This AI Coke Ad Is a Nightmare

[@Sixma-ej5vp]

They could've saved the trouble by airing their 1995 commercial instead.

[@marissawolff8491]

Or ANY of their Santa Truck ad from 1995 to 2019.

[@lohermosodeserboricua1508]

yes even if it was ai upscaled it would have hurt much less

[@redgarlicbred6228]

Let's be real here, the reason why companies are so obsessed with AI is so that they don't have to pay people anymore.

[@marissawolff8491]

Which hurts real artists both emotionally and mentally.

[@Eldrich09]

And how is that working out for them? (Spoiler: not great)

[@OnlineWithChrizLee]

How incredible would've been if they took that original ad from the 90's and released it in 4K?? That would've looked incredible plus nostalgic!

[@janekilIer]

Yeah like the remaster with last Christmas by wham it looks so good in 4k

[@ΑνίκητοςΓιαννούδης]

Being insanely rich yet insanely cheap

[@pvanukoff]

But that's how the wealthy stay wealthy. Corporations (and wealthy people) are always looking for ways to minimize costs and maximize returns. Not saying it's a good thing, but I don't know why anyone is suprised or shocked that corporations have starting using AI in their marketing.

[@ΑνίκητοςΓιαννούδης]

@pvanukoff Because an ad wouldn't affect their wealth at all

[@direktive4]

how do you think they got insanely rich

[@Jacob-ko2li]

Step 1: Release AI-generated advertisement during the peak of AI controversy Step 2: Sit back and watch people "rip it apart" (talk about the ad, show it to new people, and boost its reach) Step 3: The profit gained by people rage-viewing the ad outweighs the loss from feeble boycotting measures Step 4: Marketing crew analyzes consumer behavior, notes success of plan, and starts coming up with the next scheme

[@thiscommentsdeleted]

There are plenty of reasons not to drink that swirl in the first place. In fact, there are plenty of reasons to avoid nestlé, unilever and the coca cola company. But the average person is too lazy and dumb to avoid these companies' products, nor do they care. The only alternative is political action against undesirable multinational companies but pretty sure politicians are hesitant to actually hold companies to account.

[@KingJohnVA]

AI generated images are so creepy

[@theanimalman44]

The irony of a company to make an advertisement with AI to support a holiday about getting together with and appreciating family goes crazy

[@ethanbear360]

Pepsi would be stupid not to use this rare opportunity for marketing with something like "A soda made by humans, for humans to go with the holidays." Also, Y Reviews, I love your channel and the way you present your videos. I would love if you posted more often, but I know that's a hard ask. Nonetheless, keep up the great work!

[@dippin4dots]

“Some gifts should be made by human hands. Gift a Pepsi!”

[@pvanukoff]

Sure, but you know they'lll use AI in their marketing eventually also.

[@shawnpurcell5424]

Maybe "A soda made by robots, for humans to go with the holidays. But the robots were made by humans. At least for now"

[@kallemetsahalme5701]

​@@pvanukoffyeah it will just seem hypocritical which causes another controversy. like how sony disabled xbox one with their "you can just give the game to a friend" and by now ms and sony are equal monsters in terms of drm and always online.

[@ActuallyRocatex]

every ai generated image i see just further emphasizes (for me) the importance of composition color grading and just general artistic consistency

[@daylen577]

'Looks like poopoo water' really sums it up

[@i8dacookies890]

I, for one, welcome any loss in sales that might be caused by this, whether short term or long term.

[@pvanukoff]

It won't really, most people honestly don't care.

[@fernandoy.narciso]

Those smiling "people" came straight out of the Black Hole Sun video by Soundgarden

[@jackg_]

A Honda ad I saw used AI for the background, it is really obvious to me and its disappointing.

[@marissawolff8491]

When I saw that Honda ad for the first time, I was pretty certain the background was A.I. generated because every little detail started morphing constantly.

[@CourtneyS-ns5lt]

It isn't copyright protected since it's all AI generated right? Pepsi could easily slap their logo on top of cokes and run the commercial if they wanted to make a bold statement

[@Eldrich09]

*You know, Pepsi has the opportunity to do the funniest thing right now…*

[@aiiiia9971]

The crazy part is this is an extremely wealthy company and they could have just paid actors and/or artists to do this but they made an ad basically for free that anyone could make in seconds, it's such a cheat

[@dan_shadowfire4268]

Oh yeah. What are You all gonna do? Start drinking water? (This is just a joke, i hate AI and I hate coca cola, but seriously, whoever reads this: drink more water)

[@kezia8027]

you're not my real dad

[@vcdgamer]

Thanks for the reminder.

[@BenisJam]

Not till they remove the fluoride and heavy metals from it!

