This Super Simple Strategy Made $180,000 In 3 Months

In this interview, Briggette shares how she's made over $310,000 revenue selling POD on Etsy and the one strategy that changed everything.
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stupideasypod: / @stupideasypod
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If you have any questions, please drop them in the comments below.

[@rahninothingmore.718]

Mindset is EVERYTHING!! I started my shop 3 months ago and I wanted to get to 200 sales by my 3rd month and I’m at 275 sales! 🎉

[@stupideasypod]

Yes!! I couldn't agree more... And this is just the beginning for you :)

[@HelloCustom]

congrats!! 275 sales in your first 3 months is amazing.

[@cas818028]

I am over a month in. 131 products and no sales

[@stupideasypod]

@@cas818028 that means you need to spend more time researching. You haven’t created designs that ppl want just yet. This process takes a lot of time and we were all beginners at one point. It took me a minute to truly grasp this concept. But until you master research you won’t make sales. Stephen has an awesome video about this and I’m also have a research video on my channel.

[@divinelyannointed3401]

How about three years in and zero sale. Smh.

[@swankyview]

Great story and so inspirational!

[@ShannonsBudgets]

This is great Thank you

[@HelloCustom]

Glad you enjoyed the interview!

[@STOPPROCASTINATING]

Great stuff!

[@AlessandroZamboni]

I gave you your 1000th like 😅 Great video!

[@stupideasypod]

Thanks :)

[@chriswe67]

What’s the profit?

[@AprilD85]

Awe yayyyyy!!! 🎉🎉🎉 Go Briggette!!! So happy you’re doing well! Personalization works! Glad my interview helped to inspire too!! 😊 -April

[@stupideasypod]

Aww April thank you! It was the last push I needed to get me to other side :)

[@AprilD85]

@@stupideasypod Well Yay! I’m glad you got there! It’s a good side to be on ☺️. It’s funny because I watched one of Stephen’s videos with someone else and that was the push I needed too! I started with generic stuff that nobody was searching for 🤣. It was definitely “messy”!!

[@stupideasypod]

@@AprilD85 Messy is the best way to start lol... And that's so funny how that works. I'm glad we both got the push!!! And now maybe others can too :)

[@HelloCustom]

Love this!

[@feliznoire]

I keep hearing personalization. I created my designs. Is that personalized? If not, what exactly do you all mean to do as "personalization?"

[@OneStop4Deals]

I wanna try this next, hope this will work

[@HelloCustom]

You got this!

[@connor_kurtz]

Congrats Briggette - great interview!

[@stupideasypod]

Thanks! I watch y'all video and it was super inspirational as well!

[@HelloCustom]

Thanks, glad you enjoyed it!

[@thomasbeaman4243]

Great story….congratulations on your success. I’m just starting out (1 month in). I hope to make a real go at this. Thanks again!

[@stupideasypod]

Thank you! You got this.. Keep at it and don't give up :)

[@HelloCustom]

You got this! The next 3 big niches I recommend design for is Mother's Day, Teacher Appreciation, and Nurse Appreciation. These 3 niches tend to explode starting April 6th. So, the time to start launching these designs is now.

[@Casya]

Yes but these 3 niches have a lot of competition

[@stupideasypod]

@@Casya Competition is a good thing it means that there is money to be made! I always come from an abundance mindset.. And these three holidays are amazing you can' t come into the market with generic/designs that have been done. You need to come in with unique designs/add value to the market! I have a ton of niche videos and two of the niches are for moms and teachers.. There are so many type of teachers and moms out there that you can target for not just "mama".. Like I'm a wife, twin mama, homeschool mama, entrepreneur- All of these are already different type of moms on Etsy that you can target! And add personalization to it and you can stand out even more :)

[@allstarbury]

​@@HelloCustomand its printify premium only ? Or can be done on non premium ?

