TikTok Beauty Influencers are MISLEADING You! *FTC Involved*

[@IsabellaLanter]

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[@lolamurder1882]

I think people also forget that when creators with Mikayla lie about a mascara, many of her followers have to save up for that drugstore mascara because they think it's some miracle product.

[@TehMomo_]

and like...make-up artist/historian Erin Parsons did a video on how make-up advertisers actually make the mascara do that WITHOUT false lashes...

[@Vox96]

I had no idea about the built in filters on cameras, no wonder everyone looks so smooth and blurred all the time 😩

[@IsabellaLanter]

I was lost too loll. I had to google how to turn that setting off lmao

[@PatrickMarsh-b6m]

What?!

[@_rockseeker]

💀💀 Stop, when you did the impression of Mikayla.

[@IsabellaLanter]

I say that randomly through my house all the time it’s so bad 💀😂

[@mayrrrad]

😂😂💀💀

[@_rockseeker]

​@@IsabellaLanter😂 you sounded more like her than she does! 💀

[@seliyahsfairys]

Lmaooo

[@daddytchaik]

ikr it was so spot on 😂

[@AtlasAdratica]

FTC: Will you disclose you were paid? Tick-tock influences: .....look at these amazing thingsssss!!!!

[@ellae5694]

When you talked about misuse in reviews, I immediately thought of Meredith’s Joan’s Road review. The foundation was advertised and intended to be light coverage, but Meredith slammed it for not working in her glob-it-on, full-coverage way.

[@yukil.spencer3848]

That's like complaining about a matte foundation not being glowy/dewy 😭😭 wtf

[@TehMomo_]

like...they really thought they could slander THE Bobbi Brown.

[@maryeckel9682]

Every time I see that woman smear globs of Jones Road foundation on her face, my blood pressure rises. Bobbi must hate that so much.

[@TehMomo_]

i get ads for Jones Road and she literally says in the ads "if you like a full coverage foundation....this product may not be right for you" LIKE THEY ARE REALLY COMING FOR THE BOBBI BROWN.

[@MichaelaCloyd]

Bro, I was zoned out for a sec, and when Isabella said "MICHAELA" I jumped out of my seat 😭

[@IsabellaLanter]

lmfaooo I am so sorry

[@sarahmar123]

I’m considering deleting tik tok because every other video on my for you page is an ad for some type of obscure thing that I don’t need. It’s really annoying

[@alywayart]

personally, i deleted most of my social media because it was just so negative and honestly, my mental health is a lot better now. sure, sometimes i get a bit of FOMO because im not up on the trends and memes, but the pros outweigh the cobs for me

[@sheramenay799]

The "influencers" that push these scams remind me of those infomercials that used to come on TV after 10 pm telling you that their product is a miracle for weightloss 😂

[@foxxxyg]

I'm really curious how the FTC will address (or if they have already) this thing where influencers "review" a product without a sponsorship so that a brand can offer to buy the video from them. It seems like that should be totally illegal.

[@PatrickMarsh-b6m]

I don't think they care. They are all part of the same arm jerking us all off. Anything linked to our government is useless now. We don't have a queen to save but God save the.. US

[@dm96177]

Almost everything is an ad these days. The consumerism is exhausting

[@leeanntedrow5923]

My sister ALWAYS falls for these influencers selling stuff. She’s always buying useless stuff she uses once then never again. So wasteful!

[@EmL-kg5gn]

I feel like some of these influencers forget that one of the main reasons their job exists was because of the need for transparency and honesty about commercial products. If influencers become over saturated with ads, especially ones that aren’t honest, they’ll find themselves out of a job because no one will trust them. Just like people leave social media sites that become too commercialised 🤷🏼‍♀️ I’ve been thinking of getting rid of my ig and fb for a while because of this. And for other reasons too, like ig getting rid of the chronological feed. I like social media in theory, and pinterest was my “safe” platform for a while, because it wasn’t as toxic for me and the ads didn’t feel intrusive. It’s useful and I’d planned to keep it. But now I see pins from shein in my feed all the time even though I blocked them, and AI generated stuff too. I’m thinking of just taking screenshots of my boards and leaving pinterest as well 🤷🏼‍♀️

[@iciecube]

This!!! Like i understand it’s hard out here financially but i miss REAL people with REAL feelings.