[@marissawolff8491]

I hate you for hating Coke.

[@beverlyp.g9959]

​​@@BenisJam Nobody said to drink Tap water. Go drink some plastic micro particles from the bottled water, some of which is actually spring water (carefully read the label because most is just purified tap water [with plastic micro particles]). There's a few actual spring waters in glass bottles if you can find and afford them. Good luck and Merry Christmas.

[@sw33g3r3]

In a movie theater, I saw them use AI. However, it was fine, because this was a small local theater that barely had any people on a Friday evening. Not only that, AI was used once, and it was for something like “We do birthday parties! Rent out a-“ you get the idea. That didn’t bother me because the AI was a background image, the difference here is that a small, low budget theater used AI ONCE in a minor way. The fact that this billion dollar company does this is so dumb, at least that movie theater actually had a reason to, yknow?

[@kallemetsahalme5701]

things start from small. personally im worried even about the small game/movie/etc makers. people say its good that the solo creators can use ai to help out. but you know that if the solo creators rely on ai instead of finding cheap partners, then that will eventually bleed into the big corporations. "graphic artist? we dont need those, i made a multimillion game by myself with help of a.i.. why should we in ea have any artists?"

[@beverlyp.g9959]

​@@kallemetsahalme5701I agree, but not so much for the stated reasons, but because those small uses starts the process of numbing up/dumbing down people's reactions to AI use. You acclimate to it and it becomes "normal" and not at all shocking. Does anyone remember when a news report about a killing was shocking? I'm not implying that it was deliberate but as our personal world grew, we heard about more and more killings. Then came the reports about mass shootings, now even those are no longer shacking. This is just AI use in advertising. Do you really think that people are going to find it threatening enough to register shock, anger, or a shift of their moral compass?

[@mackeralface]

This is the best video you’ve made so far to show off your sense of humour. In particular, your impression of the old man putting lights on his roof killed me.

[@chiensheng-ting991]

1:46 FYI 😂

[@EpicVideos2]

Let me spill the beans here. The ad is an a/b test to experiment with whether an ai advert would increase sales of coca cola. Of course they knew people would react negatively but the question needed to be asked just how negatively? And despite the negativity would sales increase anyway? Because if sales still increase, that's the green light to do more and more ai adverts in the future.

[@EpicVideos2]

To go further coca cola is the top dog of marketing, and they're too big to fail. They're testing the ai adverts now and if they find success, then the other companies will follow suit. And sales are their measure of success not what people say on twitter.

[@aiiiia9971]

​@@EpicVideos2lets not buy any coke then I already don't

[@Shelly-Manifest]

I have been saying this to artists for ages people like the fact that it was created by a human. Humans like supporting humans in the things we can do.

[@WynnDawnstrider]

this didn't even mention the squirrels with their heads merging together

[@marissawolff8491]

Have you seen the puffin looking like a completely different bird while it had its head down?

[@WheeledHamster]

Well I mean given what Christmas is like now, that commercial is not far off. It's dead now.

[@ProfoundKrab]

"Well luckily for you, Mr. Krabs' fear of robot overlords keeps the balance of technology in check."

[@direktive4]

it's like the intro to Silent Hill 1

[@bbbeebee7176]

In this day of the internet, having these flaws and getting people talking and moaning about it EXACTLY the advertising they're after.

[@Satellaview1889]

I think AI could really benefit a lot of small creators who don't have easy access to high budget stuff but still want to do some ambitious things. Those kinds of people aren't putting other artists out of business, they're gaining access to a lower quality version of a product they can actually afford. The issues here are: 1: You gotta use that stuff sparingly, so I can't immediately tell what bits are AI. 2: Real people and AI do not mix. They just don't. Stylize that stuff. 3: COKE IS NOT A SMALL CREATOR; THEY ARE ONE OF THE BIGGEST DRINK COMPANIES IN THE WORLD. THEY DO NOT NEED TO USE AI LIKE THIS.

[@chiensheng-ting991]

I like all your points

[@DuckyStudiosEntertainment]

3:29 you do know there is a channel called Yikes with, like 1M subscribers

[@sarahnadeofpoetry]

Guys, Coca Cola dropped the ball ages ago. Look at what they've done in Mexico. Let's not act like this is Keanu Reeves turning out to be a human trafficker. I mean, are we really surprised Coca Cola would do all this?

[@alphabro1255]

Y reviews I love all of your videos truly!. Plz keep it up each video is so fucking cool and interesting. Your cgi of videos are goated asf

[@y.reviews]

🙏

[@taufikrigo]

In my country, a political ad that was sponsoring milk (I think) was using AI Pixar image

[@joycedudzinski9415]

Haven't had soda in decades, have saved tons of money.

