5 Powerful KPIs can REVEAL more about a business than you think!!

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Download the file shown in this video:
thefincontroller.com/p/kpisth...
Chapters:
00:00 Intro & summary of video
00:57 Gross Margin
02:18 Revenue Growth
04:25 R&D spend to Revenue
05:50 Balance Sheet - Assets
07:14 Current Ratio
08:46 Debt to Equity Ratio
In this video I take a set of Financial Statements of a company that I know nothing about and I attempt to determine the type of industry, stage, and health of the business, all using KPIs and financial metrics.
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All views expressed on my channel are mine alone. Not intended as financial or professional advice

[@TheBusinessHandyMan]

As a Business Owner, this is fire infomation

[@yankoboev841]

Another quality video! Thank you!

[@TheFinancialController]

My pleasure!

[@user-iq4rp4fc5h]

wow, everything is explained so nicely...Im actuaĺly enjoying learning

[@TheFinancialController]

Happy to hear that!

[@TheDickyB]

I just recently came across your channel and quickly became a big fan. I like these vids as theyve been a big help with my investing and how that helps me better understand the fundamentals I'm looking at. Nice job!

[@TheFinancialController]

Great to hear!

[@FlyinRyanFreestyle]

Really excellent video, Bill! Side note: been following you for almost a year now and have learned a lot. I plan to be signing up for your Controller Academy program this week

[@TheFinancialController]

Cool, thanks!

[@bordua98]

Great content: )

[@wilsonkurien369]

I declare you the best there is

[@WDWysong]

Excellent content! Thanks for your clear examples and clear explanations!

[@TheFinancialController]

Glad it was helpful!

[@xt.7933]

I am a CPA but have been working on internal control in higher education for the past few years. This is a good refresher. And makes me want to get back to the for-profit industry and financial analysis.

[@TheFinancialController]

Thank you! Never too late to carve out a different path!

[@tomvcpa]

Do use an excel file for cash flow planning and or projections

[@finance_amplified]

This is an amazing video. Thank you

[@TheFinancialController]

You're very welcome!

[@jdawn1103]

Bill! Thank you for sharing this information and teaching! I've been praying for a way to have a refresher to build confidence to progress in the financial world and thus gives me hope! I just discovered your channel a couple of days ago and more than likely will sign up for the course in the near future! I share the same sentiment as others...I would have retained more from college with your teaching style lol

[@TheFinancialController]

Wonderful! Good to have you!!

[@alangerardohurta]

Excellent video as always you are one of the best and one of the few to provide valuable information to further your career in finance/accounting.

[@TheFinancialController]

Thanks Alan!

[@simasaeedi7829]

u r perfect ,,, thank you

[@nairobi203]

Nice video. Crisp, Clean. I found the lists with the % quite interesting. Is this reserved content, because I did not find it on the CFO site.

[@madelinerose9620]

This was absolutely magnificent! All the years of school getting my MBA and you’ve magically summarized everything I need to succeed.

[@TheFinancialController]

Thank you!

[@user-hh9wf6le7s]

it is a good explination , please go head and do not stop

[@user-vm1xu8wg6l]

Very useful!!

[@TheFinancialController]

Glad it was helpful!

[@user-qb1iu2tx7x]

Top content

[@fauzan8236]

Insightful video, thank you. Also, Billions is the best show ever!

[@TheFinancialController]

haha, yeah I love Billions!!!

[@user-gu3cd3dd4n]

Thank you so much 🎉

[@TheFinancialController]

You’re welcome 😊

[@pavan5847]

Thank you bill for this video

[@TheFinancialController]

My pleasure!

[@mm57390]

Can you go over your college transcript and tell us which classes were “hard” and which classes you recommend taking together and just your overall experience with college in regards to your grades and course selection

[@TheFinancialController]

Excellent idea! ok

[@user-yy1io4yk5f]

Really interesting video

[@TheFinancialController]

Thank you!

[@TheJirator]

Hello, one little note about current ratio - I would not say "the higher multiple, the better" :-) There is certainly a level of current assets where you would be wasting potential to create value for the shareholders. But that's it, otherwise I can't thank you enough for producing a lot of high quality material which I'm gladly recommending to all my colleagues. I'm from Europe, my company follows IFRS, not US GAAP. Which shows another beauty of your videos - local GAAP does not matter that much, vast majority of your insights are relevant worldwide. Keep up the great work!

[@TheFinancialController]

Thanks for this input!

[@ShoOnlineAcademy]

Love your style of teaching. But would like to see you speak slow down.

[@marvelouss719]

I love this country!

[@Truth_831]

As a financial analyst, what are the key areas and ratios we need to check during month end? Like for health we check current ratio (ST) and D/E ratio.(LT)

[@TheFinancialController]

Gross margin, and gross margin by customer. Also, customer churn/loss ratio. Net Dollar Retention is big in software/service companies

[@SA-be1bn]

Hey I was wondering what are your thoughts on accounting nowadays in the US. Entry salaries have remained the same since the financial crisis. People work long hours and not that much pay in return. Is accounting still a strong career or is tech, healthcare, or finance the route. Seems like the only way to make 6 figures outside of HCOL is to be in a management position.

[@TheFinancialController]

Accountants in bigger US cities are making 100-120K with 2-4 years experience and without being managers. I'd say it's still and continues to be rock-solid career choice

[@SA-be1bn]

​@@TheFinancialController I understand, it seems Reddit has painted a rather unfavorable picture of this career path, giving me some concerns. maybe you can do a video on it, as accounting enrollments have been dropping across the country.

[@xt.7933]

I have the same question. And esp. the notoriously long hours. I had worked at Big Four before I came to the US and now with kids, I don't even know if I want to go back to industries, although I feel so under-utilized in my current job at higher edu, where the wlb is really nice.

[@_.dace._]

hey thanks, just wondering if the advice to start an accountancy journey via the auditing route is applicable to the UK too? Thankyou

[@TheFinancialController]

Yes, absolutely

[@leocincint2149]

Great content! I have a question around financial indicators if anyone can help. I'm a senior Web Dev and have been approached by a person who has a Masters degree in Economics, and he wants to partner up to build a Saas project which will present 50 KPIs for whatever medium/big company that inputs its balance sheets (not sure the correct terms but I hope you get the idea) Apparently a massive slice of these companies don't already do this (We're in Brazil) or they pay massive amounts of money for it through consultants. So I've been told that this wouldn't work out without a further consultancy service. Also that companies wouldn't really trust to use this Saas due to sensitive information. And some said it would be a useful tool for financial consultants. I wonder what you all have to say about it. Peace and love to you all.

[@TheFinancialController]

In the US, you'd have to go through a SOC 1 audit, so companies will trust your product. A SOC 1 report is an audit report that’s scope includes both business process and information technology control objectives and testing. A SOC 1 must be issued by a CPA firm that specializes in auditing IT security and business process controls.

[@tlungu962]

really wish i had this dude for tax.. might have to switch service lines lol also love Billions!

[@TheFinancialController]

Funny you should say!! I spoke to my buddy who is a tax director about doing some tax content together. Hopefully coming soon. Let me know a couple of topics you like to hear

[@tlungu962]

@@TheFinancialController PLEASE haha. I love the content you make & have been catching up on years worth of your videos in my spare time. Makes me want to switch over from the Tax side w/all the gems you give out. Would love some Tax content tho in the meantime!