10 Timeless Typography Tips

In today's video, Matt shares 10 Tips for Timeless Typography to enhance your designs.
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Chapters:
0:00 Introduction
1:50 Examine the words (to find the solution)
2:47 Tell the story
3:41 Work backwards
5:05 Gather all elements beforehand
6:34 Remove unnecessary elements
7:57 Visual puns are great (when they work)
8:57 Function Form Fashion
12:00 Select an appropriate typeface
13:35 Learn to pair fonts
14:39 Make it look good!
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#GraphicDesign #Typography #FluxAcademy

[@MattBruntonUK]

Hope you enjoyed sharing this book with me. Let us know which point stood out for you. Learn the rules then break them! (And thank you Aaron Burns.)

[@njengathegeek]

Your content is equally amazing as that of Ran, and the final statement caught my ears "trends will come and go, but principles are timeless" 🙌🙌

[@MattBruntonUK]

Thanks Chris.

[@fabj8049]

10 timeless typography tips 1-Examine the words to find soluntion 2-Tell the story graphically 3-Work backwards 4-Gather all the elements before hand 5-Remove unnecessary elements(simplify, simplify, simpifly) 6-Visual puns comes as great ( 7-when they work) 8-Function> form> fashion 9-Select an appropriate type form 10-Learn to pair fonts

[@FoutzStudios]

Great video. When I went to college the first time, in 1985, we learned typefaces and typography by drawing the characters. We were creating art with type, inspired by Aaron Burns, ambigrams, etc. We looked for interesting shapes in the negative space. I then took 6 years off to get deeper in the film and video industry and found computers had taken over when I came back to complete college. I still utilized what I learned in '85 by sketching logo designs before diving into Adobe Illustrator to complete the assignment. This also freed me up to meet a client for lunch and pass a notepad back and forth so they felt like they were a part of the process. Ironically, I'm designing a logo this morning and you've reminded me to start with a sketch. Hope you have an amazing day!

[@MattBruntonUK]

Love that. Thanks for sharing your journey John; drawing characters is a great tip.

[@dummybear6772]

My favorite idea here is about function, then form and perhaps fashion. I also appreciate the concept that the best type is timeless.

[@kostdigital]

Thanks @Matt Brunton for sharing this 🙏🏾

[@lyc9019]

Great video, knowledge is power! I’m glad I actually knew most of this!

[@meharjawadhashmi6723]

Matt! Start a series on graphic design stuff. Your videos are so helpful. 🙏

[@MattBruntonUK]

Glad to hear they're helpful. Can you be a bit more specific?

[@neddahill4936]

Excellent!

[@itkid6360]

Thank you!

[@lilyannarose]

That was lovely - thank you. Love the know the rules to break 'em - been telling designer this forrrrr ever! x

[@southernaccentfoods]

What an outstanding video! I really want to get my hands on this book.

[@carlangelotardecilla8675]

Love this content, super insightful for non-designer like me! thank you!

[@devgatling]

Thank you 🙏🏾

[@DMRVR]

I love the alliteration in the title

[@MattBruntonUK]

Say it ten times fast.

[@web3Ninja]

Love it 😘

[@alwayjohnrallos7359]

Do more vids like this, please. More on typography like swiss design grids, and how to use grids.

[@MattBruntonUK]

We have something coming you're going to like! 🤫

[@pksteffen]

Lots of goodness here! Cheers!

[@jeffxcc]

Fantastic lesson!

[@MattBruntonUK]

Appreciate it Jeffrey. ✌️

[@rayyanfrem]

excellent video

[@AlicaKrmac]

Great presentation, really enjoyed it! For me, SIMPLFY! for sure, and the 1st and 4th rule.

[@MattBruntonUK]

Yes Alica! ✌️

[@adriswanepoel5137]

Thank you

[@Flooorine]

thx!!

[@solssun]

Awesome to hear another northern accent in graphic design, the North West has some seriously talented creatives

[@MattBruntonUK]

Have to agree.

[@KuwaharaBMXRider]

I used to be a graphic designer. I once worked for Johnson/Panas on sackville st in Manchester. The Mac killed my love for the craft. I'm now a joiner and carpenter

[@BarKeegan]

Removing everything that doesn’t belong sums up graphic design for me, or almost any visual communication

[@SqueakyWeasel247]

I absolutely love books and have built a large collection over the years so found this very interesting. I have really started to expand my collection since moving to Germany and am always on the lookout for new (and old) titles wherever I travel. Have you ever visited Nijhof & Lee in Amsterdam? It's Design & Typography porn

[@suman121069]

🙂

[@djskate9183]

This one stuck out "...learn the rules so that you understand what is going on and then from a place of knowledge and experience you can break them."

[@kushyadav6724]

First ☺️

[@MattBruntonUK]

🥇

[@MariusGerome]

I'm sure the original Flux-dude made this change on purpose, with you Mr. Brunton, but it's a liiiittle bit weird, that I thought of a different face when I clicked on the video. But anyway. I'm interested. Where's, I dont even know the name, the other Flux?

[@dankierson]

Example shown of paired fonts not too convincing. All examples seem to be from the book. Might be better to make your own digital examples. More graphic, as it were. Visual narrative? Trouble is different people run their eyes around a canvas differently, are attracted by different things and respond differently to the designer's intent. Experienced media people (this is an increasing percentage of the public due to the importance of graphic communication in the modern age) tend to get bored with the same old poster/website/brochure layout. But I guess you are right in that we need to know the "rules" (i.e. benefits of certain design patterns) before we can be confident in breaking them so we gain an advantage for a specific design task. Tell us how or why you got from math to graphics as it is an unusual career switch. Most math people I know can't even draw.

[@LegatoTube]

This video lacks visuals, how disappointing

[@MattBruntonUK]

There are some examples but yep, there could be more. Appreciate the feedback. ✌️