This Artist Is Changing How We Listen To Music

Fred Again is impossible to avoid now. Performing sold out stadiums and headlining Coachella, he's changing the game as a producer/DJ. But most people seem to be blindsided by his sudden appearance into the music world. Theres a reason for this- and it's not what you think...
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Editing by Josh Cashman
Voiceover by Josh Cashman
0:00 Intro
1:00 Fred's Youth
2:26 Fred getting into music
4:39 Fred begins his career
6:49 Fred's problem
8:05 Fred changes his path
Footage Used:
• Fred again..: Tiny Des...
• Fred again.. | Boiler ...
• Fred again..: 'Actual ...
• Ep. 138: And The Write...
• Fred again.. & Anderso...
• The flip of the flip o...
• this friday. LA Colise...
• Fred again.. - Studio ...
• Fred again.. - Dermot ...
• Fred again.. - Delilah...
• Fred again.. & Obongja...
• Fred again.. - Me (Heavy)
• Fred again.. - Angie (...
• Fred again.. - Kahan (...
• Fred again.. - Actual ...
• Fred again.. - Julia (...
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Additional Tags:
#fredagain #electronicmusic #housemusic #rap #hiphop #andersonpaak #babykeem #lilyachty #skrillex #fourtet #coachella #boilerroom #producer #dj #music #musicmaker

[@haljarrett1]

i’ve met this guy irl, i’d never heard of him before. he was the most humble and down to earth person you’ve ever met.

[@TofuMediaOfficial]

Thanks so cool to hear. I’m glad his energy on camera is how he genuinely is

[@gimlee44222]

You’ll ever meet*

[@stillnai]

@@gimlee44222 nah there are more like him.. i like him cause hes like me and reminds me of all my hippie friends growing up so there are more of us, tho sadly ive learned theres such a thing as privilege of social surroundings as our reality really does form from what were exposed to so if u stick with one friend group that are kinda toxic say, youll think everyone is like that n it will prolly make u lose faith in humanity. sorry to deep it its just ur comment is unintentionally doomerish and i dont want ppl reading this to assume theres only one good person in the whole world. also jus wanna add theres a pressure to be humble if ur gifted cause ppl arent as welcoming to it as youd think.. you get kinda hated on for being different and ppls jealousy/hate can impact ur life in negative ways.. you learn to downplay shit to survive.. you start to feel guilty for being better at things than others like its unfair.. humbleness is kind of learned imo, nothing inherently bad about self-confidence its others that make us feel bad for uplifting ourselves like we dont desrve to unless were rich or famous or have some kinda social status... not to mention comparison culture which leads to imposter syndrome. anyway those r my 58085835 million thoughts on the matter lol

[@lexneville1160]

It’s easy to take career risks when you’ve always had an endless amount of money

[@OkOhYeah]

Thanks for this insight. I was definitely one of those people who was wondering where this guy FredAgain came from and was curious to know how he demand so much attention in the humblest way. Cheers for the great video! You have a great talent for storytelling and journalism.

[@TofuMediaOfficial]

Thank you so much! I'm trying to get better at telling stories so I really appreciate the feedback!

[@gundar95]

i remember going through new releases on spotify during the start of covid. Gave Fred a listen and thought it was okay not for me. A couple of days later the track Kyren (My Son) was stuck in my head so i gave it another listen. Then it was Marnie (Wish I Had U), Julia (Deep Diving) & finally Marea (We’ve Lost Dancing). I just kept coming back quite literally again & again. It really amazing to see the exponential growth of his populatrity. Really proud of his success.

[@chrisgertz33]

Great video! Thanks for putting this together.

[@W4TSKY]

Fred is beyond talented and I’m so glad he’s getting the recognition he deserves, but he was literally mentored by BRIAN ENO. That is not a small citation on anyone’s CV, ESPECIALLY a music producer’s. Not to mention he grew up a wealthy member of English aristocracy which meant plenty of privilege, connections, safety nets, resources, etc He can be extremely talented and deserving of his success while also being an “industry plant/nepo darling” - which he clearly is. Those two things aren’t mutually exclusive. None of this will ever deter me from listening to his music, but let’s be fucking honest here…

[@beargrieves]

saw him last week when he headlined bonnaroo. it was incredible. definitely catch a set by him. you won't be disappointed

[@helgiforest]

Amazing video. Thank you

[@KordTaylor]

Thanks for this great video: 👏🏻

[@shoppingcart238]

Everyone in Fred's circle has a such a great and genuine energy

[@Waroxe]

Really cool video :) good work

[@TofuMediaOfficial]

Appreciate it!