[@mars4697]

I am 47 and I refuse to use a filter or face tuning app. I have worked to damn long and hard to love myself as is. I do have insecurities but I don’t care if people see them. They are a real part of what makes me, me. I am a beautiful girl and I like to get all shined up but sometimes I have an emergency or sometimes I have a lazy day I get out of the house with my teeth brushed and wither I am shined up or not…. I am still beautiful and proud to be me.

[@ItsOKtobeNormal]

Same, I refuse social media, filters, make up or anything because I feel like we all look fine just the way God made us. As long as we're healthy we should be grateful for our bodies, no matter how we look.

[@mars4697]

@@ItsOKtobeNormal love this! Me too! I spent my early adult life absolutist hating my physical body. By Gods help I was able to love it and see how important it is to my soul!

[@kait3863]

Thanks for covering this! At this point, I don't trust anything I see online. 😂 There is always a filter or 100 "bad" photos for every "good" one, etc. It's not like it's inherently bad, but I think it becomes a problem when it's the norm. Thanks for keeping it real!

[@IsabellaLanter]

Exactly! False advertising is really pissing me off

[@Meg_Sprite]

Apparently TikTok has a built-in filter too! Robert and James Welsh have both talked about it.

[@Shirumoon]

Okay this is especially disgusting when I think about the fact that "clean girl" makeup or whatever is supposed to be in style nowadays. Creators probably have shit (and by that I mean regular normal imperfectly human) skin but they gotta put the filters on so that they can claim to barely use foundation. I know nostalgia can be sort of toxic but I miss me some honest late 2000s make up tutorial filmed in a bedroom with a non hd camera.

[@MxchiefMaykr]

Ah the "im going to use this product incorrectly on purpose and then give it a terrible review and shit on the company" method, or as i like to call it, the "linus tech tips method"

[@teresajane]

Being a teenager when the beauty space was first popular on KZbin broke me soo much, seeing the products they recommended and then realising why they didn’t work for me the same is because of filters. It was heart breaking! Thank you for talking about this!

[@kiterafrey]

Brands that push for you to not disclose do so because they are protected, like MLMs from what their sellers say. If you don't disclose and the FTC finds out, you as the creator get hit with the fees and issues, not the brand. It's not worth a check to risk getting fines higher than that check.

[@sarahjones6323]

JenLuv made a great video breaking down all the FTC disclosure requirements. You’re right, it doesn’t seem that hard to follow the rules. 😅

[@rbandhoneyberry]

"It's not that big of a deal." Sure, until the FCC shows up because you're breaking the law. 🤦

[@maddie8415]

I'm glad you covered this! I honestly think that our world has become so "scammy" that misleading and dishonest advertising feel normalized to some people...or at least less "bad" compared to those who are outright 100% scamming people. And I do agree that when content creators intentionally don't tell the whole story that they're being deceptive to the people who actually give them the platform they have (and get them paid). Even if people are tolerating it *now* I think that soon enough that kind of behavior is only going to drive viewers away.

[@Kulaybalbahr]

Commenting for the algorithm. Thank you for continuing this conversation in a concise and informative way! Customers NEED to stay informed and know the money always comes first.

[@pithygrapefruit]

12:37- 13:13 literally just happened with Mikayla and Glamzilla. Mikayla did that trash review of Wayne goss because it wasn’t full coverage when it’s not intended to be and glamzilla put gobs of elfs lipstick on and then called it gross and tacky.

[@serephita]

I have been WAITING for FTC to finally come after some of these people. Mikayla also exaggerates her accent just for her videos especially more now than she did when she started (as someone from Mass, it annoys me). Since Nikki is in The Netherlands, the disclosure laws I think are slightly different than they are here in the US so the disclosure might not have to be as obvious as it is here. I agree she still should have been more transparent though for sure.

[@LilacMoons]

The Dutch laws are actually pretty much the same. You have to declare clearly if you are paid for a product, if you received it from a brand etc. Afaik those are EU-wide laws (at least my country’s are the exact same) and they’re pretty strict so Nikki should definitely be aware of this 🙃

[@serephita]

@@LilacMoons good to know! thanks :)

[@danielleswartz1317]

On tiktok especially creators will make a video without it being sponsored but then it will become sponsored after the original post but never be updated

[@W.E.M.L]

I'm still in shock Mikayla won an award 💀

[@Jessponcsak]

This is why i adore you & Chelsea & Deanna. Youre all so open & honest & your integrity shows in all that you do! We appreciate it and it does not go un noticed !

