This BMW is Blacker Than Black

Vantablack is a color made from carbon nanotubes, which absorbs more light than any other color, making it blacker than black. It also costs more than gold or diamonds. BMW painted a car with it.
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[@jay5ivez]

Looking like a locked car on need for speed

[@Necr0Mancer666]

Lol right

[@jolxmrh329]

Become a Batman(

[@Skyhigh275]

Bullshit why can't we buy..

[@drashutoshh]

I agree it's costly but again why can't I buy it

[@stegokitty]

It's probably a generalization, simply meaning "You cannot afford to buy this", if indeed it's as expensive as the video was suggesting ... although, just like anything on the market, it's always outrageously expensive when it first debuts (such as flat-screen HD televisions, the first, to my knowledge, was by Phillips, a 19 inch, for about $15K US, and now they're higher grade visually and only about $75-$115 US) but after a while becomes affordable to the average person ... and/or ... it might be an illegal colour for public use on a vehicle (maybe only legal for military and police?).