The Weird World of PlayStation Commercials - The Golden Bolt

[@TheGoldenBolt]

consume sponsored media about sponsored media

[@_CNT_]

Only if you create media telling me to consume it

[@BBWahoo]

Spyro goes to subway

[@PuffyBuffy]

Fun Fact about the “To Michael” commercial: Michael was actually a real person they were tributing named “Michael John Mamaril”. He was a PS3 fan who tragically passed away via cancer and so Sony with the support of Michael’s friend chose him as the person the characters would pay tribute towards, in fact a lot of the games represented in that commercial was actually some of Michael’s favorite games and favorite gaming characters, which just makes this commercial all the more bittersweet In fact not just that, in Borderlands 2, there was actually also a monologue by Claptrap paying respects to Michael as a sort of tie in to that commercial, you can actually look it up for yourself! And on top of that they also added him in as an NPC! And also side note fun fact: the director of the commercial went on to direct the 2021 Mortal Kombat Movie that was actually not bad! (At least in my opinion hehe)

[@safebox36]

I had heard that same story, but I don't know if there is any connection between the former Borderlands player turned NPC and the commercial Michael. At least, I can't find any information confirming it's the same person.

[@PuffyBuffy]

@@safebox36 ​ I remember an article talking about it years ago but likely it was buried deep within the internet sea or just got taken down for unknown reasons And also either way Michael’s frame in the commercial showing what he looks like and the NPC in borderlands 2 are the exact same, down to even the same nose shape (just the only real difference is that in borderlands 2 he has cool shades) but anyway it’s just a little piece of trivia with the commercial that’s just made me love it even more, even if it is very… sad.

[@PepsiCat321]

I can’t find any evidence of this connection. Also there was a contest going on for that commercial. They wanted a picture and your name. And my friend claimed to have won the contest. And I seen pictures of him and it looks just like the picture from the commercial. Maybe he lied and happens to look identical. But I do know for a fact that this was a contest you could enter and win

[@PuffyBuffy]

@@PepsiCat321 I already said earlier that I found that trivia in a website that nowadays has been most likely either deleted for unknown reasons or buried within the internet sea, but given how you said it was a contest, it does make a bit more sense in retrospect! as in likely they chose Michael as the winner for the commercial not because of luck or chance but rather because of that reason that made Sony skew the winner chance towards Michael Similar to how the goldenbolt won the PlayStation all star sweepstakes because he wrote a nice letter to the devs and so they made him the winner because of it! Either way I just wanted to get this out just for fun (again even though it’s… sad) and to show a layer to the commercial that’s the main reason why I love it to begin with! Sorry if I’m going on for too long with this hehe

[@srthinkdarauf2064]

My favorite commercial is the "for the players since 1995" a really nostalgic one

[@udemeebong3242]

The Michael ad is one of the greatest things to happen to the gaming industry.

[@christophercarrasco154]

I always wanted Butler in PSABR. Him using the Move to fight back.

[@Mickelock]

Well, I enjoy your content very much. Even with Ads

[@IceClimberr]

This content is better than the shit we get on channels with 10x the sub base

[@NewtonHamming]

It’s called disruptive advertising

[@desposyy]

Nah, the ps3s "come back" was entirely and inevitably down to people realising just how crap the 360 was over time......and yes to be fair the price coming down from fucking space

[@PieLordCollin]

While I don't think it ever aired on TV, the PlayStation 20th anniversary video of the two kids growing up around PlayStation has always been another fun one. I love commercials that just pay tribute to a company history, especially ones like PlayStation that has been a part of so many peoples lives. The Perfect Day commercial invokes the same feelings as the Michael ad as well.

[@Diphenhydra]

Gotta give a shoutout to the classic “hey there plumber boy” Crash commercial.

