This Pickup Truck KILLED Studebaker! Now Its a Rare Gem!

[@josephschuster1494]

One can only imagine the innovations available in the auto industry today, had Studebaker survived.

[@MiriamScherger-xr7oy]

Understand it was a cost cutting move, but the Dodge bed looked “grafted” on to the cab. Needed some kind of “flair” off the back of the cab to flow to the wider bed…. Just an opinion…..

[@debbiebermudez5890]

Mr. B. Here ! 🍔🍺👀😎👍. As a boomer I saw these vehicles ! The history of automotive is telling us what is to come ! Putting all your eggs in one basket witch has shown what happens. Very informative & interesting video. 🍔🍺👀😎👍

[@neildickson5394]

Great truck. I've owned one Champ, and loved it. Better looking than anything else on the road. Studebakers move to Canada in 1964 was a perfect storm of bad decisions and outcomes. The Champ had absolutely nothing to do with it, in fact it was continued to be be built into 1965 in South America.

[@drakbar5957]

Studebaker lacked the capital for an all new truck - what money available went into Avanti and a refresh of the ‘64 Lark. For a couple hundred dollars more, you could buy a Ford or Chevy full size truck and not worry about owning an orphan. It’s ironic that there seems to be more interest in the Champ today than in the early Sixties.

[@Thomas63r2]

Nice pictures, poorly written dialogue. This truck was not the cause of Studebaker's demise. When Studebaker shut down U.S. operations and continued at their Canadian plant for another two years that was strictly a cold move to eliminate their U.S. pension obligation - U.S. pension laws and regulations were changed in response. Studebaker was part of a conglomerate/investment company that was highly profitable save for their automotive division. By 1970 the successor Worthington Corporation was posting a billion dollars in revenue.

[@seed_drill7135]

A guy I know sold a '64 with a factory four speed at Hershey a few years ago. Ended up going overseas.

[@Nicksonian]

I grew up in the 1960s, starting to drive in 1973. Although I started paying attention to cars as a kid, I don’t recall any kind of Studebaker ever crossing my radar screen. Of course I knew the name, they just weren’t around.

[@kenon6968]

Dude the Lark was based on a body shell that had been running since 1952, the drivetrain even longer, it was hardly what killed the Studebaker Corporation

[@JohnAdams-xc5yk]

I had a 1952 Studebaker pickup bought from salvage for $150 sold the motor a v8 for $100 put a small block, Turbo350 drove it for a lot of years

[@frederickhettesheimer2698]

They half designed the Champ, the cab looked good but relying on a bed designed in the 50's and a mismatched bed was not a good idea

[@troyandog8749]

The Champ had nothing to do with Studebaker stopping auto manufacturing. They had stopped putting any money into the truck line many years prior. The company had diversified and the shareholders wanted nothing to do with manufacturing in an obsolete plant.

[@billsoinski9136]

Dad had a red Studebaker with the V8 and four-speed and it was formidable it ran and ran unfortunately Studebaker shot themselves in the foot they never updated anything so their death is purely internal

[@robertmitchell2178]

In the mid 1960's the automotive part of the Studebaker Corporation was only about 10% of the greatly diversified company's income. The owners lost all interest and didn't keep it going for sadly.

[@Nicksonian]

The truck at 7:04 has a Chevy logo on the back.

[@RobertGuidry-f3f]

The CO,pany didn't die. They went to Canada, made cars for a few more years and then retired on their own. There is a KZbin video that I watched about this.

[@Nick-zp3ub]

Studebaker made some stylish cars after the war, especially the streamlined 50 and 53 sedans. Then they started making ugly cars in the early 60s and it all went wrong

[@job38four10]

From what I see in this video, those were one dog ugly trucks, thats probably why Studebaker went under, I wouldn't buy that even if it was half price......

[@carlachambers3771]

Kiasar m715 was the toughest pickup then it was International. 😮

[@Hasematze]

I disagree. To me they represent beautiful design choices for that period

[@vernanderson4358]

The first truck shown was a dodge. It's no wonder one person commented on ugly. No the sixty champ and forward were not only better looking than the competition they were tougher far more comfortable riding and by 1963-4 models had more power options up the the phenom R2 version Another completely dumb vid on Studebaker by less than informed and certainly not intelligent entities. Folks when such people get SOooo much WRONG you wonder why even bother to post.

[@1981faith]

Cham...... More like Chump..... What the F were they thinking 😂😂😂 idiots