The Watch Market TANKED, So Why Can't I Get A Rolex At MSRP?

[@IrishOister]

Back in the days all the steel sports were available at my AD in Geneva, and you could get a discount on a Submariner if you paid cash!! And nobody wanted those green Hulks... Only the Daytonas were hard to get.

[@Chief_5]

Same here I could’ve bought a Hulk at every AD in my area, no one bought them.

[@smiconsulting8434]

Agreed! I thought the Hulk was ugly and wasn’t even interested. The most popular back then was the two tone blue face sub.

[@HSVGEEK]

They couldn't move an Explorer white dial either. Those were instantly discounted.... Even looking at it from a distance it was met with a few thousand off.

[@HSVGEEK]

@@smiconsulting8434 yep... And the bluesy is still the best looking. If they discontinued that one it would have also gone nuts second hand. People want what they can't get and fall for the hype on something ugly.

[@WatchTradingAcademy]

Right. Pre discontinuation no one gave a shit about a hulk

[@lofihifi792]

Sold all my Rolex and will never support this brand again. Took my 100k and spread it out amongst brands that actually innovate and don’t treat their customers like garbage. Rolex’s strategy is short term thinking, the pendulum swing back to reality will be devastating for them.

[@survivalSC]

I never bought any Rolex or any watch as an investment. At best I knew I would always be able to sell it and I knew it would hold at least 1/2 the value most of the time if I did not want it anymore

[@ghgjftythnhcfghdty]

Rolex and their AD's have been treating customers with total contempt for several years now. If you're still buying Rolex you're volunteering to be their compliant little bit.ch while they laugh at you and empty your wallet. Turn your back on them.

[@epd1584]

Talked to 3 dealers and 2 of them act like they don't care at all, I am about over it. I have wanted a Rolex since I was 18 and am now 41 and in a place that I can make it happen. Its leaving a bad taste in my mouth real quick. Omega and Tudor make a DAMN fine watch and I get treated like royalty for buying one at a Reeds jeweler lol. If they like them so much they can keep them. This almost feels like one of those don't ever meet your hero stories because they will disappoint you.

[@PorscheCayenneS]

Well, as I couldn’t get a Sub, I’ve bought an SMP Diver (black dial) as a substitute. Guess what: Still wanted the Rolex. Sold the SMP after just a few months. It was a great watch nevertheless.

[@dannysimenauer5745]

EPD, I fully agree. Now that Rolex prices are coming down, it is better to by the Rolex you really want from the grey market without delay or any extraneous hassles from the ADs. Plus the grey market has a full selection of any Rolex. Some models are below retail now, and the hyped pieces are less expensive to buy from the grey market since you do not have to buy pieces that you never wanted.

[@tritonh5683]

@@odds-and-sods you never bound with your watch… you must be someone who care what other people say about your watch. And tired to telling people Omega is more accessible.

[@dannysimenauer5745]

@@odds-and-sods the best watch to get is the watch you really want to wear. Any time you settle for less, you will always think you compromised. So never compromise, life is too short!

[@300IQPUG]

i just bought a breitling chrono 44 new old stock, love it so much got a crazy deal

[@manuvns]

I am looking forward to buy s&p 500 instead

[@peterbeck-rasmussen8514]

WTF happened to people buying a watch they like and want to wear, regardless of being 5K down or 50K up !??? Imho people who buy watches only for investment purposes are responsible for the fact that real watch enthusiasts cannot buy the watch they have been dreaming of and saving up for, maybe for years !!

[@josevasquez1781]

Flippers ruin everything, all in need are about three Rollies in the collection and I'm done. I love and own a few brands.

[@timtim2949]

Good. A market should cater to the customers, not BS watch flippers that are too lazy to work a real job.

[@danielcleaveland3240]

Rolex has pissed off a generation of buyers, lots of other fine time pieces on the market and the market will correct itself. The 2 local AD's have a case full of watches.

