Graphic Design Tutorial: Typography Design & Art Direction pt. 1

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts.
Watch this classic episode from The Futur, and learn about art direction, typography, and layout design.
#Typography #Layout #GraphicDesign
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[@surfyswag]

25mins of concise constructive criticism, super valuable!

[@TheFuturAcademy]

Thanks

[@erldraws1542]

This is art direction at its finest! I wish every art director is like this. Like going the extra mile to explain to his juniors what’s wrong, what to improve in the design, rather than being really vague.

[@moonsofourmother2815]

Amazing teacher ☆♡☆

[@samueljack4466]

instablaster...

[@SUBHASHNISARTA-x3b]

I am impressed with this lesson, 👌 😌 which is almost in my mind but accidentally I had been mentioned in my story telling book therfore you have been aware about it and I have been practicing and useful for me it feels something different and much more attractive#SUBHASH NISARTA.

[@dattagrace]

Wow, almost all of those options are so good! She is mad talented.

[@jessaek2]

I'm a simple man, i see chris do teaching us... I press like!

[@kmgfabio]

No-brainer action

[@rooneye]

There seem to be a lot of simple men on KZbin spouting that exact sentence...

[@danacarpenter5122]

I wish more creative directors were like you. You provide explanation that we can learn from (which I’m pretty sure most designers are always looking to learn and improve) and you do it with respect. Love your approach and love that I can learn from you. Huge thank you!

[@kukuhaldyanto]

MORE ART DIRECTION LIKE THIS PLEASE! Maybe web?

[@Ikuzuu]

I always had problems with repeating elements and the thing he said about "is like music, you have to repeat beats or it sounds like noice" made it super clear to me, this is a really helpful video!

[@TrEndFeVeR22]

MORE STUFF LIKE THIS PLEASE!!! I LEARNED SO MUCH FROM THIS VIDEO!!! WOW! IT SHOWS ME I LACK SO MUCH GRAPHIC TYPE KNOWLEDGE AND LAYOUTS!

[@jogleby]

Awesome direction! I love that you are able to point out the designs that need help and offer suggestions without talking down to her. I've had bosses in the past that never learned that skill. And if you've never designed a magazine or newspaper before, it is a pain in the butt. You have to make every page of every issue look consistent, regardless of the varying amounts of copy and photos.

[@alexhartan]

After reading it a 100 times, it feels to me the word thirst has lost its meaning

[@sccrespoc]

Yep.. that happens a lot

[@vinkarume6205]

If the design gods have pulled this from the archives and deemed it fit for a second take, who am I, a mere mortal, not to consume again for better understanding?

[@SlakBeatBox]

When I saw this video the first time almost 2 years ago I was in the process of launching my own agency. Helped me a lot and felt like "I would work for that weird designer monk for free if I get that level of feedback". Fast forward today, agency is doing well back here in France, I'm so grateful for that. But I rewatched this video and I still feel like working for free to get advices from you wtf Chris! Thank you so much for what the golden free content you provide us. From the look of things, you should start rethinking the numbers and aim to impact 2 billion people since you're definetely hitting the billion faster than ever! Cheers.

[@dantegamer1]

"weird designer monk" best way to describe the guy

[@nevillevector]

Call me crazy but I watched this video last year.

[@TheFuturAcademy]

Not crazy 😜

[@lineworks7126]

This is a reupload

[@doggymustdoo]

@@lineworks7126 I don't this is a bad reupload. It was originally on their other channel and it was a very informative critique session. It's a bit timeless so it will come in handy to new subs who just watch this channel for lessons.

[@lineworks7126]

@@doggymustdoo i agree dude

[@TheFuturAcademy]

We're slowly porting over some of the "futur classic" so this channel can be soley focused on design/creative fundamentals, so the other channel can focus on business, mindset, entreprenuership.

[@pguetan]

This guy could stare at a blank sheet of paper and still come up with a lot of words to say about it. So intelligent!

