This Hardware Company May Be the Next Apple!

[@AmanDubey1861]

It’s fabulous to see that a company once known for making synthesisers is breaking into mainstream tech

[@jeltoninc.8542]

They are still known for making music gear. Not just “synthesizers”.

[@cbrunnkvist]

This was surprisingly good, I ended up watching all the way to the end. TE is unique in that its products all feel like they were made with HEART, no matter how ridiculous they are or how insanely pricey they end up, the honesty is what shines through. No posing. Complete disregard of trends or copycat:ing. The absolute polar opposite of "Chinese product", which is very, very, refreshing.

[@shubhxm]

why was this so good. felt like varun from 2020

[@writegoodcode]

exactly!

[@dreamgone]

same

[@g3nj1]

It's only "good" as a joke that we can all laugh at, but beyond that provides ZERO value. You guys think you're so smart, but you forget that you exemplify the dunning-kruger effect like no body else, right? Nevermind, you lack the self-awareness needed to understand what I'm saying.

[@sachinkumart]

I work as a product designer and I always want to create beautiful and high-quality products. However, achieving this requires a lot of time and effort, involving multiple iterations. Unfortunately, many startup founders these days don't appreciate or understand design and want everything done quickly within 2 or 3 days or a week. As a result, they tend to rely on existing design patterns rather than investing in research, testing, and multiple iterations. Creating a quality product that stands out requires a lot of collaborative effort and dedication.

[@harshkovela]

Agreed!

[@Soulaimane955]

You should be a politician

[@rahulghosh5400]

Totally agree

[@Jaroslav.]

The last thing we need is another company like Apple

[@jeltoninc.8542]

Design wise, yes we need more companies that value sleek, engaging devices. I’ve been an iPhone user since 2011. I’ve been a teenage engineering user since 2023.

[@freddjie3097]

But one that can match the size Apple, and threaten their market share

[@Jaroslav.]

@@jeltoninc.8542 So you’re also aware how the iPhone changed the way we use phones. Apple pushed the phone into everyone’s hand, they’re a big part of the reason why people waste their days scrolling feeds. Just my opinion, the iPhone that came out in 2007 was a great tool and I loved it, but I never imagined what it would lead to. Apple and similiar tech companies earn money on us being disconnected from the real world, we really don’t need more companies that make “engaging devices”. I do agree with you on the design part. I used to be such a fan, even worked there for 7 years, but once it hit me I just can’t unsee it. Kids with iPads, babies with iPhones - I know it’s also a parenting thing, I can’t decide who’s responsible. Kids get bullied if they don’t have an iPhone, it’s just silly. That’s certainly not what Jobs invisioned. Anyways…

[@GarethThomasTunes]

It’s exactly what we need. We just need lots of them.

[@abubakersiddique761]

Bro, Please make videos like these that tells new industries on trend. Which will really helpful for us to know current trends.

[@iampeaceful]

Subscribed you when you had few thousands. Some content I liked some I was not prepared for. But then I had trust you’ll grow. You have something in you. Prakhar said good things about you. Trust! Sticked around to see you grow. And I feel proud in your growth. It’s such a great emotion we humans have that we feel good for person we know.

[@VarunMayya]

thank you 💌

[@kishoranbazhakan5928]

Im excited to see them on future MKBHD tech fails video😂

[@KunalKumar-nw7ju]

You predicted future

[@YogM]

I’ve been obsessed with Teenage Engineering, thank you for making this video Varun!

[@jensenraylight8011]

Teenage Engineering OP-1 is pure Gold, everything else is Meh at best

[@jensenraylight8011]

​@wotermelon_ yes, liking your own comments seems like you lost your Credibility in this Comment section as well, with shame of course

[@jensenraylight8011]

@wotermelon_ play dumb aren't you?, like i won't notice. you already lost your credibility, can't take your word seriously, have good day, i'm out

[@HistoryBuff_0]

@jensenraylight8011 Complaining about liking his own comment? 🤣 Bud used the standard "I've been proven stupid and now I don't know to respond so I will resort to ad-hominem" card.

