This 20-Email Sequence Made Me Millions of Dollars

[@nicolascole77]

If you want to learn more about how to build a paid newsletter, check out this other video I made: kzbin.info/www/bejne/faPJgJKYh9Wle5I

[@AndrewHubbard1]

One of the most valuable KZbin videos I’ve watched in a long time. Thanks Nicolas!

[@fernandocasella5503]

I find each one of your videos really helpful. I believe that was your idea from the begining with this new type of content , just direct and honest. It really inspires me to take action. Thank you.

[@nicolascole77]

Mission accomplished

[@mehdijouay7999]

Can't believe this is free!

[@dear.aprisa]

The amount of ads in this video tops any other business channel I watch :') Anyway, always valuable insights, Nicolas. Thanks!

[@dear.aprisa]

Not even lying, it's an ad every 2 emails!! Crazy.

[@KiaOrion]

COLE. YOU ARE THE LIGHT OF MY LIFE. These daily videos are so so so good dude. Keep em coming. You’re changing the game for your boy. Thank you 🙏

[@nicolascole77]

BOOM 💥 so happy to hear

[@darshit_poriya]

Thanks for packaging all the value in one place over and over again ❤

[@NancyFoxTV]

Nicholas - awesome video!! Two qs: 1. How far apart should you space the 20 emails? 2. Great description of the 20. Are there samples anywhere of exact verbiage. I would have thought 10 emails would have been way more than enough. Live and learn!!!!!!! Im in the middle of launch. My download is a 2 day boot camp. Having the 20 sequence is so helpful! Perfect timing- thanks!!!

[@luccadelfino825]

Honestly, a MASTERCLASS of Email Marketing. I'm trying to get my copy started, which books do you recomend? Do you have any course about copy? You're the best Cole!

[@snorelaxshortz]

Great leads by Michael Masterson, and any book that covers fundamentals like Joe Sugarman's.

[@Vishmrk]

Outreach

[@alphadadconsulting]

Immense amount of value in this video Cole! The way you broke down this framework is probably one of the best I’ve seen on email marketing on the back end of an opt-in. I’m not sure if I missed this, but do you have a cadence for these 20 emails? Do you do 20 days straight? Or every other day? Wondering if that matters in any way from your experience. Thanks again for all of the value you drop man!

[@nicholaspenrake]

That's such a great point about testimonials. You might not believe it but I've said this to several major companies I"'ve worked for, and they go, Uh-huh, and do nothing about it

[@lil_maljie__officialhassan1697]

Hey Nic it would have been great if you attached a Google doc of those emails in this vid in your description if you think it's good idea do please or the next vid you upload.

[@stevereynolds816]

Thank you Nick. I forget the number of the email, but you say to give a lot for free. You are the best when it comes to this. I get a ton of value from what you share in your videos and books-I can’t imagine what you give to people inside Ship 30 for 30 or PGA.

[@chrismahadeo2361]

Thank you for the stacked value email guidance Cole!! I also peeped the tale of two young men sales letter it really helped to see how it has transformed into your example after all these years.

[@nicolascole77]

One of my favorites

[@rochellegracilla6157]

Stellar info, thanks so much Cole! You assume they are reading the Emails. What is your Subject Line / "Compelling Heading" to increase Open Rate?

[@88jwuebben]

How frequently are these 20 emails sent out? One per day for 20 days straight?

[@AdrianGarcia-bd4ei]

Thank you, I love this!! I there a way that of using 10 emails instead of 20? What would you say are the essential things to cover?

[@lil_maljie__officialhassan1697]

Pure value content❤

[@bobnolley]

Well done, Nicolas! This is great!

[@onefiftyweddings]

I'm making an email funnel NOW following this blueprint for my wedding-film biz. Cole, have any tips on applying these concepts to a service-business specifically, as opposed to a product or digital-product business?

[@aaronglynnwalker]

Also - my video service business sells a vitamin, and not a pain-killer. We're creating keepsake films for *future 'them'. Help Cole!

[@onefiftyweddings]

For my service business - I'm currently stuck at 15:00: Email 6: Addressing Objections Stop-Start emails. ‘Here are the things you are trying - stop’ ‘here’s why those things aren’t working’ Example: ‘One thing you’re probably doing is obsessing about what time of day you should post. You need to stop. Obsessing over that doesn’t produce the outcome you want.’ ‘Trust me, I understand why you’re trying those things, I’ve even tried them in the past’. Natural next question is then ‘well what should I do instead?’ Answer: The things you walk them through in your product. ‘If you want us to simply tell you or hold your hand, or give you the blueprint, these are the things we cover in our product’. What's an engaged couple doing that's trying to solve their problem of capturing their memories for later? They're hiring a photographer. Stop? No that doesn't check out. They're searching for a video-vendor from a big site like the Knot or asking their married friends who they used. Stop? I don't think so . . seems reasonable. I've tried writing to the effect of 'let us keep this as simple as possible for you - if you think $x fits in your spreadsheet for the wedding budget, and you like our videos, stop searching for a filmmaker now, and contact us today.' Something like that. Does this email simply not work as well for a service-business, or is there something I'm missing?

[@drewm217]

This is gold 🥇

[@mivibzzz]

Love the content! Love the advice!