[@honeywesley]

Great interview...will definitely be looking up Brigitte's KZbin videos. Here's my question...but it's for Stephen, so I hope he sees it. I'm wondering where is the best place to find out everything I need to know about Hello Custom. I started with getting one type of product from one POD company, but know I want to use other POD companies as well, for different products. How can I find out all the POD companies that Hello Custom works with, and exactly what the process looks like? Thanks so much!

[@HelloCustom]

Great question! Currently, HelloCustom only integrates with Printify and works with all of their providers and products. If you use a different provider, you can still user HelloCustom to personalize the graphic to manually add to the order. I hope that helps!

[@blissessentials524]

I'm a full time nurse and single mom and have zero personalization in my shop, but I don't want to put in that extra work, but I'm now considering it, I started 15 months ago and recently started making about 10-25 sales with only $10/day add which is nothing, I'd like to double my sales at the least by the end of the year.

[@stupideasypod]

You can do it! Trust me I was skeptical about adding personalization but that's when everything changed for me. I'm not a single mom but do have three kids that I homeschool so I don't have much time but just find pockets of time you can work on your shop. You will be surprised as to how much an hour a day can compound over time. But truly focus on research/learn what customers want and the niches that you're currently in see if you can add personalization to them... You're a nurse and nurses buy tons of personalized items! But keep going and most importantly don't give up :)

[@Tawny593]

Honestly, I find my Etsy store (with some personalization) takes up all my time. It's a full time job. I don't want to be discouraging, just warning. But one thing that will help is to use Sales Samurai for key word research. Search words before designing. Don't bother with eRank it's worthless.

[@sandrablondet9606]

Good information, thxs. I just wanted to see her shop, but couldn’t find it on Etsy.

[@stupideasypod]

Unfortunately, I won't be sharing my shop since it would tank my conversion.

[@patrickribouet580]

It's true. KZbinrs generally don't share their stores, especially in the early days. If loads of people look at a store but don't buy, then the algorithm will push you down the ranks.

[@briandm33]

I wish I knew how to get into this and do something more with it bc of hearing about her success.

[@rukam3]

So which product types have been successful for you? @ Stephen

[@tiaraealey6202]

Great interview, just curious when you add new product types are you adding them all to the same Etsy shop or do you create a new shop for every product type?

[@stupideasypod]

Same Etsy shop!

[@CrazyFuzz8]

Is this full profit or do you also got cost like adds or somting els? Greatz

[@MarivicMApdian-gk4qy]

Hi Stephen and Brigitte 🥰

[@oceane5]

Hello Brigette, thank you for this interview ! Do you have a super clear and "simple" video showing how to implement group listings and multi products listing please ? + I just started on Etsy and i have personalized sweatshirts (not sales yet) but i want too integrate other best sellers products like Blankets and Tote Bags too... Is that a good strategie for you that i want to build like a General store of best sellers products and meka them all personalized ? Thank you for your answer

[@stupideasypod]

I do have a video about group listings but the items are all the same. I don't recommend adding different products into one listing is a lot and can get overwhelming. Again I made six figures with sweatshirts and I recommend focusing on getting really good at one product at a time. And as you find success with that product and it makes sense add it to other items. I'm just at the point that I'm adding new products. At the beginning is so hard to learn how to do research, list, design, etc than adding all different products just makes the learning curve greater.

[@MarivicMApdian-gk4qy]

Does it start with Zero?

[@ernestrobertkulik7091]

I've made 300 sales as of today. But I'm still struggling on how to scale up! My niche seems to be popular but hard to customise I think!

[@TravelDownUnder]

Thank you for this interview! Brigette I wanted to ask you which products you used Etsy ads for? The ones that are already selling or the designs you just list?

[@stupideasypod]

When I first started I did ads on designs that were already selling... Now because I know what I'm doing new designs go on ads as well as anything that's for an upcoming holiday.

