the end of an era....

[@griselle2927]

I love your PR unboxing. Sad to see it go. Please don’t shorten your KZbin videos. I have been following you omg since you first started I want to say and to see you evolve has been great joy, but don’t shorten your KZbin. Love you.

[@JustBec2122]

I think jammies, blankets, candles, socks… very cozy self care vibes could pair very nicely with your body care line!

[@hannahmorris955]

the transparency is CRAZY. thank you Laura !!!! i am so proud of you and sooo excited for your new era ❤❤❤ you deserve everything you wish for!!

[@alexandrawhittington8083]

I literally cannot wait for the makeup clean out video. Hour long?!? That’s like a podcast. That’s amazing. I love it. I’m so ready.

[@jenluv]

So proud of you, Laura! I can only imagine how much heart and love and TIME has gone into both LLLA and MinimLA. I'm currently working on a video about the growth of Deciem and The Ordinary and what you're saying about facing adversity rings true with that story. The amount of brands that they opened and closed is NUMEROUS, but then they hit with The Ordinary. The thing about that was that even though The Ordinary is a huge success, they still have struggles and big decisions and times of questioning, even in that huge success. All of this to say, don't EVER let anyone tell you that "failure" is part of your story because it 100% is NOT. You DID THAT! Closing is not in any way failure. It's taking the big learning and applying it to the next thing. You've got this, Laura, and I'm rooting for you!

[@Nataliefcoggin]

I can 1000% tell you are not in this for shits and giggles. You are so smart and calculated. You actively seek advice from others. You are evolving and growing. You are going places girl!!! Love it

[@ashleyanneorlando]

love that Laura Lee is being so honest and just not holding back. Lets us feel like we are and have been apart of everything.

[@aliciacoyle2257]

Love this! But the three things that make you so real and someone I relate too- Yellow legal notepad, using a lighter to heat your eyelash curler and licking the qtip to fix your mascara. You’re the best!

[@MeganHaun13]

As a cat mama myself, I’m SO beyond sorry about the loss of Peach! She’s keeping your mom company up there🩷

[@kristeamarie]

i’m so so incredibly sorry to hear about peachy girls passing 😢 last year i had to say goodbye to my soul kitty and it was and still is one of the hardest things ive ever gone through and i completely understand not being able to even speak about it. she was my soul mate and i physically cant get the words out of my mouth to even speak about her passing. the bond we create with these precious little beings is like nothing else. it’s incomparable to anything. just the thought rebreaks my heart and shatters it into a million pieces. she will always be with you though, always 🤍

[@jessicaalsum]

I always tell people it’s ok to do things and try things and move on when the season is done or when life changes… you never know what stepping stones will lead you to

[@jacquelinejanewashere]

Perfume is going to be even bigger this year imo I'd love to see a fragrance launch

[@kimr2352]

Or even body spray!

[@Nataliefcoggin]

“Some of you guys have been with me for 10yrs now” MEEE🙋🏽‍♀️ THATS ME!! I love it hereee. ALSO can’t wait for the giveaway tomorrow ;) 🫶🏼 luv you & happy new years hunny!!

[@debcurtis1333]

I'm so sorry you lost Peach. I'm a cat mom myself and I understand how devastating that is. My heart is with you.

[@TracyCampanella]

Laura, I watch you, and feel like im listening to a friend. Tysm for all you do, for your authenticity, for your humor, and just being real in a world that feels surreal at times. Im here for you, girl.

[@peteanderic]

You did amazing taking the step to start your brand. That end of an era is just the beginning of so many new things to come for you! Sending so much love from Texas! - Pete and Eric

[@Rachelgibson6]

As a subscriber from the very start, I can comfortably say that body care seems sooo your thing. It seems like the right choice and I loooveee your body care line. I can’t wait to see what else you launch and new scents ❤

[@jayneallan142]

I’m so sorry to hear about Peach. I lost my dog a couple of months ago and it’s been devastating. But to lose her around the same time as your mum is heartbreaking 💔. Take care of yourself xx

[@LiveLaughLeaveBB]

I'm truly truly truly so sorry to hear about your loss of your cat and your mother. Sending you huge virtual hugs. I had to put down 2 rescue dogs in 2024 after having each for 10 years. It's still heart wrenching. Sending you lots and lots of love..❤❤❤❤

[@saraheller3284]

Laura! I’ve been following you since 2015 and your OG Nudie Patootie palette to this day is my most used/favorite palette! The only palette I ever emptied out every single pan! I miss it so much 😢 the colors, quality, EVERYTHING!

