These are a few of my favourite things... Current favs + Black Friday savings!!!

[@southernlycait]

Since we all know you won’t partner with a brand on a product if you don’t like it, I personally don’t mind the ads and I appreciate you sharing new products after testing them so we don’t have to spend our money and test them ourselves!!

[@brookiecookie5077]

Came here to say this!! One of the few content creators who's ads I will watch and actually consider. Soph won't lie to us ❤

[@hotmessexpressmama]

Agreed!

[@staceypower4327]

Regarding ads, as someone who has been following you for a little while now, I don’t mind you doing ads because I trust you to be honest and I’m cheering you on to get that money honey. Maybe people discovering you for the first time might be deterred by loads of ads but at the end of the day, if they watch you for any length of time I think they will see that you are genuine too.

[@KoreanCardiff]

Girl, you’re one of the few beauty creators who I trust! Go get your bag esp when it aligns with your values because we need you to be successful to continue talking facts!

[@nancybudd494]

SOPH! This is your job, we trust you, it's why we are here. If you like something and they want to pay you for an ad then that's your JOB and I can say for myself at least, when you do an ad I feel both very pleased for you and I can trust that you like it. If it's a product that's not for me, cool not everything is for everyone. Often you give me info on something I might be interested in. Also it's ad time of the year. I hope you get ads for everything you like ❤

[@RachElizabethxo]

7:00, girl no, this is your job! I think people must forget to be honest. There are many influences I wouldn’t trust. But I think we can all say that we trust your opinion even when it’s an ad. You do you girl, get that bag ❤❤❤

[@sparklestarkle]

I’ve never understood why people have a problem with sponsorship or ads? If I’m watching your content it’s because I like you. And if I like you, why wouldn’t I want you to make money? So, go ahead and make that money girl!!! ❤️❤️❤️

[@fluffyblox7717]

And if you’re watching a makeup influencer it’s cause you trust what they say and their recommendations, Soph is so good at the describing the product so people can tell whether it’ll work for them and if she’s gonna recommend a products anyways she may as well get paid

[@sparklestarkle]

Yes to a full face of Wet n Wild!!! So affordable and so underrated! They have the best highlighters and their brushes are really good too. I never hear anyone talking about them

[@ReptarsaurusRex]

Big agree on the Wet n Wild brushes! Their limited edition branded collections are so cute. I have an old Pac-Man collab brush plus a couple from Lilo & Stitch. They really get me on the childhood aspect cause the brush handles have liquid and glitter particles inside that float down with gravity. SO MUCH FUN 🤠

[@sparklestarkle]

@ And the brushes are REALLY affordable! Most under $10? A lot are $1-$5

[@courtneypaige18]

Soph, I will always support your ads as you have shown nothing but integrity & honesty from the start. I know you would never take an ad if it wasn’t a product you genuinely liked. Your realness is the best thing about the content you produce eg showing what real skin looks like never using filters or things like. Showing up close how things actually look! Not many creators do that. That being said I think an equal amount of sponsored & unsponsored content is a good balance, hope this helps 🥰♥️

[@pleasebekind7056]

I can't post my own comment BUT I trust Soph 110% for an honest review of products. Also, I've seen a video about how we're all 'baking' wrong. Apparently you're supposed to put on your powder and instead of brushing it off, you use your setting spray and just spray it. It's meant to look amazing Sooh should deffo try this trick ❤❤

[@AmeliaVarney]

Normally I hate when influencers do loads of ads but I feel like soph is the only influencer I can trust because I been watching her for so long and love how honest and realistic she is. Been watching since I was 12/13 and I’m now 21.

[@jordanwig1]

From influencers I feel like I know their intentions well because I've watched them for a long time, like you and some others I adore! I actually love ads because I know they must be really good for you to say yes to doing. It makes me believe other influencers promoting the same ads more! I think you have a loyal following that know where you stand on ads, so GET THAT MONEY GIRL YOU DESERVE IT 🥂

[@alicia8777]

ive watched you for years and trust that you are always genuine and wouldnt promote anything you didnt love so the ads dont bother me at all💕

[@laurav4530]

I don’t mind the ads at all! You are one of the few influencers whose opinion I fully trust so I appreciate all recommendations no matter if it’s an ad or not. It’s your job, it’s ok! ♥️

