This Could Be the Ultimate Affordable Luxury Watch | Moels & Co 369 Hands-on Review

[@fernandoespinosa8055]

OMG, This is contemporary watch design, this is timeless horology and what microbrands should be doing, and not just copying divers and "checking boxes"., I understand the price, it took time and genius to develop this, and the result is so elegant, sport and just breath taking., thanks a lot for putting them in our radar. Greetings from MX. P.S. Hope they don´t listen to any of your suggestions, the watch is perfect just the way it is.

[@Aviation_Racing]

I just received my Heavenly dial 369. I am blown away by the quality and attention to detail. Communication with Möels is clear and transparent. I was kept up to date on the entire process. They made me feel as if I were part of the company. Great products made by exceptional people.

[@johnstyron6543]

I’ve now received my 369 in Mauve and well worth the wait. I’m a long term collector and loved the design language and appreciate it even more that I have it in hand. I do like the bracelet but I’m a strap guy and switched it out for their leather strap which is also very very nice. Little tricky to switch with the lug screws but love it. I would not change a thing.

[@martinjirusek6997]

Finally, I´ve been waiting for a review of this beauty! Appreciate the time you took to review it. It even got dark outside during the process 🙂 The watch looks well-thought-through. I have their previous model (the 528), and the quality is top-notch!

[@ShermanKum-k2y]

When I receive my 369, i was blown away by the look and feel of it, the dial called Copper Blaze on mine is amazing. The bracelet is super impressive, especially the quick micro adjust mechanism. What I do like to change is the weight which is 155grams , it is a bit heavy to me. Moreover, if the case thickness can be reduced 1 to 2mm would be fantastic. Overall, Betina and the family have done a marvellous job! Bravo!

[@mariog7213]

I’ve been following this brand for a while and I love it. Now that there’s a review with the bracelet I think I’ll pull the trigger

[@samnova450]

Watch looks great. I’m a fan of the TV looking watches that are all sold out.

[@bobsmith3106]

Looks like a cross between Laurent Ferrier sport and Moser Streamliner. Good option for something in that wheelhouse but affordable. The quality for the price is impressive.

[@deekman78]

What an incredible effort by the team at Möels! Fantastic design and specs. That bracelet/clasp is top class and sets the 369 apart. Abdullah didn't mention it, but the watch also comes with adapters to change over from the integrated bracelet to a strap while maintaining the case lines. Something every watch with an integrated bracelet should include.

[@Bujienla]

The lume around the outside is fire!

[@andrewd7586]

Abdullah, I bought the first 528 model & just yesterday here in Australia I received the 2nd model 369 with the Mauve Sauvage (purple) dial! To say it’s stunning in the flesh is an understatement! I’m wearing it now! Betina (& her dad Marcus!) have been fantastic to deal with! Their communication is second to none! I agree it is a little heavy, but put it on leather or an FKM. I’ll be waiting & lining up for their 3rd if & when it eventuates! Cheers from Australia!🇦🇺👍🏼😎

[@marcosmenescal2962]

Thank you, Abdullah, for another great and unbiased review. I really like your perspective in exploring not just the product but also the story behind the brand. The watch industry is dominated by five large groups, and the buying experience is quite impersonal; we never know who’s behind the brand. I wish other watch reviews would follow your approach and explore beyond just specs and price. Good job!

[@UltraDoug]

Wow, ok THIS is a microbrand/design I can get behind. I dare say this is a great affordable alternative to the $42k Parmagiani. Hmmm….. Great review! 😎👍🏼

[@FlaneurSolitaire]

Fantastic design, just like their first endeavour. There are few microbrands that are this perfectionist, yet also have so much character. In terms of (luxury) brands this watch somewhat reminds me of, I'd say it is close in spirit to Laurent Ferrier. I can't wait to see what they are going to do next.

[@mateuszgliniewicz6434]

What an amazing watch, title is very much correct

[@edwinortiz6336]

Great review I own 2 Moels Watch 528 and 369 both are unique distinctive watches with great csr service .

[@luna_sea0]

Thank you for bringing this watch to my attention, its an absolute eye candy and ticked most of my checkboxes. Another great video from one of my favorite watch KZbinrs, a refreshing change from those constantly fueling the Rolexes, Tudors and Christopher Ward hype train, which led me to unsubscribed from them since.

[@mutawi3i]

Splendid video Abdullah, honoust and integer review. God bless brother will get one soon !