[@seepyeepy]

breaking down the purpose and strategy of each makes this feel much more manageable. My only issue with the D&C email marketing is that it doesn't change once the purchase is made. not sure if this is something that can be addressed, but it breaks the illusion of "customer intimacy" to have something I have already bought remarketed to me. How do you recommend addressing this in our emails? do you recommend making any change?

[@MindGamesX0]

Hey Nicolas, how can I remove specific email or person in my sequence when that person bought in the middle of the sequence? like the 20-email sequence and that person buy the product in the email number 11. How can I remove that person? By the way, thank you for this video, very helpful!

[@anoncitizenmayham2876]

Can you share example emails for these? this is awesome

[@randymilmeister-realtorprobate]

great info. thanks Nicolas

[@orbitmarketing-usa]

Woah. Thanks for sharing! - Louis

[@WillMurtaghWPSN]

How would these emails work if you run a newsletter? Would the 20 day email sequence skip a day when the newsletter gets released? Or should they not receive the newsletter until they exit the sequence?

[@pereiradacosta]

I saved this video in my public playlist called "extraordinary"

[@smmlimited74]

Your training online Ship 30 for 30 is great. Thanks!

[@RemotelyMe]

You mentioned a few times these emails are sent one after the other daily, correct? The total sequence should be 20 days of emails? Or should they be spaced apart?

[@williss1192]

It's rare to hear you talk about copywriting!

[@snorelaxshortz]

True but Cole writes about the importance of copy everywhere else

[@DoTheDaringDew]

This is great stuff! There’s something I’m confused about, though: If you put all of this in this in-depth 20 day sequence, what do you put in the initial five day email course that opts them into the 20-day sequence in the first place?

[@nicolascole77]

These people would already be on your email list, either through some sort of opt-in or evergreen newsletter.

[@DoTheDaringDew]

@@nicolascole77 I apologize, I think I’m still confused: is everything you talked about here a separate thing from the “five day email course” you keep mentioning or are they one and the same?

[@TariqAbdul-Rasheed]

​@DoTheDaringDew he mentioned they are separate. When a person opts into the 5-day email course, the 20 email sequence begins after the course. So, a total of ~25 emails if that helps.

[@DoTheDaringDew]

@@TariqAbdul-Rasheed It does help, yeah. Thank you! I think my question is basically “What do you put in THOSE emails if everything discussed here is on the backend behind them?”

[@teslimade]

​@@DoTheDaringDewIn the 5 day Educational Email Course, you want to pick 5 ideas from your offer, and do a basic and introductory teaching just to motivate the new subscribers. This is where you tell them the what, not the how. If they need the how, they will buy your offer. For example, many people in the comment are asking Cole to give a link to the emails in Google Drive. That is because he is giving us the what, but not the how. The how which include the examples are found in their various offers.

[@chrisallenhanna]

Unreal!

[@fauxrake5256]

This is low key worth millions if you have a digital product to sell haha Better start making digital products just to implement this!

[@charlessweet]

How frequently do you send these emails out? Is it once a day, every other day, every two days, etc.?

[@professor_ozzy]

Hi, Cole. After finishing ship30to30 whats the next step?

[@nicolascole77]

Premium Ghostwriting Academy!

[@umarsubhan7035]

I've almost finalized my EEC as a lead magnet but now i have new information to incorporate 😭 i just wanna go live and edit later

[@drew_x_insights]

Do you go over this in the ghostwriting blueprint? My offer is to build marketing funnels for people so not sure if premium ghostwriting blueprint is fit for my offer

[@MexicoRealEstatewithParrish]

I think your titles in the description for the video are wrong. Example in the video you say email 10 is templates and in the description copy it says faq

[@lovewithcharlotte]

So helpful

[@nicolascole77]

Biggest takeaway?

[@lovewithcharlotte]

@@nicolascole77 The sequence itself, particularly at the beginning. It’s really helpful to have a structure. It was also helpful to see 3 avatars, as some of my clients have progressed to different points now and I’m working on a 3 Day Event that reflects that.

[@umarsubhan7035]

can you sell a service for 5000$ without getting on a sales call? if you do your EEC properly and include a sales letter at the end

[@jiensuyang3915]

The video “Building a ghost writing agency to 180 k/ month (my story)” almost ends with you saying, “& I could be your mentor”. -Please post the link for your service. Thanks your videos are thought provoking.

[@ingguidesmedia]

Simple Marketing for Smart People book addresses educating the customer in depth.

[@Divyv520]

Hey Nicolas , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?

[@AjwadShafie]

Why are the timestamps not working? Am I the only one?

[@ok-fk2ck]

20:32

[@snorelaxshortz]

The time stamps for the video are a lil inaccurate

[@QuizmasterLaw]

Dear Mr. Cole, You could make a romantic short story or novel about how your wife saved your marriage by forcing you on vacation so you could accept scaling up after the bitcoin bubble burst was no longer possible -- & $ell it! You could also use your wealth to afford yourself the luxury of writing about what You want to. Nota bene: Romance stories sell! Especially if tied to a business biography! "A fictionalized account of a true life love story. Includes key business tricks!". Oh. The. Zing!

[@BSPoK]

So much work lol

[@whatifoundout]

2 ads in the first MINUTE!!! What the hell is going on with youtube lately

[@madvillainy6845]

Closed mouths don't get fed.

[@nicolascole77]

Empty pens don't write.