[@MdTarikul-e4m]

nothing but integrity & honesty from the start. I know you would never take an ad if it wasn’t a product you genuinely liked. Your realness is the best thing about the content you produce eg showing what real skin looks like never using filters or things like. Showing up close how things actually look! Not many creators do that. That being said I think an equal amount of

[@paula474]

You should definitely get that ad bag babe! Everytime you do a sponsorship , it's often something you've already talked and I trust your opinion after years of being a subscriber. Besides you've always been real, just the close ups of your skin and makeup makes you authentic, if someone thinks otherwise because of ads, it's definitely a them problem

[@jessicavernon8241]

I think most people can tell when an ad is genuine and when it isn’t… can honestly say anything I’ve ever bought that you recommended I have absolutely loved and I really trust your opinion, to the point where if I’m looking to buy something new I’ll watch your videos to hear your thoughts… I feel like TikTok is a bit more awash with people who do ads just for the money and I take a lot of recommendations with a pinch of salt but when it comes to you Soph I say GET YOUR COIN, you’ve worked hard and deserve everything that comes your way xx

[@sarah_c_]

Do all the ads! It's your job and you do it amazingly ❤

[@nickykerner5142]

You're the only beauty influencer opinion I trust, I've been watching your channel for years since before you collaborated with makeup revolution and I still use some of the products to this day the highlighter duos and your extra spice pallette I think it's called and love them. ❤❤❤❤

[@carmscozycorner1111]

You singing the 118 ad unlocked memories I completely forgot existed 😂

[@laurengallagher2076]

You are one of the only creators I trust when it comes to an AD. I know you will only accept the work if you genuinely like the product! ❤

[@Jeauxjeaux]

Soph you are such a sweet, kind hearted person and you simply make my days, even from the UK to Canada🇨🇦❤️

[@ellenjames4758]

I think Soph is one of the few influencers I trust to do ads as I know she’d never recommend something that she didn’t love herself! Get your bag girl if it keeps you making videos for us ❤

[@iida738]

I think your ads are good, you feel really honest. I also like that you often mix between sponsored products and non-sponsored products in the same youtube-video. Thank you! You are my favorite makeup-content creator!

[@jenniferpenman4211]

Take all the ads you can. It's part of your job. As long as you are truthful im happy xx

[@Dulon-xp6tq]

Soph, I will always support your ads as you have shown nothing but integrity & honesty from the start❤

[@alc3638]

Do whatever you want on ads! People who are against them (like me) have cultivated the internet to totally avoid them, lol. So when you say "I did an ad but now I want to recommend it" that means more to me! And I appreciate the 118118 shout out... thank god we're not all baby gen z

[@bekiholding6907]

Honey please go get your bag …. If I ever seen you’ve done an ad I give a little cheer in my head for you. Following you from like back in the day at like 3k followers to now is such like a proud thing. You are one of the few creators I really trust when they post ads and you still bring it authentically into your everyday content so please continue!! We get to watch you for free so if you can get paid to use things you love and would probably show us anyway please keep going ! X

[@atreq]

Thank you so much for being real, genuine, kind, and just a good human. You speak in a way that makes me feel home, I know I can trust you, and not just with makeup recommendations, I feel like I can genuinely trust you in anything you say. You are a lovely person. God bless you and everything you do and touch

[@nataliecantle4338]

Hope you've had a good Christmas and New year Soph ! Missing your videos lots ❤

[@baileydubs]

While ads aren’t my fav, I still watch your content that has ads in it, and am glad you are being compensated for your great content you make!

[@aimysbeautyobsession6227]

At the end of the day this is your job so I don’t see the problem in sharing products you like and work with. It helps us see what we like and no what to buy as we trust your opinion. Love you soph ❤

[@donnacheng8971]

Soph. Please continue to be yourself and if that includes ads for products you enjoy and recommend. I’m all for it!

[@valentinapashley3470]

I find Sophs makeup videos so therapeutic even though I never wear makeup!! Am I the only one? 😅🥰❤

[@emmycool7269]

Hi! As someone who as followed you a while and is starting to really getting into beauty, hair, snd fragrance, i don’t mind the ads at all! I trust your opinion as your style is similar to mine! I like that you,re honestly about it! Such as giving an example of a ad brand you didn’t like. Keep them coming!

