Super Lupe Rap Returns | Lupe Fiasco "Cake" Reaction

[@TheCompanyMan]

Lupe Fiasco released the second song and visual from his upcoming album "Samurai," which arrives June 28th. So, Analysts, this is the perfect time for me to rollout my third reaction video. Baby steps. And as always, thank you to everyone who's donated to the linktree or Cashapp. If you'd like to contribute, the link is below. It's all happening. LinkTree: linktr.ee/thecompanyman

[@Wallegator]

Lu will do a duel dueling identity. He’s also referring to the inspiration Amy Whinehouse as a battle rapper. The track before this one is about their first battle rap. This is a braggadocios celebration. So he’s saying he’s Lu and Amy dueling other identities in battle rap.

[@JimenezPerez]

Justin Hunte commenting in a Lupe fiasco track in 2024 is what I’ve been looking for.

[@hibby21]

kendrick, eminem and lupe all dropping music. what a great time for hip hop

[@57kwest]

Yes! Let's not forget Rapsody and what the Coast Contra guys have been doing! Plus Yelawolf just put out a massive project. Hip Hop is alive and well!

[@nikk796]

Don't forget Nas he's locked in with preemo

[@57kwest]

@@nikk796 absolutely! He's in my top 5

[@tio5m7]

Yes I will be getting lupe and Kendrick 😊😊

[@tio5m7]

I got Rapsody already😊

[@Yokoso-kj7ij]

If DOOM was the villain of Rap... Lupe is its superhero.

[@The_Silencer_00]

Fire comment.

[@The_Silencer_00]

I’ll have a “DOOM” reference in “Part 2” of the rap-poem on my channel

[@orlandocalder1645]

That's a dope analogy

[@StarSquadEnt]

I just gotta say shoutout for reading the credits. Those hard working bros and sistas deserve their cake too

[@IsRea7aia]

Lupe, the GOAT.

[@tio5m7]

Agree 😊

[@tio5m7]

Agree

[@subtokeatonwalsh6562]

It’s weird cuz whenever someone says lupe is the goat I immediately think “nah, no way” but when I actually sit down and think about his impact, lyrical ability, imagination, and body of work it’s kinda hard to deny.

[@EayuProuxm]

Thank you so much for reacting to this! Lupe is underappreciated and underreacted to. We say Lupe doesn't get his props but then none of the mainstream channels are reacting to him. And this song is ABSOLUTE FIRE!

[@michaelfrails]

One of the greatest rapping currently.

[@paulm394]

Been waiting for this. As a super Lupe fan you’re the #1 source

[@Nkanyiso_K]

19:44 This is such a great story inspired by his friend *Amy Winehouse.* She left him a voice-mail (it's on KZbin) that's sad but beautiful in the context of Lupe's album: *This is a tribute*

[@TarikLewis]

She left that voice message to Remi Salaam not Lupe

[@OlTrev]

Don't worry about pausing, the more pausing you're doing the more you actually contributing something to the conversation, and the more you're protected by fair use.

[@michaelbarnes2126]

He was going bonkers on this, and this is his LITE WORK!!!!! Lupe is just different man, greatest lyricist ever. Very excited for Samurai, give this man his flowers and respect. Great content by the way Justin 🔥🔥🔥🔥🔥💯💯💯💯

[@Goval400]

Really enjoy your content my guy. Hope your channel takes off as it deserves.

[@TheCompanyMan]

Thank you!

[@gintoki_sakata__]

Its criminal that Eminem never collabed with Lupe In fact, id love seeing them battle

[@Ligmaballzallthetime]

They've mentioned each other in songs like Lu's All black everything and Em's So much better but it just never seemed to go anywhere. Id be so down for any acknowledgement between them

[@isaacsykes3]

That dude is so cold!! He is easily one of the illest and DOES NOT get enough props. I Love This!!

[@ILLAILLS]

SLR all over this joint. I’ve seen some hate towards it as well. I personally love when Lu drops something, it’s always worth breaking down and doing deep dives.

[@iz630]

Lupe dropping this year! That means you know who else is dropping this year “you will reflect me”……

[@nathangraham5438]

Kendrick dropping Ninja 🥷🏿???