[@jensenraylight8011]

@@HistoryBuff_0 oh, so people here aren't only liking their own comment, they edited their comment as well, You both probably aren't not too proud about your own comment right. How about next time, don't initiate insult if you can't write without edit anything and just leave me alone?

[@deadpoolzrx5235]

I like the way you talk and you design philosophy that emphasize in your video and your presentation. Just mind blowing 🧠

[@chrisbliss7130]

Nice video, but: The PO line is about half the price of a Playdate, if you are really looking to buy a TE product. The tattoo on the arm is actually a OP-Z, not the OP-1, as pictured. The OP-Z has the same kind of reels like the TP-7 recorder. TE shares the same design principles as Apple. They both are really into BRAUN and their designer Dieter Rams.

[@divakarkuppan]

the grammar of this design language is coming from designer called 'Dieter Rams'

[@anuragchauhan4965]

I was looking for this comment

[@divakarkuppan]

@@anuragchauhan4965 history just repeats as they say😅

[@narayansingh9407]

Design is actually amazing. I even loved a phone designed by someone inspired from this same Rabbit R1 . It's amazing

[@parallaxx101]

Totally worth the subscription, good lad ! Cheers Mayya

[@vi1721]

You made a lot of contents recently but this one was so different it feels different. Felt the old Varun the reason why I started following this channel.

[@Eyalkrespin]

I first saw them in the OP-1 and than I just love their stuff ever since

[@robertjamesonmusic]

Yea, Teenage Engineering is incredible

[@pravesharya1073]

is it just me or this video actually sparks some emotions ?! feels like I need to learn more and improve a tonn

[@genz3418]

One word for new age brand appeal is AESTHETICS

[@yagomaligne]

just discovered this channel, really good video my friend

[@vedantmungre1702]

What's their design philosophy? Definitely not minimalist

[@Life_is_miraculus]

Yea I was a bit confused too device like nothing phone takes some elements of minimalist but adds a toned down futuristic cyberpunk look but some of their other products have a retro old design with modern bright colouring.....

[@Boyinthecircle]

Transparent

[@praveenp1369]

Retro futuristic cyberpunk

[@desicryptoguy6090]

To be as unique as possible.!

[@Life_is_miraculus]

@@desicryptoguy6090 well even with that mindset they obviously should have some kind of core design principles 😅

[@jeltoninc.8542]

My two most favorite instruments I own are made by Teenage Engineering. Keep in mind, I have a full studio of gear. I’m a multi-instrumentalist with basses, guitars, synths, drums… and yet, nothing captures my imagination better than the OP-1 Field and KO2 sampler from Teenage Engineering.

[@xlr8466]

Love TE. One of my fav, their products really speaks for me and my personality.

[@Gupta.satyam]

Thank you Varun for these kind of videos, Learned many new things from your last 2 hr video and these videos. ❤❤🚀

[@DileepKumar-nh6en]

Great to see such unique companies and content around it

[@carbonelll]

what a great video, its the first time ive come across your channel and I loved the vid, keep up the good work!

[@minetiract]

Such a well edited and presented video, Subscribed!

[@BishalTechie]

Thank you Varun. This video is so informative and inspiring for a creative person. I'm astonished by your research for this video..

[@HighOnLifeInCanada]

This is an amazing perspective and great insights on Teenage Engineering and also how Varun you think for your company too.

[@aadityakhandelwal5641]

True facts 💯 Finally someone talking about DESIGN.

[@srinivasjoshi4693]

Classic Varun Mayya video, great content!!

[@VijitChandna]

Bro, this is such a well made video!! Incredible, good info, thanks.

[@AniketTechnoboy]

If you delete this comment again, I will publish a video showing how my comments disappear, complete with a video recording. "Most people think their design is amazing?" Where are you getting this from? Can you back this up, or are you using your learned psychological skills to play on people? Tell how the design is good even for you. Good promotion you did for both Teenage Engineering and Rabbit without actually expressing how bad the product was while holding the Rabbit. If we do some research and think in your terms, you will find that any design studio can be the next Apple. Just because Teenage engineering piggyback on booming AI and Rabbit rode along with them, THAT DOESN'T MEAN THEY DESIGN GOOD PRODUCTS! Other design studios are actually mindful of their values and do not rely on companies like Rabbit to earn money or gain popularity. People like Teenage Engineering or you do. To go to X, you can see what real-world users say (not the marketing gimmicks) about products from Teenage Engineering. This intentional buzz can be a double-edged sword; it raises awareness but also invites scrutiny of the actual user experience and emotional connection to their products.