[@BrandNewBamboo]

I’m always gonna respect someone who puts it all on the table, because that’s some of the bravest and realest conversations you can have.❤️

[@carriehalsey2443]

I love your PR unboxings I'm sad to see that go and i love when you do shopping videos too

[@AntwanWierenga]

Laura!!! I’m so proud of you, I’ve been watching you for a few years now and you have inspired me so much. I’ll miss your PR unboxings, but I do totally understand that it can get overwhelming. Loves from the Netherlands.

[@ashleycorn6480]

Please don’t get rid of PR videos😅😅😅 they’re my favorite

[@APixieNinja]

Ikr?! That bums me out. I have never been jealous of Laura because I know she worked her ass off for it.

[@storminicole3991]

She said she will do mini short for ones

[@amymckay23]

It’s still a ridiculous amount of waste. I’m so happy to see PR videos going away.

[@robincameron1126]

Pr isnt going away so will still be the same amount of waste whether she films it or not ​@amymckay23

[@karynsuepohlmeier2109]

​@@amymckay23she gives 95% of it away but I understand how it could be overwhelming for her.

[@genadavis497]

I understand your loss, very sorry! I lost my dad and my soul cat near each other and I still cry. Sending you a big hug! ❤

[@LizzetteNava]

RIP to long content because as an OG follower I miss these videos so much ❤❤❤❤ but so happy for your Miss Laura Leeeeee 🫶🏼💫 May your business thrive even higher this year!!

[@ashleynoonan3091]

I ordered! Thank you Laura for always being your authentic self!!

[@laura88lee]

thank YOU!!

[@shannoncraig4588]

Just got the Fool Fantasy palettes. I love my Nudie palettes and Whimsical nudes. Your color stories are so wearable and such good quality that rivals the “big name brands” but yet so affordable. I’m going to miss that

[@RrrRrrRo736]

As soon as she said 70% off I ran so damn quick to the website to SWOOP up what all I wanted! Like for years! lol Love them all so much. Gotta support even tho they goin bye bye. 🥳

[@ThriftyNess]

I just swooped some stuff up too!

[@SerenitywithLawna-Merry]

I don't know about you or if there's a difference for those of us in Canada, but the prices definitely are not what she said they are on here. Really confused by this.

[@ashleyrivas7914]

@@SerenitywithLawna-Merrynot working for me either and I’m in USA 🥲

[@oliviacooper1241]

@@SerenitywithLawna-MerryI’m in the US and the prices I see are much higher than what she said

[@anggard-mz6dw]

same

[@laurrrenn14]

This felt like a FaceTime and felt so refreshing like you seem so chill and so ready for 2025! Can’t wait to see what’s next! I love this for you 🫶🏼🫶🏼🫶🏼🫶🏼

[@TwiggsTime]

Definitely gonna miss Laura Lee Los Angeles! My absolute favorite eye shadows!!!

[@twiggXviolence]

I've been following you for close to 10 years. Seeing your growth is just beautiful. Out of all the creators that have been around for years, I've never strayed away from your content. I always seem to come and go with most of the others I follow, but not you! You are such a fun, down to earth yet wild, exciting but calm, always authentic, straight up joy to watch. And maybe I feel more of a personal connection with you because your origins are so close to home for me. I wish you the best of luck finding the perfect partner for your business and all the success!!!

[@makylatanner3543]

I’ve been watching you since I was in high school in 2017. Watching this video and seeing your growth and change makes me tear up. I’m going into a new year as a single mama and going back to school and so many unknowns. It makes me feel like I’m not alone since you’re in a season of life where you’re changing and evolving and growing as well. Thank you for being vulnerable with us and thank you for sharing your life. You’re a light Laura🤍 all I ask is please never stop the cleaning videos! They are so satisfying!

[@hannah748dale]

Pausing this video at 03:15 to say the way Laura’s voice is breaking… is breaking my heart 🥺❤

[@juliebruno7349]

Awww sorry for the loss of your fur baby we lost our cat a few months ago and it was hard sending u virtual hugs

[@tanyahernandez8212]

I’ve been with you some time now and it’s pretty amazing to see you grow and reach your goals! I love the long videos but I think it’s because I’m use to the 2016 era😅

[@mackenziecockrell4642]

I’m so happy for you constantly evolving. As sad as I am to see your makeup line go (I own multiples of everything) I’m so excited to support whatever minumla turns into. I absolutely love your body care so I’m excited about you leaning into that 🥰. Been here since the absolute start and Ive continuously been so impressed.

