The worst things people get wrong about Branding

Let’s break down 7 things most people get wrong about branding so you can avoid any potential pitfalls…
1 - Hard to remember and spell - something short, sweet, unique, memorable, available
2 - No story or meaning behind the name - just a cool name is not enough, go with something with a deeper meaning
3 - Thinking branding is just a logo - who you are, name, logo, colors, fonts, message, tagline, value prop, culture, brand voice, style on website, social, online, offline, etc.
4 - Not creating brand guidelines - spell it all out, logo for different placements, backgrounds, uses, etc.
5 - Not getting professional help - going cheap will cost you later!
6 - Online and offline branding don’t match - make sure your brand matches from your website to your social, office space, swag, business cards, and beyond.
7 - Unclear and inconsistent messaging - name, story, mission, message, value prop, tagline
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Follow Us:
Marketing 360® Website: www.marketing360.com/
Madwire® Website: www.madwire.com/
Facebook: / marketing360
Instagram: / marketing360
Twitter: / marketing360
Pinterest: / marketing360
Snapchat: / fuelyourbrand
KZbin: / marketing360
Follow JB Kellogg's Leadership Content:
KZbin: / jbkellogg
Instagram: / jb_kellogg
LinkedIn: / jb-kellogg
Website: jbkellogg.com/

[@busayomibabalola]

So inciteful. 👍 Thanks for the video

[@Marketing360]

My pleasure

[@Mindsaw]

JB I agree! These days getting a domain name with just a few letters is impossible. You bring up 7 great points for branding

[@Marketing360]

Mindsaw. Thank you for taking the time to let us know your thoughts.

[@Mindsaw]

@@Marketing360 Keep up the great work. You're awesome

[@omithhasanjoy5336]

Sir i thinking open one small convenience store. smart business. My 1 problem name and logo idea. My problem BRANDING.

[@Marketing360]

We just posted a new video today with tips on this topic.