[@jarls5890]

Well the OP-1 got a permanent spot in the MOMA in San Francisco. It does not make it "most people" but at least they are on to something. They have also won many-many design awards from around the world for many of their products. They have done designs for IKEA for a product line sold around the world. Note: I do NOT come from the perspective of the Rabbit (it is not at all interesting to me) - but I own many of their sound products.

[@official.fullstop]

Hey, Great Insights and that analogy with All Engineering Students being Average and expecting Higher Salaries is something that I also have been thinking about that Where's the DIFFERENTIATING FACTOR!!! But got a fine tuned direction with this video and Yes, Teenage Engineering OP 🔥

[@projitsen]

Its funny how you talk about a company going against the grain of being like any other and here you are, going against the grain and standing out amongst your peers on KZbin. Profound video. More power to you!

[@LaGarzv]

Glad people are finally starting to notice them.

[@ErickBuildsStuff]

Thank you for this video. I always wondered why I'm unique and unable to fit into a specific role. I just understood that I'm making long term goals instead of following the crowd. Thank you for reminding me that I'm my inspiration. 😅

[@_tsu_]

Great video as usual!

[@jerryjuyal]

I started following your channel from very beginning and learn lots of things from you...and I started my channel too by inspiring with you,I am not good in fluent spoken english. I am from India but I am really work on it and from now I will upload more videos in english language and my channel is all about Digital Marketing and AI. Thanks to you Sir.

[@saiganesh8088]

Can you tell your channel name

[@RahulJohnson-tw9cd]

The Teenage OP 1 was a hit! Very powerful device for sound design freaks.

[@brolysujay]

Your research is top notch, your presentation is awesome and your insights are really interesting. Loved the video.

[@UganWopla]

Teenage Engg is inspired by Jony Ive of apple who was inspired by Deiter Rams of Braun company.

[@anujchaubey8524]

That's really mind blowing and amazing 🚀🚀🚀

[@tanmaybagri1807]

I like your videos! Interesting as always👍

[@satyamexclamatory]

this guy understands deisgn far better then 90% of actual designers (canva users are not designers)

[@Rocklaz]

One of your best videos!

[@lakshmishankarsingh2056]

it was my first view to your channel really liked it All the best for coming vidoes

[@AapfelAaron]

love this video and topic! greatings from germany

[@maximelnvl7488]

Since I have seen the OP-1, 13 years ago in the music video "One" by the Swedish House Mafia. I have always thought that they were the Apple of the electronic instruments. I didn't know they were involved in the Play Date and Nothing Phone that's awesome 😎

[@surajanand29]

The vintage background music feels so Relaxing, 😌

[@zefsam]

I agreee. I was born in the early 2000s and I was obsessed from a young age with sony products and their colorful playful 'futuristic' looks to them. Dont get me wrong, I love the miinimal looks of apple but I have been getting a little tired of them recently. So i really look forward for companies to go back to the early 2000s y2k look

[@davinaodavid]

what a class, my friend... greetings from brazil

[@adamkoxxl]

They also collaborated with Google and created PO Pixel app (for their Google Pixel phones) for creating music.

[@aadityaghorpade]

I’ve been Loving Teenage Engineering since i saw their OP-1 That was 7 years ago 😁

[@octametamer]

Teenage Engineering is a truly fabulous company. They make some sick, aesthetically cool stuff. I hope to see them succeed and people to know more about it. 😀

[@shuttzi9878]

And overprice their devices by at least 3 times because of it

[@octametamer]

@@shuttzi9878 nothing ear(1)'s are 100 dollars. Rabbit R1 is 200 dollars. 🤷🏼‍♂️

[@shuttzi9878]

@@octametamer I Meant Teenage Engineering

[@MaxFerney]

I appreciate the final thoughts you've shared. I've noticed that amongst those I've encountered as well. What similarities in my own work life can I relate to another? I see the world in an analytical perspective. To those who problem solve in their work: everyone's an engineer in their own field. While I am a software engineer doing maintenance upon a server for its errors; I visit the doctor, who is the human engineer, to diagnose my body's ailments.