[@drgamerali]

Really like the way how you ask your designer about the timeline. I wish some so-called art directors learned the basic etiquettes. Great job Chris!

[@Ledatru]

A classic. This is the video that got me hooked on TheFutur!

[@beinggopi1566]

he treats designers as designers not just employees best business and graphic design lesson thanx chris

[@morrisgetman9827]

What a loving, supportive and encouraging attitude. Jeez, I wish I had a boss like this)) Many thanks for the video, lots to learn!!!

[@skb875]

Had a feeling that I watched this before, but was so good that I had to re-watch it. I really love content like this, it helps me learn and is very inspiring.

[@dungnguyen3458]

I like this! It shows me how to think about a design as well as how to critique another without being unstructured or even offensive. Also love to see Chris running around the office and actually sitting down next to a designer to give them feedback in front of the computer screen instead of staying in the studio.

[@HiTiffanyNg]

i actually like her title Thirst there i feel modern, new i love it 1:15

[@kevinchristian96]

Awesome art direction.! i notice that when you appreciate someone's work they will listen your critique and work more unconsciously.!! Thanks for sharing!! Appreciate that a lot.!!

[@sylwiaczarnecka4156]

I'm studying graphic design, and I found this video really helpful and I think watching this will help me improve my Typography and layout skills. Very good construcive criticism and advise. Only wishing to have such a helpful art director one day More of video like this please! 😊

[@guntherrose7267]

How's graphic design treating you?

[@krutis7307]

I felt the zeal in this girl to explore different layouts! Mahn, Graphic Design has just got me, I wish to be the best in it!

[@TheFuturAcademy]

She’s amazing.

[@SuperSSystem]

You can be the best in sthg that you will discover or invent for the 1st time.. till someone else is gonna copy that of even make it better.

[@krutis7307]

@@SuperSSystem I can vouch on it. Now when I look back at things, I know how much I have developed. My journey from an amateur to a professional has been overwhelming and now when I look at experts I realize, learning new things and aiming for perfection will never have an end 😀😀

[@toyosil7577]

I freeze when you're reviewing my work Chris... Great work Minhye

[@charles6685]

Screenshot it and make it as a reference guys... It REALLY helps a lot, especially when you are stucked on the layout part... It is really not easy to do layouts... So Big Big Thanks to TheFutur! ❤️

[@MrSzwarz]

She is talented editorial junior designer, but nthere is n need for too many layouts, she simply run out of ideas, and let down with last ones presented 3-5 maximum. Several presented layouts are very good.

[@hdavid1574]

It would be helpful to see some of the grids/grid system she was working with. :)

[@heldersimoes1124]

How do I tell my boss to be more like Chris without actually telling him to be more like Chris

[@kmjarthaa]

I watch this already,,, but i don't mind to watch this again, so helpful.

[@bamidelebashir200]

Wow, great one, I rearly comment on videos, but Chris got this, your works are wonderful and an inspiration, thank you for showing designer processes big agencies don't want us to know.

[@geckonia]

Amazing work..... I’m impressed with the amount of variety in your designs. Thanks for the great critique too. 👍🏼

[@TheFuturAcademy]

Min's a beast

[@luizaamorim3559]

Sometimes I learn more by watching your videos than in my university classes...

[@carolinatenorio8726]

I wish I had this kind of tutorship when I was starting as a designer.

[@EXOVVILLARUEL]

your'e master sir hehe , you know what looks good and need to change

[@MGuyette3289]

Wow. I must've missed this one from before. Amazing stuff. Wish I saw this when I was doing my layout for Advanced Layout in school.

[@dvtrbl]

Love it im still remembering watch this video in my first month jobs become magazine editor...

[@luxbook]

I learned so much from this! I could watch these all day. I hope I can find more.

[@TheFuturAcademy]

More on the channel.

[@taitodong5174]

I've been working as a Graphic Artist for 7 years, i know i still have so many things to learn and this helps me a lot..your channel is very helpful.

[@brianm3160]

Can someone tell me how I can get this good?

