there is.

[@ShaiFishman]

Bu’on, Bu’on, Bu’on, Bu’on, Bu’on, Bu’on...............

[@doomsdayman107]

Yeesh that glottal stop on button is driving me up a walllllll

[@morbital]

Do all Americans say "button" like this?

[@jamesplumhoff3215]

No, they absolutely do not! I am glad to realize I am not they only one thinking this. Personally, I find it incredibly annoying.

[@faustin289]

What I don't understand is people on YT requesting likes in the comments section. What do they gain by getting likes on the content that's not theirs? It blows my mind.

[@FinancialShinanigan]

I smashed this video's awesome button

[@mgiantpurplepanda]

I'm at the very tail end of the millennial generation. Me and my cohorts hit puberty right when facebook got big. Idk about my friends and acquaintances, but the like button, more specifically my lack of engagement with it made me feel worse. I've noticed a small but significant improvement in mental health since I left face book. Now if I could just break thr youtube addiction...

[@Negasuki]

@Ankit Meher I can quit anytime I want. I just choose not to.

[@maksusername]

In the same boat, quit all social media but am hopelessly addicted to KZbin

[@KTibow]

Never really started social media, but I'm the same way; I'm used to have either someone IRL or on KZbin talking while I code.

[@LizziesLukas]

Facebook is getting old really fast

[@shotgun6059]

LOL what's Facebook

[@LizziesLukas]

@@shotgun6059 that's what I'm sayin

[@cebukid70]

The Social Dilemma

[@palabinash]

The expert's voice is little bit louder than the background voice.

[@wrenlittle8826]

Where has Cheddar been? I think there now will be a 'Life Before and After Cheddar' for me. After two episodes I am hooked. I wish they had named it Emmenthaler or Brick, not being very fond of the uptight British Cheddar. BTW I refuse to use Fakebook and a cell phone. After twenty years of a cell phone being my favorite enabler, I jubilantly threw it in the garbage can.

[@nancyfahey7518]

I like the way you think. I'm headed that way.

[@Loggerten]

"maybe we should like more responsibly... NOW SMASH THAT MF LIKE BUTTON, SUBSCRIBE AND DON'T FORGET TO RING THE BELL FOR MORE BANGER VIDEOS LIKE THIS ONE"

[@vegahimsa3057]

"unintended" doesn't mean what you think it means.

[@pokelover3602]

It really wasn’t their goal to do all that... all they wanted was to make a button...

[@vegahimsa3057]

That's not how iterative innovation works. Of course some micro adjustments work exactly as expected, some more, some less, some different. Facebook tries various things, tests them and implements anything and everything that increases profits. Facebook has always intended to increase addictiveness, integration, surveillance, manipulation, and profit. The methods frequently change, but the intended goals have never changed.

[@stan5250]

Wow, it brings more about capitalism, I'm loving it!

[@_ikako_]

Almost like capitalism is the main problem

[@dave900575]

Better watch that. I'm lovin it is trademarked by McDonald's; more Capitalism

[@realBeltalowda]

@@_ikako_ it’s an abuse of Capitalism that is the problem. Profit over people is the problem. What we’re seeing today is not how Capitalism has always been.

[@_ikako_]

@@realBeltalowda it is how it's always been, but it's just now more obvious. Capitalism is working exactly as intended, which is to be abused by the 1% at the expense of the 99%.

[@fernandoaispuro1819]

Those of you who dread capitalism should have a conversation with anyone who grew up in the USSR or who has escaped North Koreaso so you can get a chance to learn how "awesome" the alternatives are.

[@davidmilhouscarter8198]

I was unaware that meaningful conversations take place in the comment section. Usually the only thing I read is idiots arguing with strangers on the Internet.

[@JesusMartinez-rr2ry]

Algorithms of recommendations and advertising based on the individual's activity should be completely illegal.

[@potto1488]

You can opt out and it's in the ToS.

[@hueyg206]

Yeah nah, I use tiktok and their algorithm is able to see into your soul. It’s able to find things out that I’ve literally never said online. It’s legit scary how well it can read people.

[@StarryNightGazing]

It's weird to think about that the like button is newer that the first iphone

[@TomJohnson67]

KZbin should introduce like button variants, like the love and laugh and angry buttons.

[@_ikako_]

Yeah, no thanks. Like and dislike is more than enough

[@stev6963]

@@_ikako_ Agreed.

[@Cat-meow-Cat]

There used to be a star rating system but it was ultimately useless

[@AVeryRandomPerson]

That kinda existed back when YT started. A starring system of 5 stars existed, but it was basically only used for 1 and 5 stars, hence the replacement with like/dislikes

[@joysoyo2416]

It also allows dislike, instead of communicating were are competing.

[@unknownuser6809]

But-en? Don't you mean button?

[@leonardherman]

There are two Ts in bu-in.

[@glutenfreejoe6099]

Glad there's competition to Facebook since 2014 MeWe is so much better than Facebook

[@tacobeller5941]

They won't let me compete

[@AaronCLB]

Can’t wait for the Apple update

[@troler7147]

So you're saying that Facebook invented the like button

[@ranjaxwolf9725]

Why not use "like" interactions for ranking and driving sharing but stop publicizing the numbers to reduce the ability for users to compare themselves to others

[@isionensor6685]

'BuTTon' not 'bUHden'

[@adrianamorphous]

Lol imagine using a hashtag unironically

[@davidrubio.24]

That ending felt like a complete 180º.