[@kindofanmol]

Proud Nothing Phone(2) owner. Love TE's designs.

[@aravind26]

Varun, I just got obsessed with Teenage Engineering I got your Channel in my recommendations back in 2018, the YT algorithm is very intelligent that it connects people with similar tastes and mindset, I've always felt relatable to you......Technology is great!!!! Keep growing Varun anna..

[@denisblack9897]

Apple-like presentation != next Apple

[@harinaralasetty]

Hi Varun, great insights, I have been following Aevytv and this and I like the research you go through and the presentation. Keep up the great work! 👌

[@AndyDarkKnight]

Teenage Engineering such a dope company that stand out from the crowd full of copycat designs.

[@profd808]

I love to imagine that as OnePlus is sponsoring Varun, Carl Pei might be doing some cheeky stuff LMAO

[@VarunMayya]

that podcast season is over

[@pranabmahanta888]

Ur presentation skill is top notch ❤

[@russellpierce3987]

damn i didn't expect a tech vid to be this insightful lol

[@KRB696]

Yeah i was really obsessed with nothing designs whereas my friends where more skeptical about it comparing with the large competitors. Hey Varun, what are your thoughts on the new upcoming MWC. Will they push it forward along the next 5 years or slowly die of drought.

[@drashyagoel5782]

Absolutely love your video (this is the first time I'm watching) thanks! I don't agree with your conclusion though - selling products with low margin doesn't necessarily lead to unsustainable business/low quality over time. Examples, IKEA, Lidl, Xiaomi, Nothing.

[@nishantmathur7139]

It was a calming video loved it:)

[@vivekjha5152]

Interesting, Aesthetics really does add value and increase brand loyalty.

[@alaneddy4575]

The iMac was not the first Apple computer. It came out in 1998. The first Macs were released in 1984.

[@Jelle175]

Kanye’s plaything was built by them as well. It looked really cool as well. Especially the early prototypes

[@shreeram8543]

We want our Indian engineers to get inspired These iit, iisc, iim and most of the graduates are leaving our bharath for high paid jobs. If we can create these environment here in our mother land bharath. Let us wish all our Indian friends to create more beautiful things in everyone's heart in near future ♥️ ❤️ 💖

[@possiblyinsane6995]

no, there will never be another apple, microsoft, google., amazon. all these companies will buy out any company worth a damn

[@robertjamesonmusic]

If they are able to! Not everyone will sell to the highest bidder.

[@Fascineting]

​@@robertjamesonmusic yes absolutely

[@dedsec05]

GREAT INSIGHT ABOUT PRICING I THOUGHT KEEPING LESS PRICE WILL GET MORE CUSTOMER TO BUY BUT ITS NOT ,THANK VARUN ANNA FOR EXPLANING .

[@burnedmozzarella]

the retro future design feels like a true continuation of technology in the world, which makes it natural and not brutal like minimalist style in which could has its own unnecessary difficulties

[@CreativeSatyal1]

Being next Apple is not a joke. Specially, when copying Apple products. Remember, Apple has been in tech since years and years. It is not just about design, it's about harmony attached with Apple brand.

[@MohitKumar-ti9by]

I just love Varun's content. hoping to meet you soon varun.....

[@ravitripathi4720]

And all the nostalgia will gone away once you pay for these gazettes😅😅

[@nazeaf]

Great knowing you sir !

[@dakshdhingra2221]

Apple isnt just design , its always been ahead of the curve in tech and when it isnt it waits for others ro do it and perfects it. Also their company philosophy like the wallgarden and design is really one in a million.