[@Kaylaandthezoo]

Dont mind the ads. Love your honest reviews

[@annehughes1841]

Take as many ads as you want!!! This is your well being and we trust that you’re only sharing things you genuinely like. Get that coin ❤

[@bethany9627]

My own wedding is coming up, so I’m definitely going to try and use the Elemis facemasks! Ty for the recommendation! 🥰🫶🏻✨

[@alejandralugo1365]

I don’t mind your ads because I know you only do ads brands and products you really like it. Also you always tell when it’s an ad something I really appreciate and makes it more truthful

[@magpie4948]

I think when youve followed someone for a good length of time, you kinda get the idea of who they are and what they stand for. I am still following creators that I know take ads and recommend products that they might not be 100% genuine about. That really annoys me. BUT... creators like you, that I see all the time and know only takes ads for products that they use regularly ... I have zero issues with. Im all for making money when you can and getting sponsored by a brand you love...thats the dream. 🧡Take the ads when you can girl.

[@maya26248]

regarding ads, i have purchased the wild deodorants and also the mylee nail kits that you have promoted before and have enjoyed both of these and i know and we all know that you won’t do ads unless the product is good and you use them so i do enjoy your ads and give me ideas ❤

[@louiem5778]

I always support you doing ads because it’s your job (I it when a queen is getting paid ❤) and you seem to genuinely like and use the products. I have no issue with advertising at all- it’s a great income stream for yourself and if you are selective then that’s kind of a good advert in itself! For you and the brand! I’ve switched to Wild deodorant because of you. I’d tried loads of more natural brands and never got on with them- decided to give Wild a chance with one of your discounts codes and it’s the only one I use now! I’m glad you did the advert 😂- you saved me spending money on more trial and error!

[@cloizzie5053]

I think what separates you from others is that we see you use the products that were part of an ad either before or after the sponsorship so we know you genuinely like it. So many influencers say they’re obsessed with a product that’s never to be seen again after the ad

[@zooba533]

Girl never apologize for posting ads u worked hard on ur platforms u deserve every single return u get from them. Like what’s the difference between an ad and a regular post since u only post things u like yk? Post them ads girly pop

[@SapnaKhatun-x7i]

Hey Shop I really miss your declutter videos. They are so satisfying. Please do one soon if possible.

[@christinabukowski]

Do all the ads you want and get that pay check! You are so sweet for mentioning your drawbacks on posting too many ads but I don’t think anyone is paying that much attention or if someone is annoyed they can skip the ad!

[@emmammc6622]

I honestly dont think twice about you doing ads so keep going! You’re so genuine and we trust your opinion so get that money girl! 🤣❤️❤️

[@lindsay-1324]

it randomly occurred to me today i hadnt seen a video from u in my subscriptions tab in a while😂 i hope youre having a good holiday!! 💗

[@jess7351]

this video came at the perfect time! currently looking for things to put on my birthday list & this is superrrr helpful on what products are good! thank you!!

[@nikkijones7946]

For anyone suffering with possibly a bacterial acne to give this a try, it’s called Dermol 500. You can add water to it and use it as a cleanser and use it as a moisturiser aswell! It’s only £8.99! I was actually prescribed it by my doctor and it’s really done wonders for my skin! My skin is smooth like a baby 🥹🥹 I really wanted to tell people and spread what works for me. And it’s cheaper than a cleanser and moisturiser together 😍😍😍

[@whitneylaurenjones]

I honestly don’t mind seeing ads especially when it’s from people like you who I trust your recommendations so much and I think you’re always so honest. Would you recommend the foundation for dry to normal skin? I’ve been dying to try it but since loosing a lot of weight I’ve found a lot of foundations sink into my smile lines more and separate in my smile lines ❤

[@beethimbles8801]

Yes to full face of wet and wild! And could you do a full face of beginner makeup? As in what’s a cheap but not rubbish starting point? Love ya soph and keep on making those adverts, I always check your recommendations prior to buying anything and write a list based off your recommendations.

