This Hardware Company May Be the Next Apple!

Ever seen a synthesizer that looks like a calculator? That's Teenage Engineering! This Swedish company is shaking up the electronic music world with their unique, pocket-sized instruments. Get an inside look at the philosophy, the gear (OP-1, OP-Z, Pocket Operators...), and why musicians love their quirky creations.
00:00 Introduction to Teenage Engineering
00:29 What Makes Apple Different
01:08 Teenage Engeering Products
01:26 Company Background and Product Line
02:00 Collaborations and Market Impact
03:30 Marketing Strategy and Emotional Connection
06:33 Critique of Fast Growth and Venture Capital
07:49 Design Philosophy and Differentiation
10:28 Final Thoughts

[@AmanDubey1861]

It’s fabulous to see that a company once known for making synthesisers is breaking into mainstream tech

[@jeltoninc.8542]

They are still known for making music gear. Not just “synthesizers”.

[@kknn523]

Teenage engineering only made the design for the rabbit. Rabbit commissioned the design from Teenage engineering.

[@shubhxm]

why was this so good. felt like varun from 2020

[@writegoodcode]

exactly!

[@dreamgone]

same

[@sachinkumart]

I work as a product designer and I always want to create beautiful and high-quality products. However, achieving this requires a lot of time and effort, involving multiple iterations. Unfortunately, many startup founders these days don't appreciate or understand design and want everything done quickly within 2 or 3 days or a week. As a result, they tend to rely on existing design patterns rather than investing in research, testing, and multiple iterations. Creating a quality product that stands out requires a lot of collaborative effort and dedication.

[@harshkovela1584]

Agreed!

[@Soulaimane955]

You should be a politician

[@rahulghosh5400]

Totally agree

[@kishoranbazhakan5928]

Im excited to see them on future MKBHD tech fails video😂

[@KunalKumar-nw7ju]

You predicted future

[@abubakersiddique761]

Bro, Please make videos like these that tells new industries on trend. Which will really helpful for us to know current trends.

[@cbrunnkvist]

This was surprisingly good, I ended up watching all the way to the end. TE is unique in that its products all feel like they were made with HEART, no matter how ridiculous they are or how insanely pricey they end up, the honesty is what shines through. No posing. Complete disregard of trends or copycat:ing. The absolute polar opposite of "Chinese product", which is very, very, refreshing.

[@DileepKumar-nh6en]

Great to see such unique companies and content around it

[@deadpoolzrx5235]

I like the way you talk and you design philosophy that emphasize in your video and your presentation. Just mind blowing 🧠

[@narayansingh9407]

Design is actually amazing. I even loved a phone designed by someone inspired from this same Rabbit R1 . It's amazing

[@vedantmungre1702]

What's their design philosophy? Definitely not minimalist

[@Chaos_rider_666]

Yea I was a bit confused too device like nothing phone takes some elements of minimalist but adds a toned down futuristic cyberpunk look but some of their other products have a retro old design with modern bright colouring.....

[@Boyinthecircle]

Transparent

[@praveenp1369]

Retro futuristic cyberpunk

[@desicryptoguy6090]

To be as unique as possible.!

[@Chaos_rider_666]

@@desicryptoguy6090 well even with that mindset they obviously should have some kind of core design principles 😅

[@iampeaceful]

Subscribed you when you had few thousands. Some content I liked some I was not prepared for. But then I had trust you’ll grow. You have something in you. Prakhar said good things about you. Trust! Sticked around to see you grow. And I feel proud in your growth. It’s such a great emotion we humans have that we feel good for person we know.

[@VarunMayya]

thank you 💌

[@divakarkuppan]

the grammar of this design language is coming from designer called 'Dieter Rams'

[@anuragchauhan4965]

I was looking for this comment

[@divakarkuppan]

@@anuragchauhan4965 history just repeats as they say😅

[@vi1721]

You made a lot of contents recently but this one was so different it feels different. Felt the old Varun the reason why I started following this channel.

[@Eyalkrespin]

I first saw them in the OP-1 and than I just love their stuff ever since

[@YogM]

I’ve been obsessed with Teenage Engineering, thank you for making this video Varun!