[@Negasuki]

I 'liked' your comment hahaha

[@michaelmonteon34]

Such a melodramatic video

[@davidmilhouscarter8198]

10:38 There is not a single tech company on this planet that is unbiased.

[@letsoverthink2548]

Now I'm not sure if I should like this video or not

[@steveb6082]

For the love of God, people need to stop being so emotional. Stop checking with your emotions before you think about what something actually is vs what your sensitive ego might possibly think how it could damage your sensitivities

[@Nafe-]

2 mins of her voice and I already want to jump out my window.

[@god5535]

Some takeaways: 1. Apologies to Zucky. I relentless bashed him thinking he created the 'like' button which perpetuates validation-seeking behavior of people with low self-esteem. Goes on to show that SO MUCH happens behind the scenes. I actually respect him now for not tryna go along with it. 2. What is Director of Influencer Pedagogy? LOL 3. It's even obnoxious on KZbin. People assumes their entire life's worth can be boiled down to and summed up in a numerical metric. Forget cocaine, people would s... d.... for likes here on KZbin. Some of the beggings I have seen... But on FB (eventhough I no longer have account) the situation is more playful. Esp. the ha-ha emoji. You straight up feel like comedian even if you get a single ha-ha. But just with humanity, people use the ha-ha emoji to exhibit smarmy, snarky, condescending spiteful behavior where they rub it in making it a point they are laughing AT you and not with you. Demise and demise of society.

[@MatthewNope]

Google didn't misrepresent black women, it just showed what terms people were using. I don't think those terms were problematic, but even if they were, Google is not to blame, it's everyone.

[@junrosamura645]

Good video, I would hit the Like button but after seeing this...never again.

[@karlfasselt8230]

What a flex, for that woman who invented it

[@jasonbailey9139]

There are two Ts in the word button. Please pronounce at least one of them.

[@dy9955]

This is why I use ad blockers.

[@weirdnomad8868]

The way the narrator says 'button' is annoying.

[@jensumayer]

Now you want me to hit the Like button? Never!

[@shouygui4955]

8 months after this video was released, I was fired for refusing to disclose my full religious views to my employer and for failing to provide my private medical information related to whether or not I took the experimental "vacc1ne." And this video is talking not about the lockdown, using phrases like "New Normal." It makes me a little bit angry, just a tiny little bit.

[@mattcollins4550]

Why does the narrator talk so slow? I have to watch the video at a higher speed just to make it watchable.

[@viktorkukuruzovic5332]

what is this ba'ehn you keep talking about?

[@skylineXpert]

Well and the stress and blood pressure problem with SoMe.

[@kaz3d]

JESUS CHRIST IT'S BUT-TON!!!! SAY IT.. BUT.... TON.... WTF IS A BA-UN!!?!!

[@george6977]

Where is the bell for notifications?

[@MicBain]

Like buh' en 😂

[@mirthenemrys]

OK, so never hit the like button again... got it.

[@MrShaclakclak]

i "like" responsibly, this video is one of them.

[@therealvbw]

I find it unlikely that facebook sparked the idea of a like button

[@ahmh1000]

According to Wikipedia: The first like button was created in 2005 at Vimeo, with a team comprising Andrew Pile, Jake Lodwick, Kunal Shah, and Zach Klein. It was meant to be a more casual alternative to "favorites", and was heavily inspired by "diggs" from the site Digg.com.

[@mikeroni]

Why do stories like this act like Facebook invented the like button? Vimeo did it first, digg and FriendFeed both had versions of it, KZbin had the star system. Doesn’t seem like it should’ve been so complicated for Facebook

[@jlkraus2]

who can we get to read this script? we do have that girl who can't say button FUCKING HIRE HER NOW

[@LostInForums]

Narrator's voice lost me about 20 seconds in

[@Ralphieboy]

This is why I don't "Like" anything on FB...just use (y) and it gives you the "like" icon

[@vegahimsa3057]

And you think that makes some meaningful difference? Comments are a stronger engagement signal than reaction buttons.

[@Ralphieboy]

I just don't ever use the like button.

[@Kj16V]

Gotta admit, this "filter bubble" issue definitely affects my generation (millenials). I hope that the filter bubble issue will be something that Gen Zs will be largely immune to, having grown up with social media. In the same way that Millennials (and more savvy Gen Xers) are largely immune to email/internet scams, but Boomers often get caught out by them

[@em1osmurf]

the Like Butt Unn. get a new presenter. Butt. Unn. riot!

[@robertoXCX]

Maybe one day KZbin will fix the dislike button on comments

[@michelnormandin8068]

I won't push that button.

[@KittySnicker]

The self-comparison is an important aspect to discuss. I often notice that some acquaintances of mine get way more likes than me and I’ve often wondered what’s wrong with me. It took some growth and introspection and I’m more self-confident now.

[@emanuel_soundtrack]

it means the algo share their content not yours. Nothing about your content. I compose a symphony and get 20 view. My exgf show the ass it gets 4.500

[@fawazmohsin2287]

Zuck was trying to make fb into what Twitter is today

[@c1osmo]

I was further disallusioned being told to hit the "like" at the end of this video. It was the usual like/subscribe/notify spiell at the end. It totally undermined the importance(?) of the video's content. Was it meant to be ironic?

[@geotechms]

I agree with your comment, and purposely did not give your comment a “like” for the same reason 😂

[@Channel60]

How many ads do you need on 1 video .... SHEESH!