The Best-Selling Title Formula: How to Name Your Channel, Book or Video with the Perfect Title

In this episode, Sean chats with Rory Vaden on how to name your channel, book, or video with the perfect title! ****** Request a free strategy call with Brand Builders 👉freebrandcall.com/think/
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
📒 Show Notes and Resources 📒
📘 Connect with Rory Vaden
➡️ @RoryVadenYT
➡️ / roryvaden
⏰ Request a free strategy call with Brand Builders
➡️ freebrandcall.com/think/
📘 Rory Vaden's Books 📘
1. Take the Stairs: 7 Steps to Achieving True Success
➡️ amzn.to/3AztgUA
2. Procrastinate on Purpose: 5 Permissions to Multiply Your Time
➡️ amzn.to/3nRrpXn
📘 How To Multiply Your Time | Rory Vaden | TEDxDouglasville
➡️ • How To Multiply Your T...
📱 Subscribe and Listen to the Think Media Podcast HERE:
Apple: apple.co/2F3tmIS
Spotify: spoti.fi/36qevE8
Our mission here at Think Media is to help 10,000 purpose driven entrepreneurs go full-time doing what they love and making an impact through the power of video.
Here are the ways to work with us here at Think Media:
⚡️FREE CLASS: Watch our FREE KZbin class here: ThinkMasterclass.com
⚡️BOOK: Check out the #1 best selling book KZbin Secrets here: ytsecrets.com/
⚡️CONFERENCE: Join us for the #1 video marketing conference in the US for entrepreneurs: GrowWithVideoLive.com
⚡️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and in person events by talking to one of our Think Master Coaches. Grab a spot on our calendar for a 15 min discovery call : TalkWithThink.com
Music provided by MusicBed. Start your free trial here ➡️ bit.ly/MusicBedThinkMedia
Connect with Sean Cannell on Social Media
seancannell.com
/ seancannell
/ seancannell
/ seancannell
/ seanthinks
--------Cameras and Gear Used To Shoot This Video ------
Video/ Podcast Gear Used for This Shoot:
kit.co/SeanCannell/pro-podcas...
QUESTION - What videos would you like us to make on this channel?
About this video:
Welcome to the Think Media Podcast! In each episode, Heather Torres & Sean Cannell from Think Media share the importance of video marketing. This show will teach you the video marketing trends in 2021 and what is next for digital marketing. If you’re asking what are the social media marketing trends, then this video is for you.
#ThinkMediaPodcast #SeanCannell #RoryVaden
Read through our KZbin disclaimer policy here: www.seancannell.com/youtube-d...

[@ThinkMediaPodcast]

Question of the Day ⚡ Does your latest title pass all 5 of Rory's Title Tests? Let us know! 👇 ****** Request a free strategy call with Brand Builders 👉freebrandcall.com/think/

[@seanTHiNKs]

No..... 😢

[@TheBrownBearBookClub]

No, but I am planning to make some adjustments as I plan out my next few videos

[@choose2thinkpodcast]

Not yet! BUT I'm working on it! So many great ideas!

[@livinwithcovid1845]

I wish I knew about the 5 Tests 2 years ago. Great video. 52 minutes of pure Gold.

[@carollynnlopez]

My book title Muck Off does not pass the test. The subtitle should have been the title: The starting point to your happily ever after.

[@theadeolabalogun]

How to name your channel, video, 1. I want... 2. Clarity over cleverness 3. Positive energy test (text, color) 4. Native tongue text( make a list of the jargon your audience uses) 5. Memorability test (being remembered and gaining attention)

[@bethhagendorf]

Thanks so much for doing this I listened to the second half again cuz I could not find the last 3.. they were lost in discussion. So u saved me from listening again

[@jayess1032]

Thank you!!!

[@HarryOrenstein]

Thanks

[@truthsharing9862]

Thank you Adeola for this.

