The Worst Rebrand of 2024

[@drzero7]

When I saw this ad, I thought it was like a fashion brand of a new clothing line. So when I found out it was an ad for Jaguar Cars I was like, "HUH?!"

[@florkyman5422]

It's just modern day advertising. Where they try to target and new consumer to the detriment of the current one.

[@riakriak7270]

This isn't just a "modern advertising" thing. Bands do this all the time, where they change their music towards generic pop songs to chase a new audience, and isolate themselves from their old one.

[@rahmedx2]

Jaguar should have a real jaguar devour the ad and then strike the old logo pose

[@xxJDCxx510]

This is actually a fire idea

[@starcola157]

Get this man a job on the marketing team

[@TheManWhoIsNamedDave]

@@starcola157n😊

[@govinddas7876]

Someone hire this mf quick

[@ivankremenetskiy6753]

Dude u are on to something

[@kirkshanghai]

"It's an interesting marketing campaign, but how exactly will it sell us cars?" "....Cars?..."

[@cIoudbank]

i honestly feel bad, i work at an auto shop and the building next to us is an auto shop that specializes in jaguars, they love it, theyre all old guys with that same vintage style, the new marketing has made them all depressed and apathetic to the brand now

[@joelcoll4034]

Lmao

[@THE_MOONMAN]

Yeah, they totally flipped on their target demographic. Its crazy. They should've jjst been more competitive with their actual product...

[@timothytim1053]

Faguar

[@Ktmfan450]

​@@timothytim1053 HOLEEEE SHHHEEEEIT!

[@jasondisney]

I'm going to be honest, when me and my friend saw this clip with pink background and that absolutely breathtaking font; we legit thought it was an ad for a sex toy company 😂

[@Daniel-om4ce]

that was my first thought too. either that or a corn company logo

[@Bagel920]

Atrioc marketing genius: turn Jaguar into the worlds first Centrist Car Company

[@DNeonLamp]

Nah Jeep ran a Super Bowl ad literally about centrism featuring a place right in the middle of the US. Jaguar so late to the party even Big As fix isnt the first.

[@testacals]

If you think about it, all companies are centrist. They don't care as long as you buy the car.

[@daniloacc92]

The rebrand is aimed exclusively to Lil Nas X, bold move ngl

[@kevfartt]

I honestly don’t even think it appeals to them 💀

[@hanthonyc]

I'm with kev fart on this one, not enough ass or buckles

[@ScadrianGhostblood]

I don't believe that the people behind those decisions even know they are suppose to be selling cars.

[@Veilure]

It’s so interesting how sometimes you can tell Big A used to be a marketer at a large tech company LOL, the idea at 2:25 was peak

[@fireflyredux3373]

Jaguar has always vibed Jeremy Clarkson-isk to me, going from that to full on post-modern avant garde hit me with whiplash when I first viewed that ad at 3AM. Dunno what the exact plan was, but if it was to get us talking about Jaguar again, I suppose it worked.

[@maxsmith4234]

Fun fact, jaguar use to be called SS, they changed the name because of the nazi SS... But, for awhile, my grandpa owned three SS cars, a moterbike, and a modern jaguar. It added up to prob. over half a million in vehicles

[@maxsmith4234]

also it left him basically broke so he needed to sell em

[@brwlers]

its like jaguar forgot who they've been selling cars to for the last 60 years i am just baffled at their goal with this

[@fordakacar]

Brother use your brain a little. They're trying this rebrand because the people they've been selling to for 60 years are dead or dying. Still a shit rebrand though

[@Krugster]

Jaguar has been bleeding money because their target audience, old rich white men, don't buy their cars anymore, so they decided for a total rebrand

[@brwlers]

@@fordakacar if that is your scope of their market then you really aren't in the scene man

[@brwlers]

@@Krugster i know why they are doing a rebrand, what i am getting at is that they should not start catering to an audience they have no chance of getting.

[@Benisuber1]

@@fordakacar ​@Krugster I love when people are this confidently incorrect. You're just saying their target audience is narrow because you know they've had stark decline in sales. Plenty of other luxury/prestige car brands are doing just fine with the same target demographic.