[@IrishOister]

Best approach is to put your name down with the AD for the model you really want, remind them regularly, and be patient, even if it means waiting a couple of years. Buy another watch in the meantime... Tudor, Omega, etc..

[@WatchTradingAcademy]

Also correct

[@ckcleaning]

Nor just pay premium and buy what you really want. Buying other brands and jewelry to build a good relationship costs way more!!!

[@4EverHome]

True, I received mine in 5 months.

[@marcusaurelius6607]

Cheers from Singapore. Chinese come here and dump their watches at huge discounts just to get some liquidity. Cash is king these days and local resellers are flooded with rolexes at almost msrp prices. It's not unobtanium anymore and i would expect bad, bad news for reseller market in the west soon.

[@dannysimenauer5745]

Thanks for sharing what is really going on in the Far East watch markets.

[@GussyFlight]

Yep, travel to SIN frequently and at the Rolex boutique at T3, there is a 2022 Air King on display. The saleswoman has told me on several visits there are several available.

[@hzt7000]

Until I can buy a Rolex or any other brands in the shop, I am not supporting these artificially pumped up demand scheme. Not cool.

[@wayneguy6043]

There is no list unless you are the salespersons cardiologist…..😂

[@WatchTradingAcademy]

lol

[@agprime]

The idea of buying a watch as an "investment" and not for the joy of using it, keeping it and passing it on to your kids is just something I find crazy 😅😅😅

[@ytano5782]

It is interesting to note that there are no waiting lists in Germany, only lists of interested parties. Concessionaires sell a Rolex to customers with whom they have built up a personal relationship over the years, collectors and enthusiasts. Resellers have almost no chance here.

[@John_code]

We are actually there , unfortunately dealers want to downplay the crash . These Rolex watches can only stay inside those safes for so long and everyday their value goes down

[@jerrysanchez5453]

The reality is watch traders are trying to make this crash seem like it's not one." The prices are evening out and comeing back to earth so it's a good thing" not for the guy who lost $60k on and watch and still counting

[@WatchTradingAcademy]

I lost more than that on one watch last year. But I understand the game, so I made it back. No excuses. You win or you lose based on your own actions.

[@TopQ42863]

By Cartier screw Rolex they should be Ashamed of themselves for killing the luxury watch sales, they make 1 million units per year and why are they telling the consumer there are No watches available? Terrible sales tactic from a luxury brand name.

[@WatchTradingAcademy]

Because 10,000,000 people want the 1,000,000 watches that are available

[@drewztube1]

yeah terrible...it's worked out horribly for them. they can't sell a watch to save their lives! 😂

[@TopQ42863]

@@WatchTradingAcademy I expect that kind of tactic from Invicta not Rolex

[@prasad530]

@@TopQ42863 Then you have no understanding of luxury branding and the desire of the rare.

[@simonj5615]

The weird notion of buying a watch because you want to wear it.

[@operationxrp9316]

Good video! I’m actually looking into buying my 1st Rolex but it will be to keep to wear. 2 tone yellow gold date just with fluted bezel . I’m curious tho ‘would you consider that a winner or loser in the trading market? Also do you think it would hold its value long term.

[@biggiebeil5118]

Good content man! just come across your videos, always appreciate the reality about the current market!

[@popcornl8208]

You always make sense. ty for explaining the situation. Good video

[@oliverwex3246]

The biggest mistake for most peoples is, that they see this watches only from investment point of view… I have the passion and based on this I build up my relationship with my AD. He knows that I‘m not a flipper. He knows that I‘m looking at my watch and do not know the time… I just see the beauty.. and I‘ve got my desired pieces with a resonable waiting time below 6 month. It is not a Rolex policy overall, it is the decision of the local AD!