[@kdpwt]

Sir cool but he ain’t as sphierce And nah he didn’t drop

[@amrey3628]

I'm eager for new Lupe. He continues to have true mastery over his craft. It's not even fair to other artists who might think of themselves as deep or constructive when you place their work against Lupe's. Goodness gracious, the number of times I've felt like I was in college, working on a research paper, when listening to Lupe is something I really enjoy. Drill Music in Zion is such a polished diamond that I'm still catching some of the layers in it. The reason there won't be another Lupe is because it's simply not possible. He is unique and has had such a unique careee that it would feel forced if anybody tried to emulate his style. Justin has always gave him his proper respect and that's why he is one of my favorite hip hop media coverage specialists. Keep grinding and bringing us the insight man. ✌🏽

[@lizethwalker]

Lupe has an album called Samurai and a song on the album where he says "he's won, the many things he's done, BUT THIS ONE HERE" this song and with how I know how deeply Samurai reflects Lupe gives me the total vibe of after he dropped T&Y and he said sit in a dark room and listen on repeat, I still haven't totally grasped that album but it's my favorite album of all time... Gettin candles ready for Samurai

[@chappieindahaus2509]

Lupe was my gateqay artist into hip-hop proper (Em was my first but Lupe got me into it) rhanks for coveribg this song. I went to listen to it firat before watching this. Wow! His flow is still top notch! This summer is heating up for hip-hop.

[@Riquinni]

I'm pretty confident he's saying "Lu will do a dual identity, dueling enemies" which has the added layer of Carrera Lu and Lupe dueling enemies but also him dueling himself as a dual identity, which he has alluded to in the past on AUTOBOTO. Also just doesn't sound right for him to reuse duel in that line twice.

[@furiousstyles84]

Aye it's good to see you back at it Justin! I would love to hear Lupe rap with Em, Kendrick or even Method Man. Could you imagine that breakdown? Hip hop is eating good once again!

[@MrBdavis99]

Lupe has always been in his bag when it comes to lyricism. 💯

[@EayuProuxm]

Lupe partnering with Google to help AIs with lyricism is such a Lupe move.

[@kingzingo]

i think it was intentional, chocolate stimulate your brains, i think he is telling us that his lyrics stimulate our brains like chocolate

[@kdpwt]

My guess is that this album is probably lupe talking about how good and underrated he is and how he is getting recognition in these past few years. Also rip to Justin's mom

[@nyrisj]

The album is called Samurai. The title track is about Amy Winehouse. Lupe has said for years that he is making an album about Amy Winehouse. This appears to be that album.

[@IamEnygma]

Lupe season! Lupe videos! Here for it! Lupe the GOAT.

[@christianurbina5758]

RIP to momma. Love your content man keep doing your thing. Your momma is 100% proud of you brother.

[@JC_Fuh_KC]

You should do an intro, first play through, talk about it, second play with stops, wrap up.

[@athenaduran9148]

Yes!

[@ReezyDoesIt]

Yessir! Needed a Lupe reaction from you

[@ChuckLeeMBM]

I totally share your excitement and your love for this shit really shows in this video. You the one bro!

[@secretsoccerpro12]

Holy crap I remember watching you host some of my favorite videos from teambackpack! Love this reaction!!!!!

[@jordanromesburg6819]

"working to improve on the design, not even at the do something new phase" was a clean Superstar reference 😎

[@TheCompanyMan]

Glad you caught that.

[@freshparkfilms]

I'm sure ur mother is super proud of you! God bless & don't forget she is always with you!💯🙏

[@OfficialChrissums]

lupe is the only rapper who does this hyper layered rhymefest style of rapping that doesnt come across as pretentious and like hes more skilled than smart. Truly one of a kind.

[@jimboshrump]

I enjoy your content. Dont think we need you reacting to every song that drops. But absolutely love any and every opinion you have on the culture.

[@TheCompanyMan]

Thanks for the feedback. I have no intention on turning this into a reaction channel. My plan is to only react to artists I personally love or videos I think need to be seen. Eminem is one of my favorites. That Dogg Pound 360 video needed to be seen. And Lupe is my favorite. So that's the thought around it.

[@level_ken5231]

Man I didn’t even have a hypothesis so from one nerd to another, this was great. This album is going to be an accelerated degree program. Samurai and Cake were the first semester. Rn I’m on summer break, but I’m ready for the album to drop, 10 days after my bday so I’m excited and prepped.

[@keeksthecultureholic4984]

The Google Gemini ad with Lupe before this video 😄

[@dshamilja]

that IG live on lupe's process sounds so interesting, anyone got a link to it? dope video!