[@1Heirborn]

That ad would be fire for high end vapes

[@Beesman88]

If they make a car with that logo, the only thing peoople will think when they see one is "why did that person put that on a fake jaguar instead of the logo"

[@ethanenright1070]

2:50 "this is nearly impossible" had me dying

[@Zwanzig92]

A few thought on this: 1. People complaining that we’re losing a British icon forget that Tata owns Jaguar. 2. I legitimately can’t tell if they’re gonna be like “haha, we pranked you! Actually we’re not changing anything”. 3. I’d love to see how sales are impacted in a year’s time. This whole redesign is bonkers. Who would want to be seen in a Jaguar now after this redesign?

[@Krugster]

Jaguar was bleeding money so they decided for a total rebrand, and I mean have you seen Balenciaga and other luxury goods ads? People still wear them and pay hundreds of thousands for them, prolly same will happen with jaguar

[@Daniel-om4ce]

@@Krugster Fashion brands and car companies are not the same, that’s why you don’t see Porsche or Ferrari advertising like this.

[@ashb7]

Yeah Tata owns Jaguar, but they've done so since 2008. They haven't interfered till now with the classic Bri'ish feel of the brand cause the cars were selling; hell Tata did a far better job than Ford ever did with Jaguar since Ford never managed to turn a profit with the company for the 18 years they owned it. But Big A is totally right in that the plummeting sales is the cause for this rebrand though. In 2023 Jaguar also announced they were gonna move towards becoming an all-electric brand by 2025, afaik they don't produce a single non-electric car now. The British icon would be lost either way. I guess they figured the old messaging simply doesn't make sense for this new Jaguar, which I don't know if I agree with. But I can begin to understand the decision, and they can always switch back if this strategy doesn't land.

[@DNeonLamp]

@@Daniel-om4ce Have you seen Mercedes-Benz ads? Sure, they actually have the car in them but otherwise they're really not that different regarding selling them as 'fashion'.

[@ethandanskin2993]

Its crazy cause just a few years ago Jaguar had that superbowl commercial that basically did everything right. How in the world did they pivot this hard

[@ashb7]

Probably cause that awesome superbowl commercial sadly did jack shit to move the sales needle

[@icedog731]

They nailed it with the villains ad they did a few years back. No idea why they would go away from that

[@gunmanbob]

Last time I was this early car ads had cars in them

[@LuxuriantCarrot]

Car ads never had cars in them, it was always like Trees... hiking... camping... success.. love... business... The brand new Ford F-150

[@BarginsGalore]

@@LuxuriantCarrotevery car ad is a big car driving through some snowy hill with no sign of civilization at all

[@antman7673]

@@LuxuriantCarrot You are just to young to remember…

[@goof_tv7829]

6:10 hawk tuah that thing atroic

[@beers-z2031]

I used to do digital advertising for jaguar and Land Rover dealerships and heard about the rebranding coming about a year ago. At the time they said that they are trying to push to compete more against porche and to try and be too end luxury/sport and go for almost all electric. They really need to upgrade the F-type and make an ad around that in my opinion

[@tomatoesofdoom]

So essentially you're part of the reason they suck now

[@MateusChristopher]

Enlightened centrist car rebrand is funny

[@zachcake6231]

Imagine having a word and super recognizable mascot on your logo and when deciding rebrand you chose to keep the wrong thing. 50/50 shot they got it right.

[@ashb7]

Elon criticizing the move is super ironic for this reason lol, even if he's right. Twitter had an incredibly recognisable animal logo too before Elon happened. At least Jaguar didn't change their name to 'Y' or 'Z' as well lmao

[@Casp33]

It’s nice hearing Atrioc and Lud talking 9:07

[@Moxyze]

Huh?

[@Orangeutan.]

Aaaaannnd its all over the carpet

[@ghersidoci6519]

Car company with declining sales changes logo and doesnt show cars in their ad They had the option to change their mind in the whole process from idea to execution and posting it and still let it happen lol

[@Pyxyty]

I think the worst rebrand of 2024 was when Big A Clips turned into Big A. We want the Clips back 😡

[@greenlittlecreature847]

I actually enjoy the change. I like having frequent long form clips on this channel, then more high effort and planned content on the main channel. It would be cool though if they made a 3rd channel for people that want clips though

[@lalamike25]

Ædish tryna overtake the main channel and get 40% of that bigger pie

[@jumpbc]

I go to Great Clips for a haircut. Going to "Great" would just make me feel stupid

[@Pyxyty]

@@greenlittlecreature847 Imma keep it a buck with ya mate because I feel like you took my comment wirh sincerity: I feel pretty much the same way, it was just a joke because I noticed I was early to the video and wanted to comment something quick lol.