[@jacstoneu]

The best watch right now is the sprite it will be discontinued soon and price will spike

[@WatchTradingAcademy]

Would be cool if they made a righty version

[@drewztube1]

sure it isn't

[@vincentonorato3374]

Nice video. May I ask what watch u have on? Beautiful looking

[@WatchTradingAcademy]

Thank you. Richard Mille RM55 "Bubba Watson"

[@CH-jo7wf]

AD’s continue to sell them out the back door. End of story.

[@carlkim2577]

Good video. As for the Chinese market, it's just as likely that the Chinese will sell even more watches. They were inhibited by the lock down. The financial hit will motivate them to sell their luxury items. The psychology may have shifted from the go go times to more prudence. And once the used prices match MSRP, then that waitlist will thin out fast! Good! I'm buying to wear, not trade.

[@technom3598]

Billions of people vs 1 million watches

[@carlkim2577]

@@technom3598 the average salary of a Chinese worker is $300 per year. Most people live in rural villages with zero income.

[@technom3598]

@@carlkim2577 there are billions of people on the world. Mexico has low wages as well. However the net worth of Mexicans is higher than many Americans because Americans often have a negative net worth due to debt. Financing in Mexico is scarce.

[@carlkim2577]

@@technom3598 I was clearly referencing the Chinese market. But your understanding of the economy is sorry a bit naive. I'm an economist.

[@technom3598]

@@carlkim2577 that's ok. You can study the economy all you want 90% of you guys get it wrong. It's proven. I buy and sell luxury goods in this space with decades of experience. I actually participate in the economy. I don't just study what happened.

[@SilverBackELTorro]

This guy looks and speaks like he’s angry no one is buying his overprice stuff. 😂 😂😂

[@vidjoe8320]

I'm training to ensure my new Rolex looks great on my arm so from now on it's No sugar, less carbs... lots of vegetables and daily exercise.

[@RV_Chef_Life]

Rolex is to watches as DeBeers is to diamonds. Limit Supply and make 10x the profit. Welcome to the Snob club if you’re lucky enough to join it.

[@kaunas88]

So true.

[@chinkang3566]

I can wait.

[@survivalSC]

I remember buying my first sub Rolex at a casino jewelry store. Everything was in stock and I even got the casino to comp 5k of the price. The sun was SS with black dial and it was I think 7900 or maybe it was 8900 I can’t remember. It will be nice when I can get the casino to comp a Rolex again

[@drewztube1]

it was a replica my man

[@andyvankerkhove6902]

because the AD is selling only to his friends, the grey market flippers.... but wait a bit... it is just getting started.... In one year they will be happy to sell to you....at retail price

[@JCampbell91x]

Why?

[@tariqsabbah2621]

Tanked because Rolex is the new LV or Gucci. Get a real watch, everyone has a Rolex now.

[@webcityguymyclubb4032]

Time rolls on. What’s old will become new again. Smart ppl know how to wait.

[@webcityguymyclubb4032]

You want to be taken off “the potential flipper” list - ask the dealer for a discount.

[@panorama4526]

There are so many videos on youtube with „Rolex“ in the title. If you believe what people try to tell you, is entirely up to you…

[@BenDover-ed4rm]

It’s all staged its a gimmick ! Also Rolex is getting very stale now ! Yes they are a timeless classic but daily n weekly things change these days just cause it’s hot don’t means it will last forever !!! People are tired of the bullshit … the wheeler n dealer jewelry stores over charging on a watch … the money is drying up out there …illl pass on Rolex

[@jps3b]

Just bought a YG sub 126618LB from my grey. Paid 43K which would have been the same price if I bought it from my AD after tax and surcharge. I had a really good relationship with my AD but I live in an area where high earning people live so I’m still a small fish as my AD is concerned. They still have bare store with very little inventory. I would have rather bought my watch from my AD, but they didn’t have it. Lucky for me, I have a very reputable grey dealer close who I have done a lot of business with. Good luck everyone. I hope this recession doesn’t hurt us too much.