[@marocinfo1087]

Are you Bridgette ??​@@stupideasypod

[@ishasharma8809]

This is a great video? How many listings you have now or when you actually started selling products everyday

[@stupideasypod]

So I'm going to talk about numbers of listings because truly that doesn't matter. When I first started I had over a 100 listings and no sales because again I was throwing spaghetti at the wall and hoping it will stick. Focus on research.. Quality over quantity. Learn more about your customers and again research research research. Spend more time researching than designing. And then create listings based off everything you learned during your research. Again the "actual" number of listings means nothing!

[@Thelawsofvitalityandhealth]

The problem with POD is that companies like Printify charges you first when there is an order. Imagine if you get 1000 orders. How you can cover this, knowing that the money customer pays to you takes time to be in your account?!

[@tribzman3977]

You add a credit card and by the time the order goes through (you have 30 days to pay the card company), you should have been able to cover the initial expenses.

[@davemartin_]

I presume the interviews you do are vetted and you check their etsy stores to make sure what they are saying is true? There are so many people on youtube claiming amazing results, and when you do find their shop it's all BS. Might be good in the intro to say you have confirmed the results claimed.

[@marocinfo1087]

How much time you spend to get at this level?

[@stupideasypod]

A lot of time! But I'm also obsess with it and I love doing this so I don't even see it as work. It comes down to how bad do you want it and you'll find extra time that you didn't think you had!

[@7890kevin]

Very cool story. You said the revenue was $180k, so what was her net?

[@user-no5uo8nt7s]

Amizing

[@ashs5398]

Are you able to share her etsy page? So, we can get more clear idea understanding of successful business

[@stupideasypod]

Unfortunately, I won't since it would tank my conversion.

[@ccalo4803]

What was her etsy shop called please?

[@stupideasypod]

I don't share this info since it would tank my conversion

[@Sabrina-jv7vj]

Did you ever enroll in any course?

[@stupideasypod]

I did bought a course but was too stubborn so didn't implement much of it. A lot was learned from trial and error!

[@ninaybanez2798]

So was Etsy the only platform you were selling on? Didn't understand how you figured out the budget to run ads on Etsy 😉 did you do any social media?

[@stupideasypod]

Yes just Etsy.. No social media. The budget started at a $1 then went up a little bit ($5 then like $100) but once I watch Hannah and Stephen's interviews about ads I went all in an jumped to $1,000 a day.

[@ninaybanez2798]

@stupideasypod are they on KZbin,kinda really new to this? If you don't mind,could you share that with me? I would greatly appreciate it...many more countinued blessings on your store my lady! Thanks for the inspiring interview 😉

[@stupideasypod]

@@ninaybanez2798 Hannah Gardner is on KZbin she has a ton of ads videos.. As far as Stephen I watch a ton of interviews he did with other KZbinrs when he spoke about his launch strategy he talked about ads.. @hellocustom Stephen are you working on an ads video by any chance?

[@johnmackeyne6419]

@@stupideasypod say I'm gonna go with $5 a day, for how long am I gonna run the ads? Is there like a benchmark? I only have limited funds.

[@lmelyakim]

The legend said that 20 sellers of 1 million sellers on etsy are success

[@raenellarnos1234]

The link to her KZbin page isn't working for me ☹️

[@KobiAdato]

nOT WORKING HERE ALSO

[@yasminenid9463]

youtube.com/@stupideasypod?si=D7tsEPD72tAnDBMb

[@yasminenid9463]

Hope it works!

[@HelloCustom]

So sorry, it should be working now.

[@raenellarnos1234]

​@HelloCustom it's working now 🥰

[@toporganize]

Is she currently still at 1k a day in ads or was that just during the Christmas rush?

[@stupideasypod]

Yes, I am.. I pretty much keep them at that budget. Since I started at 1K I haven't gone down. Even though the budget is set to that I have never spent 1K a day even during the Christmas rush.

