BEST PART OF THE SHOW IS THE INTRO WHEN XZIBIT WOULD WALK DOWN THE STREET, DISAPPEAR AND REAPPEAR AS 3 XZIBIT CLONES 😂😂😂😂
@wkatc0072 жыл бұрын
Haha Xzibit variants are tight!
@ttkell33102 жыл бұрын
You crack me up🤣🤣
@infamouswan2 жыл бұрын
Lol yeah that was dope
@blueshirt7252 жыл бұрын
And when he was caught doing the humpty dance in the bathroom with a midget 😳🤣😂😭
@Xisle662 жыл бұрын
Or knock on the door and take 2 huge steps back before they opened it.
@c.l.93442 жыл бұрын
Pimp my Ride was the show back in the day. Loved watching it, such an innocent time.
@datniggaeazye.59682 жыл бұрын
ik a guy who never heard of it til his relatives in Africa told him about it shit was worldwide lol
@ryu.23822 жыл бұрын
😂😂 innocent times yeh, nigga u be spawn of satan now huh
@JDMHaze2 жыл бұрын
mtv , and spike tv lineup around that time was CRAZYYYY!!!
@jpo56262 жыл бұрын
@@JDMHaze Pimp My Ride and Yo Momma 🔥💯
@jackjill81292 жыл бұрын
Facts I was still watching reruns a few years ago
@adnanojd2 жыл бұрын
Let’s all be honest pimp my ride was hot while it was out we all loved to see those junk cars refurbished into something spectacular. Whether it was scripted it or not. It did kind of make people forget how much of a lyrical beast X is tho.
@PaidKilla2 жыл бұрын
This may go unnoticed One day threw hard work and dedication ! I will make my dreams of being the best rap artist in the world Come true .
@adnanojd2 жыл бұрын
@@PaidKilla best wishes
@classic15572 жыл бұрын
All facts
@banksy59772 жыл бұрын
@@PaidKilla gd luck bro but don't check in at Houston 🤫
@PaidKilla2 жыл бұрын
@@adnanojd i preciate u G if you can come see what I’m bout
@weworks78112 жыл бұрын
The highlight of the show was Xzibits laugh 🤣
@imagri12 жыл бұрын
Knowing that he’s driving some strangers absolute piece of shit down the highway higher than giraffe pussy.
@lees31172 жыл бұрын
Fake laugh
@dalla1122 жыл бұрын
@@lees3117 because something is funny.
@iconikbeats2 жыл бұрын
He laughed all the time in pimp my ride
@carsondouglas86002 жыл бұрын
X to the Z has done well for himself. I enjoyed his acting on Empire. He's got classic records and features. Its been two decades. Flowers❗💐
@Rome66012 жыл бұрын
Yup he's still looking healthy at his age... X to the Z
@illkid862 жыл бұрын
Shhhh he been out longer than two decades
@harveymcelroy93322 жыл бұрын
Fa sho X has done great west coast stand up!!
@classof2010president2 жыл бұрын
The whole show was fake. X just made it cool. With his contagious laugh 😂😂
@johnnydangerous59712 жыл бұрын
Facts 😂😂😂😂😂
@phill5552 жыл бұрын
Like WWE..... It's fake but it's funny🤣🤣🤣🤣🤣🤣
@Rellbronjames92 жыл бұрын
🤣🤣🤣🤣
@phill5552 жыл бұрын
@@Rellbronjames9 strange world we living in.... Han????
@Rellbronjames92 жыл бұрын
@@phill555 Yeah and getting stranger
@unbiasedtv65252 жыл бұрын
They were putting bath tubs and popcorn machines in ford escorts 😂🤣😂🤣 good times man
@wkatc0072 жыл бұрын
So ridiculous but entertaining lol
@wolf7el3562 жыл бұрын
They'd put a whole Barnes & Noble in your trunk for no reason at all 🤣🤣🤣
@jackjill81292 жыл бұрын
🤣 and wasn't doing nada to the motor
@marcussimmons69442 жыл бұрын
🤣🤣🤣🤣🤣🤣🤣for sho
@djnes2k72 жыл бұрын
@@jackjill8129 pimping wasn’t about speed, it was all show no go…. If your car didn’t run they’d give you a weapon r air intake lmao
@pontiacGXPfan2 жыл бұрын
that show made my Saturdays complete. Back when MTV wasn't hung up on Teen Mom and Ridiculousness
@galindojuan12 жыл бұрын
MTV had good shows back in the day, date my mom, next, and room raiders I wish they would bring those show’s back
@MarkelScott1002 жыл бұрын
Beat my bully pranked silent libary classic mtv has some hits
@pontiacGXPfan2 жыл бұрын
@@galindojuan1 True Life, Punkd, Viva la Bam
@galindojuan12 жыл бұрын
@@pontiacGXPfan dam I forgot about those great shows
@anthonygreen19ag2 жыл бұрын
I miss those days
@gnarlytothemax2 жыл бұрын
He is forever remembered for that show. I'd call it a win.