[@jalengreenlee]

Good job on the video

[@TofuMediaOfficial]

Appreciate it!

[@BKAYEOFFICIAL]

great video man

[@TofuMediaOfficial]

Appreciate it!

[@Durvington]

I’ve been a huge fan since 2020. His success now from where he’s come as a sound designer is impeccable! I finally got to see him live last week at bonnaroo!!

[@TofuMediaOfficial]

That’s awesome! Been trying to see him live for a while

[@nachiketrazdan7537]

He turned on the lights!!

[@EDEN_Music]

Btw great video !! :)

[@mattbray_studio]

Awesome video, thanks! Just for info Brian's surname is pronounced Ee-no

[@WasabiNoise]

I might not agree with some of the things you said in the video, but you made a really good video that should blow up on KZbin. Great work! My only concern is that some people might leave the video as soon as you mention “highest royalty” at the 1:00 minute mark because that kind of validates that he is not just a normal kid who had to struggle (at least financially) to achieve success. I’m not saying that he didn’t work hard; there are other similar cases, like Billie Eilish’s family already being connected to Hollywood and the music industry. People will never see them as pure artists who had to fight for it. I’m not saying they didn’t work hard, but for most people, that is an important characteristic. Again, good work on the video!

[@TofuMediaOfficial]

Thanks for saying that! I get what you're saying. I never wanted it to seem like I was painting him as someone who worked his way to success on his own- so I tried to be honest about where he came from. But at the same time, I think there's still an inspiring story within it all, so I wanted to focus more in on that. But I totally get the nepo-baby/trust fund-baby accusations. Looking back on it, I probably should have made it more clear in the video that he obviously wouldn't be successful without his life circumstance. But, again, I wanted to focus more on the story and not seem like I made this to slander Fred. Appreciate the thoughtful comment!

[@WasabiNoise]

@@TofuMediaOfficial No problem, appreciate your reply. When I watch videos I try to enjoy them but at the same time I can't help but think how to improve them (so I can learn when making my own videos). So I was thinking "how one could improve this video's retention so that as soon as you mention aristocracy viewers don't bounce"... The first thought is something like an abrupt stop and a voiceover "... I know what you are thinking..." to acknowledge viewers feelings.. Anyway, you did a far better job at it than I could, there's a lot of research and thought.

[@Whodnl]

Tofu the goat

[@TofuMediaOfficial]

Our guy 🫶

[@drowninginyourwords]

beautiful video

[@TofuMediaOfficial]

Thanks!

[@channeltayy]

Fred Again deserves all of the recognition. The community is just as amazing as he is 🫶 great job

[@skateboardkid420]

I have listen to his actual life album maybe 200 times so far, i listen to it multiple times a day.

[@dani4ever]

With that background you're so ready to hate him, and you just can't. Bro is crushing my cynicism.

[@CRE8TABLES]

Great production ❤

[@alegon727k]

So finally somebody who studied Music like a M.D. and gets tutored by the best in MUSIC in general. And they love him and want to learn form him and dude is humbled enough to not say anything to teh best, should explain alot.

[@davidhack2409]

This is magical story telling man ❤

[@TofuMediaOfficial]

Thank you!

[@youyao]

Nice video and it’s “Brian E-NO”

[@Thesomersetgimp]

Everything else aside, forget plant or unfair help. He makes bangers! And bangers and bangers.

[@KordTaylor]

Well yeah. There is the Kenny Beats thing where he went from hiphop to EDM and then got back to his first love of hiphop. Running with the success area for a bit isn’t bad. Get the $ and reputation and then invest in what you love.

[@MrOGsonic]

You highlighted the wrong person @0:10 seconds. That's Tony!

[@adrianmartinez144]

Like queen, this kid had privilege, except in this case, in the form of huge financial support from family and artistic support from Brian Eno. Yes, he worked hard, but let’s not forget how much easier it is to create in a non-violent well-kept space with an endless supply of food and property debts paid. And was his fascination with hip-hop, his window into the lower classes? As a lover of the art form of hip-hop, I feel it’s been co-opted for decades, so what aspect of it is he integrating into his form? Should we give him credit for not being a checked out drugged up trust fund kid? And would he have ever had the opportunities he did if his family lived check to check?

[@blazeluminati]

yes. it's nice to see someone who's priveleged work hard and be humble. He definitely had a lot of advantages in life and that allowed him to hyper focus on becoming "Fred...again"

[@TofuMediaOfficial]

You’re right. It’s important to acknowledge that. But I do believe he has shown a respect for hip hop and the culture behind it rather than trying to take from it.