[@ssemblie]

Loving this video! I recently started at uni, bachelor of arts with a major in graphic design, this is really helpful and inspiring :)

[@CaioGonzalez]

Amazing video, I fell in love with design again and have decided to pursue this field as a career, and since then I've been watching videos on youtube until when I found this channel. All the videos you guys post are a great source and inspiration. Thanks a lot for those rich content and congratulations.

[@TheFuturAcademy]

Thanks. And stay creative.

[@Taskade]

To make something great you must do the making! :)

[@jul1us_tv]

This is amazing!!! She is really talented and Chris Critics is so valuable and spot on!

[@loomonda18]

😭😭 I feel like I am learning so much by watching this!! Thank you!

[@SKDurgesh]

Man the way you directing and guiding in design. wish we also have the guidance and direction like this. i am speechless. love it

[@nerdincognitosue3560]

I'm a new sub 🙆 and really enjoyed this! Lots of helpful info. Like your calm way of explaining things. Looking forward to binge watching videos on your channel 😀 this weekend.

[@TheFuturAcademy]

Welcome.

[@abhinavgupta5595]

THat's so cool sir. A great fan from India says hi to you and you're really the "designer banda", we call in hind :)

[@TheFuturAcademy]

What does that mean?

[@sccrespoc]

My god this video has taught me more than my Graphic design teacher, discussing real designs is so damn useful. Thank you!!!

[@dhirendrasahay]

Why haven't this video recommend me before. Insanely Informative. Instant Subscribe.

[@droy589]

Hi Chris, I keep following your educational videos. Although wanted to know that there are 2 youtube channels right? 'The Futur' and this 'The Futur Academy'. Today itself I was studying about poster design and typography, when I watched a video in 'The Futur' channel. Your videos help me a lot. There is so much to know about design. Thank you so much.

[@anandajayarathna6149]

I really appreciate the content and insight. This is a must for novice like us to perfect the art of typography.

[@bobbymadula1620]

I love Min! ❤️❤️❤️

[@IndrajaSalunkhe]

Re-upload. Cool. 😍😍😍😍😍😍 She is a talented designer. And Chris is awesome!

[@TheFuturAcademy]

Thank you.

[@willjones7132]

Thanks for the great video, I hope to work for someone with your direction skills someday.

[@DriftsurgeStudios]

Now I've seen myself like him but giving advice about conscripts and other worldbuilding content instead!

[@irenebirgita]

Still click it eventho i know what i will be watchin coz its obvious minh's mockup on the thumbnail

[@arthurmenezes1623]

6:45 | What designer's portfolio are you giving as constructive criticism?

[@pitershmitter9997]

I was trying to find the reasons this video is so good, and it seems like thefuture makes videos like this one all the time. There is Chris, critique and work of someone of course. BUT, here we have example from thefutur studio, so it gives understanding what you need, to get in such kind of a studio. It seems more “real” or natural, like this work is for a client and this is part of the process to get it done (part of the process from thefutur sudio). Chris gives brilliant explanations and tips, as always, but maybe because here we have layout design with many different examples, Chris has more to say and explain, and can dive deep. So it seems like amount of information and its difference, alongside with overall feel from what I see makes this video so good and valuable for me. Ask me what ever you want if you need some more information! Sorry for my boring, unprofessional writing.

[@TheFuturAcademy]

Thanks for sharing your insights. You'll be seeing more experiments with content in the near future.

[@TheFuturAcademy]

Not boring feedback at all. When I work with a really good designer who is prolific like Min, you will see the best combo between CD and designer.

[@lucas-correa]

I am changing carreers from a Quality Analyst to Designer and this content is very helpful.

[@hockeyman26789]

This video was awesome! I hope to see more like them. Im jealous of this girl to be where she is and getting the guidance she has!

[@everyelse3271]

I think because of how her boss complained about every design she made, the girl quit her job after shooting of this video.

[@midou9]

thank you so much for the energy and the time you put to share your precious knowledge with us guys !