[@CalebGibbsAvenue]

I love note takers that take the time to share.❤

[@TyBeTroLLing]

Hours upon hours editing…. Editing… release….0 views…5 on a great day…. I wish everybody abundance and success it’s enough for everybody 🙏🏿

[@traymac11]

This is PROFOUND! I hope everyone realizes how powerful and valuable this video is. Seriously, this one video could be a HIGH dollar charge, and it would be worth every penny. Thanks, guys!

[@InstantBuzzMedia]

The most value packed hour I have ever experienced in a 40 year career of marketing. Thank you!!

[@ThinkMediaTV]

Thanks for the kind words. Glad this was valuable. 🙏🏻

[@BasketballTall]

I often thought I had good titles, but after watching this podcast I gathered some very helpful information that I need to apply. Thanks Sean and Rory. Superb once again. 👍🏼

[@ThinkMediaPodcast]

You're so welcome!

[@ViDZ-el9km]

me too, l love these vids that humble me!

[@HeavenlyBridegroomMusic]

Market the destination, not the vehicle, not the journey.

[@thesoulexclusive]

I agree, this is one of the best Master Classes I have attended for Free! Rory is just dropping, nothing, but Golden Nuggets!!! He is setting you up for success for real. Perfect timing❤

[@dragonsclawIT]

WOW!!!! This is GOLD. Best teaching I have ever heard about developing your Titles. All the time we hear make great titles, but noone really dissects how to do that. Thanks guys, I feel this one podcast will be worth 6 maybe 7 figures to me over the next 10 years. ❤

[@choose2thinkpodcast]

I LOVED this! Rory brought the Fire!!! This was amazing! So helpful...Thank you!

[@seanTHiNKs]

The Tuesday Ritual!

[@marcoemiliovalle7708]

Sean, your first interview with Rory on revenue streams is literally changing my life. It led me to join both Video Ranking Academy AND Brand Builder's Group, which has proven to be a FANTASTIC decision. My new business venture and channel launch in November. THANK YOU for all of these extraordinary insights and invaluable resources!!

[@deborahwright4048]

This is the best clarification of making a title I've ever heard!! Thank you so much for this!

[@cycle9241]

THIS is a DO NOT MISS. I learned so much from this that I'm watching it twice!! (probably more)….5 very simple and meaningful understandings to apply when naming your videos, book, article, whatever you need to name to get it to BLOW UP! Thanks for this one.

[@LisaMonique]

My favorite podcast yet!!! Just ordered Take the Stairs.

[@THEDMSONLINESCHOOL]

The most educative video i have ever watched. Thanks for this education.

[@anthonyjdamico9975]

Just that first tip alone is worth the entire video! Beautiful!

[@theoutsiderjess4869]

Now I know better clear is better than clever

[@TheGamesterShow]

Oh my god, I cant believe this is free. The information here is GOLD. Thank you very much for this great video. Sean and all Think Media team are awesome. Greetings from a Peruvian content creator!

[@ownyourpassionbyalexandrab4091]

Blown away by this invaluable information today 👍🏼 I’ve always had a nack for words, titles and anything that has to do with attention grabbers but I’ve been paralyzed lately not only mentally but with a broken spine from my beautiful career and I’ve been dying inside to share my knowledge and skill with the world and you just cracked me open….You guys to catapulted my second career or the continuation of the first one I should say…I will forever be grateful for this info….Thank you so much to Rory Vaden and Podcast of course for this generous gesture….💞 I subscribed and will share… 🤗

[@nickidrake]

The VALUE of this podcast was invaluable. Literally. I watched it four times! Thanks for bringing us amazing (and godly) value!

[@bassmanjtfunk]

24.40 in I changed the title of my latest video. Now that's powerful 👏. Thanks

[@homemakingwithdenise]

I so need this information. My titles need lots of work.

[@PastorBradRocks]

I got to be honest video ranking academy sits better with me than viral video academy. As consumer I guess looking for something that's going to be consistent and apply to helping all of my videos do better, and I just kind of instinctively know that not all of my videos are going to go viral, but I can make all of them rank better which gives them a better chance to go viral! But that's just me.