[@dannysimenauer5745]

JPS, I can relate with your experience. I am hearing that the ADs have the watches in their safe, and have decided to only sell to their whale customers. I cannot prove this myself, but several grey market dealers who are in the know have brought this point up. The Law of Unattended Consequences is that many of us no longer count the AD as a trusted source and do buy from reputable grey market dealers. In essence the grey market is becoming the watch dealer of choice. As well as have discovered many of the other fantastic brands besides Rolex.

[@Alex-MCMLXXVI]

After 18 months waiting and calling monthly for a black submarine without purchase history, I decided to go to the AD and I bought $3000 in jewelry for Valentine’s Day. Two weeks later, they called me for the watch…it must have been a coincidence!

[@jps3b]

@@dannysimenauer5745 Danny, it’s kinda sad. My AD wasn’t just a business relationship, we were friends. It started in 2017 when I bought my first high value piece (YG SkyDweller). At Basel 2018 Rolex released a piece I couldn’t live without (RG GMT) I told my AD who let me walk in and buy the 50 anniversary sea dweller. In May of 2018 I was in Cabo and happened into the Rolex AD there. Guess what, they had the RG GMT. I think I was the first one in North America with that piece but my AD back home wasn’t happy. Then I wanted a Smurf and a grey dealer in the area had it for 26K BNIB stickers and all. At the time, it was 13K below retail including tax. Times were much different. Again, my AD wasn’t happy, but still allowed me to buy the re release of the deep sea JC. Then things went crazy. Went through some tough times and sold everything but the Smurf. Made a lot of money on each watch but now I regret selling the watches and damaging my relationship with my AD. I was on track for a PP Nautilus since my Rolex AD sold Patek’s at their Beverly Hill location. Now those are completely untouchable unless you are ultra rich. I really played that whole thing wrong.

[@dannysimenauer5745]

Thank you for sharing your experience.

[@wayneguy6043]

I never do business with a guy who wears a white watch…..

[@LinhTran-gf5yv]

Why not

[@GeoffreyEduard]

I enjoyed the video. One statement though: we've probably trained 90 percent of the watch traders. Isn't that a bit bold?

[@sinjinadams2862]

Because it didn't tank it just corrected.

[@randyhinds2873]

what you think of the Rolex no date

[@ryanyu102]

I guess I'll wait for a year or 2 before getting that slate yachtmaster I've been dreaming of owning

[@WatchTradingAcademy]

That's a buyable piece from an AD with a little effort. Keep showing up, letting them know that's what you want and that you're local.

[@dannysimenauer5745]

Redpole, have you tried the grey market to see if your watch is selling below retail today?

[@crownauctions6008]

great information 👍

[@manuvns]

Joe did this 😂 ⌚️

[@ultimatedouchebag6760]

The normal guys and gay guys teamed up to shut down bud light.....we all should do the same with Rolex

[@SunRise-ul7ko]

Rolex collectors are now leaving the brand. They are fed up with the politics. The dead cat bounce is still to come.

[@doperdr]

a candle flame jitters before going off 😆

[@ripperx444]

I had them all flipped one into another for a few years and almost all under Msrp. This was before the insanity. I’ll never buy a Rolex again. They will tank harder.

[@TimothyKasch-fm7bn]

Actually they are not. Still the number one selling luxury watch by a mile

[@ripperx444]

@@TimothyKasch-fm7bn it’s alwyas been … there always more sheep than educated. You being one

[@IrishOister]

Once China is over the covid crisis the demand for Rolex is going to skyrocket again. Bitcoins are already on the rise again which is a first sign of overheating.

[@WatchTradingAcademy]

Correct

[@drewztube1]

yeah the covid crisis isn't the problem. china isn't going to get over the china crisis

[@markclayden7654]

Heads up... Rolex AD's know who the dealers are and they immediately put them on a waiting list. My local dealer, you can walk in and get what you want ordered. There is NO waiting list. Some models are easier to order than others, thats true, but the waiting list is a grey market dealer myth.

