How to Best Invest in Digital Marketing

www.marketing360.com/ - When it comes to investing in digital advertising, this is the order of channels to invest in to see the best results…(the key to is saturate each before you expand to the next)
1 - Brand
2 - Retargeting
3 - Inbound Search - LSA , Maps ads, Search, Shopping
4 - Targeted Outbound - FB/IG/IL/YT targeting specific audience
5 - Shotgun Outbound - TV, Billboards, Radio, Podcast, etc.
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[@GrowWithWill]

Agree with #1. Organic traffic is great but some websites need paid ads to increase brand authority and market visibility. Thanks for this, man!

[@Marketing360]

Totally agree!

[@2sassyaccessories]

Great info. Thanks

[@Marketing360]

Happy to help!

[@Juju-uz5ur]

I have a few questions about digital marketing, *can you help me out pls?* 1) what services can I offer to businesses where they'll pay monthly? -- I'm currently only aware of Google and Facebook ads 2) how do I determine if I should use Facebook or Google ads? -- is it particular types of businesses or what? 3) google ads show up when one's searches hits keywords/ phrases. How would I go about running Google ads for gyms and restaurants? -- I wouldn't do this myself, I'll just outsource it to those who do understand this but I really wanna understand the basics as I'll be the one signing businesses up 4) I'm American but I'll be hiring people in foreign countries to perform these services. What must I do to show that I pay people who aren't Americans -- tax question 5) how would businesses pay me for the services I offer? 6) is me having a website necessary for me to start a digital marketing business

[@Marketing360]

1 - Website management, SEO, content marketing, social media marketing, email marketing, etc. 2 - We'd suggest you use both, but focus on Google first for inbound traffic (most convertible), then leverage Facebook for retargeting ads across FB and Instagram 3 - For gyms and restaurants, some good search terms would be "gyms near me" or "restaurants near me", we'd suggest a top placement text ad with the maps extension so you should up high in the maps listings also. 4 & 5 - Talk to an accountant for tax advice with regard to paying vendors, outsourced help, etc. That said, if you'd like to collect payment from your clients we'd suggest using Marketing 360 payments. You can setup a free account at marketing360.com, then setup payments within minutes. For you, the subscription billing would be perfect. You should also consider joining our agency program where you get all the tools you need to grow your agency, plus a dedicated agency success coach. 5 - Yes, you should have a website. Think of your website as you 24-7 salesperson giving your potential prospects the perfect sales pitch every time they look into your business/services. Thanks for the comments and questions!

[@Juju-uz5ur]

@@Marketing360 I appreciate your reply. what is a top placement text ad with map extension? If you have a video or can explain it in text, I'd appreciate it. Additionally, what does your agency provide? Tools to make things easier for digital marketers?