[@NHHafsa]

Shop i really miss your declutter videos. They are so satisfying. Please do one soon if possible ❤❤

[@sophie_1999_]

Girllll where u at! It’s been a month and we miss u 😭😭 I hope u had a good new years and Christmas

[@maggienoe47]

I would love to see a full face of Wet n Wild; I have a few of their products that have become staples in my routine 💯 Also - as a longtime viewer, please don’t feel self conscious about taking ads, queen! I don’t feel you do too many at all, and it’s literally your job 😌 I can imagine ads are an important portion of how you are able to keep making videos like this for us to enjoy, and just like others have said - it makes it more clear the items you really love, so don’t sweat it at all! Sending love from USA 🥰

[@Patti-1962]

Soph, I trust you explicitly when it comes to your opinions on products....if you are offered a sponsorship, take it!!! It makes me happy that you are earning an income as you are self employed. I don't really understand the aversion to sponsored videos, as it is a part of being on social media. If I felt like an influencer was only making a sponsored video for the money (and didn't believe they really liked the product), then I shouldn't be watching their content. I spent my career as a self employed violinist, so I know what it's like to piece together a yearly salary from different sources. I also LOVE so many Wet n Wild products, especially the tinted hydrator, so I'd love a full brand video!! I'm looking forward to holiday videos!!❤❤❤

[@eileenboffo6300]

Trust your judgement so are happy for you to take on products/adverts. You only share what you're happy to put on your own face. You do the work so deserve to be rewarded 👏🏼 btw I also love the No7Pro cream bronzer, comparable to my Chanel one! 👌

[@JasmineRoman7602]

I trust you so if it’s a ad or not doesn’t matter to me. You’ve never steered us wrong everything you recommend that I’ve tried I fell in love with I’m not a makeup girly I wear it sometimes so I need recommendations I listen to you and Robert Welsh. Love your videos ❤ Also my son bought me Ralph Lauren Romance it’s my favorite now and it last so long always get compliments ❤

[@charlenegillibrand9675]

I personally don't mind you posting ads.. I trust your recommendations 100% 🥰

[@nicolezhekovska1662]

Don’t space out ads if you get the opportunity to do it. Me, as I am sure every other follower that loves you are happy when you do an ad for a product you like. We are here to support you because you are genuine and honest ✨❤️

[@krstndevore]

Omg for perfume you should try the new Ariana Grande one vanilla suede! It’s more expensive than her normal ones more grown up and it’s beautiful. I recommend trying it on your skin and smelling!

[@EbonyFoster-b7o]

Mua liquid blushes are so good no one talks about them! Love the shade Razzelberry! X

[@natalieburton6235]

Hey Soph, I really enjoy your content, thank you for making such great and honest content. On the subject of perfumes, I love and wear Phlur, Soft Spot every day. It's my favourite perfume ever. It also lasts all day. It's drys down to a beautiful musky smell. I love Jo Malone perfumes but I've noticed that they don't last on me. I hope this helps. Have a great day xx

[@hannahmichy]

Most of the ADs seem to be new products coming out and we enjoy seeing reviews of it anyways, so if you enjoy it & you do an AD, I don’t think that changes things. At least you’ve had extra time to try it by getting it before it’s released 🤗 People don’t see how many ADs you probably turn down. It’s your job, but I think you’ve established yourself as someone who doesn’t just push products. Also I would LOVE a full face of wet & wild! I recently got their lip tint from hello kitty collection bc I loved the color & it’s fantastic.

[@Jashn_e_mehendi]

Soph I really miss your declutter videos. They are so satisfying. Please do one soon if possible ❤

[@CamrynCarter-wx2es]

love your channel so much!! you’re literally amazing, soph!🧡🫶🏻

[@whotheeffissav]

Get your bag girl!!! We all fully trust you & know you wouldn’t promote something you didn’t like. Get that baggggg

[@RiyaIslam-vi7dv]

Love your channel so much! You are literally amazing soph❤❤

[@amiberg1991]

I don't mind ads on TikTok and insta especially from you cause I trust you fully 😊❤

[@lornamacmillan663]

Do the ads and get that coin girl 💕. I personally just skip past ads that I’m not interested in or I watch them if it’s something I’d like 😍

[@jazminallen4860]

hey soph, i would love to see a vid of products you would recommend to have on a christmas wishlist xx it would just be so helpful!!

[@angesager8471]

I don't love ads from creators I'm not familiar with but I have no issues with yours. I feel that you're pretty quick to say if you don't love something so go forth and make your money! We are all trying to earn our living xxx

[@sallycain3716]

Elemis is my skincare go to. It’s made a huge difference to my mature skin!