[@_rockseeker]

I love your new setup, Isabella! Glad to see you're settling in nicely at your new home. I hope you have a great rest of your week!

[@ColzoArt]

Hey! This is a big gripe of mine within the art community too. Really winds me up 🙃

[@morganwentworth2041]

I wish I hadnt been so early so I could read more comments. This topic is coming up a lot with small makeup influencers rn

[@lackxluster]

They’re getting paid for negative reviews too

[@1wk407]

not makeup related but it reminds me of the situation with LinusTechTips knowingly completely misusing an item they were sent and telling nobody to buy it because it didn't work when they misused it... unfortunately that kind of casual indifference is very widespread among all kinds of influencers.

[@joanna.i]

I really don't understand why certain Creators have such a problem with declaring they're getting paid for promotion something. Honestly, social media these days is almost a replacement for traditional beauty magazines etc, and IMO it's just the same thing to advertise a brand in a magazine or tv, and on Instagram for instance. I don't get why people seem almost... ashamed? to admit they're being paid. Girl, I have the tiniest account but occasionally get to collaborate with small brands, and believe me when I had a couple of big names approach me, I was shouting from the rooftops that so and so is actually paying me 😂 It's just down to the fact that Creators will be saying "Oh it's my job", and Mikayla even had that rant video about how tough it is to be an influencer, so if it's your job - DON'T TRY TO HIDE YOU GET PAID TO DO IT 🙌🏻

[@cryinglibra]

I love your new setup!! It feels so cozy and u look so comfy!!!!!

[@IsabellaLanter]

thank you so much angel!!!

[@kbbbb7]

The UK's offcom has fined L'Oréal for using falsies and adding extra lashes to even naturals out in ads. So yes, it is def misleading.

[@mattgonzales774]

people don't seem to understand how much power their spending choices have the potential to be, and the extent of the positive or negative impact it could have.

[@ShadesofGray3]

I have a blog site with and i am an affiliate for several companies. Target warned everyone to have a disclaimer and now my FTC disclaimers are everywhere. It's not that hard to understand or follow.

[@talp8937]

As someone who got the Telescopic Lift mascara without knowing about the Mikayla scandal at that time its one of the worst clumpiest and messiest mascaras I've owned and I'm not even exaggerating it's awful

[@ninimagnanigabor]

I have been trying to talk about this on my tik Tok account for over a month now and I'm either being ignored by The view community or actively shut down by the beauty community because for some reason they don't seem to think that the FTC ruling against the nutrition influencers has anything to do with them but that's also because they're probably too stupid to fully understand what it has to do with them. I tried to explain to them that you know p Louise and Mikayla moving forward especially with her issues with non-disclosure could prove problematic p Louise of course deleted all my comments and doesn't care because the palette sold out so they're making money. Lol

[@jordynsagers3815]

Preach, Isabella! Commenting for the algorithm ❤

[@jubilee2544]

Grl. I’m so happy I found you!! I’ve made a conscientious effort to follow influencers who make a positive impact on my viewing experience and my wallet (😂). Thank you for your work ❤

[@krk6216]

The amount of barely disclosed nutrefol supplement sponsorships I’ve seen from FOOD BLOGGERS is nauseating. I just report them 🤷🏻‍♀️

[@thatstreaminbdoee.7985]

Thank you for covering all of this- it's exactly why I follow you!!❤ These issues are why I prefer to follow and support PC and tech creators. They're straight up and don't bullshit, benchmarks don't lie over there. At least the creators and pages I follow are extremely ethical,don't promote overconsumption, and actually give back to their audience and followers with great giveaways!!!

[@reddishf0x237]

I constantly request that influencers must display the price of their products in ads.

[@leenthegirl]

*thank you* for covering this ❤️

[@standdownrobots_ihaveoldglory]

Does youtube know she's ANTI scam? Now im getting scentsy channels in my feed 😂😂😂 too many beauty channels doing fragrance plus anti mlm channels...creates an mlm monster in my recommends

[@maryeckel9682]

I've been getting Seint makeup videos!