[@OrbitalDropper]

"Heyyy plumber boy, moustache man, your worst nightmare has arrived." "Real time, 3D, lush organic enviroments." Me: That is just running in a tube! Mario 64 has real 3D but still I like both. And also Tools Of Destruction commercial that had What a Wonderful World cover playing in the background.

[@Specter227]

I don't know if I should miss those early 2000s video game commercials or not. Some of them are painfully of-their-time, but stuff like Mental Wealth or The PS3 Baby sticks with you more than most of the recent marketing efforts.

[@Kana_chan_san]

Interestingly enough the PS3 crying baby ad was inspired by Croc: Legend of the Gobos and how that game drove me to tears as a child

[@ThisIsCSDX]

Looks like Caddy's gonna need a new video name if he ever does this topic himself.

[@BrothaKyo]

Funny enough, my favorite playstation commercials were the early PSP ones that introduced me to the song Take Me Out by Franz Ferdinand. Which wound up being one of my favorite bands of all time now.

[@BugsyFoga]

The Ratchet and Clank add were always some of my favorites.

[@JadedGirl752]

By the nine if you're going to travel, stay on the roads. It's the Daedra you see.

[@erikbihari3625]

What background music you're using? It sounds like a mix of Amy and Rouge's themes from S.A. 1/2 respectively! I'd be very interested to know it.

[@glukon69]

At first I thought this was a Caddicarus video lmao

[@saltycomet]

I love caddy. The Jesus video was GOLD

[@greenhowie]

"Iceberg" videos dropped off so now everyone's doing "World of" videos. sunrise, sunset

[@TheGoldenBolt]

A fun fact: Back in 2020 I had a few videos that initially used this sort of title structure, a little bit after Caddy! I found out afterwards he was using that style too, but more frequently. Titles are all fluid as time goes on, so I wanna say most of them changed - we've all gotta play the game after all. Thankfully Caddy's a buddy now too, so I don't have to worry about weird copycat drama (that almost happened once too when another creator and I happened to independently drop similar videos with close to the same thumbnail within a day of one another!).

[@saltycomet]

@@TheGoldenBolt id dream of a Collab!!!

[@saltycomet]

@@TheGoldenBolt that'd be so fun to watch

[@Medi4243]

One of my personal favorites is the Perfect Day ad for the PS4, a great song and it just gets me in the feels

[@luigiprofeta2295]

I'm surprised you didn't touch base on the crash bandicoot commercials with the dude in the Crash suit.

[@LFTNT_]

Loved the To Michael commercial, showing PlayStation icons, even Ratchet made an appearance.

[@DominoPivot]

Yep, that Michael trailer was truly amazing.

[@tipulsar85]

The PS3 Baby ads just felt like to me as if whoever was in charge of launch ads wanted to see if they could make the end of 2001: A Space odyssey while on as many drugs as possible.

[@roonkolos]

The To Michael ad still is easily one of the best video game ads ever Nothing can ever change my mind on that. Or at least it'll be a very long time before it is

[@bizarresilver]

The Michael story and ads are so damn touching and incredible

[@suntannedduck2388]