[@libraryofpapel]

A Joplin was a composer with ragtime and made a cake walk piece. Take the cake reference might go deep.

[@antman0719]

He's insanely sharp in his delivery here. Inspiring~

[@EpicWin1337]

Damn Lupe can really ride those choppy complex rhyme schemes so much better than Eminem. Just in contrast between this and Houdini.

[@shotbyfabi]

Royce can do it even more effortlessly, with more swag and actually saying something through multies and not just mostly doing rap aerobics for the sake of it.

[@Braillionaire]

I would say that this flow is much more complex than the Houdini schemes. However, I also felt like Houdini was pretty low bar for Em. Felt like single Em. Similar to Lupe on a Hip Hop Saved My Life. Definitely stuff in there, but the point is to catch what he's saying and ride the beat with him. This is (like Justin said) more in Lupe's Dumb it Down bag. Not so much accessible, but more impressive.

[@MaximusTheChosenOne]

lol you really brought up Royce

[@animeniacthephysicist9557]

You're entitled to your opinion and we all love Lupe but he's flows at their best don't touch Em's at his best!

[@zacoone]

Summed up in one sentence, he's basically saying, "This rap *ish is easy." And the visuals speak so much. Essentially, class is in session in this project.

[@kdpwt]

i won many things i've done but this one heeerrre

[@ThePiggiestOne]

Chill was the ultimate remote worker

[@lizethwalker]

Fire Fire Fire

[@albertschott8116]

Black Thought is like that, too. stories and flexing on the mic

[@derekhakeem8]

That’s why Kendrick didn’t want the smoke with Lu

[@lizethwalker]

True it was a way smarter business decision to battle someone who isnt like us

[@ArmLegLegArmHead47]

Why should Kendrick battle Lupe? Kendrick and Lupe are solidified in my Top 5 but Lupe just seems salty atp. I'd ignore him aswell if I was Kendrick, no one wants to hear that "battle"

[@rainmaker1169]

I'm a huge Kendrick fan..but lyrically Lupe just another level.

[@nikk796]

Nah man!! I think at this point Kendrick is invincible and he knows how to handle situations. He just showed us that to win a battle you have to have grip on all aspects - timing, angle, metaphors, style, delivery, cadence everything has to be perfect. And Kendrick is by far the most calculated rapper at this point. I love Lupe but I think Lupe will rely on his concept, flow and delivery. But Kendrick has the culture on his palms. It'll be close one but Kendrick will win. He just doesn't miss!!

[@lizethwalker]

@@ArmLegLegArmHead47 maaan it’s rap the best battling every few yrs should happen Lupe made a Kendrick diss no response Kendrick knows the irony of him and Lupe n hip hop, its a big risk to battle Lu if you’re Kendrick who’s sitting on the top rn but idk Kobe mentality or sum shit 🤔

[@RoninTheBlackFox]

“It’s All Happening,” here’s a quick tip to help you with your lighting setup. Use a softbox to get that nice, even lighting on your face without harsh shadows. When setting up your shot, expose for the background so it looks great and well-lit. To fill in any shadows on your face, try using a fill light. And don’t forget about a reflector-it can work wonders! A warm-colored reflector, like gold, can match and enhance your skin tone beautifully. Silver is also a great option, and even a blue one can add a cool, unique look. Keep creating awesome CULTURAL content, and take care!

[@suesee4855]

Subscribed! Love this song! Much love ❤️ Sue

[@UCNTZ]

Love Justin, my bad for the milk comment

[@stevescotthiphop]

There is a very short list of people walking this earth.. I mean, maybe like 5 to 10 motherfuckers.. that no one can mimic their rap style. Love em or hate em, their flow, cadence, wordplay, rhyme schemes, are one of one Lupe belongs on that list

[@athenaduran9148]

Period. He can not be mimicked or simplified into a character.

[@roaringsun4743]

Lupe’s album may sound awesome. His conceptual albums are his best work. I wonder if this record will have an overarching theme.

[@nikk796]

That's how an S+ tier rapper sounds like!!

[@maki9396]

You think of your mom, she's there with you. May she continue to rest peacefully 🙏🏾

[@Hardheadedchild]

Lupe is talking about "The Big 3" in the first lines. His "Accomplishments" would be nothing without the "Confidence" they've been displaying to the public. Now he can show he's better than them. The "Icing on the Cake"

[@arthurvaz286]

Lupe is amazing

[@dannyavila910]

Lupe is the truth

[@ThePiggiestOne]

I wonder if that starry background alludes to Superstar or the F&L album cover

[@IdeaStudioBKK]

Great song, but I really love the style of this video. I thought it was a super tight execution of this style.