@ocsjc132 жыл бұрын
How is that a win A lot of ppl forgot his lyrical prowess
@idontlikecops12 жыл бұрын
X maybe didn't love being on the show but he MADE that show. When he would "suprise" people and roast there cars .. man that was great. Definitely made my childhood
@jackjill81292 жыл бұрын
I think his issue is he didn't get any of the ad revenue because of course at the time he didn't know to negotiate those kinds of things. He spoke on that in another interview he did years ago
@MillZ562 жыл бұрын
@@jackjill8129 or he would negotiate ownership percentage considering alotta the viewership considered that he made that show what it was….but then he says he saw the value in exposure after the fact so he was cool
@MrWolfSnack7 ай бұрын
After X left the show and they replaced him with Chingy or whoever that was, the show just fell apart. X may have hated the show, but it wouldn't have been as influential without him.
@PharoahsKingdom2 жыл бұрын
4:30 I started rolling when he spoke about the Yo Dawg meme 😆😆
@JDMHaze2 жыл бұрын
lmaoo😂😂😂 “ I don’t even talk like that!!” 😂😂😂
@GregK22 жыл бұрын
Came to look for this comment. Tears in my eyes 😂💀
@KBiNi2 жыл бұрын
“Yo Dawg” is what got me 😂😂😂
@larryconnerjr18352 жыл бұрын
The one thing I always noticed about pimp my ride is that they never showed the workers fixing the engine or transmissions on those beat up cars they just showed the interior and exterior of those vehicles
@mnoell352 жыл бұрын
I think they said it was a fake show. Didn’t have to get that deep into it,just add decorations and boom!
@BornToBeFamed2 жыл бұрын
They only did a few cars with engines but it was because they actually needed it lol
@Brainshatterer2 жыл бұрын
WCC was a cosmetic shop, hence why they hardly touched the engine. GAS was a performance shop and many of the older cars got upgrades. We got a 200hp turboed motor. Smog laws in CA made it a huge liability to touch the newer than 1975 vehicles.
@inthahous872 жыл бұрын
It wasn't for that they just did bodywork of vehicles
@Brainshatterer2 жыл бұрын
@@inthahous87 Quite a few got upgraded. I cover in my follow up series.
@theninethrees80442 жыл бұрын
I remember making a “Yo Dawg” Xzibit meme back in 2012 lmaooo shit was hilarious and I’ve been a big fan of his music since the early 2000’s.
@marcustaylor63952 жыл бұрын
"Why are you puttin my fucken shit on some memes talkin bout 'Yo Dawg' i don't even talk like that!" I died. So funny!!
@PharoahsKingdom2 жыл бұрын
🤣🤣
@xTooClosex2 жыл бұрын
Growing up parents put on Disney or Nickelodeon back in the day. My dad used to watch Pimp my ride with me, Rob & Big, The Andy Milonakis show and Runs House was our show for sure I miss em
@koDaffi2 жыл бұрын
I miss Runs House. Saw his kids on that Growing up Hip Hop show and they like 30 now. Was crazy to see
@JDMHaze2 жыл бұрын
him being on boondocks is legendary
@Drizzmuch2dope2 жыл бұрын
🤣🤣 "now where's that young man, what's his name? INHIBIT?"
@DVSTCART2 жыл бұрын
@@Drizzmuch2dope “The whole catalog huh” 😂
@hardheadfat592 жыл бұрын
Same studio Granddad made that diss track in lmao
@PharoahsKingdom2 жыл бұрын
"You just mad cause yo ass is old" 🤣🤣🤣🤣
@1inchpunisher7152 жыл бұрын
"THEY KILLT YOU!? 😂
@JordySelfmade2 жыл бұрын
They took the dustiest cars and surprised them with a fully pimped car... Classic show! loved everything about it.