Something obscure makes more sense for 'it isn't safe Uncharted is a mainstream appealing IP then say Puppeteer LocoRoco for a McDonald's and but I mean the Ape Escape/Parappa 2 ones are pretty cool with the Apes eating the burgers, but something like those being safe' but whatever. Portable nuts context or not of being particular makes no sense for literal acorns snap off trees. So even if aiming for the context it actually does figuratively I'd you think in the sense of a console that's a handheld it makes no sense. No one goes 'oh yeah apples stuck to trees, I can now play my apple wherever I go now it's off the branch'..... At least something more relevant to me it just seems like 'product at end, weird ad that isn't memorable just weird and shock value'. I Mena most songs have forgettable lyrics so the words and jingles and such are to me at least too but music samples it varies and artstyle also. Some companies need to think outside the box not 'point to this type of person, have an animal and art in a certain way with dialogue so particularly off topic but here is our product you like product' like is this Hot coffee mod marketing to just say random stuff and be controversial level of dumb marketing I mean some of us customers are smarter than the advertising companies being just crazy in a room going 'we need to think big' and we're just going so they create dumb ad ideas all day, don't know the audience, are supposed to attract an average audience whether stereotypes or whatever corners to get people interested why not just show the games in particular ways that aren't dumb and say only on PlayStation that would make sense or sell it for the media playback if the PSP before smartphones or the camera attachment for EyePet or something. I think many US ads are just ridiculous even with my own AU ads making no sense for just regular things as it is. The Kevin Butler ads are more surprising then I thought when I went to check them myself months ago as I'd never seen them. Vita ads in Japan are quite interesting (never seen any western Vita ads because I can't find them and probably glad I haven't as they seem pretty terrible. The PSP portable nut, the and the Ratchet PSP ad of clusterbonbs, Pocket Station egg. PS1 is a grey area I've never seen or understood the SAPs ads ever, the WipEout ads are weird, PS2 with PS9 or the women that talks with the weird eyes and the other David Lynch ads are strange. PS3 with the baby doll/colour and so on was pretty bad but the Michael, Perfect Day and early it does everything ones were pretty good. I think when real businesses are in a game it's just annoying. I am not surprised that political mentions were in Burnout paradise in the US I mean, sigh. If the dates lined up sure but still. Food ones I can take I guess, some of it's a racing game sure they are made up of licenses anyways. But I mean I don't think Subway is the right time for Nate to get during a chase but ok sure. XD

[@KennyFrierson]

Not gonna lie paying people to spray graffiti ads is kinda sick

[@shakkedgolan7954]

Is it true that the Kevin Butler actor was fired for appearing in a Nintendo commercial?

[@dying_souls]

i think I heard that before but I have no idea if it’s true or not

[@TheGoldenBolt]

It wasn't that the actor was fired; Sony moved to a different ad agency at some point around 2012-2013, and Butler's actor Jerry Lambert happened to appear in an ad run for Bridgestone tires. (It was either a whole run or it was just one, I honestly don't recall.) One of them advertised giving away a free Wii, which broke Lambert's non-compete indicating that he couldn't appear in commercials for competing game systems. There was some gray area, since this wasn't _for_ Nintendo, but they just went ahead and did a new cut that didn't have Lambert, and all was fine after that as far as I know.

[@MegapiemanPHD]

Its a nut, you can play, outside.

[@LostSoulSilver]

15:05 THIS is what Playstation All Stars should have been like! Look at all these Playstation stars!!!! Together!!!!!!!

[@KaminoKatie]

SuperBot did all that they could and it was the studios who were either completely unreasonable or insane (Not to mention the hilariously bad timing)

[@geekytronicxz7777]

the title sounds like an caddicarus video

[@saltycomet]

I love caddy

[@IfOUGHTpIRANHAz]

Prince of Persia had some good PS2 commercials.

[@vergil1996]

I'm sorry but that intro ITS SO GOOD,Especially for The Ratchet and Clank videos it makes me feel like I'm at a party 😂🥳

[@novelezra]

Once Double Life by Sony came out; that was when it was over Nintendo in the generation. Nintendo went too young, Sega didn't change and Playstation said "there are 20 to 30 year olds who will play our games" and they were right. The mood shifted and gaming was changed forever.

[@hwanniggles187]

Thats when it was over for Nintendo period. Sony destroyed the market up until Microsoft finally got an edge with the 360 and the Wii had a big boom which didnt last long

[@AgentCocopuff]

hell yeah keep the videos coming man!

[@TheOneNamedMrLife]

I always had a soft spot for "The King" ad during the PS4 era. It had that same level of production value and fanservice as the "Michael" complete with promoting games that wouldn't be out for a good two years like God of War and Spider-Man

[@TheNerdstalgicPodcast]

The late 90s and early 2000s where an odd time! 😮

[@MargaritoTrevino]

I've never seen a ps4 or ps5 commercial do they still make commercials?