[@lisanee]

honestly, i don't watch beauty content at all, but when it shows up in videos i'm currently watching i always get baffled by the process. i just can't imagine putting so much stuff onto my natural face to make me look artificial every single day. it almost feels dystopian. i can't help getting sad that makeup is a requirement for women and YOU are the weird one if you're content with your face as it is.

[@adondevas159]

Can of worms. Not can of beans. 😂

[@whitneydemetropoulos8503]

You should do a video on Tim Ballard and the sexual misconduct investigation.

[@jadenfreeman6147]

ISABELLAAAAAAA. SO happy to see another video

[@PatrickMarsh-b6m]

Tiktok is cancer.

[@dianav6240]

I'm curious to learn more about FTC guidelines when applied to international creators. Sure Nikkie has a large fan base in the US, but isn't she still based in the Netherlands? How would a US agency assert authority over her or other creators abroad?

[@venereveritas]

Appreciate you for this video

[@Newperson-x4q]

Very interesting. Are you going to do a show on "LIMITLESS ARENA 2023" taking place in Utah? They are spending huge amounts of money to market the show. This sounds like a ton of people will be very disappointed with the speaker conference.

[@japanesesnack]

With such heavy and smooth Filter on, I can not take their review seriously. Come on, it's just make up not a magic wand

[@LunarEleven]

If only everyone knew this! There's a whole generation that has seen themselves and everyone else filtered so much that they feel even worse about the reality in the mirror. I had a first gen digital camera and felt like a tricky bitch when I zoomed way in on my low res photos and made a zit vanish 🤫 but modern day filters STILL mess with my perception of reality. I can't imagine what it's like to have grown up with a digital world airbrushed in real time.

[@Turbendido]

I'm not shocked about Nikki and Jaclyn. Theyve been doing that since day one on youtube

[@MrsDrJiggles]

Thank you for bringing the reality👏💛

[@hannahriss1349]

Ty🎉

[@gooPibonez]

Youre videos are great background noise! Helps me focus

[@lauren248x]

It’s concerning how many times I skipped backwards to replay the KIM KAHDASHIAAAN impression 😂

[@MsTinkerbelle87]

6:46 right? I liked her channel until that…lol we’re all adults with jobs so just be honest

[@sarapiazza1325]

they youtube drama was already bad enough but these ones are the worst and i'm so tired of the virality and of obnoxiuous people that do the same thing over and over. "kilos of foundation girl", "fake boston accent" and " brown girl friendly- i understand color theory" are just annoying .

[@danaparsonsliquidcosmosart2669]

Can you tell me which Sony camera? I need a camera to film lol ( won't actually be filming my face .. my phone just isn't cutting it)

[@IsabellaLanter]

Absolutely! It's the Sony zv-e10. It's a small vlog camera! I got this one because I can interchange the lens if I want to improve it. Just a heads up it is expensive. But what I will say is most cameras can work super well. The lens is where you can make the quality high af! Also The one camera I use to film is a Canon EOS M6 mark 2! Using a canon 11-22mm for a wider shot. But I'm not switching to a Sigma 30mm lens that's incredible!! Goodluck!!

[@danaparsonsliquidcosmosart2669]

@@IsabellaLanter thank you so much! I make dice but yeh my phone is terrible

[@IsabellaLanter]

@@danaparsonsliquidcosmosart2669 omg absolutely! Also if you do wanna film on your phone you can upgrade your phone instead! I film 90% of my short form content on my phone too! 💗

[@dearrationals]

The amount of times she says "in my opinion", "my thing is" .....

[@catherinedemitras2505]

@NikkieTutorials KNOWS better. If you go back into her KZbin videos and look at some of her older videos she came up with a way to TELL the audience (while both verbally and showing you) what type of "deal" she'd be talking about. So she'd have an icon for paid video. She'd have one for paid for on her own and so on. So the fact that she is now trying to "hide" her brand deals is super sketch. Not only is it sketch but also very very frustrating because we kinda felt like we could trust Nikkie. Now because she is OBVIOUSLY TRYING to hide it not only does it go against the law but it feels like I now can't trust or use anything Nikkie suggests because it feels like there's always an hidden agenda behind it. She really could have taught all these young bucks/does how to correctly make an ftc appropriate/approved guide but she also could have really been setting the bar for how it's supposed to be done and what it truely looked like when you were being open with your community and being truthful when you said you liked the product or you didn't and those words were believably. It really made me quite disappointed in Nikkie.

