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The year 2018 was crucial for Real Madrid, marking the end of their sensational 'Galáctico' decade defined by the likes of Zinedine Zidane, Luis Figo, David Beckham, and Cristiano Ronaldo.
Cristiano Ronaldo’s departure for Juventus wasn't just a high-profile exit- it signaled a dramatic strategic shift at the club. Instead of continuing its traditional focus on established superstars, club president Florentino Perez turned its attention towards nurturing potential future stars.
But when did this strategic shift begin and how did it transform Madrid into the smartest club in the world? Let’s dive in!
Year 2018: End of an Era
Since year 2018, Real Madrid began to focus on young, promising talents who could grow within the club and sustain its legacy. This was exemplified by the signings of Vinícius Júnior, who joined from Flamengo in 2018 for around €45 million, and Eduardo Camavinga, brought in from Rennes in 2021 for about €31 million.
This new approach was largely due to the skyrocketing costs of signing top-tier players and a growing recognition of the need for a sustainable long-term strategy. This wasn’t just player recruitment; rather, it represented a deeper philosophical shift within the club’s strategy.
The strategic pivot was further underscored by the unfortunate saga of Eden Hazard. Signed from Chelsea in 2019 for over €100 million, Hazard was meant to be the next big Galáctico star. However, his tenure at Madrid was marred by injuries and underperformance, highlighting the risks associated with heavy investments in established stars. Hazard's struggles served as a cautionary tale, reinforcing the club's decision to shift towards investing in emerging talent rather than banking on established names.
This shift away from the Galáctico policy was also a reflection of a broader change in the global football landscape, where younger players increasingly became central to the strategies of leading clubs.
Transition Challenges and the Impact of COVID-19
The integration of young talents like Rodrygo from Santos and Federico Valverde, who had been at the club since 2016 but began to make significant impacts around this time, emphasized a commitment to building a future-proof squad.
However, transitioning from the high-flying Galáctico era to a more youth-focused strategy was not at all smooth. The 2018-19 season was a stark wake-up call, as Real Madrid found themselves without a single major trophy for the first time in years.
This drought sparked considerable unrest among fans who were used to seeing their team dominate on all fronts. The absence of quick fixes like big-name signings to instantly boost the squad's performance left many supporters uneasy and doubtful about the club's new direction.
However, Real Madrid's leadership, rather than yielding to pressure and reverting to their previous star-studded recruitment strategy, remained steadfast in their commitment to youth. This marked a significant shift in the club's approach, emphasizing long-term development over immediate success. It was a bold move, demanding not only a change in tactics but also a cultural shift within the fanbase.
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