@martinsiedlecki2 жыл бұрын
A gold plated turd is still a turd
@HNiCDuke2 жыл бұрын
@@martinsiedlecki exactly..they dont know what really was being done ..just because u put an Xbox, tv and new rims on a car don't make it filly pimped out
@lonestarr17072 жыл бұрын
Except that they would go back & take 80% of the parts out of the car after
@69nites2 жыл бұрын
@@HNiCDuke they pulled all that shit out of the car at the end. It's funny when you still see these cars for sale occasionally. The show actually took beaters that were roadworthy and turned them into shit boxes that won't pass inspection.
@HNiCDuke2 жыл бұрын
@@69nites thats crazy idk even know that..but it's reality TV so I'm not surprised
@wolf7el3562 жыл бұрын
They would put an entire Taco Bell restaurant in the backseat of a car for no reason... 🤣🤣🤣
@hostileaks44952 жыл бұрын
He was only there for the introduction and the ending 😂
@deadonentry2 жыл бұрын
In it for the money and a fame. Extra large
@GORILLA_PIMP2 жыл бұрын
Letem in Letem out
@TheOnlyIncognito2 жыл бұрын
As soon as I heard his voice the Pimp My Ride soundtrack played in my head, good times man. I'm really grateful to have had all the good things in life. Growing up without technology and then seeing it in real time progress to what we have today.
@jaym61872 жыл бұрын
Yes man isn’t it nuts. From late night jackass videos to late night music videos it was great
@Dollan122 жыл бұрын
Much love Art! Thanks for the great content brotha 💯
@comment53982 жыл бұрын
I've always liked him from his personality and obviously his music. Although we don't really know how these people are in real life he does come off as a very down to earth type of guy
@GORILLA_PIMP2 жыл бұрын
Yeah i agree he always been likeable
@MrWolfSnack Жыл бұрын
Xzibit and Tupac were a couple of the great 90s rappers that were the most philosophical real people you could meet.
@jamesb93002 жыл бұрын
I saw X TO THE Z live at anger management tour! You shook my hand! You are a very great showman! Thank you
@micks52182 жыл бұрын
I remember tuning in weekly to catch the show, X was the right man for it. Crackin’ jokes too 😂
@richlewis18792 жыл бұрын
Absolutely love X. Seems like a great dude and his music is always fire
@Kenny762c2 жыл бұрын
X!!! HELL YEAH! I met this guy back around 08 or 09 at the Playboy Lounge in the Palms casino Las Vages. He was one of the few celebrities I've met that I could say was a genuinely cool guy.
@seanjones74882 жыл бұрын
Favorite episode is when grandad got Dorothy pimped out lol 😆 he called Xzibit eczema
@JDMHaze2 жыл бұрын
“inhibit”😂😂
@m-eazye9302 жыл бұрын
Lmao 🤣😆🤣
@the9-5ranter2 жыл бұрын
I can’t front, those Xzibit memes with him laughing are hilarious 😂
@davethomas3322 жыл бұрын
I Love that Show
@weworks78112 жыл бұрын
*Loved
@elvingallard72552 жыл бұрын
Me 2, I was young and I looked forward to the new episodes every week.
@weworks78112 жыл бұрын
Remember waiting Sunday night on MTV.”The Sunday Stew” Pimp My Ride,Viva La Bam,Punkd.
@datboycotvdotcom95932 жыл бұрын
They say pimp my ride was super staged! N all scripted JUST ENTERTAINMENT
@johnnydangerous59712 жыл бұрын
That “Restless” Album Was My Favorite Xzibit Album Hands Down One Of The Best Records In 2000 💪🏾💪🏾
@OrganicTrap2 жыл бұрын
Been a long time with Nate Dogg produced by battle cat is my shit
@kennywilkinson9132 жыл бұрын
At the speed of life is genuis, pisses all over restless
@kevinjenkins6922 жыл бұрын
Facts
@Robdoesitall2 жыл бұрын
“Get Your Walk On” was my favorite track on the album!
@DJ-Coma2 жыл бұрын
“Breaks his silence”? He been saying this in interviews for awhile lol
@christianpaul-cp67462 жыл бұрын
And now it’s a roller coaster at Magic Mountain.
