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With simple, often simplistic financial advice, finfluencers in India have charmed and blustered their way into garnering millions of followers
But most of them operate in regulatory no-man’s land, outside the purview of rules governing registered investment advisors or research analysts
While their reach has made finfluencers attractive marketing channels for companies, their involvement also raises conflicts of interest
The clamour for regulating finfluencers is getting louder, but outlining rules for them is easier said than done
#finance #exposed #warikoo
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