[@big_ol_ball838]

So it sounds like he's a normal dude who loves music. Which is like most people, he just got a better spawn. Idgaf about his lifestyle, I judge the music by the music. I don't even know who this guy is btw

[@nackedgrils9302]

This kind of line of thought is not leading anywhere interesting or productive, why can't you just enjoy the music for what it is? All that I'm hearing is that you're a sour and unpleasant person.

[@heptt_bbx4016]

Your questions and reflections are legitimate. I feel like, outside of Fred being a person with a more privileged start in life, he is an artist. Not just in the job title way; he loves music and he shows it. Working hard is always an attitude that can be easily respected and yes, maybe being able to work hard like that was easier for him, both financially and because he grew up in an environment that encouraged this growth. However, he was the one who decided to not stick to what everybody was doing around him. He was the one who decided which way to take even thought it might be risky. Yet, I agree, it would be wrong for younger people to believe that becoming famous and living off being an artist is this easy. However, it would be wrong for people to not listen to Fred...again because of where he comes from. He expresses love for humanity through his music, and, I don't know, sometimes I just want to feel the love and the expression of humanity through music without questioning the hows and whys too much :) I would love to be a renowned artist myself but I'm not envious of another's success, I'm just happy they could share their craft!

[@AndrewAlex92]

So in your words, what is an industry plant?

[@party__SHY]

Where's that footage at 1:32 from?

[@TofuMediaOfficial]

Eno Hyde - Someday World studio film It's footage of Eno performing some of the album and I found a young Fred in the background lol

[@lfm119]

Never heard of him before

[@Bebo18]

so he’s rich and was privileged enough for an amazing eduction. Wow so hard lol

[@neutralfog]

You forgot to mention the collaborations with Jamie xx, Swedish House Mafia, Skrillex and Four Tet.

[@mojoloco2504]

I still think his most complete and good LP is his work with Headie One, USB LP and the Brian Eno collab album His Actual Life are decent at best, more meh tracks than good ones

[@TofuMediaOfficial]

I'd love for him to make a more focused album but I'm not sure if he ever wants to do that. Would be cool for him to take the Kaytranada route but I think he prefers the diary aspect of the albums.

[@5minuterevolutionary493]

He is absolutely not changing anything about the way i listen to music. Can we please drop the stupid hyperbole in all these titles? I am not even going to address the stupidity of the concept.

[@WhizPill]

Wait so who is Fred again❓❓❓😴

[@simonpitt4080]

if u think brian eno created ambient music maybe at least check jon hassell out:D

[@TlizzyOfficial]

Baarl-harm😂

[@nomad1517]

I mean, isn't that what punk rock did? It seems like he's bringing that concept back. I guess he's the only authentic guy in the industry today. Hopefully that sparks a flame into a dying industry.

[@jaydonmanton5463]

fred again has been around for years! america is not the only country in the world

[@trixonic6934]

??

[@jaydonmanton5463]

@@trixonic6934 people are saying they dont know where this ‘sudden’ rise has come from. but its not sudden at all

[@umuligpipe]

"Aged 16, Gibson joined an a cappella group at the London studio of Brian Eno, who was his family's neighbour at the time." You are trying to steelman the argument that he's not an industry plant when my man's is literally the definition of an industry plant. Stop huffing the fumes, the music isn't good enough for you to die on this hill. If you have additional questions, please see the first half of his bio where it explains that his family is ARISTOCRACY.

[@WhizPill]

Yup

[@jordansampram3637]

That's not the definition of industry plant. Having connections to people in the industry doesn't make you a plant, neither does not starting from the bottom You need to placed by the industry to be marketed as certain trope to capitalise on trends. Otherwise kayne west would be an industry plant...

[@knownasgar7122]

yes but... why care?

[@mancerrss]

“Stop huffing the fumes” dude you’re the one that’s high on that hate copium

[@jacopocinelli1410]

you know... Mozart also was into aristocracy, so are lots of other artists but that doesn't make them bad. maybe only lucky to have the right conditions to flower, but luck is always a big part of everything

[@deveyous6614]

He is more of a Jesus or Buddha than a music producer, he just so happens to also make absolute fire 🔥

[@morgancarvalho4408]

Samples and industry plant. Lol.

[@deephouse2695]

He will never be as great as Nicolas Jaar tho

[@DeejayRach0]

Nicolas Jaar is woooooow

[@chairmanmaf]

Brian "EnYo" ..... seriously?

