This Candle Brand SCARES ME !!! - 'Villain Candle' Story, Branding & Launch

Nope.
Join me in this creepy collab with Carrie from Villain Candle and her soon to launch brand. We talk launch planning, branding, product testing, tips for new business owners, and more. PLUS, she takes me on a tour of Charleston, one of the most haunted cities in the world!
Villain Candle is set to launch on, you guessed it, this coming October Friday the 13th : villaincandlec...
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[@melissag5050]

Wade! I cannot tell you how excited I am to hear that you're doing these sort of interviews and stuff. It is such a cool concept and I truly love and appreciate hearing from other makers that are on this journey. Carrie is absolutely awesome and on the right track and I am so excited for her launch :) Hopefully I'll be able to snag a few items when she does it is so fascinating. I went into this video thinking it was just like the disney villains which are cool and all but her actual concept is hundreds thousands times better. I wish her all the luck but I think she's going to rock it! :)

[@BlackTieBarn]

Thanks Melissa. And 100% agree. :)

[@bluelot7546]

absolutely LOVED this thank ou so much Wade! your channel just gets better and better!

[@BlackTieBarn]

Thanks so much!

[@s44577]

Her vision is fantastic! Once you can see in your mind what you want something to be, or where you want to take it, you can make it happen. Good luck!!

[@BlackTieBarn]

❤️

[@DJQ13]

This was amazing! I am so excited by Carrie's idea for her company and just wish I lived in the US so I could purchase when she launches! It sounds like she has really zoned in on her brand/theme and just hearing her talk about it made me want to collect them all already haha. Well done, Carrie! Thank you, Wade, for sharing all of these talented peoples stories for their businesses. It's inspiring to see all of these incredibly creative people out there absolutely smashing their goals!

[@BlackTieBarn]

Thanks and I agree 100%

[@pamelastengel3884]

I have been struggling. On the fence about launching because of my theme... This video may just prolong my launch yet again because watching it is giving me the nerve to do what I REALLY wanted to do, but was too afraid it was " too much", or afraid my target audience might not get it because it's "Renaissance" inspired. Old art forms in the modern day feel. ( dragons, king/queens, friends/foe, castles and dungeons, spells and wars. I think i might be a fan of your products, can't wait! and THANK YOU!!!

[@Amanda-fm9rr]

i love that i’m learning new things from this video because a lot of videos seem to be a repeat of the same things thank you guys for ur energy and effort 😃

[@BlackTieBarn]

Thank you Amanda. Glad you enjoyed it. :)

[@LilybetsDivinityLife]

I’m loving this! This is so inspirational! I can’t wait for her to launch her products. Thank you so much for sharing this with us. ❤

[@BlackTieBarn]

You're welcome!

[@sarachan8932]

Would be nice if the candle also comes w the snake 🐍💙💙💙

[@alejandraflores7370]

She has an awesome vision for her candle business! Very creative and honestly very interesting!

[@NelsonInteriorSoapery]

What an amazing idea. This is what I always say. A candle can be made, designed and so on in so many different ways. Well done to villain candles .

[@BlackTieBarn]

❤️👍

[@enlightentheoccasion]

Wow I'm blown away!!! Can't wait til oct 13!!!

[@BlackTieBarn]

❤️

[@cherylwashington2427]

Her concept is awesome! I know it's gonna take off!

[@BlackTieBarn]

Agreed

[@lindanicodemus9306]

Great video!! When people get your story and understand your passion, they become lifelong fans!! I have a feeling that Villain is going to “knock ‘em dead”!! 👀😜

[@BlackTieBarn]

🤣🤣 touche

[@lindanicodemus9306]

@@BlackTieBarn 🤣🤣

[@pamelastengel3884]

VERY charismatic. Can't wait to know more

[@cabinzencollective]

It opens with her singing Freak On a Leash by Korn. I hadn't heard of her company and I'm sold. She rules. However, I have never made a bad candle. I was fortunate enough to have a guy named Wade make a ton of videos on how to make candles!

[@BlackTieBarn]

Haha. Touche and thanks for the shoutout. And yes.... I had to keep that part in of her singing at the beginning. 🤣🤣🤣

[@MusicMelts]

I love this! Music was my drive for my business but my second love is horror and all things on the darker side of life. I can't wait for your launch and I will be purchasing.

[@BlackTieBarn]

I knew you'd probably like this too!

[@MusicMelts]

@BlackTieBarn yes I already bookmarked her site and I will be impatiently waiting like a kid in a candy store to buy. It's hard to merge the 2 and I'm still struggling on how to integrate more music into it but she seems like a natural and her brand is going to be huge!

[@RoseKindred]

OMG, I LOVE the wax melts from a design point, I haven't smelt them yet. And it sounds like they are similar to the scent-changing ones I am trying to make. Their product descriptions even make me want to research the movies, like a trivia blurb.

[@BlackTieBarn]

❤️ yep!

[@sallymoore6920]

Congrats to her! One advice I would give is move slowly! I see and hear from other candle makers that they try to move too quickly and invest way too much money in inventory without understanding their market, what customers would like or dislike, cost vs profit etc..Learn your craft and learn your business.

[@BlackTieBarn]

Very much agree. And carrie is actually great about this. She had been working on this for a while.

[@DiditalAsset]

Always love hearing other people story

[@BlackTieBarn]

Me too!

[@muckhappy9760]

great video. really motivating for me personally as well. testing can be expensive indeed, but its a necessary evil and one which i am confident will pay off

[@danielbolger25]

I love horror, supernatural things. I am going to order from her once she opens out.

[@BlackTieBarn]

For sure!

[@RoseKindred]

I agree with 32:00 ish 100% Talking about products is what I think I am best at. There is something in your (general person's) voice that changes when you know what you made and believe in it, versus, what in writing is called "writing to market," making items that will sell because you know others sell them. Why would someone buy a handmade D20 (dice) and a box to hold them in from someone who makes wax melts with a scent meant to capture a fantasy land? Because I designed the green/brown/gold dice to represent a Druid, and the scent is Druid's Rest (woodsy scent,) creating a whole immersion for the tabletop player. Perhaps I did not describe it right, but see, it is easier for me to speak about versus words in a picture.

[@BlackTieBarn]

You are definitely right. Words mean a lot and you can sense a lot from them.

[@MusicMelts]

Michael Myers is also my favorite!

[@BlackTieBarn]

Ha ha.

[@sophiamathlin9418]

Very Interesting

[@BlackTieBarn]

❤️

[@SylvainDuford]

Was it a successful launch? Her Instagram is inactive and everything on her beautiful web site is marked as sold out...

[@mynaturalperfume828]

I am haunted by a candle... 😅

[@BlackTieBarn]

Lol

[@theallensmystichaven]

I would love to be featured if you are interested @wadeblacktiebarn

[@BlackTieBarn]

Shoot me a message to [e-mail]

[@theallensmystichaven]

I email you from my business email. I hope to hear from you soon.😊😊😊