[@vipulgarg8575]

Apple is only good in aesthetics. Samsung, Google and Huawei are way ahead in tech innovation. Has Apple done any tech innovation in last 6-7 years (For Mobile phones)? * Samsung brought 5G and Wireless Charging. * Huawei brought Reverse Charging feature to charge other devices with your phone wirelessly. * Google made the best virtual assistant for mobile phones (Google Assistant) which is far more sophisticated than Siri. iPhone lacks some of the most simplest features. It looks beautiful and aesthetically pleasing. Atleast I can give em that. But that makes it more of a fashion brand than a tech brand. There was a time when Android sucked. But it's the other way around now.

[@kishanmahipal7763]

Yeah I got to know about them when I saw swedish house mafia music video, also got to know about Braun design philosophy, this is very interesting topic. ❤❤

[@harishanrajendrakumar4367]

this was really a good video I watch today

[@rishavmishra5786]

exploring art is a fine thing to do, delving in Creativity is growing and nurturing the soul

[@d3vev]

This is what maked legendary companies

[@teenageengineeringeducation]

thank you for sharing! great analysis!

[@ironwastaken]

what a way to start off my sunday with a cup of tea

[@Quaglietto]

Great video thanks 🤩

[@AkshayKhurana]

Shots fired at UI/UX designers :P

[@navneetkalia]

Yet another insightful video !! Varun we should connect. Whats the best way?

[@OmarJazeem]

I some times thinks about how the future product designs will be, and Minimal has an end. Now TE brings it.

[@sujitsen003]

I understand your point about generic design. However your last few minutes wrapped up why most junior designers do so - TIME. and tbh most of them are trying to earn a few bucks. Maybe once they reach a certain high in their career they will take time & build beautiful things. Also, amazing video. Loved it

[@harshkovela]

Agreed!

[@fungusjoshi]

The thumbnail, the music, the flow and the ending, all made for a complete experience.

[@fungusjoshi]

P.S. the background couldn't keep up with the rest.

[@asifnawaz9806]

Amazingly written! here you go subscribed ....consider all things said what made me subscribe is the point that you mentioned exactly what i though when i saw R1 ..Pokedex ...Keep up the great work

[@SevenDeMagnus]

Cool, Teenage Engineeting as cool designs. God bless.

[@umiuo8894]

he's like that one relative bhaiya who visits once in a while and fascinates everyone with stories of his adventures. Really love his videos 🧭

[@jasminshah3000]

Hey Varun , I'm following your channel since 2020 and I got to know every interesting and useful insights from you about AI and cool stuff build around it and it made me more intersted in AI stuff and the next year I had to choose a subject for stating my engineering course and I got to know there is branch based on "AIML " so as I was interested in AI stuff I choose it . But eventually got to know the curriculum is entirely wrong there was things which had to be taught later and they teach it before ... Making us even more confused and less confident on subjects like NLP and ML - algorithms and even the teachers are not aware what they are teaching , they are not able to explain how the code works...... So I want to make a video on it to put some light on these things and Guide me what is the actual roadmap or subjects i need to learn to become a " AI 🤖 engineer " and build cool stuffs like what the open AI ' s team is building or if companies at the end of my fourth 4 thh year will even give me a job of an AI enginner profile or not ..? . . . . . . . .Guys if any one of you feels the same about this , pls like 👍 this comment so that it reaches Varun and he can make a video to guide us all

[@rajaryan52]

It's basically the first few chapters of the book Influence by Robert C

[@SieurCadillac]

This is a really good video (even after rabbit r1 fail)

[@naitik1512]

Loved The Video!

[@coovivek]

That was a lovely video Varun :)

[@shatter-and-shred]

Their design is really interesting

[@creativestockholm]

I would argue that Teenage is the opposite to Apple and not the "next Apple". Teenage are in the front of the development, releasing unique products with design that stands out. Not every product is a winner but that's OK due to that they love creating products for the design alone. I've always felt that profit is not the number one goal for the founders. Apple on the other hand is on the other side of the spectrum. Don't get me wrong, I love that the second richest company in the world prioritise design ecstatic BUT it's a boring company. Extremely profit driven and plays it safe, only getting in when the market is establish (usually 3 years after other brands). Their line up is very limited and in, my view, kind of boring. Teenage is a small Swedish company driven by passion for design. Honestly I don't think they want to become the new apple and won't be releasing any cloud storage solutions, or credit cards anytime soon. What do you guys think? Do you disagree with me?