[@BlessingAdachukwu]

Thanks Rory

[@larasmith1022]

🦋Sean, I love your background

[@iamnotacat7018]

This video is why I always recommend you, and your channel Sean. Rory was a fantastic guest! His advice on titles is ridiculously helpful to me, and I am certain it will be to others. Ty for the assist, good looking out!

[@TheCreatorClassroom]

Google found it for me. I'll be watching this later. Thanks for the feedback and I might need to share this on the community tab one day this month!

[@iamnotacat7018]

@@TheCreatorClassroomWell I'll be, you did go looking! In the end, you may think it's much to do about nothing, but I was sincere. I really do think this guy's "5 titles test" is fantastic! I find the way he conceptualizes titling as infinitely useful.

[@TheCreatorClassroom]

@@iamnotacat7018 after I did my screen shot to whiteboard method I put it on my watch later list. I have seen it before. But I believe that somethings hit differently after experience so I'll watch again.

[@SucceedREI]

This is fire!🔥🔥🔥 taking furious notes!

[@larasmith1022]

🦋why not re-release with a new title

[@ThisMainerMom]

Concrete, so helpful.

[@LilCraftyNook]

Wow!! This is pure gold!! I’m definitely thinking differently about my titles now!! Thank you SO much!! 😄🥰💃

[@leviteapparel]

There's too many secrets in here. Love it once more😮

[@CreativeThinking52]

Awesome interview. Very informative video. Thanks for sharing. Have a lovely day. Happy Monday!!❤😂🎉

[@sirijantey]

I watched this morning and applied to my new shorts content, let’s see what will happen :)

[@ViDZ-el9km]

TO THE GREAT THINKERS OUT THERE... If you had a video called "THE IMPORTANCE OF ART", What would you write on the thumbnail??

[@irismaguire]

This is a goldmine of information. Thank you so much for making this free on YT.

[@RoseyTours]

This takes the GOLD! ✨🏆

[@iamabowalways]

I have been taking the time to go back to basics now that I have been pushing videos for over a year. As I have honed in on my niche (which is an untapped area), I am looking to be more intentional about the titles, coloring, etc. I thought I was doing the right things but apparently I needed a refresher. This was my favorite video thus far and thank you for having the guest.

[@TheBrownBearBookClub]

Wow, this is nothing but value!!!! Thank you!Thank you!!

[@ThinkMediaPodcast]

Glad it was helpful!

[@hollyxo.]

Wow. This is so eye-opening and so much different than anything I'd imagined I might hear within this. I already realize I MUST change the title of a project I've been working on. I've hit many blocks on that project, which I started 10 months ago and had initially imagined would take just 2-3 weeks to complete. But I ended up shelving it for some time with many of the blocks taking place, took it back out recently, again thought I'd be done pretty quickly, hit more blocks.....and then I heard this. Now I realize the amazing cover that was created and the fabulous (so I thought) title I'd been so happy about is probably a sales killer. Perhaps all the setbacks saved it since I can now change the title and the artwork...another setback in a way and disappointing but I'd rather it be this way and be able to actually save it...rather than all my efforts end up being a waste in the end.

[@TIGCEO]

Valuable information shared today and will apply the "Title Test" to all my content.

[@FreedomChasingMedia]

Amazing information. Thank you Think Media 🙏

[@flyryde]

Lol I was literally just looking at Purple Cow on my bookshelf a couple minutes before that name drop Sean 👊

[@thisbeautifuljourney-empress66]

WOW! Thanks guys, Rory and Sean!!! This was a full toolbox of information. I have a mountain to climb on my channel related to titles and connecting to the positive energy because of the seriousness of the subject matter. These tips give me an entirely new lens to look through. Do either of you ever suggest changing a KZbin channel name?