@KD_SWAGGER2 жыл бұрын
Xzibit did great on Pimp My Ride. I'll always remember him on that show. 👏🏻
@skeezix81562 жыл бұрын
One of the best shows MTV ever had. There’s always people pointing to shady car repairs and whatnot but I still enjoyed it
@Brainshatterer2 жыл бұрын
I'm trying to show our positive story but it's squelched in favor of the regurgitated Huffpo story. I got my wife on the show and we still have her car. The experience was awesome. Not perfect, but it was real, free, and they swapped her engine with a 200hp turbo performance motor. Now I'm making a full where are they now follow up series on the cars. Even the foreign versions.
@GORILLA_PIMP2 жыл бұрын
What you mean "pointing to shady car repairs"?
@uppers77032 жыл бұрын
Big up X love everything that u do and have done your an inspiration to me brother 🤙🏾🤙🏾🤙🏾🤙🏾
@themilehigh4572 жыл бұрын
Sounds like the interviewer is interviewing himself 😂
@d-money3142 жыл бұрын
That show was good for that era back in the day we use to watch it all the time. Xzibit made the show
@jerrinmckinney20922 жыл бұрын
Man I had the mf Pimp My Ride video game on PS2 That shit was lit 😂😂😂
@ItsJustCastro2 жыл бұрын
Ghost ride the whip
@eduardoalba13432 жыл бұрын
I never played it I wish I did.
@ericbosley22522 жыл бұрын
Those were the good ole days
@jerrinmckinney20922 жыл бұрын
@@eduardoalba1343 great game it was just like the tv show really
@jerrinmckinney20922 жыл бұрын
@@ItsJustCastro mannn the memories
@BlackaneseCantRap2 жыл бұрын
I cant even lie, i wanted my ride to be pimped
@GORILLA_PIMP2 жыл бұрын
Chit i still do
@EtherOfficialTv2 жыл бұрын
Pause😂
@dontbsilly81042 жыл бұрын
I’m from Sydney Australia and I loved that show ! Good times sad to see how these years have flown..
@jayd4ever2 жыл бұрын
he had one of the best voices in hip hop with dr dre, tupac, dmx
@cwatson427852 жыл бұрын
I'll never not be a fan of this man. He's one cool ass dude and I respect him for sure
@mtvjackass742 жыл бұрын
I couldn't wait to watch it when that day came to be aired, loved the early 2000's.........
@kinglee2702 жыл бұрын
Too all the youngins X was and still is a lyrical beast go peep his classics
@markl59982 жыл бұрын
You are right. DMX is a beast
@BigSavageG2 жыл бұрын
Xzibit's collaboration with DJ Quik in album The Konnectid Project is hands down one of the best albums ever
@ducklife4202 жыл бұрын
at one point because of pimp my ride Xzibit was one of the most recognized celebrities on the planet
@lowbo47omsascotave2 жыл бұрын
*Eastside Low Bottoms sh*t !* _Tappin' in from South Central LA_ I used to go to the public auctions around LA sometimes to find a car to buy. I went to one down here in the Low Bottoms on 28th and Hooper one morning. The pink Cadillac Fleetwood done up on PMR was there being auctioned off among other vehicles. The girl who was on the show was there attempting to buy it back. It must've gotten impounded at some point. Sadly, she didn't have enough money because it went up and sold for about 11 or 12 hundred. I think she only has about 8 or 9 hundred. She looked disappointed, and it was a little saddening.
@Brainshatterer2 жыл бұрын
That is awesome you got to see it, but that sucks for her. Did you happen to get pictures of it? It was listed up on Craigslist in LA a few years ago. I think it sold for around $6k. There were rumors she got carjacked and killed but I found a post from her saying she was fine but she was selling her car. Sucks if she just lost it. I got my wife on the show and we still have her car. Now I'm working on a where are they now follow up series. I have a quickie follow up on her car. Nile's Caddilac.
@ironleeFPS2 жыл бұрын
It would be cool to have a new version of the show, strictly on KZbin.
@BearFaceTV Жыл бұрын
I met Xzibit in Kuwait around 2011 coolest dude in the world. He hung out with me for a little while within his schedule. Even gave him my cousins cd as we ate lunch lol. Real solid guy
@Frostshokula2 жыл бұрын
This looks like a guy who could drink a whole Hennessy fifth…
@jamilmcclelland83042 жыл бұрын
This dude's laugh is contagious.