[@morgan97475]

I've been waiting to see a review of this watch on the bracelet so thank you. I do like this watch.....it makes me think of a "poor man's Streamliner". BTW, do you live in Dubai?

[@MR2D2AL]

My only jealousy is that I did not come up with it first! I must have one!

[@povarzloi]

Exceptional watch designd and awesome dial color

[@berkayerkoc2998]

I really liked this salmon/copper dial but I wish they kept the luminous hand and indices in all their dials. Also I didn't know Betina is such a cutie..

[@Escapement24]

Great video brother ❤ I really love the design of this and have had my eye on it for a while! Interesting to hear your thoughts on the weight, though I don't think they could save weight by slimming down the case as the SW200 is quite a thick movement compared to say a Miyota 9000 series.

[@jazzman5598]

Fine vid! Thanks

[@Colouredfox]

Yes, getting one, they look awesome. Not so sure about the name, no offense

[@warwicksworkshop9511]

In this world of homages and lame cash grabs like Erebus, it’s fantastic to see a design-forward micro brand like Möels & Co hitting it out of the park.

[@Jammi354]

Looks like the HMC Streamliner. 🤩

[@krishnakanthcake]

love the watch .

[@baburadil456]

4Hz :). I need this watch!!

[@karoglina]

Stunning 😮

[@bestboy897]

great review

[@roubenkhosrovian]

Nice design, detail, and colour choices. Reminds me of LF. Too thick for me.

[@wisamal-hakim5531]

The inspiration re its design can be clearly linked to moser and LF as many comments have eluded to. But that said it is a handsome timepiece albeit rough around the edges. The links in the bracelet seem all over the place. You said the micro adjust was great but spared half a second on it. A closer look would have been good. The black perforated back. Does it have sapphire underneath? If so why bother with this? Any alternative strap options? A reasonable review but you’ve done better in the past my man Don’t rush these things

[@alexanderbc2068]

This is perfection 😍

[@UltraDoug]

Btw, your wrist size?

[@watcheswithabdullah]

@@UltraDoug 6.2 inches

[@omerbayern]

Amazing ❤

[@darrenfry4695]

I thought they'd have put "swiss made" on the dial to get sales.

[@craig2100]

I like the design, but there are so many other micro brands that are much more affordable

[@switzknight]

True. But microbrands watches have many tiers. The 369 is clearly where it belongs: on the higher parts of the basket ;) Everything here is custom designed and made. A complex simplicity coming together in harmony. All this without forgetting comfort and functionality (screwed links, on the fly adjustments on the clasp, screw down crown, 200m WR).

[@JosheKahraman]

I believe no man can say no to AMZWATCH's watches

[@onifrakimarq7663]

The design is from Laurent Ferrier (Sport Auto), nothing bad about it considering the price difference.But if Möels is proud of their design, they should not steal it from others. Best regards Oni

[@marcosmenescal2962]

It’s so sad to see how much toxicity still exists in the watch space, is it ignorance or pure jealousy? The 369 is not a copy and makes no attempt to mimic any other brand. Claiming that Möels is “stealing” a design is unfair and disrespectful. Most watch designs are, in some way, inspired by others, and there’s nothing wrong with that. Frankly, irrelevant comments like this add nothing constructive to the review.

[@onifrakimarq7663]

@marcosmenescal2962 I didn't want to be rude. It is a beautiful watch!

[@simmysharma6845]

😊👍

[@jeffs5422]

This is a Laurent Ferrier Sport Auto copy on a Sartory Billard bracelet

[@PK-mx7nf]

Looks nice, but 1.400 euro is insane and that's not even with VAT included.

[@GEMSofGOD_com]

Besides, in the world where Moser exists, you should go twice further, not 20% close.

[@cedarcanoe]

First design from an inexperienced young designer and production in China. That’s a big RISK i am not willing to take, sorry.

[@switzknight]

Second design. And more to come. Once you’ve put your hands on one, you get the revelation. I don’t know any major Swiss brands that offers a whole package like this at this price point. Möels didn’t cut any corner here.

[@cedarcanoe]

@ time will tell. There are many (hundreds of) brands knocking on the door of success right now.

[@GEMSofGOD_com]

Another brand that feels a bit off before you see their website and realize: yeah.. They half-@$$ed it

[@cinimini5106]

I like the watch, but the phrase 'affordable luxury' is an immediate putoff. Those two words are oximorons, used by scammy watchbrands, yet creaters throw them around lightly for clicks.

[@lefroy1]

Möels & Cie ...cie what I did there?