[@midlifewellnesslife]

I've been looking for tips on how to create more engaging titles. Thank you for this, it's got great tips and exactly what I've been looking for!!

[@theluucymay]

This was genuinely amazing.

[@deborahthebaptist]

This is super helpful! I spent a lot of time working out my channel name. "Deborah the Baptist" is perfect for my niche. Creating video titles is certainly an art form! Thank you Sean for these interviews! So many of them have been super helpful to me!

[@MeetKevon]

Amazing chat here. First time hearing from Rory, love his sharing! My book is called, Find Joy in Chaos. Looking back, I failed ALL THE TESTS 🤣

[@growingtruedisciples]

Thank you for this! I am amazed that he gave this to us for free. I will be sure to use this!

[@LuxuryBeautyWithKenisha]

Thank you for bringing the heat yet again! 🔥🔥🔥 I'll be using the 5 title tests from now on!

[@SolowSports]

So useful!! Def using these tips on my next video

[@jesuschristsaves392]

The Gospel of salvation of our souls: 💜💕💜💖💞❤💗💜💕For what I received I passed on to you as of [first importance]: that Christ died for our sins according to the Scriptures, that he was buried, that he was raised on the third day according to the Scriptures, and that he appeared to Peter, and then to the Twelve. After that, he appeared to more than five hundred of the brothers and sisters at the same time,

[@adrianpuni500]

Very interesting intervew Sean, Amazing that Rory talked about the stairs example because it's what i have always done without even knowing him. Thank you so much for making the world a better place Sean :) God bless

[@JessicaRocks]

Super helpful! Listened to half the podcast on the way to work and finished it on KZbin!

[@annacrow]

This was the best most practical video I have seen yet from your channel. THANK YOU both!

[@TomlinDemetriusC]

Intelligent information. Phenomenal! Just phenomenal! Thank you Sean and Rory.

[@betterechoes]

SUPER inspiring! I’ve had some great ideas because of this episode! Sometimes, starting with a great title is the best way to get a value-packed project off the ground!

[@TheAfterShowbutLater]

Sean Killing it as always!

[@drwilliepatton6008]

Great interview , I have take the stairs and procrastinate on purpose and forgot about Rory. This was very informative

[@CoachCarol4Health]

Loved this! Thank you. It will be even better when I watch the 2nd time with notes :)

[@ThinkMediaPodcast]

You're so welcome!

[@user-lf6vs4sn6d]

สวัสดีครับ อาจารย์

[@ThatAwkwardMom]

This was sooo good!

[@KaliCarter]

Amazing. This podcast is pure gold.

[@NeoKirchBaby]

Wow. So glad I watched this. This information is invaluable. Thank you so so much

[@lukiekeyz]

Love me some Rory Vaden. Super cool guy.

[@true_rcs]

Powerful stuff here. So thankful for it.

[@BladeQuillartacademy]

Mind blowing. I loved it. Thank you so much.

[@ThinkMediaPodcast]

Glad it was helpful!

[@AhmetKaan]

Work as hard as possible in one thing and see what happens. _~Jordan Peterson_ *I wish you the best in your life my friend. I am cheering for you...* 🙂

[@pastorrandy]

Thank you, great advice!

[@theroadvendor1830]

5 stars guys ......Thank you Sean & Rory

[@ChrisFXOriginal]

This video is pure Gold! Thank you very much for this Podcast 🙏🙏

[@Mygardeofgrief1680]

I have found this video very helpful! So encouraging! I have made many mistakes with my titles! Yikes! I'm so brand new to KZbin, new channel. Thank you so much for taking the time to educate us, encourage us, much so! God bless you & be well

[@TroyRutter]

Every one of these points are gold, thanks Sean and Rory for a great podcast episode.

[@thepeoplelab9124]

Incredibly helpful-titles are so important. I LOVE having these 5 tests! Thank you both so much!

[@ron403b]

Fantastic! Very helpful. Thanks, Rory

[@truthsharing9862]

Thank you Rory and Sean for a very valuable topic you are tackled guys.