[@jensenraylight8011]

Teenage Engineering OP-1 is pure Gold, everything else is Meh at best

[@jensenraylight8011]

​@@wotermelon_ yes, liking your own comments seems like you lost your Credibility in this Comment section as well, with shame of course

[@jensenraylight8011]

@@wotermelon_ play dumb aren't you?, like i won't notice. you already lost your credibility, can't take your word seriously, have good day, i'm out

[@HistoryBuff_0]

@jensenraylight8011 Complaining about liking his own comment? 🤣 Bud used the standard "I've been proven stupid and now I don't know to respond so I will resort to ad-hominem" card.

[@jensenraylight8011]

@@HistoryBuff_0 oh, so people here aren't only liking their own comment, they edited their comment as well, You both probably aren't not too proud about your own comment right. How about next time, don't initiate insult if you can't write without edit anything and just leave me alone?

[@brolysujay]

Your research is top notch, your presentation is awesome and your insights are really interesting. Loved the video.

[@BishalTechie]

Thank you Varun. This video is so informative and inspiring for a creative person. I'm astonished by your research for this video..

[@gupta.satyam]

Thank you Varun for these kind of videos, Learned many new things from your last 2 hr video and these videos. ❤❤🚀

[@carbonelll]

what a great video, its the first time ive come across your channel and I loved the vid, keep up the good work!

[@rishavmishra5786]

exploring art is a fine thing to do, delving in Creativity is growing and nurturing the soul

[@VijitChandna]

Bro, this is such a well made video!! Incredible, good info, thanks.

[@parallaxx101]

Totally worth the subscription, good lad ! Cheers Mayya

[@pravesharya1073]

is it just me or this video actually sparks some emotions ?! feels like I need to learn more and improve a tonn

[@possiblyinsane6995]

no, there will never be another apple, microsoft, google., amazon. all these companies will buy out any company worth a damn

[@Jaroslav.]

The last thing we need is another company like Apple

[@jeltoninc.8542]

Design wise, yes we need more companies that value sleek, engaging devices. I’ve been an iPhone user since 2011. I’ve been a teenage engineering user since 2023.

[@freddjie3097]

But one that can match the size Apple, and threaten their market share

[@Jaroslav.]

@@jeltoninc.8542 So you’re also aware how the iPhone changed the way we use phones. Apple pushed the phone into everyone’s hand, they’re a big part of the reason why people waste their days scrolling feeds. Just my opinion, the iPhone that came out in 2007 was a great tool and I loved it, but I never imagined what it would lead to. Apple and similiar tech companies earn money on us being disconnected from the real world, we really don’t need more companies that make “engaging devices”. I do agree with you on the design part. I used to be such a fan, even worked there for 7 years, but once it hit me I just can’t unsee it. Kids with iPads, babies with iPhones - I know it’s also a parenting thing, I can’t decide who’s responsible. Kids get bullied if they don’t have an iPhone, it’s just silly. That’s certainly not what Jobs invisioned. Anyways…

[@minetiract]

Such a well edited and presented video, Subscribed!

[@yagomaligne]

just discovered this channel, really good video my friend

[@srinivasjoshi4693]

Classic Varun Mayya video, great content!!

[@HighOnLifeInCanada]

This is an amazing perspective and great insights on Teenage Engineering and also how Varun you think for your company too.

[@_tsu_]

Great video as usual!

[@ErickBuildsStuff]

Thank you for this video. I always wondered why I'm unique and unable to fit into a specific role. I just understood that I'm making long term goals instead of following the crowd. Thank you for reminding me that I'm my inspiration. 😅

[@surajanand29]

The vintage background music feels so Relaxing, 😌

[@aravind26]

Varun, I just got obsessed with Teenage Engineering I got your Channel in my recommendations back in 2018, the YT algorithm is very intelligent that it connects people with similar tastes and mindset, I've always felt relatable to you......Technology is great!!!! Keep growing Varun anna..

[@LaGarzv]

Glad people are finally starting to notice them.

[@Rocklaz]

One of your best videos!

[@jeltoninc.8542]

My two most favorite instruments I own are made by Teenage Engineering. Keep in mind, I have a full studio of gear. I’m a multi-instrumentalist with basses, guitars, synths, drums… and yet, nothing captures my imagination better than the OP-1 Field and KO2 sampler from Teenage Engineering.