[@FashionPassion777]

I agree with a lot of the previous comments - if you like something enough to want to accept a sponsorship/do an advertisement for it - absolutely go for it!! ❤

[@MissJosNailCo]

Literally making a shopping list as I watch!

[@Josiemiax]

echoing what others have said, i’ve watched ur channel since primark haul days 😂and trust ur opinion, i dont watch youtube often anymore and ur one of the only beauty creators i keep up with for that reason so as far as ads go i dont mind - just please dont partner with betterhelp 😭😂

[@Josiemiax]

in general i prefer ads in youtube because you get more detail about the products but that just be me preferring long form content from my favourite creators 😭😂

[@TheMuddledBrain]

I must admit - I hate that tik tok has just become a QVC. However, I have absolutely no issue with influencers that I trust doing ads. It’s the random people that just push garbage that irritate me. So you carry on doing you girl ❤❤

[@MdTopazzol-i5f]

Literally making a shopping list as I watch

[@aleigha9141]

I don’t mind the ads at all! I know if you partner with someone then it’s a good product. We trust you! So don’t worry about that ❤

[@LisaEvans-g3l]

If you like a product then I say take the advert. It’s being genuine that’s the main difference between you and some others who see it as a cash grab. I think a few beauty influencers can make all influencers seem disingenuous. I trust your opinion. X

[@elisabetaalbert6743]

❤❤❤ I love your videos and i love you. You are a lovley person and i am watching you with all my heart You always bring me Joy. Thank you!

[@lydiaherbert9872]

My most long lasting perfume is by shay and blue. My one is black tulip

[@laurapirate]

You're one of the few I trust! Work away!❤

[@rhiannydd705]

With you personally I don’t mind the ads because of how honest you are about the product. If they want to work with you then go for it 🤷🏻‍♀️

[@kimhsiang8049]

If you want to try a super cheap but excellent micro brow pencil, give the Catrice micro one. So good! ❤😊

[@MHJunayed-i1g]

Love yours honest reviews

[@glowee16]

That jumper is so cute 🫶🏻

[@donnalewis6323]

Hiya Soph another fantastic video!! I really enjoyed watching it and loved your tips and tricks at the end!! ❤❤

[@sumaiiya]

omg soph can you do a trying 17 full face of makeup? i’ve heard they have many good dupes and think it’d be so fun to see

[@kimbanuelos2039]

You're very natural with the ads. Meaning it doesn't sound like you're reading from a script. So I have no issue with ads on your KZbin or Instagram.

[@rosemarybelore6622]

Great video and I don’t think you advertise too much. I trust you to tell the truth and if you like something then I’d like to hear about it! Look forward to seeing more Christmas jumpers ❤

[@kitteegrande5998]

i find you have a totally normal amount of ads if not very little compared to some other people i watch i like your ads bc everything u recommend is very good❤

[@Babydiparma]

Soph the eye makeup was 💯 love it!

[@jaysosmoovejay]

Girl get your money!! And since you give your honest opinion about what you’re giving us ads to I don’t mind! ❤

[@serysbookspace]

Hiii Soph!!! Watching now! 🩷 so excited for this video!

[@thekeywordwitch]

keep the ads!! i love it when i see an ad from you because i know it will be worth it and a good product!! 😊 idea - a whole face of w7! ? updated if you have done one already. (apologies if missed!) I’ve bought and been using the Cheeky Dip contour in shade Shadow (im pale too!) and LOVE it. packaging is stunning and also using their Bronze & Glow ❤

[@veronikagreen17]

The way I wish I could try everything you recommend because I trust anything and everything you say🤩

[@BrendaWilkinson-ho8qq]

Love your videos ...seriously you are the only person I will take advice from....I agree I think the original bum bum spray smells cheap ❤ Thank you for another year of great content 👍 ❤

[@fantabulous6657]

Soph, make as much as money possible if you like that product!!! ❤ it doesn’t affect

[@jlynd5526]

I think you can do your job however you want. If that means a ton of adds, then so be it. We know that if you’re doing adds, it’s because you truly like the product. Do what you have to do to get paid and if you enjoy doing so, then go for it. Whatever you choose, we will be here.

[@Kakoly-v5g]

Amazing mekup product ❤️❤️

[@LIZZYBANKSS]

I don’t mind if there is ads because I know you are so honest with us and won’t use or do any ads if you don’t like the product or brand