[@WatchTradingAcademy]

This is technically true. Some sales associates may have their own internal lists in their heads but there is no master list. Anything can be ordered, but Rolex never guarantees delivery at all.

[@Walem_B]

how you feel abt the new air king ???

[@WatchTradingAcademy]

Indifferent

[@YMPUB]

Don't sell dreams boy boy

[@WatchTradingAcademy]

I sell results

[@patienceisalpha]

I would be careful if people think a watch is a good place to park money. A watch is a non-productive item. It has no reason to keep up it's 'value'. No reason at all. And even less reason when 1M+ Rolexes are made each year and when at the same time the FED is raising rates. Talking about 'equity' in a watch is crazy. This has even less use than a bar of gold. Come one, get out of that mentality or you'll get crushed.

[@WatchTradingAcademy]

Ive made almost $10,000,000 in my lifetime on these "useless" watches, I'll stick with em. Thanks though for your baseless opinion.

[@patienceisalpha]

@@WatchTradingAcademy much insecurity.

[@ckcleaning]

I know more people with gold chains than gold bars, and it's the same with luxury watches. You're just behind... this guy flips em with 0 to maybe 50% margin, he's a hustler. Gold market is set globally, and not a symbol of success anymore since maybe a couple of decades ago.

[@anindyaganguly5243]

@@WatchTradingAcademy bro you are a seller; you make money on some you lose money on some. Your majority of consumers (watch enthusiasts) can't afford to buy more than two rolexes in their lifetime if they spend 30K plus on it. And the comment was not just for you, it was for general public. If I have spend 60k on watches and end up losing even 5 k on one, that's a loss. You may have made 10 or 100 Mil. You have angel investors to protect your business. You have reallocated your money into other investments too. For many, a watch is an investment. And educate them right. A watch is only an investment if you have disposable income of that value. Or else don't invest on a watch.

[@anindyaganguly5243]

@@ckcleaning He is a hustler. True.

[@bigtruckdebo]

🤜🏿⌚️🤛🏼

[@jw999]

Not worth it. Thanks.

[@11111mhmhmh]

What is up with people thinking all watches are an investment? 95% of watches are not investments and you should buy what you want to wear, you guys are small time investors. Us real estate investors laught you small timers trying to flip a watch for a few thousand LOL bottom line, get a watch that fitus your style and you want to wear, if it goes up in value then great, if not, who cares.

[@MalibuGlassMI]

This is a bizarrely arrogant and naive comment at the same time... There's more than one way to make a living and a good one... Not sure why you even posted this..? What are you trying to prove??

[@WatchTradingAcademy]

I never said all watches are investments. Most arent. Some have great arbitrage opportunity to flip for profit but wholesale/retail values never really changed in the boom or the crash. Some are excellent investments. My point is, if you want to be in the game, learn which is which and play safe.

[@YMPUB]

Man how are you going to have a watch channel and rock a fake RM brah

[@WatchTradingAcademy]

Nothing fake about it. Better research who you are talking to before you talk shit, moron.

[@MrTedflick]

I was one of the people who got the day date 40 for 22k new, 5711r for retail etc. I'll wait out this market until it comes back to reality

[@WatchTradingAcademy]

Nice

[@redcat9436]

Rolex watches are ugly.

[@AndreasNortham3906]

Get the superclones just bec you cant get the original ones. Rolex think theyre just too good for humans 😂

[@Adamas11]

TWMIFD 👉💀

[@gmshadowtraders]

Nice try boss. Even Rolex have been decimated by the crisis. It's even worse than 2008-09. You should be able to get that watch at half retail, or just don't bother.

[@John_code]

Well written!

[@WatchTradingAcademy]

"You should be able to get that watch at half retail," OK, then why can't you? Because the market is still strong. You should understand this if you're a "trader" of anything

[@drewztube1]

keep preaching the truth from behind the cereal bowl buddy!!