[@harinaralasetty]

Hi Varun, great insights, I have been following Aevytv and this and I like the research you go through and the presentation. Keep up the great work! 👌

[@naitik1512]

Loved The Video!

[@ironwastaken]

what a way to start off my sunday with a cup of tea

[@nishantmathur7139]

It was a calming video loved it:)

[@teenageengineeringeducation]

thank you for sharing! great analysis!

[@tanmaybagri1807]

I like your videos! Interesting as always👍

[@xlr8466]

Love TE. One of my fav, their products really speaks for me and my personality.

[@fungusjoshi]

The thumbnail, the music, the flow and the ending, all made for a complete experience.

[@fungusjoshi]

P.S. the background couldn't keep up with the rest.

[@jerryjuyal]

I started following your channel from very beginning and learn lots of things from you...and I started my channel too by inspiring with you,I am not good in fluent spoken english. I am from India but I am really work on it and from now I will upload more videos in english language and my channel is all about Digital Marketing and AI. Thanks to you Sir.

[@saiganesh8088]

Can you tell your channel name

[@scienceworld9260]

Now I understand what design is

[@AapfelAaron]

love this video and topic! greatings from germany

[@nandyalavishnu6650]

GREAT INSIGHT ABOUT PRICING I THOUGHT KEEPING LESS PRICE WILL GET MORE CUSTOMER TO BUY BUT ITS NOT ,THANK VARUN ANNA FOR EXPLANING .

[@nazeaf]

Great knowing you sir !

[@profd808]

I love to imagine that as OnePlus is sponsoring Varun, Carl Pei might be doing some cheeky stuff LMAO

[@VarunMayya]

that podcast season is over

[@aadityakhandelwal5641]

True facts 💯 Finally someone talking about DESIGN.

[@UganWopla]

Teenage Engg is inspired by Jony Ive of apple who was inspired by Deiter Rams of Braun company.

[@chrisquaglio5265]

Great video thanks 🤩

[@MaxFerney]

I appreciate the final thoughts you've shared. I've noticed that amongst those I've encountered as well. What similarities in my own work life can I relate to another? I see the world in an analytical perspective. To those who problem solve in their work: everyone's an engineer in their own field. While I am a software engineer doing maintenance upon a server for its errors; I visit the doctor, who is the human engineer, to diagnose my body's ailments.

[@kindofanmol]

Proud Nothing Phone(2) owner. Love TE's designs.

[@umiuo8894]

he's like that one relative bhaiya who visits once in a while and fascinates everyone with stories of his adventures. Really love his videos 🧭

[@octametamer]

Teenage Engineering is a truly fabulous company. They make some sick, aesthetically cool stuff. I hope to see them succeed and people to know more about it. 😀

[@shuttzi9878]

And overprice their devices by at least 3 times because of it

[@octametamer]

@@shuttzi9878 nothing ear(1)'s are 100 dollars. Rabbit R1 is 200 dollars. 🤷🏼‍♂️

[@shuttzi9878]

@@octametamer I Meant Teenage Engineering

[@chrisbliss7130]

Nice video, but: The PO line is about half the price of a Playdate, if you are really looking to buy a TE product. The tattoo on the arm is actually a OP-Z, not the OP-1, as pictured. The OP-Z has the same kind of reels like the TP-7 recorder. TE shares the same design principles as Apple. They both are really into BRAUN and their designer Dieter Rams.

[@akshaysolanki5887]

This 11 minute video contains more value than long hour podcast!

[@lakshmishankarsingh2056]

it was my first view to your channel really liked it All the best for coming vidoes

[@MohitKumar-ti9by]

I just love Varun's content. hoping to meet you soon varun.....

[@d3vev]

This is what maked legendary companies

[@russellpierce3987]

damn i didn't expect a tech vid to be this insightful lol

[@adamkoxxl]

They also collaborated with Google and created PO Pixel app (for their Google Pixel phones) for creating music.