[@RealJandi]

If you think Fred again is an industry plant then you just aren’t cultured in edm

[@GXMBY]

Balham is pronounced B-Al-Uhm.. Not Ball Harm

[@robertcrystals]

Show me one successful musician from the last 20 years who isn’t a rich trust fund kid.

[@watxhy]

tyler the creator

[@robertcrystals]

@@watxhy haha.

[@watxhy]

@@robertcrystals ??

[@FelixTuxen67]

Hey, I like the video but I felt you recycled the same clips a little too much:)

[@manualexander1646]

So....He is a Privileged Guy with a lot of luck, that just happens to be talented as well..... cool... no shaming... just making conclusions.

[@Gabriel_Mercado]

You missed the uncontested work ethic…. A burning desire to achieve a passion that resonates with his soul (hiphop and music)….. risking a “stable” future and not being afraid of what other people think about him. What you focus on is what you see. Don’t be so blinded and jealous by his success. That was the whole point of the video…… A shit ton of hard work and risks to get to where he truly wants to be.

[@oldgreg1988]

"EDM music" lol

[@thisathema]

I dont think you can use the name Tofu Media as its registered to different owners by copyright

[@channeltayy]

It’s a username bro

[@Okgeneric]

havent heard anyone mention the truth to his art. he is reinventing the notion of ambient music with the intensity of EDM, its been done before of course, but never with this type of energy

[@elketerbentzadik]

You do realize a highly educated, extremely rich kid from an elite family, who was mentored by Brian Eno is, by definition, an industry plant, right?

[@dannyv6655]

Oh look another video essay about Fred again.. 🙄

[@zylanderr]

pipe down bro 😭😭😭

[@1234kickbut]

no he is not changing how we listen to music..... plenty of people do live music he is far from the first, the guys a nepo baby that makes art school versions of garage, he emodies everything wrong in dance music

[@1depth_]

Don't be a hater

[@outofill7954]

see his pimple?

[@TofuMediaOfficial]

Yes thank you for pointing it out it’s still there

[@NGN000]

50 view in an hour. you fell off😔

[@Elemegate]

Quit trollin and keep workin on those wack beats of yours

[@TofuMediaOfficial]

Facts

[@canonogic]

So it's just a story of his silver spoon working out for him. This dude reeks of posh boy privlege

[@TofuMediaOfficial]

He definitely had some privileges, but he also worked very hard. I think both can be true.

[@canonogic]

@@TofuMediaOfficial it all pretty boils down to his privilege tho, i mean his neighbour was literally a mega successful producer. Was a great video from you tho 👌

[@alexxdb]

​@@canonogiclife is full of unfairly divided opportunities, but those opportunities don't mean anything if the work is not put into them. If it 'all boils down to his privelege', then we'd be listening to all of Fred's schoolmates and Brian Eno's neighbours. But that's not the case. Honestly i'm not really into his music. But I can hear that his talent extends beyond a mere 'this kid had the right connections'

[@jaydonmanton5463]

@@canonogic and he took that privilege and made it into something great. youre mad at a phone screen again!

[@pepthelad]

Not really Fred is so cringe and the most forced act ive seen come up This guy is so cringe acting all humble and middle class with his apple EarPods traveling with the underground, in the meanwhile his grandparents owned the daily mail news paper and he was born in a billionaires family

[@autofocus4556]

Hyperbole much? Lol

[@LaJinn25]

He is only who he is because he’s a descendent of the royal family in the uk, take that out of the equation and he’d never be where he is today, also his music is overrated

[@TheM0nsterX]

i dont care where he came from, the music hits me differently. Almost every song is filled with emotions and passion, but just my subjective opinion

[@Jsarson1976]

@@TheM0nsterX I agree

[@nackedgrils9302]

@@TheM0nsterX Yup, so many sour people in the comments. I'm not a huge fan of Fred but I think he's interesting and stands in his own category. Although I'll admit that he's a lot more well-known than I would have expected him to be. It's exceptionally rare for good music to become so mainstream, so there are influences at play but I don't give a flying fuck, I'm only in it for the music and do not care about the rest.

[@tonyreece9250]

Hate this dude massively overhyped

[@1depth_]

Turn that hatred into doing something meaningful in your life, don't be a bum

[@MAJESCO86]

No ideal who this weirdo is

[@EDEN_Music]

Btw great video !! :)

[@TofuMediaOfficial]

Thanks! 😁

[@EDEN_Music]

Btw great video !! :)