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This key idea transformed everything for me: products and services don’t make money, product and service ecosystems do.
A successful business needs at least four types of products:
Gift Products: Free, valuable content to grab attention. It should be well-packaged and freely accessible.
Products for Prospects: The first paid engagement, like a workshop or online assessment, to build trust and connection.
Core Products: Your main offering, providing a significant transformation. This is where most of your revenue comes from.
Products for Clients: Recurring or subscription services to maintain client relationships and enhance profitability.
Implementing this strategy can massively improve your business’s revenue and valuation. Start thinking about your own product ecosystem today!
Free Business Workshop - bit.ly/busines...
Free Lead Generation Tool - bit.ly/freequi...