Tim Cook plans to quit! What Apple is going to do!

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We're getting brand-new info on who will be Apple's next CEO after Tim Cook, and the answer is surprising. Plus, we've got new leaks on iPhone 16 lineup, iPhone 17 rumors, new details on iOS 18, Apple's secret deal with OpenAI, and Apple is facing some intense backlash over a new video. Here's the big Apple news of the week you need to know about right now.
0:00 - Intro
0:30 - Apple's NEW CEO
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6:50 - Apple's BIG Mistake
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[@joepro5915]

I hope whoever takes over doesn’t screw it up. Make the Apple product lineup simple.

[@KamBar2019]

Never Say NEVER 😎 Justin Bieber

[@monipenny408]

one thing you can sure, the prize is gonna be doubled, kerching!

[@denblaakop]

Why reinvent the wheel: One consumer macbook and two pro macbooks (big and small), One consumer imac and a pro one (27 or 32"), one windows competitor for video and such mac studio + monitors for pros (both for the macbooks and the mac studio), a mini, normal and pro ipad, and a big and tiny iphone ... done.

[@haruyanto8085]

And bring bakx the minis

[@airbedruad]

The product line has become so much more diverse since the days of Steve’s “four-quadrant” product plan. In fact much of that growth was do to Steve himself. While I don’t completely disagree with you I think Apple’s biggest hurtle should be in letting go of the notion that they have to give us a new version of everything every 12-24 months on a mostly rigid release schedule. Innovate, yes, change and tweak to solve short-comings, of course. But there is no need to have a big fanfare every year for the next big iPhone when the only change is a spec bump.

[@glitchinbetween2067]

Steve never would have apologized for the ad, He would have made it better 💪

[@morciego]

I think people have become too sensitive. I understood exactly what Apple meant to do with that ad. Going back to the 1990s and early 2000s, the ads that companies would make were much more unsettling and cryptic but we were all fine with it because it was funny and even interesting. I don't think Apple is the problem here with that ad.

[@MyShortTube-eq2wb]

The 24MP selfie camera gonna capture my soul. Today the 12MP already focusing on my pores.

[@1988remixx]

“Ohhhh Laaaawwwd what Apple is going to do”??? Who in the hell edits these captions before they go out?????

[@1Gadspeed876]

?

[@Moonrakerd]

macbook pro camera notch is pissing me off royally, lets hope they will fix it

[@johnnyinchrist]

That STUPID notch is everywhere!

[@RJasonKlein]

Wow - I’m so relieved you weren’t upset or offended…

[@TheFeedRocket]

Without Cook we might also have Newtons or Pippins, LOL. It's going to a big change when Cook retires, he was amazing for Apple, innovation suffered, but his logistics and assembly line cost savings was huge. I think you 100% need both, and innovator and a logistics guy to tell the innovator no sometimes. Having Cook under Jobs was critical, Jobs without Cook would have been rough. Tim Cook had the balls to tell Jobs no, Jobs respected that, but he still got his way a lot, Jobs would try to stop production when a button rattled..LOL Tim was really good at making him understand the long game, probably the whole S series release schedule was a compromise, otherwise Jobs wanted to innovate on every single release and throw out all the tooling and production line savings so they compromised with every other release schedule being innovative and not iterative. Cook seems to keep the same form factor release after release but it was huge part of Apples success. Yes Apple lost some innovation during those years for sure, but it was successful. The iPhone would be a completely buttonless port-less thin glass sheet without many seems if Jobs was still around, but it might cost a fortune to manufacture and might be hated by some. Jobs hated buttons and ports, loved sleek lines and also hated choice or complicated settings, so thank Cook for all the settings and choices, too much so now actually. Also Siri would have been what OpenAI is or better, Jobs wanted a computer to disappear with just a personal secretary to take instruction. Jobs had that vision in the 70's even made a few prototype videos about it, and his speech in Sweden in 1985 was a vision of OpenAI and LLM's. Jobs rarely worried about the bottom line, felt quality product would take of that, so I also think the iPad would be more useful, I think he would have had MacOS on the iPad when a keyboard was attached, that just makes sense and it's innovative. I miss Jobs, and I'll miss Cook, both can not be replaced, I see no one even close as a replacement.

[@socratese5]

Tim also neutered Apple post Jobs

[@ericprynn7662]

The best ad I’ve seen in ages

[@1979SFC]

I went from an Ipone 11 pro to an 15pro. so no 16, 17 or 18 for me.. Im happy where I am.