[@nataliak5796]

Hi Laura, I’d love to see more skincare incorporated into body care. Peptides, serums brought into daily moisturisers etc. but still having shimmer and great scents. Thank you for always thinking of your community.

[@kmcdc1997]

Laura that body glow “OLE” is my EVERYTHING. I will single handedly keep minim afloat as long as I can get my body glow oil😅

[@AnaBanana089]

Supporting you wherever you go Laura Lee, love you girly! ❤

[@laura88lee]

thank you 😊

[@ashleyJean6]

I've been with you from the beginning. When you said 10yrs I was shocked. I can't believe it has been that long already. Wow, how time flies.

[@PhylliciaMatama]

I loved the PR unboxing because they made me aware of what products to look out for especially those that don't make it to your favorites videos, and also watching them was like virtual Christmas, opening presents. loved it. So glad to see the new things, projects and blessings in store for you. My most heartfelt condolences on the loss of little Peach 😔

[@hello_danielle]

I’m so excited for the changes you’re making. It makes so much sense to put your energy into a concentrated place vs all over into multiple businesses considering you have been doing it solo. It’s actually impressive you have done as much as you have. Excited for you!

[@legendkilla3rd]

Omg,I am so glad Minim LA is going to keep the slouch socks!You're clothes is AMAZING!I love how you dress!

[@Azizam1987]

I was literally doing a cleaning haul of makeup last night, and I was comparing makeup palettes. Let's just say, I kept all of yours cuz the PIGMENT and the FORMULAS! Now I'm definitely not getting rid of those 😂😭

[@laura88lee]

yasssss I love it ❤❤

[@aliabdul1331]

i freaking love any cleaning and organising videosssss especially kitchen clean out with grocery shopping, ahhh my fav

[@karamerik9576]

I’ve been an avid viewer/supporter since 2014 but rarely comment. I finished the podcast episodes today and wow, I’m so inspired by you. I could hear the emotion in your voice the whole time and I was right there with you. Thank you for sharing your story with us ❤

[@samiparis4497]

Omg! My husband is gunna be like why am I getting so much laura lee stuff! Girl I got everything!

[@lindareeves7779]

My order will not take the 70% off, it said it will be taken off at check out but it’s not working for me

[@Drivenaway89]

@@lindareeves7779it’s just automatically did it on mine when I went to checkout - this is the code it shows: LLLA70

[@Drivenaway89]

I didn’t have to type it in tho

[@EnvyBlu]

@@lindareeves7779I noticed some things are not 70% off. Like the big makeup bundle with the palettes and brushes for like $118. Those won’t take off 70%. It must just be some things and not everything

[@MollyLeonard-y8u]

Omg I had no idea you lost peachy I’m SO sorry 😢 I’m excited for what’s in store for 2025!! Will always continue to support you Laura ❤️

[@kam8852]

Real OG here that’s been watching you for years. Props to you for opening up with hard things. Hope this year is great for you. Love ya sis. 🖤

[@mariamoller9269]

Congrats on growth, hope the next stage goes well with business ❤

[@HOLLERachael]

I’ve been with you for like 10 years and I feel like we’ve grown up together! All of your pivots have been so authentic to your growth and I love it all. I’ll literally follow you forever

[@jazminzamudio7942]

I never say this, but this is the most refreshing, inspiring, and relatable video I’ve ever seen from an influencer. I’m 33, and now I have investments, know about business, and deal with similar thoughts about balancing life, home, and work. I’ve even got my dream house, and I’m always thinking about how to keep everything balanced. Watching this, I finally felt so understood! Woman talking candidly about Business is so hard to come across, I love it.

[@primkay_]

love you laura, i've watched you since 2015 and you've always felt like a big sister to me. wish the transitions goes well and wish you lots of luck on your new journeys 🤍

[@bridgetdavis6295]

Mac Cosmetics in my makeup collection is like a little black dress in my closet. It’s a staple, it’s reliable, and it always looks great.

[@laura88lee]

such a good analogy!

[@amymckay23]

Is it still tested on animals?

