Pattern Breakers by Mike Maples Jr

Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.
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Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded-Twitter, Twitch, and Okta, for example-took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?
What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their “pain points” in that market, and then build what is missing.
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