[@Coollsmalls4kTechArtist]

That is Sevet Job Secret son. Opening up your eyes 😅😅lol

[@kinocchio]

This is the same guy who announced very nonchalantly that the stand for the xdd display was going to be 999 dollars lol

[@michaelsegal3558]

I wonder if the new slim phone will have the same problem as the old iPhone 6 and 6 Plus where it could get bent

[@Lianli669]

The iPad add was pretty cool! As talks Lauri Vuohensilta from HPC channel! hehehe

[@michaelsegal3558]

The camera layout on the 16 is basically the same as on the 11 and 12

[@c.daubz.5386]

7:27 people whining about the ad are the issue in society today

[@kawaiidere1023]

It’s just not a good ad. It emphasizes compression as destruction, so it makes it feel like the iPad is destroying creative and expressive things. I don’t think it’s necessarily evil or the worst or anything, just not a good ad. It makes Apple look like it’s destroying comfortable and important things. (Destruction of bad things is good, destruction of good things is off putting)

[@BrainHurricanes]

Or is it the people acting on it ?

[@CHIRIOPLAYZ]

I thought the ad was great. it was smart and interesting. I have no idea why anyone would have an issue with it. But I guess people do complain about everything they can.

[@PeNGuiNZoMbiEUYA]

@@kawaiidere1023definitely doesnt feel that way to me. That’s just your negative point of view. The ad was Apple showing you a room full of things and compressing it into a smaller form factor that you could easily carry around with you where ever you go. If i saw an ad that compressed all the tools I own into one tool providing me with an option to always have my tools with me AND a lot more room in my truck…. I’d be absolutely thrilled.

[@PLANETWATERMELON]

Anyone who got offended by that commercial I think doesn't think synthesizers are bad because it insults Piano's and piano players because it somehow takes away the natural organic specialness of a none digital instrument. It's called technology. Technologic. Higher, faster, farther Technologic. 🤣

[@Centralvalleycivic]

When the apple flip coming out. That’s when I’m upgrading from my 12 mini

[@jt_lifts15]

The fidget spinner camera had me dying lol

[@tygs]

I think the ad is awesome

[@tyrport]

It was an ad. Who cares

[@cjbrenner13]

Yeah, like rip plastic looking emoji 😂

[@mingklytus]

Exactly. Do these folks wake up everyday looking for something to get offended about? Let it go.

[@Reynaldohpc]

Am I the only one who would love Jony Ive as CEO??

[@cjbrenner13]

Yep! His leaving really marked the downfall of apple. Its taken some drastic changes to do a thing like that. 😅😢

[@dchiffy]

It would be nice to have JI back in the picture

[@Purple-Shadow916]

Jonny Ive would be a amazing CEO just because he a visionary guy.

[@cashflow68]

Whether it was a good or bad ad, it worked. It had people talking about the upcoming iPad pro. Apple is a genius

[@MrOrtmeier]

I don't think folding phones are the way to go. There are some people who do like the fold and flip devices but they aren't big sellers and the screens crack in the middle after a while. The candybar shape is far more practical and if you really need a bigger screen, get an ipad.

[@wlonsdale1]

It’s not 2017 anymore

[@Campwise05]

Nice one!

[@TheBrickGamer24]

5:17 uhh why are we talking about a phone that is 1/2 years away 😅

[@appleztooranges]

Without Tim Cook will have innovation!

[@oreomydog1924]

Ye man they not innovating cuz they don’t have to and don’t want too

[@appleztooranges]

@@oreomydog1924 he’s just for the money. Doesn’t care!

[@Pushyhog]

lmao. when steve died, so did apple.

[@jedolivier2688]

@@PushyhogYes, Steve Jobs is rolling over in his grave, knowing how his company is being ran & operated.

[@JOKER-bl4rd]

All he did was play Candy Crush on he's S24 Ultra

[@thedailypromise4408]

I thought the compactor d was great! It was cute and really got the point across. People are just so sensitive, and over react to the smallest thing. It was a great ad and should be close to one of their best.

[@mvasa2582]

AD: the world at your finger-tips! which makes total sense to me!

[@PeNGuiNZoMbiEUYA]

If they had continued the ad with a kid using all those features, I think that may have silenced the critics

[@PeregrinSpook]

I watched the apple event and hated the introduction ad for the iPad Pro

[@joepro5915]

It was a good add.

[@turbyoulance]

To think a basic entry level android can still do 95% of what these iPhones can do in 2024 is mindblowing

[@TechMyLifeVideo]

Is your background lit really badly or is it green screen.