[@carterzealand5423]

bro how’d you know i was just re-watching filmcooper’s video on her

[@libertymedicalcommunicatio4908]

Disclose, disclose, disclose. End of story. It's not rocket science.

[@hauntedsunsets]

as an enby trans guy who's basically never worn makeup in my life it's always such a huge relief to see people acknowledging that skin looks like skin and faces look like faces cause I've never even worn the kind of "everyday makeup" and it's absolutely shown in the way that people treat me that it's apparently insane for an afab person to dare leave the house without makeup

[@alessandro22448]

I usually (re)watch your videos in bed before falling asleep.. but the music in the end screen now was a bit eerie or unsettling to me to be honest (also just a strange vibe after your upbeat talking)

[@destineeirons]

Girl has anyone said that you totally look like Liz from 90 day fiancé!

[@kar0047]

Hey ❤

[@RedLilith666]

Is she related to jac hill?

[@Mochalolo1928]

❤❤❤❤❤

[@missychan63]

You might want to clarify that you're filming the videos " with nothing on my face" as opposed to " with nothing on" 😂. Or maybe don't clarify... It will certainly boost your numbers😮😅.

[@princessjello]

She should have swapped her and her spouse's names; CM FOR COMMERCIAL >:V

[@missychan63]

Well duh. 😂

[@missychan63]

This really has nothing to do with anything but.... When was it decided that we don't blend highlighter anymore? There's a specific creator, not in the makeup/ beauty genre, who I literally can't watch anymore. I start her video and then put my headphones on and my phone down and walk away because the highlighter on the end of her nose literally looks like someone is holding a laser beam on her face and it's so distracting I can't look at it. The highlighter at the top of the cheekbones that looks like they just took a piece of white chalk and ran it down their face is just as bad. Makeup is meant to be blended and highlighter works just as well when it's blended.... Please, pass the word! 😂 (And no- this was not a veiled hit on you, lol. You are not the creator I am referring to😅.)

[@Shirumoon]

Omg the nose highlight in genral was one make up trend I never got into. I look hideous with a highlighted nose, I actually low light it as I was taught in make up school bc that is what works best for crooked or otherwise non beauty standard fitting noses. But either way, I think it has to do with what was said in this video maybe. Inbuilt filters are the norm so you really have to overdo highlight so it doesn't get blurred into everything else. I don't mind it as much when looking at those photos or videos but that's also because I know that those looks are not made to be worn out in public mostly.

[@EmilyPage04041]

I kinda disagree for once. TV, Netflix, and movies do product placement constantly and don't use a disclaimer. Yes they are obvious but they don't explicitly disclose its an ad. We obviously know.

[@alywayart]

i think that may a bit different because the companies don’t directly profit as much from that compared to how much they profit from these reviews

[@maryeckel9682]

Two different beasts. Influencers also do product testing without sponsorship, for one. Also, I've yet to see an actor pick up that can of Coke and start talking about how much they like it.

[@Shirumoon]

Aren't there stats showing how badly children are affected by influencer ads? Maybe adults know but not teenagers and children. Also I can't recall ever buying a make up product mentioned on tv vs 80% of make up I own was what I've seen on social media. Influencing became a thing because those people started out NOT acting like tv commercials but as a virtual friend giving honest recommendations and spilling the truth on bad products. Obviously you have to advertise a lot if it's your main income but still. If influecers act like tv and netflix, I'll rather go back to tv and netflix.

[@discolissa666]

Sorry but some us CAN get natural lashes to look like that, we are blessed with lashes

[@emmadorothy3520]

Isabella, where’d you get those wall sconces?! 🫶🫶🫶

[@brendaradziwon-zapora4450]

I absolutely love all your content... you make it sooo relatable!!! The difference between you and some other influencers is that they will do or say absolutely anything to their followers for a check.... you actually care about your audience and know we really trust your opinion about products and things!!! I wish everyone thought like you with their heart and not their bank account!!!! ❤🤍🩷

[@IsabellaLanter]

I appreciate you so much. Absolutely do my best to learn and be the best I can as I do this for a living