[@marioyungblood]

This only could work if The World is Extinct, kinda like Matrix Style. A¡ trying to remember how we all look, how we felt & its freaky. Take it has a sign A¡ probably knows something we don't??? Were already Extinct....

[@Shelly-Manifest]

The worst thing were the ai generated people

[@marissawolff8491]

Actually, have you seen the new RAC commercial?

[@EpicVideos2]

Does noone get it! They want you to be angry. They want you to talk about it! They're not stupid, and they have more money than sense. Of course they can afford to pay for a real Christmas ad, but they're testing how consumers react here and they know it will create publicity either way.

[@kallemetsahalme5701]

coke makes money from sales. this kind of stuff doesnt instantly translate in sales. trump, x, meta etc. make money directly through exposure so its different thing

[@Arandomtree352]

There is a toyota Comercial that looks worse

[@marissawolff8491]

Honda, not Toyota.

[@Arandomtree352]

@marissawolff8491 both exist

[@TheinterfaceTvSeries]

I think the production faithfully represents the product!

[@abbasshachem3383]

Coca cola the multi billion company can't make a ad and use ai to save time and Budget Wow the future looks great 😃

[@chiensheng-ting991]

Wow! two uploads in 8 days🎉 yeahhh

[@jonathanjackson1750]

They went full ai….You never go full ai

[@victorpinasproductions7076]

*Me (to Coca-Cola for making those stupid AI ads):* How many times do we have to teach you this lesson, old man?!?

[@danielmiller2228]

And yo @Y reviews we still waiting on that part 2 for favorite/unexpected enemies

[@Arina-1208]

love your voice. have you considered doing asmr?

[@y.reviews]

Ha maybe somewhere down the line.

[@mr.doodytp3793]

Time to boycott the Coca Cola company…

[@VioletFeatherWind]

Plus, that Christmas tree at the end looks a little twisted and bendy😒

[@darrenvail8726]

I am glad that I have had my lifetime to experience reality. This virtual world is without soul.

[@MrNuke101]

They could've easily avoided all of this if they hired real people!

[@AnisterStarlight]

I remember during Thanksgiving season I was with my grandparents eating dinner and when I saw the Coke AI ads, I just knew this was gonna cause a shit mist snow storm. And I'm usually iffy on AI whem it comes to non-profit stuff. But this is just scummy and gross. I hope Pepsi uses this as material for a commercial against them.

[@BenisJam]

That's crazy. I like playing around with generative AI, but I know its limitations, and they clearly released a low quality product. I was blown away by the trash Secret Invasion opening, wondering what the point of that was. But this Cola ad honestly might trick some boomers, so it just might be effective for Coca-Cola's goals. People already don't care how unhealthy Coke is, so the company making a shiddy ad might be the least of their worries.

[@marissawolff8491]

I support people using AI for shits and giggles. I use AI that way, too. But if anybody uses it for business purposes, I will not be very happy.

[@BenisJam]

@@marissawolff8491 I'm fine with business purposes if done well, but I haven't seen good examples of it yet. Like the closest would be Ian Holm's likeness being used in Alien Romulus, but that's more deepfake tech than ai. And even that move I didn't like. If the technology were years ahead, that probably could've worked better for Tarkin in Rogue One or something.

[@Noiiizeeey]

"Beloved and trusted brand" 🤮🤮🤮

[@Shelly-Manifest]

The concept was bad too.

[@roku3216]

It’s a silly ad for a drink that rots teeth and weakens bones.

[@SeanMelendez-df3zg]

Pepsi you're our only hope now don't make a Christmas ad by using AI please to god!!! 🙏🙏🙏

[@marissawolff8491]

Actually, I saw Pepsi's Xmas ad and it was made by real people.

[@SeanMelendez-df3zg]

Thank you Pepsi for not falling into the trend of using Artificial Intelligence A.I.

[@8.000.]

Don't forget to boycott

[@Oisc.]

Who approved this? A Neanderthal?

[@Shelly-Manifest]

Hands still not their strong point huh

[@kezia8027]

lmao I haven't thought about happy gilmore in YEARS!

[@macdavy70]

it wasn't 17 artists, it was 17 AI prompters and it is trash, and 18000 takes to get 10 useable takes for a 15 second commercial is laughable

[@That_scout_channel]

You know the saying all publicity is good publicity tell that to Disney and Coke publicity about a man over killing his wife and then Coke making AI commercials

[@baxterwilson368]

I gave this video a Like as soon as you said “poo poo water.” 😂

[@KiKIwi2763]

I AVOIDED THIS COMMERCIAL AS MUCH AS I CAN THANKS TO VAILSKIBUM FOR TELLING ME ABOUT THIS BECAUSE I HATE AI AND AS A MIDDLE SCHOOL BEGINNER ARTIST I AM DISAPPOINTED IN COCA-COLA AND HOPEFULLY PEPSI DOES BETTER THAN THEM.