[@SpiderKnife1]

You have been on a great roll with your unique, niche videos, Kevin. I don't comment enough but they have been a delight!

[@CSNazo]

As an Ohioan, yes we do know what we did. Also I'm not sure if it counts as a commercial but I really like the "Japanese Guy" Namco Playstation ad. Bitchin.

[@scoople6]

Oh man the Michael comercial... I forgot about that but I remember as a kid realizing that a PS3 ad had no right being that hype.

[@michaelmartin7425]

I'm surprised you didn't bring up the Crash Bandicoot commercials, especially the Pizza Hut ones. Those are some of the most iconic. Other than that I really like the "anti Spyro activist" for Spyro one. Anyway, nice job and have a great day.

[@TheGoldenBolt]

For the life of me I can't tell you why, the Crash commercials are this weird memory-hole in my brain - I always forget they exist and there's no good reason why it doesn't stay lodged in my memory, whoops.

[@michaelmartin7425]

@@TheGoldenBolt yeah I get that. I'm biased because crash 2 was the first game I owned so I became a little obsessed. Where as I don't remember any media for the more adult PlayStation games like FF, MGS, Splinter Cell

[@KaminoKatie]

@@TheGoldenBolt You could always do a part two of weird PlayStation commercials

[@willem6605]

"And we all serve one master, one king...and his name is GABE NEWELL!!!" Was legitimately kind of expecting that lol

[@Justmyhandle]

Kevin Butler was great, but he's no Segata Sanshiro! NOBODY could hype up any game system (successful or not) like him.

[@SuperDanMan11100]

Anyone else notice that Vincent Brooks shirt that Kevin was wearing? No? Just me then?

[@darthharbinger1183]

I bought alot of subway drinks at that time

[@Kytetiger]

I remember a commercial where 2 guys are shouting at each other, the 1st one saying circle, the second one saying square, then suddently à 3rd one cut one of the guys in half and says 'triangle' I dont seem to find it on yt or internet.

[@tristantinethegreat]

It's a shame I missed the Kevin Butler stuff. Happened during an era where I wasn't often allowed to watch TV. Need my own version of the Michael ad smh. Edit: I really like the Jak II ads. They were similar to the Ratchet & Clank commercials, but it had ordinary people touring Haven City. Usually it would end with people getting killed by Metal Heads, Krimzon Guards, etc.

[@nathanforester5993]

David Lynch is often credited for 'I am the Wolfman' .

[@teh1archon]

My most fav commercial is "life too short you only live once" but that's X360 commercial so it doesn't count. The last one in this video is second place for me.

[@AidanDrotzur-uz5sz]

The S.A.P.S. commercials were a very clear copy of segas famous H.A.G. commercial from years earlier

[@matthewsimmons9277]

The blond rockstar wig is reference to Laurence in RaC 3 it’s even the same guitar.

[@thatsruffdog]

Nice shirt. 🐑

[@mandalorianhunter1]

I grew up with Playstation commercials, I grew up with the Crash ones and Ratchet & Clank. Ugh I miss the 90s. Yeah the PS3 commercials Ummmm some were weird and other ones are interesting.

[@Endgame_01]

The Kevin Butler Uncharted ad convinced me to buy Uncharted

[@aleblasco39]

Well, here at Spain we got a weird PS1 ad in the levels that is the "Riqueza mental" ad, look it up it's super weird and iconic at the same time

[@StarCaliburn]

0:59 Talking about Ratchet & Clank again?! smh

[@dariosanchez7699]

Odd wasn't there a previous video about this?

[@tvirus9369]

I still have my uncharted 3 subway cup!

[@RexWort]

I miss those type of ads I brought attention either it's good or bad 😅

[@Gamingwithahandicap]

Is the Tak and the Power of Juju trilogy video soon?