@justiceodueze28972 жыл бұрын
I’m glad the interviewer asked him that pay question twice bc This man X took a left turn, roundabout, passed 3 lights, hit a uturn, made a right just to end up still answering the question
@stevendevereaux56402 жыл бұрын
Your music is amazing x. I was rocking restless I'm my lincoln a couple hours ago.
@j043708592 жыл бұрын
I'll never forget the "Yo Dawg" memes 😂
@xcel19022 жыл бұрын
Alvin is a west coast music legend. Always was masterminded. Salute 💪🏾
@tunmiseajai63762 жыл бұрын
Much love to Xzibit. First Rapper I know with xtraordinary love for vocabularies
@MattyVice2 жыл бұрын
Heard he was a pretty good lyricist, got an recommendations?
@donmegadonmega35332 жыл бұрын
“You’ve officially been pimped”
@GORILLA_PIMP2 жыл бұрын
Boom
@BayAreaMike996 ай бұрын
Man, this is the show that introduced me to car customization, Rap, and West Coast customs
@Iknowyoumadnow2 жыл бұрын
You mean to tell me he's finally not doing videos on 2pac? *GASP*
@BayAreaMike996 ай бұрын
4:22 “yo dawg” i don’t even talk like that🤣🤣🤣🤣🤣🤣
@tobiashillsjr84202 жыл бұрын
Pimp my ride is a classic, what interesting that he put pimp my ride show on boondocks , and pimp my ride had a video game too on PlayStation 2 and Xbox good 3 year's of that show 2004-2007
@BiGjavi2 жыл бұрын
Back in The Day , I wouldn't miss an episode OF 'PIMP MY RIDE"
@jumpjumpdiegaming2 жыл бұрын
I’m always so impressed by X’s intellect and outlook.
@michaelmyyears47432 жыл бұрын
When ever in an interview i take pictures of all the pages in the contract without being noticeable and then say ill think about it and give u an answer tomorrow! Then i have the paper work seen through and then decided or rediscuss the contract
@Candycane6782 жыл бұрын
How to convert a Chevy Impala into a fitted kitchen - Pimp My Ride 💯🤣
@Mr1kingluis2 жыл бұрын
The whole video X laughed I just started cracking up😂😂😂😂
@outlaw62 жыл бұрын
That was a great show I used to watch that all the time
@derekgoodejr87882 жыл бұрын
That was my shit and Xzibit’s contagious ass laugh made it more funny. 😂😂😂
@outlaw62 жыл бұрын
@@derekgoodejr8788 facts it really did 😂😂😂
@trippyvikingcultivation4842 жыл бұрын
I was in the joint with Xzibits brother. Dude use to come and visit pulling up in all these nice cars to come and see his brother. That's a real one there.
@youngphillip20002 жыл бұрын
I remember my Pops watching pimp my ride and asked me if I ever wanted a car like that and said yep pimp my ride was the best show on mtv
@TreDeucePound2 жыл бұрын
I still listen to the restless. Came out when I was in the tenth and that still hard. I'm bouta go listen to dont approach me right damn now.
@gilfordmccormack81402 жыл бұрын
Pimp my Ride was a classic show I definitely use to watch when I was a Young'n. I remember reading stories about people's cars breaking down after they added all that stuff to it lol😂😂😂.
@Mr_Mckinney_PRM_AIM2 жыл бұрын
“She used to cut herself, so we installed suicide doors on her whip…” “His dad died in a fire, so we’re making flames shoot out of the exhaust..” Pimp My Ride!
@HipnikDragomir2 жыл бұрын
My man talking about the memes and quoting it. Awesome
@ajjj7772 жыл бұрын
Lmaooo he said he never picked up a wrench I’m dead that’s goat shit
@clydegrey50612 жыл бұрын
Xzibit! Look us up when you come out to Albuquerque again bruh! I miss the Laneway collabs always.
@hippa2dahoppa22 жыл бұрын
LOL im glad he addressed the memes thats awesome
@Mr4twenty.3572 жыл бұрын
Loved those shows back then mtv was legendary
@Brainshatterer2 жыл бұрын
I got my wife on the show. Now I'm doing a full where are they now / what happened on them. We still have my wife's car. Show was legit and Xzibit was awesome. Good times.