[@pranabmahanta888]

Ur presentation skill is top notch ❤

[@harikrishnasi]

I always wanted to start a Hardware company similar to TE

[@aadityaghorpade]

I’ve been Loving Teenage Engineering since i saw their OP-1 That was 7 years ago 😁

[@RahulJohnson-tw9cd]

The Teenage OP 1 was a hit! Very powerful device for sound design freaks.

[@prasad4844]

great content varun. truly inspiring.

[@shreeram8543]

We want our Indian engineers to get inspired These iit, iisc, iim and most of the graduates are leaving our bharath for high paid jobs. If we can create these environment here in our mother land bharath. Let us wish all our Indian friends to create more beautiful things in everyone's heart in near future ♥️ ❤️ 💖

[@projitsen]

Its funny how you talk about a company going against the grain of being like any other and here you are, going against the grain and standing out amongst your peers on KZbin. Profound video. More power to you!

[@insidyes1797]

Very informative ❤

[@sujitmajety]

I really liked the way how it was presented. By the way can you please name the fonts used in this video, I really liked them. Thank you in advance.

[@jasminshah3000]

Hey Varun , I'm following your channel since 2020 and I got to know every interesting and useful insights from you about AI and cool stuff build around it and it made me more intersted in AI stuff and the next year I had to choose a subject for stating my engineering course and I got to know there is branch based on "AIML " so as I was interested in AI stuff I choose it . But eventually got to know the curriculum is entirely wrong there was things which had to be taught later and they teach it before ... Making us even more confused and less confident on subjects like NLP and ML - algorithms and even the teachers are not aware what they are teaching , they are not able to explain how the code works...... So I want to make a video on it to put some light on these things and Guide me what is the actual roadmap or subjects i need to learn to become a " AI 🤖 engineer " and build cool stuffs like what the open AI ' s team is building or if companies at the end of my fourth 4 thh year will even give me a job of an AI enginner profile or not ..? . . . . . . . .Guys if any one of you feels the same about this , pls like 👍 this comment so that it reaches Varun and he can make a video to guide us all

[@harshdurgude9900]

this video should be on breakdown

[@anujchaubey8524]

That's really mind blowing and amazing 🚀🚀🚀

[@ItsVasl]

amazing!

[@davinaodavid]

what a class, my friend... greetings from brazil

[@monec.11]

I some times thinks about how the future product designs will be, and Minimal has an end. Now TE brings it.

[@maximelnvl7488]

Since I have seen the OP-1, 13 years ago in the music video "One" by the Swedish House Mafia. I have always thought that they were the Apple of the electronic instruments. I didn't know they were involved in the Play Date and Nothing Phone that's awesome 😎

[@KRB696]

Yeah i was really obsessed with nothing designs whereas my friends where more skeptical about it comparing with the large competitors. Hey Varun, what are your thoughts on the new upcoming MWC. Will they push it forward along the next 5 years or slowly die of drought.

[@harishanrajendrakumar4367]

this was really a good video I watch today

[@Haccod-kg2ou]

please do a video and how college students should prepare for future

[@navneetkalia]

Yet another insightful video !! Varun we should connect. Whats the best way?

[@genz3418]

One word for new age brand appeal is AESTHETICS

[@scottyuan]

Amazing content!

[@shatter-and-shred]

Their design is really interesting

[@vivekjha5152]

Interesting, Aesthetics really does add value and increase brand loyalty.

[@soumilbhattacharya9784]

Can you mention the link to the interview of the CEO?

[@coovivek]

That was a lovely video Varun :)

[@diliasoul]

such a great video

[@beast0094]

"so by now, everyone's seen the rabbit r1" This is the first time I have ever even heard of, the rabbit r1

[@burnedmozzarella]

the retro future design feels like a true continuation of technology in the world, which makes it natural and not brutal like minimalist style in which could has its own unnecessary difficulties

[@ravitripathi4720]

And all the nostalgia will gone away once you pay for these gazettes😅😅

[@anishdabhane9132]

Great videos ❤

[@subhratuhin]

When philosophy really hits hard the company's ethics

[@srijithbm]

Great video bro💥💯

[@josh.graham]

Great vid about a great company

[@WiseWithAtul]

Love to see vampire speaking tech

[@vinagrwl]

Teenage engineering + A24 = 🔥🔥🔥🔥