[@saltycomet]

That would be really nostalgic and interesting

[@Gamingwithahandicap]

@@saltycomet he’s supposed to do them! He did a mystery KZbin post on upcoming videos last much and the Tak trilogy was the third and final video in there! THQNordic announced a Tak trilogy remake in 2018 and I’ve been doing everything I can to make it happen! Tak deserves a remake more than any other game because Tak had amazing gameplay stories music characters writing and voice acting and personality and heart! Can’t wait for bolt’s retrospective on the amazing Tak and the Power of Juju trilogy! :)

[@umig940]

Did I hear inFamous 2 music?

[@kevinzuniga1929]

I think this is the first time I’ve seen your face on this channel

[@slimcognito5327]

Hmmmm dont know bout that shirt man...

[@aortaplatinum]

... they returned the goat?

[@jocelynzofia]

The Vincent Brooks tee ♡ >>>>>>

[@CHECKthisvid]

We Are All Michael.

[@saltycomet]

Oooh this will be good

[@oscarbautista6840]

I was almost expecting the "This is Living" PS3 launch campaign, still one of the weirdest ever done and the baby commercial exists!

[@dictatorofthecheese]

I loved this! Are there any plans to do it for Xbox commercials? I know xbox had some pretty wild commercials as well.

[@thisisasupersayin376]

3:36 "It's a meme, Batman"

[@elbarto6668]

Nice

[@joshthehammerheadshark7350]

10:22

[@arkdetective]

The one that David lynch directed was the one with the dude with a duck head telling the main guy in the commercial "welcome to the next level." That was a fun one.

[@Perfectix]

wait...didnt you already do this or is it a reupload

[@TheGoldenBolt]

There was an older version that recently got claimed and blocked (and due to some sponsor obligation/agreement stuff that had to change/be fixed, I couldn't just leave it down). Rather than just reupload it 1:1 minus changing the part that got the video blocked, I redid some of the voiceover, background music, clips, etc. I wouldn't have felt right having to reupload without doing enough work to make me feel like I was making a whole new video that'd fit in with my current style - sorta like how I added 25ish mins of new content to the Sly series retrospective earlier this year, rather than just making a lazy compilation and calling it a day!

[@artiomdavidov9452]

But Sony is right people in the us got angry the only ones that have problems with their history it's not like other countries had slavery they had but you're the only ones that cannot go and understand that that was a point in your history and that you need to not forget about it but also not over correct because the cool lead to the same thing but with different justification

[@thomaskuzma4360]

We need a kratos styled comeback for Kevin Butler!

[@Genny_SSB]

You have a cool voice

[@SirAsdf]

Sony really had no idea how to market their consoles for close to a decade huh? Like it wasn't until those Kevin commercials that we finally got actual game play out of them.

[@agentclank8183]

2:10 No, no, he’s gotta point.

[@luxzien]

🦖

[@buttzilla6958]

The PS4’s perfect day commercial will forever be my favorite gaming commercial ever it’s so much fun

[@erikbihari3625]

What the heck we're they thinking?

[@Kenjitsuka]

This was a re run I didn't mind rewatching ;-)

[@pickleeggs3340]

mobile gamers are real gamers then😝😝

[@killingtimeonline]

I think my favourite PS3 ad was their tie in with Robot Chicken where some aliens try to steal a kid's PS3 so he murders them with a bat. I'm sure there was also a "be on Robot Chicken" competition in there too, I think they asked people to make PS3 ads for the chance to win? I'm sure they also used Robot Chicken to advertise PlayStation All Stars too

[@apenneukende]

I mean, racism in the US and racism in the Netherlands are not the same thing. For one: the Dutch don’t send their police out to hunt down black people. So yeah, maybe step down on that one, America!

[@stabbingfriends]

a sponsored video of just ads, this is so incredibly youtube it hurts.

[@TheGoldenBolt]

wait until you see my live reaction video of this on my blue chew-sponsored podcast, the weather's nice up here at the top