THIS Is How Rapido Overtook Ola and Uber

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Unravelled by Shankar

Unravelled by Shankar

Күн бұрын

Rapido has surpassed Ola to become the second-biggest ride-hailing platform in India, only behind Uber.
While Ola and Uber are struggling, Rapido’s success makes it look like it is playing a different game altogether. While Ola’s last funding round was way back in February 2022, Rapido just raised $120 million in July this year and became a unicorn.
Its operating revenue increased by over 300% to Rs. 443 crores last year, and it is currently doing over 20 lakh rides in India every single day.
And Rapido’s success looks even more incredible when you compare its funds with Ola - While Ola has raised around $5 billion dollars so far, Rapido has raised less than $500 million in its 9 years of existence.
But there is a fundamental difference between Rapido and its two competitors - Ola and Uber’s core offering has always been cab hailing, Rapido started its journey as a bike-taxi platform only.
Many people initially dismissed Rapido’s business model focused on bike-taxis, but now all of them have been proven wrong.
So how did Rapido manage to surpass Ola with less than 10% of funds? How did Rapido - a company that launched after Ola and Uber were already unicorns, manage to beat their duopoly and capture the market? What is Rapido’s secret business model that is now helping it beat Ola and Uber even in cabs and autos?
Find out the answers to all these questions and more in this video!
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Пікірлер: 8
@faisalraiyan6042
@faisalraiyan6042 5 күн бұрын
bro.. you are so underrated. You deserve more views and subs.
@Mohithprathip
@Mohithprathip 3 күн бұрын
Well Ola and Uber were not late in launching their bike taxi, one of them launched the option of bike taxi and the other competitor launched bike taxi within a month of Rapido's launch.
@arvindkrishnan5816
@arvindkrishnan5816 5 күн бұрын
Good content. Need more views.
@mohankatyal4227
@mohankatyal4227 2 күн бұрын
good work mate.
@zubyr2474
@zubyr2474 3 күн бұрын
I don't see any subscription model in rapido
@rajeevmahato-m4g
@rajeevmahato-m4g 4 күн бұрын
Subscription model mein v paisa cut hota hai
@PrinceeltonShane
@PrinceeltonShane 5 күн бұрын
this company round many auto driver and cabe
@SakeerJM
@SakeerJM 5 күн бұрын
Ohh. Man 😮 can't believe this video didn't get more views it's supposed to be. From nowhere i found this channel on my timeline when I'm researching for my project within last week i got so much value from your couple of business case study Really it's hurting me to see the views & Sub it's getting So much respect to @Thinkschool and @Vox but this channel as good as them Brother You're videos, Script , editing and efforts are really top notch. Specially in this video editing style was superb As a subscriber my humble suggestion. 1. I think you should really reconsider your thumbnail Creation the amount value you are providing in the video should watch by everyone 2. Now a days all the top channels are trying couple of different styles of thumbnails for every each video 3. As per this video you are repeating same background music again and again this not engaging the efforts of your video 4. You should select the engage soundtrack that matching your narrations and emotions throughout the video 5. Your script is really crisp and informative but the story narration can be improved with Hook Points, and curiosity, engagement My only humble wish is You should get more views and engagement for you efforts you are providing so much value than other You're valuing the time of the subscribers not following cheap click bite strategy Remember brother You will go places very soon always try to provide as much as value to viwers. As always
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