[@Shelly-Manifest]

I liked the cgi audrey hepburn

[@juliirubyx]

Y reviews? Y is for Yikes. Accurate?

[@frankbrislin4378]

Sadly, I'm "too white" to drink Coca-Cola. (=P)

[@ChibiSteak]

6:54 fin.

[@pvanukoff]

Like it or not, this is the future of marketing. And in a couple of years, we won't be able to notice the difference.

[@jarslbergcheese4369]

I sincerely disagree

[@CC-qx7hk]

Yeah i'm glad I dont have cable anymore. Let the boomers have their slop; they're on the way out anyway

[@codyeasonBGR]

It was gross

[@ccateni28]

Ironic how they are using a different ad instead of this one so far. What was the point of making it if they were going to use a different ad anyway? And why not have a better crossover with the Coke Polar Bears and the Trucks that's so generic and terrible.

[@EpicVideos2]

This ads purpose isn't to use as the main ad. It's an a/b test on public reception to ai adverts. So that they can slowly incorporate more ai advertising in the future.

[@ccateni28]

@EpicVideos2 That seems like a doomed prospect. Add AI to ads, it will cost more in the long run due to poor ads no one cares about.

[@an-alpha-qw]

Yo that's so true

[@samantha6676]

AI 'art' is so trash I'll never not take the opportunity to shit on it

[@CC-qx7hk]

As some who likes to mess around with generating AI images, this isn't art, not even in quotes. They're just soulless images.

[@marissawolff8491]

I'm a real artist, but I only like to have fun with AI image generators. It's much, much different when people use AI generated images for their advertisements.

[@thesami00]

Why there black ppl in every ads and movies😮

[@ItsJustTim]

I saw this ad today, And i thought it was ai, so i googled coke ai and it came up, so i was right, this ad is garbage

[@marissawolff8491]

It literally said on the bottom left corner of the commercial "Made with Magic AI".

[@JordanWilliams_Link7702]

It's cheaper kid, grow up

[@epochxanimations]

For me it's just the beginning of what AI has to show, I'm happy that Coca Cola has joined this revolution

[@marissawolff8491]

Stop supporting this slop.

[@jacobkimble9757]

There's nothing "tone deaf" about this ad, it's not some offensive commercial, or taking about a controversial subject without understanding the subject or similar. You dont like the commercial, for the reasons you brought up, call a spade and spade

[@jarslbergcheese4369]

Making something soulless for Christmas might be a little tone dead, including polar bears in an advert that actively fucked horribly with the environment to make might be a little tone deaf 🤣🤣🤣

[@aiiiia9971]

That's exactly the issue. It has no teeth

[@LamarINH]

So producing a AI ad what everybody is worrying about AI. Taking out jobs is not tone deaf? Sure.

[@alialhayek274]

Boycott that shiii, Free palestine 🍉

[@Chocolatepain]

Sick of ai bigotry

[@baymaxman1518]

Who cares it’s ai animated who gives a crap

[@marissawolff8491]

You cared enough to comment.

[@LamarINH]

The people who lost their jobs, probably.

[@jmiewlsn]

This guy has no idea what he is talking about. AI was used to generate the images. That's it. AI can't be creative.

[@Glee-59]

How can this be an issue? No animals were used (or harmed), which is a wonderful thing. Right? All those trucks used in the '95 version were climate destroying behemoths, not so much in the AI version. Right? No obscene trucks, cars etc etc for all the masses required to film anything on location. No ridiculous salaries for overpaid actors. I just dont see a downside here. And yes, I know the "AI is destroying the climate" argument, but isn't it just a trade off for all the pollutants that weren't put into the atmosphere etc etc, with a live location based filming?

[@kallemetsahalme5701]

ai will never replace cars, bottles etc. so its a moot argument. we will just have 2 huge consumption highways in the future. the coke ad truck is a nofactor when we consider the bottles themselves are transported in millions of trucks thorough the world. if coke wanted to claim ecofriendliness they would say they cut production half and increase price by half. animals... well yeah but thats just a script choice

[@danielmiller2228]

First

[@thehiders5672]

6:15 No, Christmas represents one thing at it's core, the birth of Jesus Christ. Don't try to make it something it is not. Christmas is the celebration of the birth of Christ and His glory and might, not some secular holiday about "love" and "presents".

[@MySherry10]

We want real people and real experiences of what it actually feels like to celebrate life and Christmas and family