[@anag8828]

When did she started her Etsy shop? I understand that she doubled her income in 3months, but how long it took her to actually get to that point? Thanks 😊 Also when will you do some updates on your POD $1M challenge please?🙏

[@stupideasypod]

So I opened my Etsy shop the last week of Dec 2021. Didn't start to add listings until 2022 but again got busy so didn't go all in until Fall 2022. Between Jan 2023 to Sep 2023 I was a six figure etsy seller so when Q4 came oct- dec 2023 is when I pretty much double what I have made all year. Hope that makes sense!

[@betterlife_withme]

I have group listings with personalization, did my research etc and still crickets and I am also running ads 😮😮😡

[@johnmackeyne6419]

then maybe the problem lies in the first step? product research

[@stupideasypod]

Spend more time researching... You gotta truly submerge yourself in the research. I spend more time doing research than designing. If you haven't made sales yet then you your designs need more work and that's ok. It takes time and practice to learn to develop the eye for design. Just because you add personalization it doesn't mean you're guaranteed sales you still need to offer items people want. So go back to research.. That's always my first step.

[@HomeBizSuccess36]

All good but what do you do when Etsy shuts your account within 24 hours of opening, with no explanation and no opportunity to ask why they did that. I had never been on Etsy before that and followed the account opening instructions meticulously. Sorry, but they can be brutal and shut you down in a second.

[@SpeedbirdHeavy]

The head of Erank, who knows her stuff, says that spending on Etsy ads - unless you have a winning product to scale - is like betting on a horse with no form. You might get lucky but the odds are against you. And she's not alone.

[@stupideasypod]

Totally understand! Ads have worked for me so I had to talk about them! I love data and ads have helped with that!

[@SpeedbirdHeavy]

@@stupideasypod fair enough. Do you use Google Analytics for data also? Must admit I tend to glaze over in front of data myself lol

[@HelloCustom]

My questions is why would you not launch a winning horse. If you do the product research, market research, and have good SEO, you should be confident ads will work. :-) Everything prior needs to be done correctly first.

[@SpeedbirdHeavy]

@HelloCustom if launching a winning horse with no form were that easy and certain, we'd all be rich and bookies would be out of business 😂😂

[@eb8697]

Thank you both for this awesome interview! Stephen, you mentioned that $1 for 100 listings at $.25 per click targeting 3% conversion won’t get you far. Is there a calculation a person can do to figure out how much to spend on ads based on the amount of listings you have? I feel like there must be a calculation, but can’t figure it out 😅! Your help is appreciated!

[@anag8828]

Did Briggette used any paid Etsy courses?

[@stupideasypod]

I bought a course earlier on... But again it wasn't helpful because I didn't implement anything. I was stuck in doing things my way so I had to go through a lot of trial and error.

[@emmafuentes23]

She said she bought a course from a person on Instagram in one of her episodes or in comments I believe.

[@stupideasypod]

@@emmafuentes23 That's correct!

[@nataliecaleciataxiera5015]

$1,000 a day for ads to be successful?? 😮

[@stupideasypod]

You don't have to start there.. That's where I am now but didn't start there. I'm just at the point that I'm trying to give my business all the momentum possible and that budget has worked for me.. But again you have to make sure your listings are optimized (SEO is good, your thumbnail is good, the design is good) Just throwing ads at any listings isn't going to work. You have to do your research first!

[@Ayoubased]

systems over goal. Try putting 30 hours of etsy every month for a year and tell me if you aint getting a sell.

[@donaldlyons17]

She had very unusual results which is a problem because the majority will not have them..... But lots of people online are like that so can't fault anyone here just saying!!!

[@SpiritTracker7]

Total nonsense… there are millions of POD sellers on Etsy… 50% run ads and compete for a small piece of real estate. Just remember folks 95% lose money on Etsy.

[@RAMIRELLI-Art]

are you saying this is a pirámide scheme?

[@letsgetsocialinfo]

$100,000 in sales or profit

[@donaldlyons17]

I suspect sales if they did not say profit in particular.