[@aliettienne2907]

3:29 I don't see the problem with the ad, it's just a concept 8:59 I can't wait to see what Apple will bring with Chat-GPT on iPhone or with Siri. 😎💯💪🏿👍🏿

[@Teacher-Colin]

The ad is a bit OK GO!-ish.

[@S.I.A.R908]

should make me ceo lol

[@Historian_kid]

why does it look like the huawei pura 70 now

[@gurnealsingh2012]

What about foldable flippable form factors stylus support you have not spoken about that but show it in your video. What the hells with that?

[@Aggie4life77]

The problem with Craig becoming CEO is that he would only be in that position maybe 10 years at best. Hes only 54, but if it’s 3 years before Tim leaves, he will be 57. I think they want someone a bit younger!

[@KamBar2019]

Hire Elon Musk 🤯

[@dadude-rs7ub]

In all honesty what is happening with Apple vs Doj I haven’t heard anything new about that in a while

[@esanchez10393]

I been an apple user since apple 5 but they never take nothing out new that’s actually good at all. The upgrades they come up with on every phone is usually the same. Nothing much changes. Getting board of apple now

[@AwesomeSaxGuy]

I feel like if they would’ve put forward an initiative to donate to schools and the arts across the country it would’ve been okay

[@mvasa2582]

CEO: Can't wait for the change. John is a great choice!

[@Slavvvcom]

Maybe the new CEO will see the products BEFORE they presentation. (Remember the Mac Pro 7.1 situation)

[@Anonymous99997]

I just want Siri to have a Southern Accent.

[@Fettupwithyou]

And Ebonics for black people

[@RJasonKlein]

I just want Siri to work…

[@KamBar2019]

just want Siri to be a Polyglot 😮

Brah, people that found fault with that ad are troubled and need to touch some grass.

[@albertusmeiring]

All Tim Cook did was help Apple survive. Take all accessories out of the box and the customer must buy them separately. Then he raised the prices of simple accessories and it worked because people buy them.

[@shomari17]

Yet you will continue to buy and support the foolishness

[@albertusmeiring]

@@shomari17 Stopped a long time ago.

[@onezein487]

iPad Just Fvcked Up By Tim Tho 🤣

[@jabaro2]

Bring back the mini.

[@billherman5161]

I want the news on the iPad mini update. No one wants to talk about it.

[@bobbycordle9564]

THEY BETTER MAKE IT SO SCREEN “BURN IN” IS NOT POSSIBLE! I had to replace my iPhone 13 Pro Max due to that. These tech devices should be able to avoid that. If it cannot then don’t make the brightness capability so high. I do try to avoid putting it high levels but I shouldn’t have to “be careful” of that ALL THE TIME when I’ve paid so much for a phone.

[@Lakitha12486]

the ad is ok

[@albiemccarthy5955]

Great ad from Apple

[@marks42]

The add was fine… not great but certainly not bad. Sorry to see Tim go but John seems a good choice👍😊

[@MichaelGolpe]

Not whining about the ad, it’s just rather tacky.

[@J3YBaller23]

The thing is that whoever takes over after Tim Cook, will have the same issues that Tim didc the uncertainties just because its the nature of life & business. For a while the market will drop because people won’t know where Apple will be headed under new leadership but until the new CEO can show that things will be fine or even better… everyone will have something to say about it. Thats just life. Let’s remember how much people were destroying Tim Cook until things really settled down and look where he took Apple.

[@motorolacitrus]

new ipono 17 leaks

[@reyvaz2951]

The problem is not who is going to be the next CEO, the problem is that, who ever comes in, still has a big shoe to fill, now people are starting to realize, how great Steve was, he made an ok choice, but not the guy that Apple need it.

[@ukumra]

Oh no!!! Where will we get the new pride wallpapers?

[@Burn_Bot]

BAHAHAHA

[@Burn_Bot]

SORRY BUT THATS FUNNY AF

[@JohnL_S17]

brother. the iphone 17 leaks look like most current xiaomi phones. they will definetly not copy that

[@Acord718]

I'm a Samsung guy but I think their ad was pretty cool.

[@outsider771]

The fact that people actually got upset over the ad is really just sad 🤦‍♂️ that wasn’t disrespectful ,at all it was fun and it work. with what they were trying to convey

[@mpirokajosephmgcokoca2355]

I'm watching this presentation on my $211 Vivo smartphone 🙄

[@NestRosenfeld-hw6ti]

Love the p plaid shirt

[@KeybladeScar]

Y’all can’t tell me this isn’t TPM Vids he sounds just like him lol also if that ad really made yall uncomfortable you guys need to chill tf out it was nothing bad it was cool seeing all the stuff being smushed to become an iPad granite the iPad doesn’t do all of it but still the video was so satisfying lol

[@skilleddragon01]

No Apple shouldn’t apologize for anything. The ad was ok and I see what they was going for.