[@GuyJustChillin]

If this project does INDEED get a visual for each song, WE NEED ONE FROM DIRECTOR HYPE WILLIAMS! Still watch “Superstar” from time to time…

[@EayuProuxm]

Post battle, my favorite rap song was Common and Pete Rock's Wise U, bc Common was bring the old school lyrical and spiritual feel back. But then Lupe dropped this and I'm so sorry but this song reminds me why Lupe is one of the best to ever do it.

[@h0tr0d0224]

Lupe is a Martian. If you like his music, definitely look into what Kxng Crooked and Joell Ortiz have been dropping lately... straight 🔥

[@Deucefiggity]

These guys are our modern day; Rakim, Nas, Big Daddy Kane, Jay, etc. when guys like Em, Wayne, Cole, Dot, Lupe all have a resurgence of lyricism and not dumb down ish.

[@adrianoabdul6591]

Dope

[@andrewyb830]

🔥🔥🔥

[@ChonseeTV]

SOSA gang. But yes he said he was down to battle anyone so love the Samurai angle plus he knows how to use one but he's coming from an emcee perspective and hopefully wack emcees and rappers heads roll.

[@stephensemp8634]

Pause and comment all you want… most of us come to see you REACT as you… those who complain about pausing don’t understand the concept

[@GTACJGrove]

Justin how close is Kendrick and Lupe lyrically?

[@los1945]

I just want to come on here and say that I was promised an overall Kendrick bars breakdown and I’m still here waiting!!!! 😂😂😂 jk champ love your work and I’ll take what I can get!!! Keep up the awesome work!!!

[@TheCompanyMan]

Juneteenth.

[@los1945]

@@TheCompanyMan can’t wait it feels like the battle ain’t over till we get the official @TheCompanyMan review. 🫡 🤣🤣

[@GTACJGrove]

Do you think his new album Samurai is a homage to Food and liquor?

[@iaintjesus9399]

Lu the only dude out who could get Kendrick.

[@Abrabeck82]

Hey man, are you doing a breakdown of the Samurai album? I'd love to hear your take. Thank you!

[@joeharrison4783]

See, Eminem can do this kind of flow and these wordplay techniques, but how is he with double, triple, quadruple entendre? I saw on reddit the ship on a trip line is a quintuple. This song in context according to Lupe is after Amy's first rap battle victory, so she's feeling herself... possibly the whole album could be from her perspective, from great start to dark ending, anything will be exceptional.

[@amanSpawn00]

Lupe Eminem Daylyt I NEED a track or project with all them on it

[@AmateurAnalyst013]

How many people here went to Harvard to break this down?

[@BlackVulcan22]

I said this on old Company man content, Ill say it again. Mixtape Lupe (Revenge of the Nerds, Rhymning Ape) and Food&lLiquor/ The Cool Lupe SHIT.ON.KENDRICK'S. WHOLE.CAREER!

[@mitchiegotmovesy7635]

Lupe and Kendrick barely care about each other. Why do we keep fostering this fake competition between them

[@HewittShaq]

💯

[@tonydoom2573]

React to the whole album when it drops?! Sorry about your mom, rip 🙏

[@khumisho]

🔥

[@EayuProuxm]

Congrats to your uncle on the marriage

[@socialworkchoseme9528]

🚨🚨🚨Love your channel. RE video pausing: Fun fact, reactors will react on reaction videos. We tune in for YOUR REACTION ie unique perspective. Pause at will. If pausing is an issue, go to the original video. Oh, Lupe is on fire too.

[@JALOPATRON]

It's another concept album. Its a tribute to Amy Whinehouse

[@upcloselife]

What software are you using? I own a studio (Upclose Studio) in Houston and have had to try several different ones to find the best for you.

[@TheCompanyMan]

I'm using Zoom. 🤦🏿‍♂

[@jugbrewer]

i’d recommend using OBS personally. a lot of streamers use it so there are lots of tutorials out there, and it’s free. bit of a learning curve maybe but nothing you can’t handle!

[@TheCompanyMan]

PERFECT!