[@kennethxu1789]

Bro it’s literally just like 5 clips combined into one most of the time

[@TheGreat_Kramer1]

I am convinced that they are rage-baiting people.

[@DNeonLamp]

Jaguar rebranding like they're an iPhone knock off is certainly a choice.

[@lorenrb80]

Damn smart ad strategy he just gave Jaguar for free

[@Nonigon_9]

Not a single atrioc viewer can get a jaguar

[@charlieb8735]

This Jaguar thing feels like a real life version of when Pearl started running the Kristy Krab.

[@Music-hl1hi]

NO ACTUALLY LMAO

[@wmcphail]

Atrioc's idea to salvage is actually genius

[@Gottenfob]

I genuinely thought the Jaguar rebrand was like an April fools joke or something like a parody where there was a company with the same name that would sell you jaguars.

[@fiel81]

The new design looks like something that Ubisoft would come up with

[@Savings_and_Grift_Plan]

6:48 Counterpoint: the original 2016 campaign of Donald Trump. Dude pretty much ran off free media

[@franktavarez6765]

Jaguar reps on the Atrioc stream like "WRITE THAT DOWN WRITE THAT DOWN"

[@DJ-wl5qo]

“Uhm ackshually, cars pollute sweaty. You need to do your research.”

[@rockyino99]

thats the type of ad you see played in the capital city of the hunger games

[@totallyjerd1751]

Rebranding is the dumbest idea. You often get a CMO come into a dying company, and think "I'm gonna turn this all arpund" and then they pull a stunt like this claiming its a "fresh new look". All it ends up doing is hurting brand image, so the exact opposite of what they hope lol.

[@tastefulmemer4082]

I don’t watch ads and I’m proud of that. I havnt watched an ad for anything in 6 years. I bought KZbin premium and I only use one subscription service at a time cancel it if it doesn’t have what I want and then get the other one that has what I want to watch That being said I’m a frugal person. I have always however been a middle class young individual who wanted a jaguar my whole life especially the older ones. With that ad however it single handedly made me never want to buy a jaguar ever. All I ever wanted was a pretty cool classy car and the jaguar brand was exactly what I wanted. Seeing that ad on this channel flat out made me never want to buy a jaguar ever in my life

[@misfitxo]

Jesus that has to be one of the worst ads ever, not even only design and idea wise - they just missed the entire point. It’s like they weren’t told what the product is

[@degz1s]

In my Jaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaag

[@personalra]

If jaguar collabed with the minecraft movie everyone would buy their cars fr

[@StevenAcunaBG05]

3:30 holly shit you were cooking there

[@newdaysamepains]

Im optimistic. they might really do something crazy

[@Android480]

It’s so funny because it’s the exact opposite of what people want in their brand. They went from James Bond to Uber driver

[@bobbyphilip3164]

I have a family friend working for this company in the logistics business. He is super worried about losing his job. He also lives in China so there isn't much hope for him.

[@Greatbabyred]

When I see groups of people wearing extravagant makeup and monocolored clothing, looking around at the landscape of slightly-pink mars, I get an irresistable urge to purchase luxury vehicles. I sure hope this video doesn't contain any of that haha

[@isaiahsabo4728]

The average wealthy British mind could never comprehend that ad, it'd put them in a coma.

[@owencmyk]

I had seen this ad multiple times before I realized it was the car brand Jaguar and not some weird fashion brand

[@kevfartt]

If Jaguar doubles back and releases a V8 manual super sedan it was all worth it. But they won’t do that 😂

[@chanceroberson7517]

My life turned around the moment I heard the sprite cranberry ad

[@hanthonyc]

I don't know how to describe it, but the Jaguar ad is the real-life version of that Corporate Memphis google shape people style

[@Chlovesss]

they say dont copy anyone but the font is used by 100000 other companies

[@fujinshu]

These buzzwords REEK of desperate Asian businessmen vibes.

[@benjaminfreitag9231]

Only wincon I see for Jaguar other than what Atrioc said is if they make a new jaguar car and its got a whole otherworldly alien spaceship vibe with many innovations.