[@julieschlechte1296]

Laura Lee, you are so much more than a pretty face. You are so smart, articulate, funny, charismatic, talented…and many more superlatives than I can even imagine! You are very blessed indeed 😊

[@glambaby21]

Love you!!! Been watching you for 11 years now!!!

[@laura88lee]

thank you so much for being here ❤

[@denbruno2354]

This view made me happy to watch. Very refreshing to see your plans and moves. Yes, not good news but also not bad. I am excited for your next chapter. 🎉

[@cmissfabulous]

Tough decision to make babe! Wishing you all the best with Minim and the body care expansion

[@jennaputtkammer5574]

just got the brushes, blush palette and eyeshadow palette!! so excited

[@samuelfoisy]

Very inspirational and motivational video, it's cool to get a behind the scenes at what you are doing and why. Thank you for sharing your mind. You might not feel ready for a memoir yet but with your drive and charisma you are certainly on your way! Best wishes for the new year.

[@evelynclementine7087]

MISS LAURA LEE!!!!! LOVED THIS VIDEO AND YOUR OPENNESS, i’m SO excited to watch minim flourish in this new era!!!! good luck to you on your search for a good partner, i know you’ll find the perfect fit!!!!

[@jessicarobbers7]

Your honesty is so refreshing!!

[@angiewarren3475]

You're makeup is the BEST! I hate to see it go but totally understand! Thank you for the deep discount, my sister and I took full advantage of that! We appreciate it so much! We also love your MinimLA!!

[@EnvyBlu]

Oooo honey I TRIPPED running to the LauraLee website! 😂 I got myself that $20 brush set! I have ALWAYS wanted LauraLee brushes, especially that tall really fluffy floppy powder brush. YAAAY I finally was able to get it. Unfortunately it’s on somber circumstances 😢 but I’m still excited as hell! I’m sure you have wonderful things ahead for you in life. Life gives us so many different chapters. This is just one chapter in your life, with many different ones to come. Happy New Year! 🎈🎆🎊 🎉🍾

[@julianalopez4881]

You are my favorite KZbinr because you feel like such a friend and you are so relatable. I’m excited to see all the beautiful things you bring in 2025🫶 rest in peace to your baby

[@dorilarson7644]

Bhhaaa “the taint of the holiday season..” I almost died

[@carlostabora6282]

You and Tyler are such hustlers and it is super inspiring to constantly seek, learn, and pivot!!

[@user-wz4we7ju8h]

I'm excited for you new journey and hope you have an amazing year too come. I'm going to miss your PR unboxing they were one of my favorites

[@karynsuepohlmeier2109]

Oh, I LOVE your Nudie Patootie palettes and I will say, they are my favorite palettes of ALL palettes but I do understand what you're saying. One more thing, I will NEVER buy any KK or celebrity makeup ever, I never have. I will continue to follow you and support you and follow you!! Happy New Year!! 🩷🩷🩷

[@chelseesaxton1210]

Awwww I’m so sad about llla makeup 😭 I LOVED ur collab with Eryn and manny I bought both collections and to this day I CHERISH the lip oils from Eryn’s collab 😭😭😭 but I completely understand the decision and I’m so excited to see where 2025 takes you ❤️❤️❤️

[@Nataliefcoggin]

I am so proud of you for doing what want to do. I support you 1000% and I’m so inspired by you. I’m a Day 1 girl, I purchased when the site was Nudie Patootie. Your supporters got you boo and we are transitioning with you and we love it. I seriously am obsessed with how things are changing and Iv loved it. Your awesome 🖤

[@julzdafoolzz]

it feels like a fresh start Laura!!!!! BREATHE IN, LET GO, & LET GOD! Much love blessingsssss

[@crystals5492]

These videos are my favorite. You showcase your authenticity and relatability so well 🤍 Congrats on all, love ya Laura

[@holtapril]

I hate short form content.

[@mommymonster81]

SAME!!