[@jasonp.edouard2307]

If it was any other company it would not have been an issue. To me It is just an ad and a great ad at that.

[@startrilogy]

We should not as a society be this excited about the launch of the copy of the iphone 15 and the copy of ios 17😔

[@geobyjustin]

I hope he goes asap!

[@LorenzoNacional-ju8me]

Continue 🕊️⚖️🦅. Updated.

[@pradeep.bhuvanagiri]

Finally innovation is back 🕺

[@sharonpearson340]

Apple needs new innovations and fresh ideas from a different perspective. I would like to see vibrant colors and the ability to not have 2 factor ID especially for seniors who are still struggling with new technology. As far as the ad is concerned it was ok but I would have preferred something different and not so over the top.

[@KamBar2019]

Then hire Justin Bieber 😉

[@Moonrakerd]

and a 0 ducks was given that day, corporate people are disposable

[@asherdipps]

The bots in these comments are wild

[@cyber2998]

I agree

[@JOKER-bl4rd]

yo mama wild

[@calebhoff409]

Apple should put chat gpt into the dynamic island

[@slob5041]

John would be a great ceo

[@MrOrtmeier]

I think John would be a good choice - young but not wet behind the ears. Tim did a good job overall. Yes there were some things he could have done better but overall he's done well. He does look tired tbh, and you cannot fight aging, no matter how much gym you do. It makes sense that he step down for someone more energetic.

[@calebhoff409]

I kinda think the add was creative

[@AnikRoy-de3er]

introduce new apple mini 7

[@murrd0g]

The ad was “unsettling”? People will cry over anything, I swear.

[@brandonwiggins167]

Why would they have to apologize about a commercial?!?! Are we that sensitive? It’s a freaking iPad lol I actually like that fact that it’s something different. Bout time

[@MartinWebNatures]

Steve Wozniak..he still alive? Maybe he as CEO

[@Avucoda]

He is alive yes

[@survival2324]

Well, I haven’t seen any innovation😅 same freaking phone since the iPhone X. Not upgrading until I see a real change. Same thing with iPads. Infact im seriously thinking to go for the Samsung s10 ultra big screen as soon it comes out. I’m was expecting apple to come out with bigger screen instead same shit from 2018

[@edwardhudgins3286]

Ad was terrible. If it had all those items one by one somehow shrink as they flow into something on the floor or a table and then when everything has disappeared, we see they have merged into an iPad, that would make the point without destroying beloved items.

[@londongoingelectricfan3107]

If they make the slim larger, it will fail That’s why the screen needs to be smaller.

[@PenitentExile]

The ad was painful to watch. I didn't expect this from Apple. It's like they were so butthurt they can't create anything new since Steve they raged at things people create with.

[@TheSteveSteele]

Tim Cook was the right choice for Apple to follow the massively popular and trusted Steve Jobs because the board needed assurance that Apple operations would not be interrupted. That’s now locked in place. A good communicator would be a good choice now so Apple doesn’t become Microsoft to the next generation.

[@pj11_dokz57]

i hope whoever will be the new CEO, they should listen to what people wants apple to do.

[@the_beastboy1]

Don’t let him Cook no more!!

[@ltra42]

It's obvious the next CEO would be Tam Eat, it's natural progression from Tim Cook

[@mjeffn2]

Yeah, whatever. More cup holders for an iPhone 7, again. More stuff that I likely would never use or actually find that I needed.

[@Rasta-T241]

It was a good , they couldn’t have come out with anything better, I loved it, what are people talking about

[@Michael-ur5qb]

Tim Cook is kinda what you need during the last 5 years we have. With an economy like the one we had you need a numbers guy to weather the storm. Hopefully someone with some fresh vision can mix it up

[@systemsbuster9539]

Scott Forstall for CEO!

[@PeNGuiNZoMbiEUYA]

GREAT ad. I wish I could condense all of my work tools into one….

[@michaelsegal3558]

I think I would have been awesome if Steve Wozniak came back to Apple and became the new CEO of Apple I know that’s not going to happen but it would be cool if it did, I think so anyways

[@plamenpurvanov5451]

Massive changes... ;DDDDD Like every year...

[@MartianSolarbuddy]

I hear Claudine Gay is available! That ticks WAY more boxes than Tim ever did.

[@joshuranga4646]

It’s not the individual it’s the people working for them. Tim Cook ain’t shit.