[@SuperSSystem]

What is the trick achieving the design that you are describing? But still to remain editable.. 001 if I want to write anything else in the future. Is there any option in InDesign for a transparent text inside its own bg?

[@mpinkycrazy]

More like this please!

[@yuripistillo]

what program you use to do this graphic??? Thanks from italy

[@sacdigitaldesignweb]

Isn’t teaching the hardest thing to do? The female designer is a good one. Imaging you have to critique bunch of clueless designers full of egos with nothing decent to show.

[@lookylooks3977]

What a healthy working environment. This looks really fun!

[@ahumanperson2955]

Sorry I hate the instructor, all his input is poor and his ideas would never fly in my company!

[@robbierohn123]

I love this concise, critic, I wish he was my boss or my mentor💯, thank you for sharing

[@blakeryan3065]

0-Chris Do... REAL QUICK

[@brk0391]

lunch break + The Futur videos

[@TheFuturAcademy]

Sounds healthy.

[@mustafaalazawi7788]

The MASTER of Graphic Design giving us free classes!

[@tekiero]

what if your colleagues don't listen to your advices and opinions and think that it's not good?

[@mmm59mmm]

Very good tips i can also use in my UI Design

[@JoeyRoa30]

I feel like I'm doing my own version tomorrow for practice ... ✌

[@mohamedmukthar8862]

my boss OFTEN askS me " are you really a designer " LOL...

[@HENEYY]

Very Helpful Video Sir. thank you so much for sharing with us 🙏

[@robertocoladomenico5426]

2:49 the text in the bottom right are italian words completely random that if you will know you laugh a lot

[@dcarlos365]

Nah cause I want this, all feedback should be this critical and beneficial. *sends a link to his tutor*

[@bryxn4328]

I love this channel... makes me feel at home just watching and learning a gem or two from this page

[@TECHMITS]

I can't believe such stuff is available for free amazing ❤️

[@wejdanaljehani5431]

i like these videos its really help me to improve my designs! thank you!!!

[@fluxstandard8364]

2:30 Easts his own words and tells designer what’s to do rather than art direct, might as well grab the mouse and keyboard and make the changes

[@JohnGarrettHudson]

Futura and Raleway are constants in my creative work

[@Chairlot27]

I wish my professors were this encouraging.

[@xeonace]

Microsoft Intellimouse 1.1, Godess...

[@xtralargefries]

I feel like I've seen this before, is it part of the Typography 01 on The Futur website? Great course that I constantly refer back to.

[@BoldMindHQ]

yea it feels like a re upload

[@ohuooh4420]

I like the way he criticts that not judging at all but giving a lesson and advice..

[@TheFuturAcademy]

I try to make it just about the work. not the person.

[@cindolindo21]

I feel accomplished as a designer because I was noticing your critiques before you gave them to her, but I wanted to point out that you had asked her what typeface she used and she didn't know off the top of her head. When I was in college last year, my professor asked this every single time we had a project or showed her an attempt at a design with a new font, she'd ask us the typeface. If we didn't know we were in trouble! 😅

[@vanshmor5117]

Chris Do is the Andrew Tate of Creative world

[@frankhoulihan2869]

It is not a masthead. The correct term is nameplate!

[@yuqingpei5166]

massive information, thank you!!

[@worthwatching5344]

Content Like this makes Me love being a Designer. It's pure and insightful. It's very educational.❤❤❤❤❤❤❤😗😘😍😍😚

[@zimamoon]

This video has a spark of thirst! :)

[@hydevilist]

Chris Do straight up looking like a badass monk with that massive bead necklace. Also, thank you for this video.

[@EmilyMarais]

Damn, I can only hope I work with someone like this in the future. Concise, thoughtful, constructive feedback. To get this every few days would really push me improve.

[@jeanettepaak5772]

What program is she using? Indesign?

[@yumandi2]

I miss these design critique videos, especially editorial. Hope we can see Chris back at The Futur Academy videos.

[@ritsukohairsalon]

She's fired. Just kidding😅😅