@Brainshatterer2 жыл бұрын
@@AmiriHipHop I'm just trying to make my channel become something naturally. I don't want to pay for subs or views or anything. But I've watched all the other bits pop up for years on the other cars. I'm a car guy. It would be a dream to do videos on them, but my channel never gets the views the other ones who just keep pushing the bad exaggerations from the show. Just trying to single handedly push the truth. The fact we still have my wife's car is an opportunity to have a voice and I'm smart enough to capitalize upon it's use to give me a voice. At leas that is my attempt. I wish I could get more free time to make the videos, but bit by bit. Thank you for noticing my efforts.
@Squiggles952 жыл бұрын
Got the thumbnail looking like VladTv lol video even filmed the same way
@rogerpozzi1060 Жыл бұрын
“ ..you’ve officially been pimped!” 😂😂😂
@quinnmcdonald37632 жыл бұрын
Xzibhit made that show legendary.
@marlonfowler2 жыл бұрын
5:35 🤔 He didn’t seem too sure when he answered the question.
@misshurricanetoyaisback2 жыл бұрын
Loved the damn show
@wkatc0072 жыл бұрын
It was damn show indeed lol
@tonyoliver55372 жыл бұрын
Xzibit didn't ask for a bigger syndication are royalties from the show you get these from re-runs he just wanted his check from each time he hosted the show and if a show is in syndication you can get a check for the rest of your life.
@kactusjaxson29652 жыл бұрын
When AOD starts laughing, you know its hilarious 😂.
@BILLIONAIREGH2 жыл бұрын
XBit Appearing and reappearing was dope
@jampacc2 жыл бұрын
Always wanted to get my pops car on the show lol. Lived across the country though🙃
@THETERPZ2 жыл бұрын
I know someone on a episode that was chosen, would fix his car, and just gave him a new car. The catch was you had to register the car, pay taxes and payments. He basically just gave it back.
@marcrutzou7162 жыл бұрын
im gon be here until the smoke dies down insomnia style i wont lie down fight the good fight don't need no help get your hands up defend yourself
@AK-sq1jl2 жыл бұрын
It blows my mind that Pimp My Ride was fake. It sucks my buddy I grew up with died last January because we used to watch it together all the time and I really want to ask him if he ever knew it was fake. I remember we used to always wonder why people would get so much weird stuff in their car but it was cool.
@4747-u2r2 жыл бұрын
Can o say something x ! Thank you man honestly it influenced and perpetuated us in the early 2k to be young have fun with our rides and live that car life much appreciated for real
@BornToBeFamed2 жыл бұрын
X need more voice over work, he a one of the funniest dudes on tv.
@twh1tt3n2 жыл бұрын
Xz is a 🐐 . When he asked second time if he like the pay "naaahh"🤣🤣🤣
@KingTechHD2 жыл бұрын
I was today years old when I found out Tiffany Haddish was on Pimp My Ride 😂
@greenmatrix30seven2 жыл бұрын
Yooo
@BattleOfBowties2 жыл бұрын
310 Motoring did the Monte Carlo in Training Day. Think they had a shoe line back in the day. He made the show worth watching!
@PromotingLJFrazier2 жыл бұрын
How is it rappers make everybody rich but themselves we soul out our culture 👊🏾🔥
@mnoell352 жыл бұрын
Because blacks have the biggest influence, and we don’t know it!!!! We refuse to make our own!!
@tylerbridges1330 Жыл бұрын
X-zibit is such a well spoken dude. He seems like a nice guy.
@devondavis51192 жыл бұрын
Im still wonder what happen to that show
@lamontthurman92272 жыл бұрын
Show jus got played out like every other show around that time
@devondavis51192 жыл бұрын
@@lamontthurman9227 true
@nexusyang48322 жыл бұрын
For better or for worse, X will always be known as the "pimp my ride" guy. If there is ever going to be a reboot of the series or anything of the like, and you get X on that show, dude, you know it will blow up for sure. I'd be down to see what that show is like. There would be so many opportunities. All these KZbinrs doing car repairs or mods would be making BANK if X showed up and lend his face or association with the project. What that would be like, who knows, but if you can keep it advertiser/brand deal friendly, I'm sure it can be very lucrative all around for everyone.