[@suddens]

As a car guy who owns bmws and Porsches, what jaguar needs to do is not make a bullshit unreliable piece of shit car. Not change their logo.

[@kamilwezka]

The Jaguar has been bleeding for years; if you play this commercial soundtrack slowly in reverse, you will hear some voodoo chants. This is a radical last attempt to revive the beast.

[@antman7673]

That type of letters for the new jaguar logo could sell me some joghurt.

[@shadowthief19]

this is the equivalent of the twitter rebrand

[@a_dubs_]

How much do you think they paid the consultants for this?

[@TinkerRaw]

Paused a very interesting lecture as soon as i saw this posted. realizing how much i wait to see these every day, and I appreciate all the work by those behind them.

[@apollo8447]

That's a good add, for a fucking clothing company. Like a weird new age clothing company could have used that add to market their strange styles, yet jaguar took it to not sell their cars

[@__lifeline__]

When I saw the thumbnail I legit thought it was some beauty product that coincidentally had the same name

[@TheRoCkHaRdOrDiE]

the cool british guy youre thinking of is patrick stewart, throw him in a jaguar w a pair of sunglasses and a hot cup of yorkshire gold and you got yourself some jaguar sales

[@TGBlvdx]

Porsche x Aime Leon Dore commercial is amazing

[@rawtale97]

They where completly out of sight and out of mind, I think it was genius, I now know about some Jaguar cars i had no idea existed, . they got the car editor game feeling like NFS most wanted, shits fire.

[@winchestermonroe5694]

I mean we’re all talking about Jaguar now…

[@sakaraist]

A buddy has a jaguar f-type and it's been phenomenal, however I can understsand why they aren't selling worth shit. Most of their models sit in a weird price limbo between luxury vehicles and daily drivers for wealth people. They aren't impressive enough to advertise to the ultra wealthy, and they're too expensive for the demographic that just want a fancy daily driver, with the added benefit of having nearly nothing that sets them apart.

[@pleepler]

Jaguar doesn't want to moon sales. Their rebrand is trying to shift from mass luxury to exclusive luxury. From BMW competitor towards a cheaper Bentley. Lower volumes, higher exclusivity and profit margins And they don't have cars yet. Their target is to launch a concept car soon, with a production luxury electric GT next year to start selling in 2026 A car brand that stopped all production and will not sell a single car for a year

[@SharpPlays]

What companies should be doing is taking the AI video they create, and having humans go over it and correct errors, fix editing style, etc. (I'm completely AGAINST companies using AI to replace workers but it's just what's gonna happen. Look at the industrial revolution. . . You can avoid it for a little bit but eventually the cost-benefit becomes way too great not to partake as a large corporation)

[@DNeonLamp]

I'm absolutely certain that's what happened here, no way the AI didn't mess up the Coke logo even once from all those angles through all those frames. And it's also why the AI jittering was so subtle.

[@SharpPlays]

@@DNeonLamp you could be right. Ai also might be developing faster for private companies then the public can access as well?

[@shade3121]

I wish the rock would do this kind of mobile ad 8:28

[@ಠ_ಠ-ಶ7ಠ1ಛ]

I’m currently in the hospital after having surgery on my back, thank you atrioc for helping me cope with your videos

[@parkerhuffman7436]

I still think that the villain ad was one of my favorite car ads

[@irecordwithaphone1856]

Antony Starr is such a good actor too that's what makes it so funny

[@Zachstahh]

This is like when Ninja changed his logo to Ninjoi

[@Halloumillalalloumiallaa]

This may come across as revolutionary thinking to the upper echelon within Jaguar but maybe they should make good cars.

[@jorgehaswag7294]

Changing the brand like this is so dumb for a luxury brand, the new logo doesn’t feel luxury at all

[@sefyboy7183]

The last war game is unbelievably addictive. It uses every trick in the psychology/gambling playbook to make you spend money.

[@RobSomeone]

This can't be real. Jaguar thought they couldn't throw away their reputation fast enough.

[@diametheuslambda]

Jaguar's biggest client is probably Waymo. Maybe our AI overlord responds to this ad best. I'm guessing it recognises the rock as car-shaped, the people as customers sitting inside, but can't classify the Jaguar shape and crashes.

[@AlthosWTF]

Literally talking about Jaguar earlier today at work. They tried to get fancy with how to say their name.