[@gladysita_]

Me too. If it’s less than 10 minutes I’m not clicking on it

[@katstrutt]

Same

[@aprilgonzales140]

Yup

[@mariaagloriaa]

Love love love GREENLIGHTS✨✨

[@cavafrick]

I had to immediately go buy all of your lipsticks that I could. I've been watching since... you hadn't moved to LA yet. Don't know when. Anyway, you've been a big part of MY life & when I think of you, I think of your lip color. I missed your MAC drop & am still upset abt it. I'm glad I'll get to hold a piece of what you created & think of you. Thank you for all of the content, teaching & letting us into your life. I'm wishing you the best for the new year & all the love in the world. If you ever get down on yourself or your accomplishments, just know that you have absolutely made a difference in my life & I'm sure countless others. I cried w you when you lost your momma & celebrated w you when you got Erin. I'm so sorry abt Peach. 🐺🪽 Love you so much ❤❤❤

[@AyeItsJu]

Hi Laura. I just want to say thank you so much for your transparency in this video. I know it is hard for you as a person of creativity who have to close down one of your projects, but I just want you to know that God has something better for you in store. So I am going to be praying for you and your family and that you have continued success in whatever it is that he is going to allow you to do next. Thank you for all of these years of entertaining us on KZbin and I'm just excited for what the next years are going to bring for you and as well as for all of your viewers.

[@laura88lee]

thank you SO SO much!! very appreciated ❤️

[@DenaliDietterick]

The minim / business section was so inspiring and good!! I totally see the high end potiential! How exciting ❤

[@hafsaiftikhar7119]

I have been following you for YEARS!! Love love love the PR unboxing.

[@sunrizetosunset]

awwh laura, you are definitely one of my top comfort youtubers! so genuine!❤

[@ressydm1]

Time goes on. It’s great you got to experience what it takes to create and run a makeup company. Been viewing you for several years when you did a colab with Colourpop with Clear the Shelters. I see you have affiliations pop up - does this mean you no longer have to state it outright anymore in your videos?

[@pataaayy]

I remember when you announced Laura Lee Los Angeles. Being excited for the first launch, I remember purchasing the Whimsical Nudes bundle along with the liquid lippies. I am so sad to see it go, but excited for your future!

[@shandagronbach5128]

I just lost my mind on both of your websites but I wanted to support you you should be so proud of yourself laura truely

[@fran0162]

Laura...thank you so much for being such a great influencer. This is not an ending, but a new beginning

[@casandraolivera9772]

I'm so, so sorry about Peach!! Also sad about LLLA closing because I loveeee your makeup but also totally understand your reasoning. I wish you nothing but the GREATEST success with MinimLa and I hope you find the right partner!!

[@sameerahkhan5042]

26:55 the hair, the makeup, honey 🍯 you look STUNNING ❤

[@tessab9374]

I love your declutter and fragrance content most

[@aliabdul1331]

im so sorry to hear about peach. she was the naughtiest pretty cat ever!

[@hilarypascal]

I can feel the pain and anxiety in your voice but you got it girl God bless you in this new era

[@risarich84]

Thanks for opening up and filling us in. I am going to miss LLLA but I get it. I can’t wait to see what the future holds for u and minim. I’m so sorry about Peach too that’s heartbreaking I’ve been wondering where she was at too. Love ur PR unboxing videos too so I’ll def watch the short form videos. I kno it has to be a lot tho so again I get it. U got this girl and u will do great. 2025 will be awesome

[@donnarinehart1216]

Girl, when I saw you do that with your mascara wand… I get that devastated… hitting myself in the eye, and blinking too fast and getting mascara on my undereye just ruins my morning. I can relate; I need total focus when I’m doing any eye makeup. 😂

[@amandahall476]

Okay....when is the sale? I just went on the website and didn't see the pricing you stated?

[@nikkij2227]

Noooo, Peach!!! I’m SO sorry. I lost my Louie in August. It’s so painful. I know how you feel. ❤️

[@Jessica_Noelie]

"I am not a 2006 beauty guru anymore you know" *pulls out Mac Studio Fix Foundation* LOL! :D Had to laugh, that was unintentionally funny :D I love you being so raw with us, change is normal

[@codencolor]

This was so inspiring. All the best! You are a Queen and a King, all in one!

[@shannytklauj]

Yay! So glad you’re keeping the socks because I love them so much and I need to buy more!

[@lovelykalyn8267]

I finally got the Glow oil for Christmas!!! But you work out like every day - you should totally do an after-workout face mist for Minim!

[@trsimms]

PR on boxing is nice to watch however I would rather have you test a product and give us your honest opinion because you are a product expert that I trust

[@SarahhLouise16]

Oh my goodness I loved seeing Peach in your videos, I cried watching this I love my cats so much, so sorry for your loss Laura ❤