This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

[@WesMcDowellInc]

A huge shout-out to Matt Johnston for sharing his proven Tiktok ads strategy with all of us! Check out his channel here: www.youtube.com/@MattJohnstonVideo

[@Keithmoon99]

This is one of the most direct, non bait and switch, TikTok ad/marketing vids I've seen. Thank you!

[@WesMcDowellInc]

Glad you enjoyed it Keith! 👏😎

[@asherbradley238]

incredibly high quality video, this vid deserves wayyy more views

[@WesMcDowellInc]

Thanks Asher! 😀

[@Blumoon_vii]

fake comment

[@akath22]

at first I thought it was going to be another scammy video where they recommend a bunch of paid services but then I was pleasantly surprised!

[@WesMcDowellInc]

glad to have surprised you 😊

[@Mropinionated3]

ILL BE THE JUDGE OF THAT ‼️

[@productivity_tipz]

@@Mropinionated3so how is it?

[@thetropicalsociety]

do you recoembded doing an ad for a video that already went viral?

[@KetoYummy-z7f]

Amazing video, thanks for the super value content!! New subscriber here

[@quantumvortex9756]

That was brilliant, massive appreciation

[@SelfMadeMillennial]

Incredible content! So informative and I love the editing

[@WesMcDowellInc]

Thanks so much, Madeline! Great job with your channel too, great stuff :)

[@tabd11]

wow, this is really high value, useful, actionable information. Amazing!! thx

[@WesMcDowellInc]

You're very welcome! Cheers! 😀 🙌

[@HelgeFetz]

Great advice - thanx for sharing Wes!

[@WesMcDowellInc]

You're welcome Helge 👏

[@christianeliebe1955]

Great video, thanks a lot! How do you use music in your ads? Does the commercial TikTok library have good songs so that the ads perform? What is your experience?

[@lilkilo8820]

You should *recreate this video for 2024* since they introduced tik tok shop!

[@Patricklabby]

found this video very useful! great and easy to apply knowledge.

[@WesMcDowellInc]

That's awesome to hear! Thx Patrick 🙌

[@ElanDarcy]

Great video, very informative 👏

[@WesMcDowellInc]

Glad it was helpful Elan! 😄🙌

[@tiagobpinto]

Great editing Informative Good video

[@WesMcDowellInc]

Thank you so much 😀 Tiago!

[@slbares86]

So how would tiktok work for home service professionals like roofers, hvac, plumbers, remodelers, etc? Would you recommend those same tips? What “secret” can they start the ad with as an example?

[@WesMcDowellInc]

Absolutely Jonathan! For home services, the secret really could be anything like "did you know most roofing companies [cut this corner] or [make this mistake] and it ends up costing their customers $X or more?"

[@GYEEZY-G]

@@WesMcDowellIncsorry this is so late, but do you know how I could make a lead for an air humidifier

[@connorj53]

@@GYEEZY-GIk you’re a dropshipper. Don’t sell that product bruh it’s so oversaturated

[@Alexbuildswebsites]

This is amazing. THANK YOU SO MUCH WES🙏 As a coach/consultant in the Pet niche i am super thankful for you guys giving us such value ❤️ we really appreciate it 🙏

[@WesMcDowellInc]

That is wonderful to hear Alex! 😊👍

[@MeVersusJack]

This has to be the most informative marketing video I've watched in a while. Thanks for this!

[@WesMcDowellInc]

You're so welcome! 🙌👏

[@Nun-yj3oi]

nah fr tho love the examples other videos they just talked a bunch of bs

[@kevganhiga]

Incredible tips!

[@WesMcDowellInc]

Glad it was helpful!

[@Kinder-Realty]

Looking to expand on my real estate brokerage- not sure if I should do personal tricks/tips or Instagram reels or TikTok - what's your input?

[@aig1434]

Hi Kinder are you guys still looking for marketing help?

[@remodelboostclub]

Hi. I have a lawn care service business. Should I avoid using IG so I don't get customers outside my targeted location/city??

[@ConnectorIQ]

Should do an update on this cause TikTok is now pushing images a lot

[@doylecovey]

Off subject here but would a landing page help a lawn company? I’m having trouble finding information on this specifically so any advice would be appreciated. Also, do you link it to your website? Is it a part of your website? I need a little help.

[@perryopong7991]

I am 8 months late but you can either have a landing page or website. Depends on your brand and your strategy. Most of the website platform, you are able to create landing pages as well (ex for black Friday sales). Again, its all on your strategy

[@thesourcesacramento]

This was very helpful, thanks! However, I'm struggling with whether or not I should be creating my ads using the Tik Tok app only...or if using another video app/editor and then uploading to Tik Tok is ok. Like, will it affect performance? If they need to be native, how do you incorporate those animated transitions (pattern interruptions) into the video using the Tik Tok app?

[@VIAIRCorporation]

capcut - video editing app. idk if thats what he used, but that's basically TikToks video app

[@killerfaithfish]

NOTES TAKEN. Thank You

[@WesMcDowellInc]

Thanks for watching 👍

[@incomearmy10k]

That SNL comment lol

[@patipetals]

lol “the new guess on SNL “.

[@mirellaa.s]

thanksss

[@acceptance_bliss]

I tested ads on tiktok and they were directed only to bots even though my targeting was specified very accurately. yeah so the videos get 10K "views" every day but all are fake.

[@MotivoGetter]

maybe you have choosed the wrong compaign objective

[@Nancymusic1717]

Why he doesn't have much views on his own utube channel?

[@WesMcDowellInc]

growing a YT channel is hard. The fact he doesnt have a big YT audience says nothing about his knowledge on Tiktok ads.

[@itsallanillusion7097]

Do you need to have a large following to run ads?

[@sicklessdie]

no

[@macktdfwebster6586]

Wes...I really like alot of your offered information and it has helped me in many ways. BUT supporting TikTok in any method is a terrible idea! Just saying....

[@WesMcDowellInc]

I'm not gonna get involved in the politics of that. But thx for watching!

[@mollyscores]

@@WesMcDowellInc highly intelligent human

[@artisanwalkertapleyco]

Why?

[@michaelsciutomusic7154]

Too many moving parts to whatever he was trying to get across.

[@mightbefire]

terrible advice, honestly, not to be a downer, but it's just wrong. his numbers play this out. he literally gets 200 views on 99% of his videos. tiktok loves to look at tiktok, not fancy camera shots. the worse it looks the more they like it.

[@mollyscores]

🤌🤌

[@WesMcDowellInc]

👏