[@upcloselife]

@@TheCompanyMan if you're running Mac, get ecamm. You can use it for free (but opt for the paid version) or you can use stream yard for everything else. It makes it easier

[@upcloselife]

@@jugbrewer obs isn't bad but it's a steep initial learning curve(as said) and too many ways for something to not go well

[@GuyJustChillin]

Fire 🔥

[@buccrewtv]

My 1st reaction when I heard this song, I thought like wait is that me rhyming? Than rewinded played it back! Damn my type of flowing... Chicago has masterful lyricists. My tweets may have triggered this greatness. Very Proud of his body of work! Believe we have to battle soon. Him & King Los... word play and delivery is the best! Before starting my fashion journey. In our city I'm known as the samurai emcee. the song is entitled "only emcee" Where I took a shot just to peak Lupe's attention. I truly admire Lu's technique reminds me of myself!!! Go support that new album Samurai... Peace Hip Hop World keep ya sword sharpened.

[@charbelmarche6967]

Oh shoot I didn't know you had a reaction channel of your own

[@MrTr3sL3wis]

RIH CompanyMoma

[@ububugagaga]

New lupe album dropping in 2 weeks 👀

[@tonyp56301]

Anybody gonna mention Tupac's "Do For Love" bass line? 👀

[@athenaduran9148]

Oh shit!!!! That why it felt familiar!!!! I knew I had sung to some part of this before!

[@jimboshrump]

THIS IS LUPE SAYING EM IM BETTER AT RAPPING AND NOSTALGIA

[@nickgoodlock263]

If people don't want you to pause and speak they should just go watch the original video.

[@Tamisha7]

What's up Justin?

[@TheCompanyMan]

Yo yo! How you?

[@Tamisha7]

@@TheCompanyMan Feeding blessed and grateful fam. Thank you for bringing us the best.

[@TheCompanyMan]

Thank you for rocking with me!

[@buccrewtv]

Good reaction video... !!! Lupe deserves a top 5 slot, king los, cyhi, kendrick, busta rhymes! Emcees that have mastered the craft undoubtedly.

[@fpalillero7304]

if i was drake i would have payed all the money in the world to lupe to help me against kendrick im surprised drake didnt bring up how kendrick might have borrowed (or maybe ripped off) ideas from lupe

[@jflack6]

Where’s Rude at?

[@SolidSnake240]

One of the best things to come out of Kenny vs Drake is Justin coming back and uploading so frequently again.

[@umang6771]

Aside from the lead single "Samurai" I honesty havent heard "Cake" yet, so I let the video play without watching it. I don't want to spoil myself too much being it's only an 8 track album(lyrically the densest 8 tracks an artist could probably release 😅).

[@Tragz]

Never say you heard the song.

[@dontask3613]

Idk man its so hard to even listen to Lupe without thinking of the petty ass way he speaks of kdot, and I fucking love Lupe he was one of my favorite lyricist of all time but the kdot shit just felt full of bitterness and it made me lose some respect for the man, that shits above him.

[@ray1411]

Wow Lupe has always been like a Burrito you bite into but there's no sour cream and guac. Let him go Yes, he can rap but he hasn't made a culture shifting album Like, look at this FBA/ADOS situation, which he could've spoke to as a Liberian immigrant, who grew up in a major city with a black American majority population among blacks. Nobody cares about how good you can rap, after a certain point. That's why Tupac is more cherished than Biggie

[@christophersmith9543]

You don't know what you're talking about. Go listen to "STRANGE FRUITION" and then come back and apologize!

[@Markus0103]

If that's the case, then I'd say the Wayne interview on BLM applies here. Just because an artist is affiliated by race or beliefs doesn't mean they have to speak on it or pick a side. They have the freedom to share what they want to share, how they want to share, and when they want to share. Some of the artists consider the opportunity costs that come from the decisions being made.

[@ray1411]

@@christophersmith9543 I will give it a listen. BRB

[@ray1411]

@@Markus0103 Sir, that's not how Hip Hop works.

[@amrey3628]

You do know he, and his family, have literally been doing work, in the streets of Chicago, like real activist do for years right? From the schools to food drives to summer reading programs to even sweeping & cleaning up the parks and other places. This is what's wild. If somebody isn't viral & showcasing something, just so others (who only got critiques but no work ethic), then somehow they won't e "validated". That's a real problem. Folks just want to be loud. And, like Neely Fuller Jr said, they will willingly find a reason, because that poison is self sustaining.