[@ThinkMediaPodcast]

Glad you enjoyed it

[@danielnuthletics]

Epic stuff! Epic value! You just don’t stop blessing us with value! Thank you soo much ❤

[@NeededThisDave]

THIS IS FREAKING AWESOME! Thank you, thank you, thank you!

[@michaelambrose]

I want… “Chicken Soup for the Soul” 🥴

[@DirtRoadDiva]

Thanks for this great discussion!

[@joywrenncreative]

This is excellent! Thanks so much for this video! There are so many videos about good titling but this gave some very clear steps to actually get it done!

[@ThinkMediaPodcast]

Glad it was helpful!

[@danielleia]

MEGA value video. Thanks so much for this!

[@seanTHiNKs]

Glad it was helpful!

[@jesuschristsaves392]

Dear God🙏❤💕 in heaven, I come to you in the name of Jesus. I acknowledge to You that I am a sinner, and I am sorry for my sins and the life that I have lived; I need your forgiveness. I believe that your only begotten Son Jesus Christ shed His precious blood on the cross at Calvary and died for my sins, and I am now willing to turn from my sin. You said in the bible that if we confess the Lord our God and believe in our hearts that God raised Jesus from the dead, we shall be saved. Right now I confess Jesus as my Lord. With my heart, I believe that God raised Jesus from the dead. This very moment I accept Jesus Christ as my own personal Savior and according to His Word, right now I am saved. Amen.

[@ANTDSKIN]

So powerful and valuable thank you 🙌🏻

[@ShelbyLovesShakespeare]

W👏O👏W. This is incredible, thank you! I started my KZbin channel 8 months ago in order to have it sell my online course, which I’m finally about to create in 2022! The title I was thinking of passed some of the tests, but this amazing insight has inspired an even more precise, positive energy title that makes me even MORE jazzed to create! I’d love to check out the other conversation with Rory you mentioned-on personal branding. Where can we find that? Thanks!!

[@liliaseverina107]

Fantastic podcast - big thanks! Full of amazing ideas! Love it!

[@VSGLife]

THIS IS A+++ CONTENT‼️💯

[@WendyLaw]

I want… awwwwww that makes so much sense

[@TheThriftedPlanter]

About to go retitle all my videos 🏃🏾‍♀️

[@MasKornish]

Amazing video. Really great tips! I’ll probably think about these tips every time I name something for now

[@truebryantcoaching]

Love the channel. It’s inspiring my own videos on YT as well. God bless! 🎉

[@one350z]

This is what I needed today, Spot On!

[@Buyitforwife]

What a great video! I do find it amusing the author play with how his own books broke his rules…talk about turning lemons into lemonade..

[@BuildMyWarrior]

Truly awesome advice, thank you chaps. I think I need to change my channel to 'Build My Inner Warrior' That passes the 2nd test better Cheers Simon

[@cahlendavidson2921]

I have made critical comments under your videos a couple times. If I'm honest I'm just tired and frustrated and angry because I wasted so much time in life and now we're working non-stop and trying to build these channels and I lose slight control of my emotions I suppose. Anyway, this is a fantastic video. Thank you

[@sunshineysophia]

Great tips, thank you! I wish I knew the five tests before I published my first book - but I will definitely use them for my next book!

[@chris-terrell-liveactive]

Excellent, thank you.

[@ThinkMediaPodcast]

Glad you enjoyed it!

[@ProjectGentlemenPH]

This is so amazing! Big thanks to both gentlemen!

[@autumnandchloe]

Wow!!! What a beneficial video. Thank you!

[@HealthglowsNet]

Thank you for this great masterclass!

[@aeksinsang932]

All killer no filler, thanks guys

[@wherenexttravel]

Great tips on writing titles! Question.. is it ok to change the titles of videos that have not performed well?

[@jessicawoodard6466]

AAAH!! So much great info!! 🔥 Thank you!