[@3_character_minimum]

I am British, my parents had a jag. I want a jaaaagggg... But the ad and rebrand is indefensible. Heads must roll. Thier sales problems aren't so much marketing.

[@hebikotei9578]

I thought this was one of those AI generated "jaguar ad balenciaga" videos. Imagine my shock when I found out it was real.

[@SteveCollins527]

Lol there's no car in the ad

[@heart0511]

it looks like a clothing brand logo lol. they def hired a clothing store marketing director

[@ata.cordarrelle]

jag are a marque first but also a fashion brand. my guess is they're pivoting to become more of a glasses company than a car manufacturer and see where that takes them.

[@itsTomate]

1:45 where’s the Kia Soul..

[@happyfuntime36]

I thought the new logo was for a perfume

[@VF0312]

Honestly it looks like its an ad for clothes. But I remembered jaguar is a car company 😂 Its so funny

[@todhold2673]

Serious question: Has anyone ever been watching TV, saw a car ad for a car and thought, "I'm going to go buy that car."?

[@hvnterly8388]

It is, unfortunately, more about a kind of psychological warfare of getting the brand and brand image into your brain. You know what McDonald’s, Google, and Amazon are as companies, they’re household names. Brands want to be household names, they want you know who they’re marketing to, Jaguar for example probably wants to be regarded as a luxury car company, so when you think of them you don’t put them on the same mental tier as Nissan or Kia. That is what marketing is all about. Ads that want direct consumer purchases are more on social media like TikTok for small purchases you don’t think twice about. URGENT SALE ENDING IN 20 MINUTES, NORMALLY $20 BUT ITS $2 RIGHT NOW GOGOGO. Or those take a silly quiz and then pay us 99 cent for the result. Brand and brand image don’t matter for those

[@petersansgaming8783]

That's not the point of ads.

[@bonoshii]

a semester of a marketing course would save you

[@Skylark0000]

Real Atrioc viewers know ads are to implant in your brain for when you do need the product so that you’ll consider them an option.

[@ashb7]

No, but people who are already in the market for a new car will often think, "hey, what's that new model I've been seeing ads for for the past couple weeks?" They might not buy that model at the end, but the ad at least might cause them to check it out. Marketing doesn't really exist to convince you to buy a product that you don't want; usually the primary purpose (especially for big brands) is awareness - to ensure that that specific brand is the first thing you think of WHEN you decide to buy that product.

[@AristophMarloque]

Not gonna lie, that no-cam, no-mic grind stream for Plat was unironically hype as hell.

[@Plu7ology]

Ok but is it really the worst rebrand? the last couple days everyone on LI is talking about the jaguar rebrand hating on it i honestly forgot about the company before yesterday

[@lunasperidot8760]

I'm pretty sure the Jaguar ad is supposed to be like a prelude. There's gonna be another one with the actual car in it so IDK. I don't really know anything about the brand so

[@tactrix1h]

Maybe Jaguar's new model is a rock.

[@crimsoneclipse0618]

Isn't this the same Jaguar that did the British Villain ad? What happened to that Jaguar?

[@RusticRonnie]

Who is this person who doesn’t know jaguar? Well… soon to be most people i guess

[@3_character_minimum]

This would of been an outstanding April fools.

[@sebastianramirez5781]

I personally found the jaguar ad to be really good tbh, obviously it's fucking stupid, but such an insane new number of people are talking about jaguar and that wouldn't have happened if it was just a good ad, there does exist bad publicity but I think this is like good bad publicity ironically because no cars were shown at all, you don't really make an association with the car being bad in my mind, you just think "wow shit ad" and move on with your day and now you have it like in your mind that jaguar exists and makes cars.

[@cadarson]

How about rats shitting in their burgers BUT the BigMac combo is now $1,99?

[@DopaminedotSeek3rcolonthree]

I love how Jaguar execs were like "Our luxury car sales are plummeting. How do we turn this around?" and instead of recognizing that there simply isn't as much demand for luxury cars in a world where most people are deciding whether they want to pay the bills or eat this month, they go "Pretentious and hideous rebrand?" and went full send.

[@ArgzeroYT]

Its so funny to me that people compare a vanilla drink like pepsi to a lime drink like coke. They aren't better than each other. They're just totally different.